The Whisky List
The Whisky List is an Australian online consumer whisky search engine and purchasing platform, founded in 2017, serving whisky enthusiasts and consumers across Australia with discovery, comparison, and online buying capabilities.
- Company typePrivate
- Founded2017
- HeadquartersNorth Sydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
The Whisky List firmographics
Firmographics- Name
- The Whisky List
- Legal name
- The Whisky List
- Website
- https://thewhiskylist.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Whisky List is an Australian online consumer whisky search engine and purchasing platform, founded in 2017, serving whisky enthusiasts and consumers across Australia with discovery, comparison, and online buying capabilities.
- Ownership category
- akta.pro rank
The Whisky List industry classification
Industry- Product category
- Online Whisky Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- akta.pro primary industry
- Online Alcohol Retail & Ship-to-Consumer (CRANAAAG)
- akta.pro secondary industries
- Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)
Keywords
Where The Whisky List is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
The Whisky List business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
The Whisky List product offering
Product offeringCore offering
The Whisky List is a consumer-facing online whisky search engine and digital destination positioned as "Australia's Online Home For Whisky." It enables Australian whisky enthusiasts to discover, search, and purchase whisky online, aggregating whisky selection and purchasing options through a single online platform.
Differentiator
Problem solved
Functional benefit
Products and services
- The Whisky List Search Engine
Companies that use The Whisky List
Customer profileSegments1 record
Ideal customer profiles1 record
The Whisky List technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Whisky List competitors and assessment
Company assessmentBroad incumbents
- Dan Murphy's: Australia's largest off-premise liquor retailer (owned by Woolworths), with extensive whisky range and a national online store. Sets the competitive benchmark for Australian online whisky assortment, pricing, and delivery that The Whisky List must differentiate against.
- BWS (Beer, Wine, Spirits): Woolworths' mainstream liquor banner with national store network and online ordering. Represents the broad-incumbent competitive pressure on a niche whisky platform in the Australian market.
- Liquorland: Coles-owned Australian liquor retail chain with online ordering. Represents the generalist incumbent tier competing for the same Australian online alcohol shopper.
- Drizly: US-based online alcohol marketplace and delivery platform. Comparable as a digital-first alcohol commerce model; differs by breadth and geography, but provides reference for scale economics and aggregation models in online alcohol.
- Langton's Wine Merchants / Cellarmasters: Established Australian premium wine merchant with growing spirits allocation and online subscription offerings. Comparable as a long-standing Australian online destination for premium alcoholic beverages with allocation/club mechanics similar to The Whisky List's potential trajectory.
Regional players
- Nicks Wine Merchants: Independent Australian specialist retailer with a curated premium range and online store. Comparable as a regionally-rooted Australian premium alcohol specialist overlapping The Whisky List's target consumer.
Direct peers
- The Whisky Exchange: UK-based dedicated online whisky and premium spirits retailer with deep catalogue, education content, and tasting notes. The most directly comparable vertical whisky e-commerce platform to The Whisky List, differing mainly by geography and scale.
- Whisky Auctioneer: Online whisky marketplace/auction with global buyer reach and a price-data catalogue. Comparable because both operate as discovery and price-discovery platforms specifically for whisky, though Whisky Auctioneer focuses on secondary market.
- Master of Malt: UK online specialist retailer of whisky and other premium spirits, with strong content, tasting notes, and a bottle-engraving/personalisation feature. Closely mirrors The Whisky List's vertical spirits e-commerce plus discovery model.
Emerging players
- ReserveBar: US-based online premium spirits retailer with a curated, gifting-oriented assortment. Comparable as a digital-native premium spirits vertical similar to The Whisky List's positioning.
Market position
Customer concentration
The Whisky List social profiles
Digital presenceThe Whisky List financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Whisky List leadership team
Management profileNumber of profiles
Profiles1 record
The Whisky List funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Whisky List M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Whisky List
What does The Whisky List do?
The Whisky List is a consumer-facing online whisky search engine and digital destination positioned as "Australia's Online Home For Whisky." It enables Australian whisky enthusiasts to discover, search, and purchase whisky online, aggregating whisky selection and purchasing options through a single online platform.
Is The Whisky List a public or private company?
The Whisky List is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Whisky List founded?
The Whisky List was founded in 2017. It employs 1 to 10 people.
Where is The Whisky List based?
The Whisky List is headquartered in North Sydney, Australia, in the Oceania region.
Who are The Whisky List's main competitors?
Broad incumbents on record are Dan Murphy's, BWS (Beer, Wine, Spirits), Liquorland, Drizly and Langton's Wine Merchants / Cellarmasters. Nicks Wine Merchants is listed as a regional player. Direct peers are The Whisky Exchange, Whisky Auctioneer and Master of Malt. ReserveBar is listed as an emerging player.
Does The Whisky List have an API?
No public API is recorded for The Whisky List.
What industry is The Whisky List in?
The Whisky List's product category is Online Whisky Retail. Its primary akta.pro industry code is CRANAAAG, Online Alcohol Retail & Ship-to-Consumer, with a secondary code of CRANAAAD, Spirits Retail & Whiskey Shops (Off-Premise). Its NAICS code is 445320.