Wagner Foodservice

What Wagner Foodservice does

Wagner Foodservice is a family-owned broadline foodservice distributor headquartered in Glen Burnie, Maryland, serving restaurant and foodservice operators across the Mid-Atlantic region for 63 years (founded 1962). The company operates as a single unified distribution platform stocking over 10,000 SKUs across beverages, dry goods, dairy, frozen foods, meat, poultry, seafood, produce, bakery and desserts, equipment, smallwares, janitorial supplies, tabletop, appetizers, and curbside/carryout packaging categories. Its service model combines proprietary signature programs (Passion Bay beverages and catering, Dish Doctor dish-machine sales and servicing), a mix of locally sourced and nationally branded products, and direct-to-customer delivery executed by its own temperature-controlled fleet from a single warehouse facility.

The company's underlying infrastructure relies on state-of-the-art warehousing and order-processing technology, with digital ordering enabled through a CutandDry-powered online catalog and customer onboarding handled via a Bectran credit-application portal. Its field operations are supported by a dedicated sales-rep model — operators interact with named Wagner Sales Reps and rely on trained beverage, laundry, and dish technicians available seven days a week for equipment service. Distribution is fully direct, with no third-party logistics intermediaries visible in the source material, and the company differentiates through exclusive signature programs and customer-engagement touchpoints including the Free Case Friday promotion and the periodically published Buzz Magazine (Issue 106, Summer 2026).

Wagner generates revenue through transaction-based product sales to restaurant and foodservice operators, with pricing negotiated on a customer-by-customer basis (none publicly disclosed). Go-to-market is sales-led, supplemented by email newsletters, the Free Case Friday Facebook promotion, the Buzz Magazine, and direct field engagement. The company is a member of Unipro, a foodservice group-purchasing organization that provides aggregated purchasing power, and a supported member of the Restaurant Association of Maryland. Ownership is private and family-controlled, with no disclosed parent company, outside investors, or recent funding events identified in the available material.

Name

Wagner Foodservice

Legal name

Wagner Foodservice

Website

https://hmwagner.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Wagner Foodservice is a family-owned broadline foodservice distributor serving restaurant operators across the Mid-Atlantic with over 10,000 SKUs of food, beverage, equipment, and supply products, delivered via its own temperature-controlled fleet.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Regional/Local Broadline Foodservice Distributors (AFAIAAAB)

akta.pro secondary industries

Temperature-Controlled Foodservice/Institutional Supply Wholesale (AFAIAHAK), Foodservice Packaging & Takeout Containers Wholesale (AFAIALAE)

Keywords

• Foodservice distribution
• Broadline distribution
• Restaurant supplies
• Commercial foodservice
• Food wholesale

Headquarters

HQ city

Glen Burnie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Foodservice Product Distribution: Wagner Foodservice generates revenue through the sale and distribution of foodservice products including beverages, dry goods, dairy, frozen foods, meat, poultry, seafood, produce, bakery/desserts, equipment, smallwares, janitorial supplies, and more. They stock over 10,000 items in their warehouse and offer both nationally recognized brands and locally sourced products. Revenue is generated through product sales with competitive pricing to restaurant and foodservice operators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Wagner Foodservice is a family-owned broadline foodservice distributor stocking over 10,000 items across categories including beverages, meat, poultry, seafood, dairy, produce, frozen foods, dry goods, oils, equipment, smallwares, table top, janitorial supplies, and packaging. The company delivers these products to restaurant and foodservice operators across the Mid-Atlantic region via a temperature-controlled fleet and direct sales representatives, supported by a digital catalog, equipment service technicians, and signature programs such as Dish Doctor and Passion Bay catering.

Product overview

Wagner Foodservice is a family-owned broadline foodservice distributor serving the Mid-Atlantic region for 63 years. The company operates as a single unified distribution platform offering over 10,000+ products across multiple categories. The product portfolio includes: beverages and coffee/tea programs (signature offerings); protein categories (meat, poultry, seafood); dairy and produce; frozen foods and dry goods; oils and shortenings; equipment (with full-service equipment offerings); smallwares, table top, and janitorial supplies; appetizers and curbside/carryout packaging. The company differentiates through signature programs including Dish Doctor (dish machines/products), Passion Bay/Catering, and its Buzz Magazine publication. Wagner also runs a weekly Free Case Friday promotional campaign and offers a digital catalog via Cut and Dry for online ordering. Their operations emphasize temperature-controlled delivery, state-of-the-art warehousing, and customer relationships throughout the Mid-Atlantic.

Differentiator

Problem solved

Functional benefit

Brands

• Passion Bay: Beverages & Systems signature program exclusive to Wagner Foodservice
• Dish Doctor
• Buzz Magazine

Products and services

• Beverages

Quantifiable outcome

• Orders arrive on scheduled time and in optimal condition
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• UniprocoreStrategic or Co-development PartnerWagner Foodservice is a proud Unipro member. This partnership is integral to providing customers with consistent, high-quality service and products. Unipro is a foodservice industry organization that supports distributors with group purchasing power and industry resources.
• Restaurant Association of MarylandcoreStrategic or Co-development PartnerWagner Foodservice is a proud supported and member of the Restaurant Association of Maryland, indicating alignment with the regional restaurant industry organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WagnerFoodservice
• Xx.com/HMWagnerandSons
• LinkedInlinkedin.com/company/wagner-and-sons-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wagner Foodservice