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GAG

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Namestring
GAG
Legal namestring
GAG Gelenkketten & Fertigungstechnik AG
Websiteurl
gag.ch
Company typeenum
Private
Founded yearint
1917
Short descriptiontext

GAG Gelenkketten & Fertigungstechnik AG is Switzerland's sole manufacturer of articulated chains, producing custom and standard roller, conveyor, leaf and flyer chains, sprockets, gears and precision contract-manufactured components for elevator, machine, food, cable-car and industrial customers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersRotkreuz, Switzerland
HQ citystring
Rotkreuz
HQ countrystring
Switzerland
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
articulated chain manufacturing, industrial conveyor chains, precision CNC machining, custom chain solutions, contract manufacturing services
NAICS code3 codes
  • Machine Shops33271
  • Turned Product and Screw, Nut, and Bolt Manufacturing33272
  • Machine Shops; Turned Product; and Screw, Nut, and Bolt Manufacturing3327
SIC code3 codes
  • Special Industry Machinery (No Metalworking Machinery)3550
  • General Industrial Machinery & Equipment3560
  • Screw Machine Products3451
Product category
Industrial Power Transmission & Conveyor Chain Manufacturing
No data
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model4 records
1Special Chain Manufacturing
TypeOne Time License
Description

Custom articulated chains, standard chains, chain wheels, chain accessories manufactured to customer specifications. 100% Swiss Made quality.

gag.ch
2Contract Manufacturing (Lohnfertigung)
TypeProfessional Services
Description

CNC turning, milling, stamping, and assembly services for precision components. Capacity available 7x24 hours operation. Deliveries 100% Swiss Made with short lead times.

gag.ch
3Engineering Services
TypeProfessional Services
Description

Chain calculations, application consulting, chain analyses, chain wheel construction, project management from first contact to complete delivery.

gag.ch
4Training Services
TypeProfessional Services
Description

Training for maintenance personnel, installers, and technicians covering mechanical drive and conveyor technology. Conducted at GAG facilities or customer site.

gag.ch
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Pricing details1 tier
1Custom chain and precision parts - quote-based pricing
ModelOtherBilling cadenceMulti-year contract
Notes

Products are manufactured to customer specifications with drawings or samples. Pricing determined per inquiry based on complexity, materials, and quantities.

gag.ch
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

GAG manufactures custom and standard articulated chains (Gelenkketten), chain sprockets, chain accessories, spur gears and gear racks, and provides precision contract manufacturing (CNC turning, milling, stamping, riveting, laser welding, laser marking, 3D metrology, assembly) for industrial buyers. The company also offers engineering services (chain calculations, sprocket construction, project consulting) and technical training programs for maintenance and installation personnel. All products are 100% Swiss Made, with custom solutions tailored per customer drawing or sample.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 55% electricity self-sufficiency through 300kWp photovoltaic installation avoiding ~146 tonnes CO2 annually
Product overview1 text field

GAG Gelenkketten & Fertigungstechnik AG is a Swiss manufacturer of precision joint chains and machining services. The company operates as the only joint chain manufacturer in Switzerland, offering specialized products including custom chain construction (Spezialkettenbau), standard chains (Normketten) such as roller chains, agricultural roller chains, leaf chains, flyer chains, and conveyor chains, along with chain sprockets (Kettenräder), chain accessories, spur gears (Stirnräder), and gear racks (Zahnstangen). The portfolio also includes precision contract manufacturing services for turned, milled, and stamped parts using CNC turning, CNC milling, stamping, surface finishing (trowalizing), riveting, laser welding, laser marking, keyway cutting, sawing, assembly, and 3D metrology. The company also provides engineering services for chain calculations, technical consulting, and project management, as well as training programs for mechanical drive and conveyor technology. GAG sells complementary products like Rexnord Viva couplings and Flex-Tork overload slip bushings. The company emphasizes its Swiss-made quality, 24/7 production capacity, and complete in-house capability from design through assembly.

Product and service9 records
1Special Chain Construction (Spezialkettenbau)
CategorySpecialty Chains
Description

Custom-designed articulated chains (Gelenkketten) built to customer specifications using drawings or samples; GAG's flagship capability as Switzerland's only chain manufacturer.

2Standard Chains (Normketten)
CategoryPower Transmission Chains
Description

Standard roller chains, agricultural roller chains, leaf chains, flyer chains, and conveyor chains to DIN/ISO standards, supplied in standard packaging or in custom lengths ready-to-install.

3Chain Sprockets (Kettenräder)
CategorySprockets and Gears
Description

Standard sprockets, taper-bushed sprockets, sprockets machined to customer drawings, and sprockets for conveyor chains, with options for materials, coatings and hardened teeth.

4Chain Accessories (Kettenzubehör)
CategoryChain Accessories
Description

Chain tensioners, chain tools, chain guides, and chain lubrication systems, including custom chain guides manufactured to customer drawings.

5Spur Gears and Gear Racks (Stirnräder und Zahnstangen)
CategorySprockets and Gears
Description

Standard spur gears with hub or as disc in modules 1.0–6.0 made from C45 steel, and gear racks in modules 1.0–10.0 made from C40 steel, supplied ready-to-install per customer drawing.

6Contract Manufacturing (Lohnfertigung)
CategoryPrecision Contract Manufacturing
Description

Job-shop contract manufacturing of precision turned, milled, and stamped parts using modern CNC machine tools, with 7x24 production capacity, semi-automated riveting workstations, and assembly capability for demanding parts.

73D Coordinate Metrology Service
CategoryQuality Measurement & Metrology
Description

Precision 3D coordinate measuring with online temperature compensation and active damping, used for quality assurance on chain components, contract-manufactured parts, and customer inspection jobs.

8Engineering Services
CategoryEngineering Consulting
Description

Chain calculations, application consulting, chain analyses, sprocket construction, and project management for drive and conveyor technology applications, delivered as 'everything from one source'.

9Training (Schulungen)
CategoryTechnical Training
Description

Training services on mechanical drive and conveyor technology for maintenance personnel, fitters, and technicians, conducted at GAG facilities or on customer premises.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-07-17
Description

Technology partnership with Rexnord for chain technology. Rexnord provides quality, longevity, and innovation in chain technology with highest material quality, precise manufacturing tolerances, extreme load capacity, and longevity. GAG uses Rexnord chains as a solid technological basis for customized chain solutions. Partnership enables longer service life, minimized maintenance intervals, and special designs with specific materials and coatings.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2013-01-01
Description

TRANSTECHNA AG is GAG's sister company, acquired in 2013. Both companies relocated together to the new Fänn industrial location in 2024. Synergies in procurement, personnel, assembly, and manufacturing enhance competitiveness. GAG benefits from TRANSTECHNA's international trading network for sourcing and selling drive and conveyor technology components.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Global manufacturer of roller chains, conveyor chains and power transmission products. Direct peer in articulated and conveyor chains and is also GAG's named technology partner, making it the closest comparable in product, customer base and category.

TypeDirect peer
Description

Japanese global leader in roller chains, conveyor chains and power transmission components. Comparable product portfolio (roller, leaf, conveyor chains and sprockets) and overlapping customer base in elevators, automotive, food processing and material handling.

TypeDirect peer
Description

German-headquartered precision chain manufacturer specializing in industrial, conveyor and engineered chains. Closest European competitor to GAG in custom chain engineering for industrial OEMs.

TypeDirect peer
Description

French manufacturer of roller chains, leaf chains, conveyor chains and chain accessories. Highly comparable in product mix (standard + special chains, sprockets) and in serving European industrial OEMs with custom chain solutions.

TypeDirect peer
Description

German family-owned chain manufacturer producing precision roller chains and special-purpose chains. Comparable as a mid-sized European specialist in engineered chains for industrial and conveyor applications.

TypeDirect peer
Description

German manufacturer of roller chains, conveyor chains and special chains. Comparable size and specialty positioning, supplying European industrial customers with engineered and custom chain solutions.

TypeDirect peer
Description

UK-based global manufacturer of industrial chains, couplings and gear products. Direct overlap in roller chains, leaf chains, conveyor chains and power transmission components for European OEMs.

TypeDirect peer
Description

UK specialist in engineered conveyor chains for heavy-duty applications including cement, mining, food and bulk handling. Comparable in custom engineered chains for industrial material handling customers.

9Hangzhou Donghua Chain Group
TypeBroad incumbent
Description

One of the largest Chinese manufacturers of roller chains, leaf chains and conveyor chains. Competes with GAG on price and volume in standard chain segments across European industrial buyers.

10SKF
TypeBroad incumbent
Description

Swedish global leader in bearings, seals and power transmission. Adjacent in industrial power transmission customers and channels, and offers chain products as part of a broader mechanical component portfolio.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

GAG

Industrial Power Transmission & Conveyor Chain Manufacturinggag.ch

GAG Gelenkketten & Fertigungstechnik AG is Switzerland's sole manufacturer of articulated chains, producing custom and standard roller, conveyor, leaf and flyer chains, sprockets, gears and precision contract-manufactured components for elevator, machine, food, cable-car and industrial customers.

GAG firmographics

Firmographics
Name
GAG
Legal name
GAG Gelenkketten & Fertigungstechnik AG
Website
https://gag.ch
Company type
Private
Founded year
1917
Operating status
Operating
Headcount range
11–50 employees
Short description
GAG Gelenkketten & Fertigungstechnik AG is Switzerland's sole manufacturer of articulated chains, producing custom and standard roller, conveyor, leaf and flyer chains, sprockets, gears and precision contract-manufactured components for elevator, machine, food, cable-car and industrial customers.
Ownership category
akta.pro rank

Where GAG is headquartered

Location

Headquarters

HQ city
Rotkreuz
HQ country
Switzerland
HQ region
Europe

Offices1 record

Markets served

GAG business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

  1. Special Chain Manufacturing: Custom articulated chains, standard chains, chain wheels, chain accessories manufactured to customer specifications. 100% Swiss Made quality.
  2. Contract Manufacturing (Lohnfertigung): CNC turning, milling, stamping, and assembly services for precision components. Capacity available 7x24 hours operation. Deliveries 100% Swiss Made with short lead times.
  3. Engineering Services: Chain calculations, application consulting, chain analyses, chain wheel construction, project management from first contact to complete delivery.
  4. Training Services: Training for maintenance personnel, installers, and technicians covering mechanical drive and conveyor technology. Conducted at GAG facilities or customer site.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractCustom chain and precision parts - quote-based pricing

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

GAG product offering

Product offering

Core offering

GAG manufactures custom and standard articulated chains (Gelenkketten), chain sprockets, chain accessories, spur gears and gear racks, and provides precision contract manufacturing (CNC turning, milling, stamping, riveting, laser welding, laser marking, 3D metrology, assembly) for industrial buyers. The company also offers engineering services (chain calculations, sprocket construction, project consulting) and technical training programs for maintenance and installation personnel. All products are 100% Swiss Made, with custom solutions tailored per customer drawing or sample.

Product overview

GAG Gelenkketten & Fertigungstechnik AG is a Swiss manufacturer of precision joint chains and machining services. The company operates as the only joint chain manufacturer in Switzerland, offering specialized products including custom chain construction (Spezialkettenbau), standard chains (Normketten) such as roller chains, agricultural roller chains, leaf chains, flyer chains, and conveyor chains, along with chain sprockets (Kettenräder), chain accessories, spur gears (Stirnräder), and gear racks (Zahnstangen). The portfolio also includes precision contract manufacturing services for turned, milled, and stamped parts using CNC turning, CNC milling, stamping, surface finishing (trowalizing), riveting, laser welding, laser marking, keyway cutting, sawing, assembly, and 3D metrology. The company also provides engineering services for chain calculations, technical consulting, and project management, as well as training programs for mechanical drive and conveyor technology. GAG sells complementary products like Rexnord Viva couplings and Flex-Tork overload slip bushings. The company emphasizes its Swiss-made quality, 24/7 production capacity, and complete in-house capability from design through assembly.

Differentiator

Problem solved

Functional benefit

Products and services

  • Special Chain Construction (Spezialkettenbau) Custom-designed articulated chains (Gelenkketten) built to customer specifications using drawings or samples; GAG's flagship capability as Switzerland's only chain manufacturer.
  • Standard Chains (Normketten) Standard roller chains, agricultural roller chains, leaf chains, flyer chains, and conveyor chains to DIN/ISO standards, supplied in standard packaging or in custom lengths ready-to-install.
  • Chain Sprockets (Kettenräder) Standard sprockets, taper-bushed sprockets, sprockets machined to customer drawings, and sprockets for conveyor chains, with options for materials, coatings and hardened teeth.
  • Chain Accessories (Kettenzubehör) Chain tensioners, chain tools, chain guides, and chain lubrication systems, including custom chain guides manufactured to customer drawings.
  • Spur Gears and Gear Racks (Stirnräder und Zahnstangen) Standard spur gears with hub or as disc in modules 1.0–6.0 made from C45 steel, and gear racks in modules 1.0–10.0 made from C40 steel, supplied ready-to-install per customer drawing.
  • Contract Manufacturing (Lohnfertigung) Job-shop contract manufacturing of precision turned, milled, and stamped parts using modern CNC machine tools, with 7x24 production capacity, semi-automated riveting workstations, and assembly capability for demanding parts.
  • 3D Coordinate Metrology Service Precision 3D coordinate measuring with online temperature compensation and active damping, used for quality assurance on chain components, contract-manufactured parts, and customer inspection jobs.
  • Engineering Services Chain calculations, application consulting, chain analyses, sprocket construction, and project management for drive and conveyor technology applications, delivered as 'everything from one source'.
  • Training (Schulungen) Training services on mechanical drive and conveyor technology for maintenance personnel, fitters, and technicians, conducted at GAG facilities or on customer premises.

Quantifiable outcome

  • 55% electricity self-sufficiency through 300kWp photovoltaic installation avoiding ~146 tonnes CO2 annually

Companies that use GAG

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

GAG technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

GAG partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • RexnordcoreTechnology or Integration · 17 July 2025Technology partnership with Rexnord for chain technology. Rexnord provides quality, longevity, and innovation in chain technology with highest material quality, precise manufacturing tolerances, extreme load capacity, and longevity. GAG uses Rexnord chains as a solid technological basis for customized chain solutions. Partnership enables longer service life, minimized maintenance intervals, and special designs with specific materials and coatings.
  • TRANSTECHNA AGcoreStrategic or Co-development Partner · 1 January 2013TRANSTECHNA AG is GAG's sister company, acquired in 2013. Both companies relocated together to the new Fänn industrial location in 2024. Synergies in procurement, personnel, assembly, and manufacturing enhance competitiveness. GAG benefits from TRANSTECHNA's international trading network for sourcing and selling drive and conveyor technology components.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

GAG competitors and assessment

Company assessment

Direct peers

  • Rexnord: Global manufacturer of roller chains, conveyor chains and power transmission products. Direct peer in articulated and conveyor chains and is also GAG's named technology partner, making it the closest comparable in product, customer base and category.
  • Tsubaki: Japanese global leader in roller chains, conveyor chains and power transmission components. Comparable product portfolio (roller, leaf, conveyor chains and sprockets) and overlapping customer base in elevators, automotive, food processing and material handling.
  • IWIS: German-headquartered precision chain manufacturer specializing in industrial, conveyor and engineered chains. Closest European competitor to GAG in custom chain engineering for industrial OEMs.
  • Sedis: French manufacturer of roller chains, leaf chains, conveyor chains and chain accessories. Highly comparable in product mix (standard + special chains, sprockets) and in serving European industrial OEMs with custom chain solutions.
  • Wippermann: German family-owned chain manufacturer producing precision roller chains and special-purpose chains. Comparable as a mid-sized European specialist in engineered chains for industrial and conveyor applications.
  • KettenWulf: German manufacturer of roller chains, conveyor chains and special chains. Comparable size and specialty positioning, supplying European industrial customers with engineered and custom chain solutions.
  • Renold: UK-based global manufacturer of industrial chains, couplings and gear products. Direct overlap in roller chains, leaf chains, conveyor chains and power transmission components for European OEMs.
  • John King Chains: UK specialist in engineered conveyor chains for heavy-duty applications including cement, mining, food and bulk handling. Comparable in custom engineered chains for industrial material handling customers.

Broad incumbents

  • Hangzhou Donghua Chain Group: One of the largest Chinese manufacturers of roller chains, leaf chains and conveyor chains. Competes with GAG on price and volume in standard chain segments across European industrial buyers.
  • SKF: Swedish global leader in bearings, seals and power transmission. Adjacent in industrial power transmission customers and channels, and offers chain products as part of a broader mechanical component portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

GAG financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GAG leadership team

Management profile

Number of profiles

Profiles5 records

GAG funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GAG M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAG

What does GAG do?

GAG manufactures custom and standard articulated chains (Gelenkketten), chain sprockets, chain accessories, spur gears and gear racks, and provides precision contract manufacturing (CNC turning, milling, stamping, riveting, laser welding, laser marking, 3D metrology, assembly) for industrial buyers. The company also offers engineering services (chain calculations, sprocket construction, project consulting) and technical training programs for maintenance and installation personnel. All products are 100% Swiss Made, with custom solutions tailored per customer drawing or sample.

Is GAG a public or private company?

GAG is a private company. It is classified as corporate owned and is currently operating.

When was GAG founded?

GAG was founded in 1917. It employs 11 to 50 people.

Where is GAG based?

GAG is headquartered in Rotkreuz, Switzerland, in the Europe region.

How does GAG make money?

Four revenue lines are on record. Special Chain Manufacturing is the primary driver. The others are contract Manufacturing (Lohnfertigung), engineering Services and training Services.

Who are GAG's main competitors?

Direct peers on record are Rexnord, Tsubaki, IWIS, Sedis, Wippermann, KettenWulf, Renold and John King Chains. Broad incumbents are Hangzhou Donghua Chain Group and SKF.

Does GAG have an API?

No public API is recorded for GAG.

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