Super Value Stores

What Super Value Stores does

Super Value Stores is a Papua New Guinea-based for-profit retailer and wholesaler of groceries and general merchandise, headquartered in Lae and founded in 1986. The company operates across three integrated channels: retail (supermarket), wholesale, and distribution of consumer goods, serving both household and commercial customers in PNG. With a workforce of 1001-5000 employees, it is a long-established player in a frontier retail market where formal grocery infrastructure is limited and logistics across the country's island geography is operationally demanding.

The business model is conventional omnichannel retail/wholesale: revenue is generated through the sale of groceries and general merchandise to end consumers via supermarket locations, to smaller commercial buyers through wholesale, and through distribution of consumer goods to downstream accounts. No pricing, product mix, store count, or revenue model details are disclosed in the available source data, and the company's own website (svs.com.pg) currently presents only a loading/verification page with no substantive company content, leaving operating details undocumented.

No data is available on ownership structure, parent/subsidiary relationships, funding history, management team, M&A activity, technology stack, partnerships, certifications, or recent strategic actions. The company is privately held and domiciled in Papua New Guinea; nothing in the input indicates public listing, recent capital raises, or material corporate transactions. The resulting investment picture is that of a long-tenured, mid-sized frontier-market grocery and wholesale operator with structurally limited public information.

Name

Super Value Stores

Website

https://svs.com.pg

Company type

Private

Founded year

1986

Headcount range

1,001–5,000 employees

Short description

Super Value Stores is a Papua New Guinea-based grocery and general merchandise retailer, wholesaler, and distributor headquartered in Lae, founded in 1986, serving household and commercial customers with a workforce of 1,001-5,000.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

General Merchandise Retailers (455), Food and Beverage Retailers (445)

SIC

Retail-Misc General Merchandise Stores (5399), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Hypermarkets / Supercenters (GM + Grocery) (CRAGABAC)

Keywords

• Grocery retail
• Wholesale distribution
• Consumer goods
• Supermarket operations
• General merchandise

Headquarters

HQ city

Lae

HQ country

Papua New Guinea

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Core offering

Super Value Stores is a Papua New Guinea-based supermarket that sells groceries and general merchandise to consumers. The company operates three business functions: retail sales to end consumers, wholesale supply to other businesses, and distribution of consumer goods. Headquartered in Lae, it is a long-established private grocery and general merchandise operator founded in 1986.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail grocery and general merchandise sales Operates supermarket stores selling groceries and general merchandise directly to individual consumers in Papua New Guinea.
• Wholesale distribution of consumer goods Supplies groceries and general merchandise in bulk to businesses and resellers in Papua New Guinea.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• CPL Group / Stop & Shop: CPL Group operates major retail formats in Papua New Guinea, including Stop & Shop supermarkets. It is highly comparable because it serves the same national grocery and everyday-consumer-goods market as Super Value Stores.
• RH Hypermarket: RH Hypermarket is a Papua New Guinea hypermarket/supermarket retailer selling groceries and general merchandise. It is directly comparable to Super Value Stores' supermarket-plus-general-merchandise format.
• TST Group: TST Group is a Papua New Guinea retail and trading group associated with supermarket and general merchandise operations. It is comparable because it overlaps with SVS in local consumer-goods retailing and trade distribution.
• Seeto Kui Group: Seeto Kui Group is a Papua New Guinea trading, wholesale and retail business with food and consumer-goods exposure. It is comparable to SVS through the wholesale/distribution side of grocery and general merchandise.

Others

• BNG Trading Co. BNG Trading is a Papua New Guinea consumer-goods distributor and wholesaler. It is comparable to SVS's wholesale and distribution activities, although it is less directly comparable on retail storefront operations.

Broad incumbents

• Brian Bell Group: Brian Bell is a large Papua New Guinea retailer of home, electronics, hardware and general merchandise categories. It is comparable as a scaled local general-merchandise retailer, though it does not primarily compete in grocery supermarkets.
• Walmart: Walmart is a global incumbent in supercenter retail, combining groceries with broad general merchandise. It is comparable at the format level to SVS's grocery-plus-general-merchandise positioning, though much larger and globally diversified.

Regional players

• Metcash: Metcash is an Australian wholesale distribution and retail support company across grocery, liquor and hardware. It is comparable to SVS's wholesale/distribution role, but operates mainly in a different regional market.
• Woolworths Group: Woolworths Group is a major Australian supermarket and everyday retail operator. It is comparable as a regional grocery/general-merchandise retailer, though far larger and outside SVS's core Papua New Guinea market.
• Coles Group: Coles Group operates supermarkets and related retail businesses in Australia. It is comparable by supermarket model and everyday-consumables focus, but serves a different geography and much larger market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/officialsupervaluestores

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Value Stores