WEST of Windsor

Name

WEST of Windsor

Legal name

Women's Enterprise Skills Training of Windsor Inc.

Website

https://westofwindsor.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Workforce Development and Employment Training Services

NAICS

Vocational Rehabilitation Services (6243), Professional and Management Development Training (611430), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Employment & Job Readiness Support Services (BPAGAEAJ)

akta.pro secondary industries

Workplace & Career Integration for Immigrants (Credentialing, Job Readiness) (EDAAADAE), Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)

Keywords

• Employment training services
• Skills development programs
• Newcomer settlement services
• Women workforce development
• Pre-apprenticeship skilled trades

Headquarters

HQ city

Windsor

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: WEST receives core operational funding from Employment Ontario, Immigration, Refugees and Citizenship Canada (IRCC), Human Resources Development Canada, and the Government of Canada through various workforce development programs.
2. Corporate & Individual Donations: The organization accepts donations from individuals and corporations, with TD Bank Group notably donating $20,000 to support newcomer women programs. Tax receipts are issued for donations.
3. Fundraising Events: WEST conducts 50/50 cash raffles and other fundraising activities to support programs and services, with ticket sales through rafflebox.ca platform.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

WEST of Windsor (Women's Enterprise Skills Training of Windsor Inc.) is a non-profit charitable organization that delivers employment readiness, technical skills training, and settlement services for visible minority women, newcomers, immigrants, youth, and seniors in the Windsor-Essex region of Ontario, Canada. The organization offers pre-apprenticeship programs in skilled trades (millwright, electrical, HVAC, construction), language training, job placement assistance, and wraparound supports such as childcare, transportation, and wellness programs. All services are provided free of charge to participants, funded primarily through government grants and donations.

Product overview

Women's Enterprise Skills Training of Windsor Inc. (WEST) is a non-profit organization offering a comprehensive suite of employment and training services for women, newcomers, and youth in the Windsor-Essex community. The organization operates multiple interconnected programs organized into five main categories: (1) Newcomer Programs including Care for Newcomer Children (CNC), Empowering Women for Employment (EWE), Language and Skills Development, and Settlement Assistance; (2) Youth Programs including EDGE and the Leadership, Employment, and Development (L.E.A.D.) Program; (3) Skilled Trades Programs for Women including CNC Industrial Mechanic Millwright, Electrical, STARS (Air Conditioning/Refrigeration/Sheet Metal), SMART (Micro-Credential Apprenticeship), and ICCTW (Introduction to Construction) pre-apprenticeship programs; (4) Employment Services including apprenticeship support, Better Jobs Ontario, computer training, and job preparation; and (5) Awareness initiatives including the Gender Equality Campaign with video episodes and podcasts, and the annual International Women's Day Gala. WEST also provides support services such as transportation, wellness programs, and workshops. The organization is funded by government agencies including Employment Ontario, Immigration, Refugees and Citizenship Canada, and various community partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Care for Newcomer Children (CNC) Childcare services provided for newcomer children while their parents participate in WEST's employment training and settlement programs. Designed to remove a key barrier to participation for newcomer women.
• Empowering Women for Employment (EWE) Employment readiness program designed to help women develop the skills and confidence needed to enter and succeed in the workforce. Targets visible minority women and newcomers.
• Language and Skills Development Program English language training combined with skills development for newcomers and immigrant women seeking employment and community integration.
• New Horizons for Seniors Program (NHSP) Program supporting senior women through community engagement and skill-building activities to address age discrimination and social isolation.
• Settlement Assistance Support services helping newcomers and immigrants settle into the Windsor-Essex community, addressing social, cultural, and practical integration needs.
• EDGE Program Youth development program helping young people build skills and prepare for future employment or education pathways.
• Leadership, Employment, and Development (L.E.A.D.) Program Young women leadership development program combining employment readiness training, workshops, and paid work placements.
• CNC Industrial Mechanic Millwright Pre-Apprenticeship Program for Women Pre-apprenticeship training program preparing women for careers as Industrial Mechanic Millwrights in the skilled trades, with pathways to apprenticeship and Red Seal certification.
• Electrical Pre-Apprenticeship Program for Women Pre-apprenticeship training program preparing women for careers in the electrical trade.
• Skills Training in Air Conditioning, Refrigeration and Sheet Metal for Women (STARS) Pre-apprenticeship program training women in HVAC/R and sheet metal trades for entry into skilled trades careers.
• Supporting Micro-Credential Apprenticeship Retention Training (SMART) Program supporting apprentices in obtaining micro-credentials and retaining their apprenticeship training in skilled trades.
• Introduction to Construction and Craft Trades for Women (ICCTW) Beginner-friendly introduction to construction and craft trades for women with no prior experience required, serving as an entry point to skilled trades careers.
• Apprenticeship Services Support services for individuals pursuing apprenticeship pathways in various trades, including job matching and retention support.
• Better Jobs Ontario Employment assistance program helping job seekers find and retain employment through training and job matching services.
• Computer Training Technology and computer skills training designed to enhance employability for participants seeking workforce entry or advancement.
• Job Preparation Services Resume development, interview preparation, and job search support services to help participants secure employment.
• Transportation Services Transportation assistance helping clients access training, employment opportunities, and WEST program locations.
• Stay Well, Work Well Women's Circle Wellness and workplace support program for women focusing on health, well-being, and sustained workforce participation.

Quantifiable outcome

• Graduates secure employment and advance in skilled trades careers
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, supportive and minor.

• City of WindsorcoreStrategic or Co-development PartnerMunicipal partner providing support and collaboration for community programs serving Windsor residents.
• UNIFORcoreStrategic or Co-development PartnerPartnership for Trades Week 2026 - hands-on skilled trades exploration workshop for women, July 13-17, 2026 at 1855 Turner Road.
• Employment OntariocoreChannel Partner/ Reseller/ DistributorProvincial employment services network through which WEST delivers training programs and services.
• Windsor Regional Employment NetworkcoreChannel Partner/ Reseller/ DistributorRegional employment network partnership for delivering employment services in Windsor-Essex.
• Libro Credit UnionsupportiveStrategic or Co-development PartnerCommunity financial partner supporting WEST programs.
• RBC (Royal Bank of Canada)supportiveStrategic or Co-development PartnerBanking partner supporting WEST programs and services.
• Canadian Women's FoundationsupportiveStrategic or Co-development PartnerNational foundation amplifying WEST's gender equality message across Canada.
• YMCA of Southwestern OntariosupportiveStrategic or Co-development PartnerCommunity partner collaborating at St. Michael's Community Hub for women-focused services.
• Windsor Essex Catholic District School BoardsupportiveStrategic or Co-development PartnerPartner for St. Michael's Adult Catholic High School satellite office providing community hub services.
• Colasantis Tropical GardensminorStrategic or Co-development PartnerEvent sponsor for Annual General Meeting, providing generous support for WEST events.
• Mactools VisualminorStrategic or Co-development PartnerEvent sponsor for Annual General Meeting, supporting WEST's community events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• COSTI Immigrant Services: Greater Toronto Area immigrant settlement and employment services non-profit offering language training, job readiness, and settlement support—matching WEST's IRCC-funded newcomer programming and community-based service delivery.
• Calgary Immigrant Women's Association: Calgary-based non-profit serving immigrant women with settlement, language, and employment services. Highly comparable in mission (visible minority and immigrant women's workforce integration) and program structure, though operating in Alberta rather than Ontario.
• YWCA Toronto: Toronto-based women's services NGO offering employment training, settlement, and skilled trades pathways. Closely comparable to WEST in mission, target population (women, particularly newcomers), and free government-funded program model.
• JVS Toronto: Long-established Toronto employment services non-profit offering career counseling, skills training, and newcomer employment programs. Similar 75+ year operating history, government funding mix, and breadth of programs serving disadvantaged job seekers.
• Peel Newcomer Services Group: Peel Region (Ontario) newcomer services collaborative providing employment, settlement, and language training. Comparable as an Ontario-based, government-funded newcomer employment organization serving similar client demographics.
• ACCES Employment: Ontario-wide immigrant employment services NGO with mentorship, job readiness, and skilled trades bridging programs. Directly comparable to WEST for newcomer women's employment outcomes and Employment Ontario funding model.
• Skills for Change: Toronto-based NGO specializing in newcomer skills training, employment, and language programs. Comparable as a direct competitor for IRCC settlement contracts and Employment Ontario employment services funding in Ontario.

Regional players

• SUCCESS: Vancouver and Toronto newcomer services non-profit offering settlement, employment, language, and community programs. Overlaps with WEST's mission and program categories, though primarily British Columbia-based.
• MOSAIC: Vancouver-based newcomer settlement and employment services non-profit serving immigrants and refugees. Comparable in service mix (language, employment, settlement), but operates primarily in British Columbia rather than Ontario.

Others

• YMCA of Southwestern Ontario: Community partner and broader regional services organization that co-locates with WEST at the St. Michael's Community Hub. Comparable as an adjacent community-services provider serving overlapping populations in Windsor-Essex.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WESTofWindsor
• YouTubeyoutube.com/channel/UCfR6RUag8jwRBmb4NcfTaIw
• Facebookfacebook.com/Womens-Enterprise-Skills-Training-of-Windsor-Inc-142053419259025
• LinkedInlinkedin.com/company/west-inc-of-windsor
• Instagraminstagram.com/westofwindsor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEST of Windsor