Malaysian Association of Convention and Exhibition Organisers and Suppliers

What Malaysian Association of Convention and Exhibition Organisers and Suppliers does

MACEOS (Malaysian Association of Convention and Exhibition Organisers and Suppliers) is the national trade body for Malaysia's business events industry, registered in 1990 (ROS No. PPM-001-10-17121990) and headquartered in Kuala Lumpur. The association serves two principal member segments: convention and exhibition organisers, and exhibition suppliers and service providers (venues, AV, logistics, stand builders). It operates under the I.D.E.A. framework covering Innovation, Development, Education, and Advocacy, and delivers value through professional certification pathways (CCP, EMP, TEM), industry publications (BE Newsletter, BE Malaysia Magazine, Malaysia BE Directory, Business Events Industry White Paper), flagship events (EventXpo, MBEA, BE in SABAH), and policy advocacy to government bodies including MyCEB, PCEB, and BESarawak.

MACEOS is funded primarily through recurring membership fees, supplemented by event revenues, certification programme fees, and publication sponsorships; pricing is not publicly disclosed and applications are processed through a self-serve membership portal. The organization holds strategic affiliations with global industry bodies including UFI, ICCA, IAEE, IELA, and AFECA, positioning it as Malaysia's representative voice in international forums. It is led by an elected executive committee, with Eric Ho serving as President for the 2026-2028 term and Lee Mark as Hon. Secretary for 2024-2026. MACEOS has 11-50 employees and is governed by its Strategic Roadmap 2022-2030.

The association has no proprietary technology platform or commercial software product; its core "product" is the curated network itself, combined with training, events, and policy influence. There are no disclosed financial statements, no external investment, and no parent company, consistent with its status as a member-funded non-governmental organization.

Name

Malaysian Association of Convention and Exhibition Organisers and Suppliers

Legal name

Malaysian Association of Convention and Exhibition Organisers and Suppliers

Website

https://maceos.com.my

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

MACEOS is the national trade association for Malaysia's business events industry, representing convention and exhibition organisers plus suppliers through certification programmes, flagship events, publications, and policy advocacy since 1990.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: MACEOS operates as an industry association funded primarily through membership subscriptions from convention and exhibition organisers and suppliers in Malaysia.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MACEOS is the national industry association for Malaysia's business events sector, providing industry representation, advocacy, professional certification (CCP, EMP, TEM), and networking to convention organisers, exhibition suppliers, and related service providers. It generates industry research, publications, and flagship events (EventXpo, MBEA, BE in SABAH) to advance Malaysia's business events industry under its I.D.E.A. framework (Innovation, Development, Education, Advocacy).

Product overview

MACEOS is a professional industry association serving Malaysia's business events sector, not a technology product company. The organization offers professional certification programs (Congress Certification Programme, Exhibition Management Programme, and Total Event Management), organizes flagship events (EventXpo, MBEA, BE in SABAH), and publishes industry resources (Malaysia BE Directory, BE Newsletter, BE Malaysia Magazine). The portfolio is structured around the I.D.E.A. framework: Innovation, Development, Education, and Advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• I.D.E.A: Key pillars framework comprising Innovation, Development, Education, and Advocacy
• EventXpo
• MBEA
• BE in SABAH

Products and services

• Congress Certification Programme (CCP) Professional certification program for congress management, part of MACEOS's professional certification pathway for business events industry professionals in Malaysia.
• Exhibition Management Programme (EMP) Professional certification program for exhibition management, part of MACEOS's professional certification pathway for the business events industry.
• Total Event Management (TEM) Professional certification program covering total event management, part of MACEOS's professional certification pathway for business events industry professionals.
• EventXpo Flagship trade event organized by MACEOS serving as the premier B2B exhibition for Malaysia's business events industry.
• Malaysia Business Events Awards (MBEA) Flagship awards program recognising excellence in Malaysia's business events industry, organised by MACEOS.
• BE in SABAH International Business Events Forum held in Sabah, Malaysia, focusing on regional cooperation and economic connectivity across Asia Pacific, organised by MACEOS.
• Malaysia BE Directory Directory publication listing Malaysia's business events industry stakeholders, distributed by MACEOS.
• BE Newsletter Regular newsletter publication covering business events industry news, events, and updates, distributed by MACEOS.
• BE Malaysia Magazine Magazine publication covering business events industry developments in Malaysia, published by MACEOS.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Goyang Convention & Visitors BureaucoreStrategic or Co-development Partner · 6 February 2026Korean convention and visitors bureau. Signed MoU at BE in SABAH 2026 to strengthen international collaboration through knowledge exchange, industry development, and capacity-building.
• Goyang International ExpocoreStrategic or Co-development Partner · 6 February 2026Korean international expo operator. Partnered with MACEOS through MoU signed at BE in SABAH 2026 for knowledge exchange and industry development collaboration.
• Sabah International Convention CentrecoreStrategic or Co-development Partner · 6 February 2026Premier convention venue in Sabah, Malaysia. Co-signed MoU with Goyang partners at BE in SABAH 2026 to strengthen international collaboration in business events.
• MyCEB (Malaysia Convention & Exhibition Bureau)coreStrategic or Co-development PartnerNational government body promoting Malaysia as a business events destination. MACEOS works with MyCEB to advance Malaysia's business events industry and promote the country as a premier global hub for business events.
• PCEB (Malaysia Business Events)coreStrategic or Co-development PartnerGovernment agency focused on business events development. MACEOS collaborates on industry initiatives and represents the private sector perspective in national business events strategy.
• BESarawakcoreStrategic or Co-development PartnerBusiness Events Sarawak - state-level destination marketing organisation for business events in Sarawak. MACEOS maintains strategic partnership for regional industry coordination.
• UFI (Global Association of the Exhibition Industry)coreStrategic or Co-development PartnerGlobal exhibition industry association. MACEOS affiliated as national representative, providing access to global standards, research, and international networking.
• ICCA (International Congress and Convention Association)coreStrategic or Co-development PartnerGlobal association for meetings and conventions industry. MACEOS affiliated to access international congress data, trends, and industry development resources.
• IAEE (International Association of Exhibitions and Events)coreStrategic or Co-development PartnerInternational exhibitions and events association. MACEOS affiliated for access to industry best practices, certification programs, and global networking.
• IELA (International Exhibition Logistics Associates)minorStrategic or Co-development PartnerInternational association for exhibition logistics. MACEOS affiliated to support members in exhibition logistics and supply chain best practices.
• AFECA (Asian Federation of Exhibition and Exhibition & Convention Associations)coreStrategic or Co-development PartnerAsian federation bringing together national exhibition and convention associations. MACEOS affiliated for regional industry representation and collaboration.
• Universiti Teknologi MARA (UiTM)minorStrategic or Co-development PartnerMACEOS collaborated with UiTM on sustainable and responsible events initiatives, working together on advancing sustainable practices in Malaysia's business events industry.
• IEIA, JCMA, ASPERAPI, MECA, PACEOS, RUEF, SACEOS, TICA, TEA, ACCIM, TECA, KMA, BECM, Sarawak Chamber of CommerceminorStrategic or Co-development PartnerVarious national and regional industry associations affiliated with MACEOS for broader industry representation and collaboration across Asia Pacific.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@maceossecretariat
• Facebookfacebook.com/maceos.idea
• LinkedInlinkedin.com/company/maceos
• Xx.com/mymaceos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malaysian Association of Convention and Exhibition Organisers and Suppliers