Predator Nutrition

What Predator Nutrition does

Predator Nutrition is a UK-based e-commerce retailer of bodybuilding supplements and sports nutrition products, headquartered in Leeds and operating since 2009 under the legal entity Predator Nutrition Online Limited. The company runs a multi-brand marketplace model, stocking over 100 third-party supplement brands alongside its own Predator-branded line of 75+ SKUs spanning protein powders, BCAAs, creatine, nootropics, testosterone boosters, cycle support, apparel, fitness equipment, and bundled supplement stacks. Its core storefront infrastructure runs on Salesforce Commerce Cloud (Demandware), and the consumer site supports multi-currency checkout (GBP, EUR, USD).

The business operates a dual-channel model: direct-to-consumer sales via predatornutrition.com to UK and international fitness consumers, and a dedicated B2B wholesale operation via predatorwholesale.com serving gyms, retailers, online stores, and personal trainers with competitive trade pricing and bulk ordering. Customer segments span hardcore bodybuilders and strength athletes (primary), general fitness enthusiasts, and B2B trade buyers. Distribution is supported by a multi-platform organic social presence (Facebook, Instagram, TikTok, YouTube, Reddit, X), an email newsletter, a structured influencer and affiliate program, content marketing, and Rakuten Advertising for paid attribution and tracking.

Revenue is generated through per-transaction unit pricing with promotional discounts, free-gift spend thresholds, and wholesale trade pricing. The company is privately held, founder-owned and bootstrapped with no disclosed external funding. Reggie Johal is identified as Chairman. Customer concentration is structurally low given the long-tail D2C consumer base and fragmented B2B trade channel. The company self-positions as "Europe's best retailer" for hardcore and innovative supplements, but no AI/ML capabilities, patents, or proprietary technology beyond the Commerce Cloud platform are disclosed.

Name

Predator Nutrition

Legal name

Predator Nutrition Online Limited

Website

https://predatornutrition.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Predator Nutrition is a UK-based e-commerce retailer in Leeds, founded in 2009, selling bodybuilding supplements and sports nutrition products direct-to-consumer via predatornutrition.com and to trade customers via predatorwholesale.com, offering 75+ own-brand SKUs alongside 100+ third-party brands.

Ownership category

akta.pro rank

Product category

Online Sports Supplement Retail

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

Keywords

• Sports nutrition
• Dietary supplements
• Supplement retail
• Fitness supplements
• Bodybuilding nutrition

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Retail Supplement Sales: Predator Nutrition generates revenue through direct online retail sales of sports nutrition supplements, including protein powders, pre-workouts, creatine, testosterone boosters, fat burners, nootropics, and fitness accessories. The company sells third-party branded products as well as its own Predator Nutrition branded supplements. Revenue is generated on a per-transaction basis with standard e-commerce pricing.
2. Wholesale B2B Sales: The company operates a dedicated wholesale division (Predator Wholesale) supplying gyms, retailers, online stores, personal trainers and trade customers with competitive trade pricing. This B2B channel provides bulk ordering capabilities through a separate wholesale website platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Predator Nutrition operates an online sports supplement retail business, selling its own proprietary Predator-branded supplements (whey protein, BCAAs, pre-workout, vitamins, apparel) alongside products from over 100 third-party supplement brands, and runs a separate wholesale platform serving gyms, retailers, and personal trainers.

Product overview

Predator Nutrition is a UK-based e-commerce retailer specializing in bodybuilding supplements and sports nutrition products. The company operates a multi-brand marketplace model selling both its proprietary Predator Nutrition branded products and products from over 100 third-party supplement brands. The core product portfolio centers on their own-brand supplements including protein powders (Predator Whey, Predator Mass), amino acids (Predator BCAA, Predator BCAA 2:1:1), and various targeted supplements (Predator Super Omega, Predator N-Acetyl Cysteine, Predator Citrulline Malate, Predator Ursolic Acid). Beyond supplements, Predator Nutrition offers an extensive accessories line featuring shaker bottles (Predator Logo Shaker, Predator 360 Shaker), fitness equipment (Predator Elite Foam Roller, Predator Knee Sleeves, Predator Wrist Wraps), apparel (Predator Training Shorts, Predator Core Performance T-Shirt), and bundles (Predator Ultimate Transformation Stack, Predator Natural Anabolic Stack). The company also operates a separate wholesale division at predatorwholesale.com serving trade customers including gyms, retailers, and personal trainers.

Differentiator

Problem solved

Functional benefit

Products and services

• Predator Whey Protein Proprietary whey protein supplement sold under the Predator Nutrition brand, targeted at bodybuilders and fitness consumers seeking protein intake for muscle recovery and growth.
• Predator BCAA Proprietary branched-chain amino acid supplement sold under the Predator Nutrition brand, formulated to support muscle recovery for training consumers.
• Predator Pre-Workout Proprietary pre-workout supplement sold under the Predator Nutrition brand, designed to support energy and focus during training sessions for fitness consumers.
• Predator Vitamins Proprietary vitamin supplements sold under the Predator Nutrition brand, intended to support general health and training recovery for fitness consumers.
• Predator Apparel Proprietary branded apparel sold under the Predator Nutrition brand, targeted at gym-goers and bodybuilding consumers.
• Third-Party Branded Supplement Catalog Curated catalog of sports nutrition and supplement products from over 100 third-party brands, offered to consumers in addition to the proprietary Predator Nutrition range.
• Wholesale Supplement Supply B2B wholesale supply service operating through predatorwholesale.com, providing supplements at trade pricing to gyms, supplement retailers, and personal trainers for resale or client distribution.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• TackleAfricaminorOthers · 1 January 2011In 2011, Predator Nutrition worked with TackleAfrica hosting a fundraising event. TackleAfrica operates in sub-Saharan Africa delivering HIV education to young people through football, with plans to continue the partnership beyond 2012.
• Kick4LifeminorOthers · 1 January 2010Predator Nutrition worked with Kick4life in 2010, hosting a fundraising event. Kick4life uses football and sport to transform lives of disadvantaged young people, focusing on fighting HIV through sports-based health education, testing, and life-skills development.
• Cash for Kids (Radio Aires)minorOthersPredator Nutrition runs regular raffles and competitions via social media platforms to fundraise for Radio Aires 'Cash for Kids', which helps sick, disabled, and underprivileged children in West Yorkshire.
• Bipolar UKminorOthersPredator Nutrition supports Bipolar UK, a national charity providing support services for people with bipolar disorder. The company initiates charitable events and fundraising programs to deliver vital funds, with patrons including Stephen Fry and Bill Oddie.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Myprotein: Myprotein is the UK's largest sports nutrition brand and retailer, selling own-brand and third-party protein, creatine, pre-workout, and supplements direct to consumers. It directly competes with Predator on SKU overlap, target persona (bodybuilders/strength athletes), and price-led online retail model, but operates at materially greater scale as part of THG.
• The Bulk Protein Company: Bulk (formerly The Bulk Protein Company) is a UK-based online retailer of sports nutrition supplements, vitamins, and health foods competing on breadth, own-brand value pricing, and DTC e-commerce. Direct overlap with Predator across protein, pre-workout, creatine, vitamins, and the same UK/European audience.
• Protein Works: Protein Works is a UK DTC sports nutrition brand and retailer offering own-brand whey, pre-workout, supplements, and snacks. It competes with Predator on its own-brand supplement assortment, premium positioning, and direct e-commerce to the same UK consumer persona.
• MuscleFood: MuscleFood is a UK-based online retailer of high-protein foods, supplements, and gym accessories with a subscription and bundle-led model. It directly overlaps with Predator's protein, snack, and accessory assortment as well as its 'hardcore' bodybuilding audience.
• Supplement Needs: Supplement Needs is a UK premium sports nutrition brand founded by bodybuilding influencer Chris Williamson, focused on innovative, research-led formulas across protein, pre-workout, and health. It targets the same hardcore/serious bodybuilder persona as Predator and overlaps heavily in SKU category.
• Peak Supps: Peak Supps is a UK-based online retailer and own-brand manufacturer of sports nutrition supplements, vitamins, and nootropics. It is a direct competitor on own-brand value-tier supplements, the e-commerce DTC model, and the broader UK bodybuilding/strength audience.
• Bodybuilding.com: Bodybuilding.com is a leading US-based online retailer of supplements, workout gear, and bodybuilding content. Comparable to Predator as a specialist e-commerce retailer of hardcore sports nutrition targeting bodybuilders, though operating primarily in the US market.

Broad incumbents

• Holland & Barrett: Holland & Barrett is the UK's largest health and wellness retailer, carrying sports nutrition, vitamins, and supplements across hundreds of physical stores plus a major e-commerce site. It is a broad incumbent competing for the same supplement dollars as Predator, but with a much wider portfolio and a more mainstream, mass-market positioning.
• Optimum Nutrition: Optimum Nutrition (a Glanbia brand) is one of the world's largest sports nutrition brands, with Gold Standard Whey a flagship product stocked by Predator as a third-party brand. Comparable as a major brand manufacturer whose products anchor the supplement category Predator resells.
• GNC: GNC is a global health and nutrition specialty retailer with extensive own-brand sports nutrition, vitamins, and supplement lines. Comparable as a broad incumbent operating both physical and online channels, though focused on mass-market rather than hardcore niche positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/prednutrition
• YouTubeyoutube.com/@predatornutrition
• Facebookfacebook.com/PredatorNutrition
• Instagraminstagram.com/predatornutrition
• TikToktiktok.com/predatornutrition
• LinkedInlinkedin.com/company/predator-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Predator Nutrition