Malaysian Association of Convention and Exhibition Organisers and Suppliers
MACEOS is the national trade association for Malaysia's business events industry, representing convention and exhibition organisers plus suppliers through certification programmes, flagship events, publications, and policy advocacy since 1990.
- Company typePrivate
- Founded1990
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Malaysian Association of Convention and Exhibition Organisers and Suppliers does
MACEOS (Malaysian Association of Convention and Exhibition Organisers and Suppliers) is the national trade body for Malaysia's business events industry, registered in 1990 (ROS No. PPM-001-10-17121990) and headquartered in Kuala Lumpur. The association serves two principal member segments: convention and exhibition organisers, and exhibition suppliers and service providers (venues, AV, logistics, stand builders). It operates under the I.D.E.A. framework covering Innovation, Development, Education, and Advocacy, and delivers value through professional certification pathways (CCP, EMP, TEM), industry publications (BE Newsletter, BE Malaysia Magazine, Malaysia BE Directory, Business Events Industry White Paper), flagship events (EventXpo, MBEA, BE in SABAH), and policy advocacy to government bodies including MyCEB, PCEB, and BESarawak.
MACEOS is funded primarily through recurring membership fees, supplemented by event revenues, certification programme fees, and publication sponsorships; pricing is not publicly disclosed and applications are processed through a self-serve membership portal. The organization holds strategic affiliations with global industry bodies including UFI, ICCA, IAEE, IELA, and AFECA, positioning it as Malaysia's representative voice in international forums. It is led by an elected executive committee, with Eric Ho serving as President for the 2026-2028 term and Lee Mark as Hon. Secretary for 2024-2026. MACEOS has 11-50 employees and is governed by its Strategic Roadmap 2022-2030.
The association has no proprietary technology platform or commercial software product; its core "product" is the curated network itself, combined with training, events, and policy influence. There are no disclosed financial statements, no external investment, and no parent company, consistent with its status as a member-funded non-governmental organization.
Malaysian Association of Convention and Exhibition Organisers and Suppliers firmographics
Firmographics- Name
- Malaysian Association of Convention and Exhibition Organisers and Suppliers
- Legal name
- Malaysian Association of Convention and Exhibition Organisers and Suppliers
- Website
- https://maceos.com.my
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MACEOS is the national trade association for Malaysia's business events industry, representing convention and exhibition organisers plus suppliers through certification programmes, flagship events, publications, and policy advocacy since 1990.
- Ownership category
- akta.pro rank
Malaysian Association of Convention and Exhibition Organisers and Suppliers industry classification
Industry- Product category
- Industry Association Services
- akta.pro primary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
- akta.pro secondary industry
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
Keywords
Where Malaysian Association of Convention and Exhibition Organisers and Suppliers is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Malaysian Association of Convention and Exhibition Organisers and Suppliers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: MACEOS operates as an industry association funded primarily through membership subscriptions from convention and exhibition organisers and suppliers in Malaysia.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Malaysian Association of Convention and Exhibition Organisers and Suppliers product offering
Product offeringCore offering
MACEOS is the national industry association for Malaysia's business events sector, providing industry representation, advocacy, professional certification (CCP, EMP, TEM), and networking to convention organisers, exhibition suppliers, and related service providers. It generates industry research, publications, and flagship events (EventXpo, MBEA, BE in SABAH) to advance Malaysia's business events industry under its I.D.E.A. framework (Innovation, Development, Education, Advocacy).
Product overview
MACEOS is a professional industry association serving Malaysia's business events sector, not a technology product company. The organization offers professional certification programs (Congress Certification Programme, Exhibition Management Programme, and Total Event Management), organizes flagship events (EventXpo, MBEA, BE in SABAH), and publishes industry resources (Malaysia BE Directory, BE Newsletter, BE Malaysia Magazine). The portfolio is structured around the I.D.E.A. framework: Innovation, Development, Education, and Advocacy.
Differentiator
Problem solved
Functional benefit
Brands
- I.D.E.A: Key pillars framework comprising Innovation, Development, Education, and Advocacy
- EventXpo
- MBEA
- BE in SABAH
Products and services
- Congress Certification Programme (CCP) Professional certification program for congress management, part of MACEOS's professional certification pathway for business events industry professionals in Malaysia.
- Exhibition Management Programme (EMP) Professional certification program for exhibition management, part of MACEOS's professional certification pathway for the business events industry.
- Total Event Management (TEM) Professional certification program covering total event management, part of MACEOS's professional certification pathway for business events industry professionals.
- EventXpo Flagship trade event organized by MACEOS serving as the premier B2B exhibition for Malaysia's business events industry.
- Malaysia Business Events Awards (MBEA) Flagship awards program recognising excellence in Malaysia's business events industry, organised by MACEOS.
- BE in SABAH International Business Events Forum held in Sabah, Malaysia, focusing on regional cooperation and economic connectivity across Asia Pacific, organised by MACEOS.
- Malaysia BE Directory Directory publication listing Malaysia's business events industry stakeholders, distributed by MACEOS.
- BE Newsletter Regular newsletter publication covering business events industry news, events, and updates, distributed by MACEOS.
- BE Malaysia Magazine Magazine publication covering business events industry developments in Malaysia, published by MACEOS.
Companies that use Malaysian Association of Convention and Exhibition Organisers and Suppliers
Customer profileSegments2 records
Ideal customer profiles2 records
Malaysian Association of Convention and Exhibition Organisers and Suppliers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Malaysian Association of Convention and Exhibition Organisers and Suppliers partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Goyang Convention & Visitors BureaucoreKorean convention and visitors bureau. Signed MoU at BE in SABAH 2026 to strengthen international collaboration through knowledge exchange, industry development, and capacity-building.
- Goyang International ExpocoreKorean international expo operator. Partnered with MACEOS through MoU signed at BE in SABAH 2026 for knowledge exchange and industry development collaboration.
- Sabah International Convention CentrecorePremier convention venue in Sabah, Malaysia. Co-signed MoU with Goyang partners at BE in SABAH 2026 to strengthen international collaboration in business events.
- MyCEB (Malaysia Convention & Exhibition Bureau)coreNational government body promoting Malaysia as a business events destination. MACEOS works with MyCEB to advance Malaysia's business events industry and promote the country as a premier global hub for business events.
- PCEB (Malaysia Business Events)coreGovernment agency focused on business events development. MACEOS collaborates on industry initiatives and represents the private sector perspective in national business events strategy.
- BESarawakcoreBusiness Events Sarawak - state-level destination marketing organisation for business events in Sarawak. MACEOS maintains strategic partnership for regional industry coordination.
- UFI (Global Association of the Exhibition Industry)coreGlobal exhibition industry association. MACEOS affiliated as national representative, providing access to global standards, research, and international networking.
- ICCA (International Congress and Convention Association)coreGlobal association for meetings and conventions industry. MACEOS affiliated to access international congress data, trends, and industry development resources.
- IAEE (International Association of Exhibitions and Events)coreInternational exhibitions and events association. MACEOS affiliated for access to industry best practices, certification programs, and global networking.
- IELA (International Exhibition Logistics Associates)minorInternational association for exhibition logistics. MACEOS affiliated to support members in exhibition logistics and supply chain best practices.
- AFECA (Asian Federation of Exhibition and Exhibition & Convention Associations)coreAsian federation bringing together national exhibition and convention associations. MACEOS affiliated for regional industry representation and collaboration.
- Universiti Teknologi MARA (UiTM)minorMACEOS collaborated with UiTM on sustainable and responsible events initiatives, working together on advancing sustainable practices in Malaysia's business events industry.
- IEIA, JCMA, ASPERAPI, MECA, PACEOS, RUEF, SACEOS, TICA, TEA, ACCIM, TECA, KMA, BECM, Sarawak Chamber of CommerceminorVarious national and regional industry associations affiliated with MACEOS for broader industry representation and collaboration across Asia Pacific.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Malaysian Association of Convention and Exhibition Organisers and Suppliers competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Malaysian Association of Convention and Exhibition Organisers and Suppliers social profiles
Digital presenceMalaysian Association of Convention and Exhibition Organisers and Suppliers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malaysian Association of Convention and Exhibition Organisers and Suppliers leadership team
Management profileNumber of profiles
Profiles3 records
Malaysian Association of Convention and Exhibition Organisers and Suppliers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malaysian Association of Convention and Exhibition Organisers and Suppliers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malaysian Association of Convention and Exhibition Organisers and Suppliers
What does Malaysian Association of Convention and Exhibition Organisers and Suppliers do?
MACEOS is the national industry association for Malaysia's business events sector, providing industry representation, advocacy, professional certification (CCP, EMP, TEM), and networking to convention organisers, exhibition suppliers, and related service providers. It generates industry research, publications, and flagship events (EventXpo, MBEA, BE in SABAH) to advance Malaysia's business events industry under its I.D.E.A. framework (Innovation, Development, Education, Advocacy).
Is Malaysian Association of Convention and Exhibition Organisers and Suppliers a public or private company?
Malaysian Association of Convention and Exhibition Organisers and Suppliers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Malaysian Association of Convention and Exhibition Organisers and Suppliers founded?
Malaysian Association of Convention and Exhibition Organisers and Suppliers was founded in 1990. It employs 11 to 50 people.
Where is Malaysian Association of Convention and Exhibition Organisers and Suppliers based?
Malaysian Association of Convention and Exhibition Organisers and Suppliers is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Malaysian Association of Convention and Exhibition Organisers and Suppliers make money?
One revenue line is on record: membership Fees.
Does Malaysian Association of Convention and Exhibition Organisers and Suppliers have an API?
No public API is recorded for Malaysian Association of Convention and Exhibition Organisers and Suppliers.
What industry is Malaysian Association of Convention and Exhibition Organisers and Suppliers in?
Malaysian Association of Convention and Exhibition Organisers and Suppliers's product category is Industry Association Services. Its primary akta.pro industry code is MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics), with a secondary code of THAHACAK, Sponsorship, Exhibitor & Partnership Management Services.