VisitMalta+
VisitMalta+ is the official tourism platform of the Malta Tourism Authority, a Maltese government destination marketing organization. It provides a multilingual website and iOS/Android mobile app offering travel information, events, accommodation listings, and planning resources for visitors to Malta, Gozo, and Comino.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What VisitMalta+ does
VisitMalta+ is the official digital destination marketing platform of the Malta Tourism Authority, a Maltese government state entity, covering the islands of Malta, Gozo, and Comino. The platform operates two consumer-facing surfaces: a multilingual responsive website at visitmalta.com (available in 10+ languages) and the VisitMalta+ native mobile application distributed via the App Store (iOS) and Google Play (Android). The website presents a comprehensive content and services catalogue including an events calendar, an accommodation directory, a 'Book Your Trip' booking facilitation module, an 'Inspire Me' editorial blog, and topic verticals spanning history, culture, gastronomy, diving, churches, weddings, sustainable tourism, cruises, nightlife, studying, wellness, and family activities. The VisitMalta Incentives & Meetings (VMIM) division at vmim.visitmalta.com extends the offering into the B2B MICE (Meetings, Incentives, Conferences, Events) segment.
The platform does not produce a commercial product sold to users; it is free to consumers and funded as part of the Malta Tourism Authority's national destination marketing mandate. Its go-to-market is direct-to-consumer via web and mobile, supplemented by distribution partnerships (Omio Group, reaching 1B+ users across 46 countries), media collaborations (Dolce Media Group for the North American 'La Dolce Vita in Malta' book), and an active social presence on Facebook, Instagram, X (Twitter), and YouTube, plus email newsletter. The advertised revenue model is 'Tourism Promotion Services' — effectively advertising and destination positioning — with the platform positioned alongside other national tourism boards such as Visit Brazil and the Croatian National Tourism Board.
The platform serves a horizontal mix of seven persona segments: leisure tourists (primary), wedding couples, international students, cruise passengers, MICE/business travelers, adventure & sports travelers, and families. Leadership in the source material is represented by Director Alaine Ciantar; no broader management team is disclosed. Founded in 2019, VisitMalta+ is classified as a private government state entity with no external investors, no funding rounds, no M&A activity, and no disclosed headcount.
VisitMalta+ firmographics
Firmographics- Name
- VisitMalta+
- Legal name
- VisitMalta
- Website
- https://visitmalta.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VisitMalta+ is the official tourism platform of the Malta Tourism Authority, a Maltese government destination marketing organization. It provides a multilingual website and iOS/Android mobile app offering travel information, events, accommodation listings, and planning resources for visitors to Malta, Gozo, and Comino.
- Ownership category
- akta.pro rank
VisitMalta+ industry classification
Industry- Product category
- Tourism Destination Marketing
- NAICS
- Tour Operators (56152), Travel Agencies (561510), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Amusement & Recreation Services (7900), Transportation Services (4700)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
- akta.pro secondary industries
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Itinerary Management & Trip Collaboration Apps (THALAMAE)
Keywords
VisitMalta+ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Tourism Promotion Services: VisitMalta+ serves as the official digital platform for Malta Tourism Authority, promoting Malta as a premium travel destination. The platform generates value through positioning Malta for tourism, featuring partner destinations, and facilitating destination marketing collaborations with travel platforms and media partners.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
VisitMalta+ product offering
Product offeringCore offering
VisitMalta+ is the official tourism destination platform for Malta, Gozo, and Comino, operated by the Malta Tourism Authority. It provides comprehensive travel information, event listings, accommodation directories, and trip planning resources through a multilingual website (visitmalta.com) and a native mobile app available on iOS and Android. The platform also includes a specialized B2B division, VisitMalta Incentives & Meetings (VMIM), targeting the meetings, incentives, conferences, and events segment.
Product overview
VisitMalta+ operates as a unified tourism platform comprising the official VisitMalta website (www.visitmalta.com) serving as the primary consumer-facing portal for Malta, Gozo and Comino destinations, complemented by the VisitMalta+ mobile app available on iOS and Android. The platform also includes VisitMalta Incentives & Meetings (VMIM), a specialized B2B division targeting the MICE segment. Key product modules include an events calendar, accommodation directory with booking capabilities, and travel information services. The offering functions as an integrated destination marketing and visitor services ecosystem rather than a traditional software product.
Differentiator
Problem solved
Functional benefit
Products and services
- VisitMalta Website
Companies that use VisitMalta+
Customer profileSegments7 records
Ideal customer profiles2 records
VisitMalta+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VisitMalta+ partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Dolce Media GroupminorVisitMalta collaborated with Dolce Media Group to produce 'La Dolce Vita in Malta,' a luxury hardcover coffee-table book celebrating Malta's culture, fashion, culinary excellence, and arts. The book was launched at the Permanent Mission of Malta to the United Nations in New York and features exclusive photography, interviews with Maltese creatives, and curated destinations. The publication is available at ShopDolce.com as part of positioning Malta as a premium travel destination for North American audiences.
- Omio GroupcoreVisitMalta is featured as a destination advertising partner on Omio Group's multimodal travel platform. This partnership positions Malta alongside other national tourism boards (Visit Brazil, Croatian National Tourism Board) on Omio's advertising platform. The collaboration aims to reach Omio's user base of over 1 billion annual users across 46 countries, targeting travelers planning multimodal journeys in Europe and beyond.
- Malta Tourism AuthoritycoreVisitMalta+ is the official digital platform operated by the Malta Tourism Authority, the government body responsible for tourism promotion and development in Malta. The Authority oversees destination marketing, tourism statistics, and industry regulation.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
VisitMalta+ competitors and assessment
Company assessmentBroad incumbents
- Booking.com: Global OTA dominating accommodation and attraction bookings worldwide. Comparable as a downstream booking destination for travelers inspired by VisitMalta+, but operates commercially at vastly greater scale across all destinations.
- Tripadvisor: Global travel platform offering reviews, destination content, and booking across hotels, restaurants, and attractions. Comparable as a destination inspiration and trip-planning platform, but operates across all destinations commercially rather than as a single DMO.
- Lonely Planet: Established global travel content and guidebook publisher with destination pages, articles, and itinerary content. Comparable as a destination storytelling and inspiration layer, though operates commercially across many destinations rather than as a single DMO.
Emerging players
- GetYourGuide: Leading tours, activities, and experiences booking platform with strong Malta inventory. Comparable as a digital channel for booking tours and activities in Malta, directly intersecting with VisitMalta+'s accommodation and experiences directories.
Others
- Omio: Multimodal European travel booking platform reaching 1B+ users across 46 countries. Comparable as an existing distribution partner of VisitMalta and as an adjacent ecosystem participant in the European travel discovery and booking funnel.
Direct peers
- Visit Dubai: Official government tourism destination marketing platform for Dubai, operated by the Dubai Department of Tourism and Commerce Marketing. Directly comparable as a national DMO digital platform promoting a single destination via website, mobile app, and global content marketing.
- Visit Florida: Official state-level destination marketing organization for Florida. Comparable as a publicly-funded DMO platform with multilingual site, content library, and tourism marketing partnerships targeting long-haul source markets.
- Visit Greece: Greek National Tourism Organization's official destination marketing website and platform. Closely comparable as a Mediterranean national DMO promoting islands, cultural heritage, gastronomy, and cruises via multilingual digital channels.
- Tourism Ireland: Official tourism marketing platform for the island of Ireland, operated as a cross-border DMO. Comparable as a government-backed destination marketing platform with multilingual site, content hub, and consumer-facing trip planning tools.
- VisitBritain: British government's national tourism agency operating a consumer destination marketing website promoting England, Scotland, and Wales. Comparable in scale, government ownership, and destination-marketing function to VisitMalta+.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VisitMalta+ social profiles
Digital presenceVisitMalta+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisitMalta+ leadership team
Management profileNumber of profiles
Profiles1 record
VisitMalta+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisitMalta+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisitMalta+
What does VisitMalta+ do?
VisitMalta+ is the official tourism destination platform for Malta, Gozo, and Comino, operated by the Malta Tourism Authority. It provides comprehensive travel information, event listings, accommodation directories, and trip planning resources through a multilingual website (visitmalta.com) and a native mobile app available on iOS and Android. The platform also includes a specialized B2B division, VisitMalta Incentives & Meetings (VMIM), targeting the meetings, incentives, conferences, and events segment.
Is VisitMalta+ a public or private company?
VisitMalta+ is a private company. It is classified as state government owned and is currently operating.
When was VisitMalta+ founded?
VisitMalta+ was founded in 2019. It employs 1 to 10 people.
How does VisitMalta+ make money?
One revenue line is on record: tourism Promotion Services.
Who are VisitMalta+'s main competitors?
Broad incumbents on record are Booking.com, Tripadvisor and Lonely Planet. GetYourGuide is listed as an emerging player. Omio is listed as an others. Direct peers are Visit Dubai, Visit Florida, Visit Greece, Tourism Ireland and VisitBritain.
Does VisitMalta+ have an API?
No public API is recorded for VisitMalta+.
What industry is VisitMalta+ in?
VisitMalta+'s product category is Tourism Destination Marketing. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms, with a secondary code of THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 56152 and its SIC code is 7900.