NuvoH2O
- Company typePrivate
- Founded2006
- HeadquartersMurray, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
NuvoH2O firmographics
Firmographics- Name
- NuvoH2O
- Legal name
- Nuvo Residential, LLC
- Website
- https://nuvoh2o.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NuvoH2O industry classification
Industry- Product category
- Residential Water Softening & Filtration Equipment
- akta.pro primary industry
- Water Softeners & Scale Inhibitors (Residential) (CRAJAJAI)
- akta.pro secondary industries
- Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Replacement Filter Cartridges & Consumables (CRAJAJAH), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)
Keywords
Where NuvoH2O is headquartered
LocationHeadquarters
- HQ city
- Murray
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NuvoH2O business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Water Softening Systems: Sale of whole home water softening systems (Manor Trio, Manor Duo, Manor Softener, Home Duo, Home Softener) and point-of-use systems (Dishwasher, Ice Machine, Water Heater, RV). One-time hardware purchase with 5-year warranty.
- Replacement Cartridges and Filters: Recurring consumable sales for replacement cartridges and filters. Auto-Ship subscription program offers 10% discount and free shipping, providing recurring revenue from 6-month replacement cycles.
- Performance Boosters: Add-on products including CitraCharge dishwasher cleaner packs, detergent boosters, shower head filters, scale preventer pucks for toilets and evaporative coolers.
- Auto-Ship Program: Subscription service for automatic delivery of replacement cartridges at configured intervals. Customers save 10% and receive free shipping on all orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Whole Home Systems - Manor Series |
| One time/ perpetual license | Pay-as-you-go | Whole Home Systems - Home Series |
| One time/ perpetual license | Pay-as-you-go | Point of Use Systems |
| Unit Pricing | Pay-as-you-go | Replacement Cartridges |
| Unit Pricing | Pay-as-you-go | Performance Boosters |
| Subscription | Monthly | Financing Option |
| Subscription | Monthly | Auto-Ship Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
NuvoH2O product offering
Product offeringCore offering
NuvoH2O designs, sells, and ships salt-free, citrus-based water softening and filtration systems for residential use, including whole-home units (Manor Trio, Manor Duo, Manor Softener, Home Duo, Home Softener), professional-grade Pro Series systems (Pro 3000, Pro 5000, Pro 7000), under-sink drinking water purifiers (NuvoLuxe, NuvoLuxe Pro), appliance point-of-use systems (Dishwasher, Ice Machine, Water Heater, RV), and related replacement cartridges and performance boosters. Revenue is driven by one-time hardware sales plus recurring Auto-Ship consumable subscriptions, with the proprietary CitraCharge chelation process as the core technical differentiator.
Product overview
NuvoH2O is a salt-free water treatment company offering a comprehensive portfolio of whole-home and point-of-use water softening and filtration products. The core product lineup centers on the Manor Series (Manor Trio, Manor Duo, Manor Softener) for larger homes and Home Series (Home Duo, Home Softener) for smaller homes under 1,500 sq ft, all using the proprietary CitraCharge citrus-based technology to prevent scale without salt or electricity. The company also offers the Pro Series for professional-grade protection, NuvoLuxe/NuvoLuxe Pro under-sink drinking water purifiers, appliance-specific systems (Dishwasher, Ice Machine, Water Heater, RV), performance boosters (CitraCharge cleaner packs, detergent boosters, shower filters, scale preventer pucks), and VIQUA UV treatment systems. All products share the company's salt-free, eco-friendly approach with benefits including no back flush, no electricity required, compact design, and easy maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- Manor Trio: Whole home water softening and multi-contaminant filtration system for larger homes.
- Manor Duo
- Manor Softener
- Home Duo
- Home Softener
- NuvoLuxe
- NuvoLuxe Pro
- Pro Series
- CitraCharge
- VIQUA Arros
Products and services
- Manor Trio System Whole home water softening and multi-contaminant filtration system for larger homes, combining NuvoH2O's salt-free softening with advanced filtration that addresses scale, sediment, iron, and water taste for residential customers.
- Manor Duo System Whole home water softener and filtration combo system designed for larger homes, providing salt-free water softening while filtering sediment and improving taste for residential customers.
- Manor Water Softener Salt-free whole home water softener for larger homes, using CitraCharge citrus-based technology to prevent scale without removing healthy minerals, targeted at residential customers wanting salt- and electricity-free softening.
- Home Duo System Salt-free water softener and taste filter combination system designed for homes under 1,500 sq ft, providing softening and basic filtration for small-home residential customers.
- Home Softener Compact salt-free water softener for homes under 1,500 sq ft, using CitraCharge technology to prevent scale buildup without electricity or salt, for small-home residential customers.
- Pro Series (Pro 3000, Pro 5000, Pro 7000) Professional-grade whole-home water treatment line (Pro 3000 Essentials, Pro 5000 Smart Leak Defense, Pro 7000 Ultimate Water Protection) for residential customers who want advanced water protection and leak defense.
- NuvoLuxe Under-Sink Drinking Water Purifier Under-sink advanced drinking water purification system providing multi-stage filtration for improved taste and quality, for residential drinking water use.
- NuvoLuxe Pro Under-Sink Purifier Next-generation under-sink water purifier designed to remove nano-plastics, forever chemicals (PFOS), and bacteria, providing premium residential drinking water quality.
- Dishwasher System Point-of-use salt-free water softener specifically designed for dishwashers, using citric acid to prevent and remove hard water scale buildup and extend dishwasher life, for residential customers.
- Ice Machine System Point-of-use water treatment system for residential ice machines that prevents scale buildup, removes existing scale, and restores near-new efficiency to extend appliance life.
- Water Heater System Targeted scale protection and prevention system for residential water heaters that prevents buildup, dissolves existing scale, and restores efficiency to extend heater lifespan.
- RV Water Treatment System Portable citrus-based water treatment system for RVs that softens water and protects against contaminants, including sediment and iron filters for improved water quality on the road, for RV owners.
- Replacement Cartridges and Filters Recurring replacement cartridges and filters compatible with all NuvoH2O systems (Manor Trio, Manor Duo, Home Duo, Home Softener, plus appliance- and RV-specific cartridges), sold on a recurring or one-time basis with optional Auto-Ship subscription for residential customers.
- VIQUA Arros UV Water Treatment System Whole-home UV water treatment system (VIQUA Arros 15 GPM) resold via NuvoH2O, providing UV disinfection validated for microbial inactivation as an add-on to whole-home water treatment.
Quantifiable outcome
- Over 3 million happy customers served
- +2 more outcomes
Companies that use NuvoH2O
Customer profileSegments3 records
Ideal customer profiles3 records
NuvoH2O technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NuvoH2O partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Direct Connect ConnectionscoreInstallation partner providing professional plumbing installation services for NuvoH2O whole-home water systems. Handles Direct Connect installations and can bundle installation costs into financing agreements.
- RouteminorThird-party package protection and tracking service partnered with NuvoH2O to protect orders during shipping. Provides low-cost protection against lost, stolen, or damaged packages, plus mobile tracking app.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
NuvoH2O competitors and assessment
Company assessmentDirect peers
- Aquasana: DTC brand selling residential water filtration and softening systems (including salt-free options) directly to homeowners. Closely comparable in target customer (residential, eco-conscious), product mix (whole-home + point-of-use), and pure-play e-commerce go-to-market.
- Pelican Water Systems: Direct-to-consumer and dealer-sold residential water softeners, including salt-free and whole-home filtration systems. Comparable in product category, eco-friendly positioning, and target homeowner segment.
- iSpring: DTC water filtration brand offering whole-house, under-sink, and reverse osmosis systems with replacement filter subscriptions. Comparable on product breadth, e-commerce-led distribution, and consumables-driven LTV.
- APEC Water Systems: DTC residential water filtration brand focused on RO and multi-stage drinking-water systems. Comparable in e-commerce-led distribution and homeowner target; complementary to NuvoH2O's drinking-water NuvoLuxe line.
- Springwell Water Systems: DTC residential water treatment brand offering whole-home filtration and salt-free softening systems. Highly comparable on channel (own e-commerce), product type (POE softeners/filter combos), and customer profile (hard-water homeowners).
Broad incumbents
- Pentair: Large diversified water treatment company with residential POE/POU softening and filtration brands (e.g., Fleck, Autotrol). Comparable product category at much greater scale and via wholesale/dealer channels.
- EcoWater Systems: Established residential water softener and filtration brand with dealer network across North America. Directly competes in whole-home softening with broader channel reach than NuvoH2O's pure DTC.
- Whirlpool (Everydrop and water filters): Major appliance OEM that sells water filters (refrigerator and under-sink) and related treatment accessories. Comparable on residential filtration consumables and brand-driven distribution into mass retail.
- Culligan: Global incumbent in residential and commercial water treatment with deep dealer/service network and a full softener + filtration portfolio. Competes head-on in whole-home softening but distributes via dealer/contract channels rather than pure DTC.
Others
- VIQUA (Trojan Technologies): UV water treatment systems supplier that is itself a NuvoH2O partner (Arros series resold). Comparable as a technology provider in residential/light-commercial UV disinfection and as an ecosystem partner for whole-home water treatment solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NuvoH2O social profiles
Digital presenceNuvoH2O financial estimates
Financial estimateRevenue estimate
Valuation estimate
NuvoH2O leadership team
Management profileNumber of profiles
Profiles1 record
NuvoH2O funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NuvoH2O M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NuvoH2O
What does NuvoH2O do?
NuvoH2O designs, sells, and ships salt-free, citrus-based water softening and filtration systems for residential use, including whole-home units (Manor Trio, Manor Duo, Manor Softener, Home Duo, Home Softener), professional-grade Pro Series systems (Pro 3000, Pro 5000, Pro 7000), under-sink drinking water purifiers (NuvoLuxe, NuvoLuxe Pro), appliance point-of-use systems (Dishwasher, Ice Machine, Water Heater, RV), and related replacement cartridges and performance boosters. Revenue is driven by one-time hardware sales plus recurring Auto-Ship consumable subscriptions, with the proprietary CitraCharge chelation process as the core technical differentiator.
Is NuvoH2O a public or private company?
NuvoH2O is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NuvoH2O founded?
NuvoH2O was founded in 2006. It employs 11 to 50 people.
Where is NuvoH2O based?
NuvoH2O is headquartered in Murray, United States, in the North America region.
How does NuvoH2O make money?
Four revenue lines are on record. Water Softening Systems are the primary driver. The others are replacement Cartridges and Filters, performance Boosters and auto-Ship Program.
Who are NuvoH2O's main competitors?
Direct peers on record are Aquasana, Pelican Water Systems, iSpring, APEC Water Systems and Springwell Water Systems. Broad incumbents are Pentair, EcoWater Systems, Whirlpool (Everydrop and water filters) and Culligan. VIQUA (Trojan Technologies) is listed as an others.
Does NuvoH2O have an API?
No public API is recorded for NuvoH2O.
What industry is NuvoH2O in?
NuvoH2O's product category is Residential Water Softening & Filtration Equipment. Its primary akta.pro industry code is CRAJAJAI, Water Softeners & Scale Inhibitors (Residential), with a secondary code of CRAJAJAE, Whole-House (Point-of-Entry) Water Treatment Systems.