Filter Pure Systems
Filter Pure Systems is a Tampa-based, 44-year-old e-commerce distributor of water filtration products, authorized to sell Everpure, Pentek, Hydrotech, SHURflo, PURA, and other leading brands across commercial foodservice, residential, marine, industrial, and government verticals.
- Company typePrivate
- Founded1981
- HeadquartersTampa, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Filter Pure Systems firmographics
Firmographics- Name
- Filter Pure Systems
- Legal name
- FilterPure Systems, Inc.
- Website
- https://filterpure.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Filter Pure Systems is a Tampa-based, 44-year-old e-commerce distributor of water filtration products, authorized to sell Everpure, Pentek, Hydrotech, SHURflo, PURA, and other leading brands across commercial foodservice, residential, marine, industrial, and government verticals.
- Ownership category
- akta.pro rank
Filter Pure Systems industry classification
Industry- Product category
- Water Filtration Distribution
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Replacement Filter Cartridges & Consumables (CRAJAJAH)
- akta.pro secondary industries
- Countertop Water Filtration Systems (CRAJAJAC), Pitcher & Dispenser Water Filters (CRAJAJAB)
Keywords
Where Filter Pure Systems is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Filter Pure Systems business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Water Filtration Equipment Sales: Sale of water filtration systems including commercial and residential drinking water systems, reverse osmosis systems, UV sterilizers, and complete filtration setups. These are one-time hardware purchases.
- Replacement Filters and Cartridges: Recurring sales of replacement filters, cartridges, and filter media for the various filtration systems sold. Products include sediment filters, carbon taste and odor filters, membrane filters, and specialty cartridges.
- Parts and Accessories: Sale of replacement parts including O-rings, gaskets, housings, sumps, brackets, wrenches, filter heads, manifolds, and mounting hardware for water filtration systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual filter cartridges and replacement parts at unit pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Filter Pure Systems product offering
Product offeringCore offering
Filter Pure Systems is an authorized distributor of multiple premier water filtration brands (Everpure, Pentek, Pentair Industrial, Hydrotech, SHURflo, PURA, John Guest, Crysalli), selling commercial and residential water filtration systems, replacement cartridges, UV sterilizers, reverse osmosis systems, filter housings, and accessories. Products are sold primarily through a direct e-commerce storefront at filterpure.com with toll-free phone support, serving commercial foodservice, residential, marine, industrial, and government customers across the United States.
Product overview
Filter Pure Systems is a water filtration products distributor offering a comprehensive portfolio of filtration solutions through multiple branded product lines. The core offering centers on Everpure commercial water filtration systems for foodservice, beverage, and ice applications, alongside Pentek filtration components including bag filters, membrane cartridges, and industrial-grade housings. Additional brands include Hydrotech (UV sterilizers, reverse osmosis), Pentair Industrial, PURA (UV systems), and SHURflo (pumps and boost systems). The company also stocks marine-specific filtration products and a complete range of replacement parts, O-rings, and accessories. Products are sold primarily through an e-commerce platform with phone support available.
Differentiator
Problem solved
Functional benefit
Products and services
- Everpure Commercial Foodservice Water Filtration Systems
Quantifiable outcome
- 95% hydrocarbon reduction in single filtration pass with Pentek oil absorbing cartridges
Companies that use Filter Pure Systems
Customer profileSegments5 records
Ideal customer profiles5 records
Filter Pure Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Filter Pure Systems partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Everpure (Pentair)coreFilter Pure Systems is an authorized distributor of Everpure water filtration products, which are manufactured by Pentair. Everpure products include commercial filtration systems for ice machines, coffee equipment, warewashing, and steam applications, as well as residential drinking water systems and replacement cartridges.
- PentekcoreAuthorized distributor of Pentek filtration products including bag filters, cartridge housings, sediment filters, carbon filters, iron reduction filters, and replacement parts. Pentek specializes in residential, commercial, and industrial water filtration components.
- Pentair IndustrialminorDistributor of Pentair Industrial filtration products including AquaLine Series Filter Cartridges and liquid cartridge O-rings for industrial applications.
- HydrotechminorAuthorized distributor of Hydrotech water filtration products including drinking water systems, UV sterilizers, replacement filters, membranes, and commercial reverse osmosis systems.
- SHURflominorDistributor of SHURflo water filtration and pumping products including foodservice water filtration systems, beverage dispensing water boost systems, and pumps.
- PURAminorAuthorized distributor of PURA UV sterilization products including UV parts and accessories, drinking water systems, and ultraviolet sterilizers for water treatment.
- John GuestminorDistributor of John Guest fittings and connection products used in water filtration system installations.
- CrysalliminorDistributor of Crysalli water filtration products.
Recent moves5 records
Expansion highlights4 records
Filter Pure Systems competitors and assessment
Company assessmentBroad incumbents
- Watts Water Technologies: Established manufacturer of plumbing, flow control, and water treatment products sold primarily through wholesale distribution. Comparable product categories (filtration, plumbing supplies) but operates upstream and at much larger scale.
- Pentair: Manufacturer of Everpure, Pentek and Pentair Industrial brands that Filter Pure distributes, with its own direct e-commerce and dealer channels. Comparable portfolio breadth but operates as the upstream incumbent rather than as a multi-brand distributor.
- Culligan: Global water treatment incumbent offering point-of-entry, point-of-use, and commercial filtration plus dealer/service network. Comparable commercial and residential filtration categories but with a much larger franchise/service model.
- 3M Purification (now Solventum / independent): Major manufacturer of commercial and residential water filtration products (including former Cuno brand) sold through distribution. Comparable product overlap across foodservice, industrial, and replacement cartridge markets.
Direct peers
- Express Water: Direct-to-consumer water filtration brand selling RO systems, filters, and replacement cartridges online. Comparable DTC water filtration retail model targeting both residential and small commercial buyers.
- Pelican Water Systems: Specialty retailer of whole-house and point-of-use water filtration systems, softeners, and replacement filters sold direct online. Comparable e-commerce-led distribution in the same replacement-cartridge category.
- WaterFilters.net: Pure-play e-commerce retailer of water filtration products and replacement cartridges for residential and light commercial use. Closely comparable online distribution model and SKU breadth focused on cartridges and systems.
- Aquasana: Direct-to-consumer water filtration brand offering under-sink, whole-house, and shower filters plus replacement cartridges online. Comparable DTC water filtration retail motion and consumer-grade replacement consumable cycles.
- SpringWell Water Filtration: Online specialty retailer of whole-house filtration, water softeners, and RO systems including replacements. Comparable specialized water filtration e-commerce positioning and recurring cartridge revenue model.
- US Water Systems: Specialty online retailer/integrator of residential and light commercial water treatment including filters, softeners, and reverse osmosis. Comparable go-to-market as a specialized water filtration e-commerce operator.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Filter Pure Systems social profiles
Digital presenceFilter Pure Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Filter Pure Systems leadership team
Management profileNumber of profiles
Profiles1 record
Filter Pure Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Filter Pure Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Filter Pure Systems
What does Filter Pure Systems do?
Filter Pure Systems is an authorized distributor of multiple premier water filtration brands (Everpure, Pentek, Pentair Industrial, Hydrotech, SHURflo, PURA, John Guest, Crysalli), selling commercial and residential water filtration systems, replacement cartridges, UV sterilizers, reverse osmosis systems, filter housings, and accessories. Products are sold primarily through a direct e-commerce storefront at filterpure.com with toll-free phone support, serving commercial foodservice, residential, marine, industrial, and government customers across the United States.
Is Filter Pure Systems a public or private company?
Filter Pure Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Filter Pure Systems founded?
Filter Pure Systems was founded in 1981. It employs 51 to 100 people.
Where is Filter Pure Systems based?
Filter Pure Systems is headquartered in Tampa, United States, in the North America region.
How does Filter Pure Systems make money?
Three revenue lines are on record. Water Filtration Equipment Sales are the primary driver. The others are replacement Filters and Cartridges and parts and Accessories.
Who are Filter Pure Systems's main competitors?
Broad incumbents on record are Watts Water Technologies, Pentair, Culligan and 3M Purification (now Solventum / independent). Direct peers are Express Water, Pelican Water Systems, WaterFilters.net, Aquasana, SpringWell Water Filtration and US Water Systems.
Does Filter Pure Systems have an API?
No public API is recorded for Filter Pure Systems.
What industry is Filter Pure Systems in?
Filter Pure Systems's product category is Water Filtration Distribution. Its primary akta.pro industry code is CRAJAJAH, Replacement Filter Cartridges & Consumables, with a secondary code of CRAJAJAC, Countertop Water Filtration Systems. Its NAICS code is 423720 and its SIC code is 5070.