GAG
GAG Gelenkketten & Fertigungstechnik AG is Switzerland's sole manufacturer of articulated chains, producing custom and standard roller, conveyor, leaf and flyer chains, sprockets, gears and precision contract-manufactured components for elevator, machine, food, cable-car and industrial customers.
- Company typePrivate
- Founded1917
- HeadquartersRotkreuz, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
GAG firmographics
Firmographics- Name
- GAG
- Legal name
- GAG Gelenkketten & Fertigungstechnik AG
- Website
- https://gag.ch
- Company type
- Private
- Founded year
- 1917
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GAG Gelenkketten & Fertigungstechnik AG is Switzerland's sole manufacturer of articulated chains, producing custom and standard roller, conveyor, leaf and flyer chains, sprockets, gears and precision contract-manufactured components for elevator, machine, food, cable-car and industrial customers.
- Ownership category
- akta.pro rank
Where GAG is headquartered
LocationHeadquarters
- HQ city
- Rotkreuz
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
GAG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Special Chain Manufacturing: Custom articulated chains, standard chains, chain wheels, chain accessories manufactured to customer specifications. 100% Swiss Made quality.
- Contract Manufacturing (Lohnfertigung): CNC turning, milling, stamping, and assembly services for precision components. Capacity available 7x24 hours operation. Deliveries 100% Swiss Made with short lead times.
- Engineering Services: Chain calculations, application consulting, chain analyses, chain wheel construction, project management from first contact to complete delivery.
- Training Services: Training for maintenance personnel, installers, and technicians covering mechanical drive and conveyor technology. Conducted at GAG facilities or customer site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom chain and precision parts - quote-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
GAG product offering
Product offeringCore offering
GAG manufactures custom and standard articulated chains (Gelenkketten), chain sprockets, chain accessories, spur gears and gear racks, and provides precision contract manufacturing (CNC turning, milling, stamping, riveting, laser welding, laser marking, 3D metrology, assembly) for industrial buyers. The company also offers engineering services (chain calculations, sprocket construction, project consulting) and technical training programs for maintenance and installation personnel. All products are 100% Swiss Made, with custom solutions tailored per customer drawing or sample.
Product overview
GAG Gelenkketten & Fertigungstechnik AG is a Swiss manufacturer of precision joint chains and machining services. The company operates as the only joint chain manufacturer in Switzerland, offering specialized products including custom chain construction (Spezialkettenbau), standard chains (Normketten) such as roller chains, agricultural roller chains, leaf chains, flyer chains, and conveyor chains, along with chain sprockets (Kettenräder), chain accessories, spur gears (Stirnräder), and gear racks (Zahnstangen). The portfolio also includes precision contract manufacturing services for turned, milled, and stamped parts using CNC turning, CNC milling, stamping, surface finishing (trowalizing), riveting, laser welding, laser marking, keyway cutting, sawing, assembly, and 3D metrology. The company also provides engineering services for chain calculations, technical consulting, and project management, as well as training programs for mechanical drive and conveyor technology. GAG sells complementary products like Rexnord Viva couplings and Flex-Tork overload slip bushings. The company emphasizes its Swiss-made quality, 24/7 production capacity, and complete in-house capability from design through assembly.
Differentiator
Problem solved
Functional benefit
Products and services
- Special Chain Construction (Spezialkettenbau) Custom-designed articulated chains (Gelenkketten) built to customer specifications using drawings or samples; GAG's flagship capability as Switzerland's only chain manufacturer.
- Standard Chains (Normketten) Standard roller chains, agricultural roller chains, leaf chains, flyer chains, and conveyor chains to DIN/ISO standards, supplied in standard packaging or in custom lengths ready-to-install.
- Chain Sprockets (Kettenräder) Standard sprockets, taper-bushed sprockets, sprockets machined to customer drawings, and sprockets for conveyor chains, with options for materials, coatings and hardened teeth.
- Chain Accessories (Kettenzubehör) Chain tensioners, chain tools, chain guides, and chain lubrication systems, including custom chain guides manufactured to customer drawings.
- Spur Gears and Gear Racks (Stirnräder und Zahnstangen) Standard spur gears with hub or as disc in modules 1.0–6.0 made from C45 steel, and gear racks in modules 1.0–10.0 made from C40 steel, supplied ready-to-install per customer drawing.
- Contract Manufacturing (Lohnfertigung) Job-shop contract manufacturing of precision turned, milled, and stamped parts using modern CNC machine tools, with 7x24 production capacity, semi-automated riveting workstations, and assembly capability for demanding parts.
- 3D Coordinate Metrology Service Precision 3D coordinate measuring with online temperature compensation and active damping, used for quality assurance on chain components, contract-manufactured parts, and customer inspection jobs.
- Engineering Services Chain calculations, application consulting, chain analyses, sprocket construction, and project management for drive and conveyor technology applications, delivered as 'everything from one source'.
- Training (Schulungen) Training services on mechanical drive and conveyor technology for maintenance personnel, fitters, and technicians, conducted at GAG facilities or on customer premises.
Quantifiable outcome
- 55% electricity self-sufficiency through 300kWp photovoltaic installation avoiding ~146 tonnes CO2 annually
Companies that use GAG
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
GAG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GAG partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RexnordcoreTechnology partnership with Rexnord for chain technology. Rexnord provides quality, longevity, and innovation in chain technology with highest material quality, precise manufacturing tolerances, extreme load capacity, and longevity. GAG uses Rexnord chains as a solid technological basis for customized chain solutions. Partnership enables longer service life, minimized maintenance intervals, and special designs with specific materials and coatings.
- TRANSTECHNA AGcoreTRANSTECHNA AG is GAG's sister company, acquired in 2013. Both companies relocated together to the new Fänn industrial location in 2024. Synergies in procurement, personnel, assembly, and manufacturing enhance competitiveness. GAG benefits from TRANSTECHNA's international trading network for sourcing and selling drive and conveyor technology components.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
GAG competitors and assessment
Company assessmentDirect peers
- Rexnord: Global manufacturer of roller chains, conveyor chains and power transmission products. Direct peer in articulated and conveyor chains and is also GAG's named technology partner, making it the closest comparable in product, customer base and category.
- Tsubaki: Japanese global leader in roller chains, conveyor chains and power transmission components. Comparable product portfolio (roller, leaf, conveyor chains and sprockets) and overlapping customer base in elevators, automotive, food processing and material handling.
- IWIS: German-headquartered precision chain manufacturer specializing in industrial, conveyor and engineered chains. Closest European competitor to GAG in custom chain engineering for industrial OEMs.
- Sedis: French manufacturer of roller chains, leaf chains, conveyor chains and chain accessories. Highly comparable in product mix (standard + special chains, sprockets) and in serving European industrial OEMs with custom chain solutions.
- Wippermann: German family-owned chain manufacturer producing precision roller chains and special-purpose chains. Comparable as a mid-sized European specialist in engineered chains for industrial and conveyor applications.
- KettenWulf: German manufacturer of roller chains, conveyor chains and special chains. Comparable size and specialty positioning, supplying European industrial customers with engineered and custom chain solutions.
- Renold: UK-based global manufacturer of industrial chains, couplings and gear products. Direct overlap in roller chains, leaf chains, conveyor chains and power transmission components for European OEMs.
- John King Chains: UK specialist in engineered conveyor chains for heavy-duty applications including cement, mining, food and bulk handling. Comparable in custom engineered chains for industrial material handling customers.
Broad incumbents
- Hangzhou Donghua Chain Group: One of the largest Chinese manufacturers of roller chains, leaf chains and conveyor chains. Competes with GAG on price and volume in standard chain segments across European industrial buyers.
- SKF: Swedish global leader in bearings, seals and power transmission. Adjacent in industrial power transmission customers and channels, and offers chain products as part of a broader mechanical component portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
GAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
GAG leadership team
Management profileNumber of profiles
Profiles5 records
GAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GAG
What does GAG do?
GAG manufactures custom and standard articulated chains (Gelenkketten), chain sprockets, chain accessories, spur gears and gear racks, and provides precision contract manufacturing (CNC turning, milling, stamping, riveting, laser welding, laser marking, 3D metrology, assembly) for industrial buyers. The company also offers engineering services (chain calculations, sprocket construction, project consulting) and technical training programs for maintenance and installation personnel. All products are 100% Swiss Made, with custom solutions tailored per customer drawing or sample.
Is GAG a public or private company?
GAG is a private company. It is classified as corporate owned and is currently operating.
When was GAG founded?
GAG was founded in 1917. It employs 11 to 50 people.
Where is GAG based?
GAG is headquartered in Rotkreuz, Switzerland, in the Europe region.
How does GAG make money?
Four revenue lines are on record. Special Chain Manufacturing is the primary driver. The others are contract Manufacturing (Lohnfertigung), engineering Services and training Services.
Who are GAG's main competitors?
Direct peers on record are Rexnord, Tsubaki, IWIS, Sedis, Wippermann, KettenWulf, Renold and John King Chains. Broad incumbents are Hangzhou Donghua Chain Group and SKF.
Does GAG have an API?
No public API is recorded for GAG.