What RedBuilt does

RedBuilt, headquartered in Boise, Idaho, designs, manufactures, and delivers patented engineered wood structural products for commercial and industrial construction across the United States. The company's product portfolio spans open-web trusses (Red-S, Red-L, Red-W, Red-M series), Red-I I-joists, RedLam Laminated Veneer Lumber (LVL), prefabricated wall panels, glulam beams, concrete forming/shoring systems, and a newer Hybrid Mass Timber line targeting mid-rise construction. Manufacturing is performed at four ISO 9001-certified plants in Chino (CA), Delaware (OH), Hillsboro (OR), and Stayton (OR), complemented by design centers that provide engineering support, BIM object libraries, RedSpec sizing software, and FloorChoice vibration ratings to assist architects and engineers during specification.

The company operates a sales-led, project-based go-to-market model in which technical sales representatives collaborate directly with architects, engineers, and contractors from early design through jobsite delivery. Pricing is custom-quoted per project via Product Proposals/Purchase Agreements, with multi-year contract cadences and interest charges on past-due accounts. Revenue is generated almost entirely through one-time product sales (structural components manufactured to project specifications), with no subscription, licensing, or recurring revenue model. Customers span low-rise commercial segments including education (schools, universities), retail, office, hospitality, multifamily, light industrial/warehousing, and places of worship, with growing exposure to mid-rise mass timber projects.

RedBuilt was acquired by Hampton Lumber Mills, Inc. in January 2024, following prior ownership by Atlas Holdings (which formed the company in 2009 from Weyerhaeuser's Trus Joist commercial division). The business traces its lineage over 60 years in engineered wood. As of June 2025, Ted Osterberger serves as CEO following the retirement of Don Schwabe. The company is a subsidiary of Hampton Lumber, a fourth-generation family-owned forest products company with ten sawmills across Oregon, Washington, and British Columbia employing approximately 1,700 people.

Name

RedBuilt

Legal name

RedBuilt LLC

Website

https://redbuilt.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

RedBuilt designs, manufactures, and delivers patented engineered wood structural products (open-web trusses, I-joists, LVL, wall panels, glulam, mass timber) for commercial construction projects across the United States, serving architects, engineers, and contractors through technical sales reps and direct-to-jobsite delivery.

Ownership category

akta.pro rank

Product category

Engineered Wood Products (Structural Building Materials)

NAICS

Engineered Wood Member Manufacturing (321215), Prefabricated Wood Building Manufacturing (321992), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Prefabricated Wood Bldgs & Components (2452), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Prefabricated Engineered Wood Building Components (Trusses, SIPs, EWP Kits) (IMAMACAJ)

akta.pro secondary industries

I-Joists & Structural Composite Lumber (PSL, LSL) Manufacturing (IMAMACAH), Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG), Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC)

Keywords

• Engineered wood products
• Structural framing systems
• Commercial construction materials
• Prefabricated building components
• Mass timber solutions

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Engineered Wood Product Sales: RedBuilt generates revenue through the manufacture and sale of engineered wood structural products including open-web trusses, I-joists, LVL, glulam beams, wall panels, and related components. Products are sold directly to contractors, builders, and developers for use in commercial construction projects. The company provides custom, project-specific solutions with direct-to-jobsite delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

RedBuilt designs, manufactures, and delivers custom engineered structural wood products for commercial construction projects, including open-web trusses, I-joists, laminated veneer lumber (LVL), prefabricated wall panels, glulam beams, and hybrid mass timber systems. Products are sold directly to contractors, developers, architects, and engineers with project-specific engineering support and direct-to-jobsite delivery nationwide.

Product overview

RedBuilt is an industry leader in custom, sustainable engineered wood building products for commercial applications. The company operates a platform-plus-products model offering a comprehensive portfolio of structural wood solutions including Open-Web Trusses (Red-L, Red-S, Red-M, Red-W series), Red-I™ I-Joists, RedLam™ Laminated Veneer Lumber, Wall Panels, Glulam Beams, and Offsite Construction prefabrication services. These products work together to provide complete structural solutions from floor and roof framing (I-joists, open-web trusses) to beams, headers, and columns (LVL, Glulam), complemented by BIM design services, RedSpec™ sizing software, and FloorChoice™ performance ratings. The company was acquired by Hampton Lumber Mills, Inc. in Q1 2024 and serves customers nationwide through design centers in Boise, Chino, Delaware, and Hillsboro with manufacturing in Stayton, Oregon.

Differentiator

Problem solved

Functional benefit

Brands

• Red-I™ Joist: I-joist product line for commercial floor and roof systems
• RedLam™ Laminated Veneer Lumber
• Red-S™ Open-Web Truss
• Red-L™ Open-Web Truss
• Red-M™ Open-Web Truss
• Red-W™ Open-Web Truss
• RedSpec™
• FloorChoice™

Products and services

• Open-Web Trusses (Red-S, Red-L, Red-W, Red-M series) Structural open-web trusses for commercial floor and roof systems, available in multiple series (Red-S, Red-L, Red-W, Red-M) with continuous double LVL chords or MSR lumber chords; the open web design allows mechanical ducting and utilities to pass through the framing for long-span applications.
• Red-I I-Joists I-shaped structural joists designed for commercial floor and roof framing, offering consistent performance characteristics, high floor performance ratings, and economical solutions for spans up to 30 feet with loads exceeding 130 PSF.
• RedLam Laminated Veneer Lumber (LVL) Engineered RedLam LVL for headers, beams, columns, and wall framing, available in multiple widths (1-3/4" to 7") and depths (9-1/2" to 24"), including high-strength 2.0E grade for critical connection locations.
• Prefabricated Wall Panels Prefabricated wall panels manufactured in factory-controlled environments for consistent quality, reduced on-site construction time (up to 50%), and material waste reduction (up to 90%) compared to traditional building methods.
• Glulam Beams Glued laminated timber beams for structural and exposed aesthetic applications in commercial buildings, providing strength and visual appeal.
• Offsite Construction Solutions Factory-controlled prefabrication and assembly of building elements at locations other than the final installation site, enabling faster project timelines, reduced waste, and more predictable budgets for commercial construction projects.
• Concrete Forming & Shoring Engineered wood products for concrete forming and shoring applications in commercial construction projects.
• Hybrid Mass Timber Systems Hybrid mass timber products combining engineered wood with other materials for mid-rise commercial construction applications.
• RedSpec Sizing Software Standalone single-member sizing software that performs structural analysis and calculates floor vibration characteristics with FloorChoice ratings on a 0-10 scale for Red-I joists and open-web trusses; made available to architects, engineers, and contractors for product specification.
• BIM Design Services Building Information Modeling services including BIM object downloads, design collaboration, and digital transformation support for project planning and execution.

Quantifiable outcome

• On-site construction time reduced by up to 50%
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VoyansicoreTechnology or Integration · 1 July 2019RedBuilt partnered with Voyansi for digital transformation initiatives, specifically transitioning to Revit-based BIM workflows to improve efficiency and redefine workflows to fit new demands.
• WoodWorkscoreStrategic or Co-development PartnerRedBuilt products work with WoodWorks carbon calculator and design tools. WoodWorks provides certification and resources for wood construction projects, supporting LEED documentation.
• SpecLinkminorChannel Partner/ Reseller/ DistributorRedBuilt products are specified in SpecLink, a specification software platform used by architects and engineers.
• Structural Building Components Association (SBCA)coreStrategic or Co-development PartnerIndustry association membership providing standards, education, and networking for structural building component manufacturers.
• BimObjectminorChannel Partner/ Reseller/ DistributorRedBuilt products available as BIM objects through BimObject platform for specification software integration.
• American Institute of Architects (AIA)coreStrategic or Co-development PartnerRedBuilt is an AIA continuing education provider, offering educational content for architects on wood construction and related topics.
• Construct ConnectminorChannel Partner/ Reseller/ DistributorRedBuilt products featured on Construct Connect, a construction project leads and management platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SmartLam: SmartLam is a leading North American manufacturer of cross-laminated timber (CLT) and glulam, focused on mass timber construction. It represents an emerging competitor in the mass timber / hybrid mass timber category that RedBuilt is expanding into.
• Structurlam: Structurlam manufactures mass timber products including CLT and glulam for commercial and industrial construction. It is an emerging player directly overlapping with RedBuilt's newer Hybrid Mass Timber line in the growing tall wood construction market.

Direct peers

• Boise Cascade: Boise Cascade's Engineered Wood Products division manufactures I-joists, LVL, and other structural wood components for residential and commercial markets. It is one of the largest and most direct competitors to RedBuilt across overlapping EWP product lines, including LVL and engineered wood members.
• Anthony Forest Products: Anthony Forest Products manufactures engineered wood products including LVL, glulam, and I-joists for residential and commercial applications. It is a privately held direct competitor of similar scale, with overlapping commercial specification focus.
• LP Building Solutions: Louisiana-Pacific (LP Building Solutions) manufactures engineered wood products including I-joists, LVL, and structural framing for residential and commercial construction. It is a direct competitor in the same EWP categories, with comparable product breadth and large-scale distribution.
• Huber Engineered Woods: Huber Engineered Woods (a JM Huber business) produces ZIP System sheathing, AdvanTech flooring, and engineered wood components used in commercial and residential construction. It competes with RedBuilt across structural wood sheathing and engineered framing components.
• Pacific Woodtech: Pacific Woodtech manufactures LVL and other engineered wood products primarily for the West Coast and Western U.S. construction markets. It is a direct peer competing with RedBuilt in LVL and structural engineered wood components.

Broad incumbents

• Weyerhaeuser: Weyerhaeuser is a timber REIT and the original parent of Trus Joist (the predecessor business that became RedBuilt's commercial division). It remains a major producer of engineered wood products and lumber, with substantially broader scale and a vertically integrated timberland base.
• PotlatchDeltic: PotlatchDeltic is a timber REIT with a diversified wood products segment producing lumber, plywood, and engineered wood components. It is a broad incumbent with vertically integrated timberland assets similar to Hampton Lumber, competing in adjacent EWP markets.
• Georgia-Pacific (Engineered Wood): Georgia-Pacific manufactures engineered wood products as part of its broader building products portfolio, including wood I-joists and laminated veneer lumber. It is a broad incumbent with overlapping EWP products distributed through large dealer networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/built_red

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedBuilt