Raiffeisen Waren

What Raiffeisen Waren does

Raiffeisen Waren GmbH is a privately-held German trading and services group headquartered in Kassel, founded in 1894 and operating for over 130 years across four core divisions: Agriculture (Agrar), Technology (Technik), Building Materials (Baustoffe), and Energy (Energie). The group employs approximately 3,605 people and operates more than 230 locations across Germany and Europe, functioning as a regional one-stop supplier to professional farmers, agricultural contractors, construction companies, craftsmen, municipalities, commercial fleet operators, and private households. The company maintains eight wholly-owned regional subsidiaries under the Raiffeisen Technik brand that deliver agricultural machinery sales, spare parts, and workshop services across northern, central, and western Germany.

The company's core technology consists of three dedicated e-commerce platforms — landwirtschaft.rw.net (agricultural inputs), baustoffe.rw.net (building materials), and energie.rw.net (energy products) — integrated with a centralized Serviceportal for managing quotes, orders, invoices, delivery notes, and grain purchasing. Supplementary digital tools include the Oilfox digital heating-oil tank sensor, the Ackerschlagkartei digital farm record-keeping tool, the Raiffeisen Mobilitätskarte combining fuel and EV charging access, and the Wärmekonto heating-cost financial account, alongside planning utilities such as the Terrassenplaner, Fördermittelfinder, and Handwerkerfinder. Recycling and circular-economy partnerships with PAMIRA (RIGK GmbH), ERDE Recycling, and Interzero extend the platform into agricultural plastics and packaging compliance services.

Revenue is generated primarily through transactional commerce — one-time sales of agricultural operating materials, building materials, heating oil, wood pellets, diesel, electricity, gas, photovoltaic systems, and spare parts — supplemented by workshop labor, logistics and crane delivery services, agronomic advisory (including the Herbizid Resistenztest diagnostic service launched in 2023), and account-based mobility/energy services. The go-to-market combines omnichannel retail (200+ physical branches plus online shops), direct field sales for large agricultural and commercial accounts, and owned energy delivery logistics. Pricing is not publicly disclosed; customers transact through local branches, online shops, or direct enterprise engagement. The company is privately held under cooperative ownership and reports to a management board chaired by Mario Soose, with Markus Braun as Managing Director and Kai Mardorf as Chairman of the Supervisory Board.

Name

Raiffeisen Waren

Legal name

Raiffeisen Waren GmbH

Website

https://rw.net

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Raiffeisen Waren GmbH is a German trading and services group operating across agriculture, agricultural technology, building materials, and energy via 230+ branches and three e-commerce platforms, serving farmers, contractors, municipalities, and households.

Ownership category

akta.pro rank

Product category

Agricultural Supply, Building Materials, and Energy Trading

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm Supplies Merchant Wholesalers (42491)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Hay & Bale Handling Equipment (IMAHACAF)

Keywords

• Agricultural inputs supply
• Building materials trading
• Energy products distribution
• Agricultural machinery services
• Rural commerce retail

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices36 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Inputs & Operations: Sale of agricultural operating materials including seeds, fertilizers, crop protection products, animal feed, fencing, stall and yard equipment, spare parts for agricultural machinery, and services such as plant protection equipment testing, grain purchasing, and digital farm management tools. Revenue is generated through both online shop transactions and direct sales at local branches.
2. Building Materials & Construction Supplies: Sale of building materials for new construction, renovation, and landscape gardening through both an online shop (baustoffe.rw.net) and physical branch network. Products range from masonry, insulation, roofing, and facade materials to interior finishing, tiles, garden landscaping materials, and professional tools. Revenue is transaction-based, with delivery and crane unloading services as optional add-ons.
3. Energy Products & Services: Sale and delivery of heating oil, wood pellets, coal and briquettes, and diesel (EcoPower Diesel). Also includes electricity and gas supply, photovoltaic systems, and mobility/fuel card services. Revenue is generated through per-transaction pricing with delivery logistics, supplemented by service fees for account management (Wärmekonto, Mobilitätskarte).
4. Agricultural Technology & Workshop Services: Sale of spare parts and accessories for tractors, agricultural machinery, vehicles, hydraulics, garden and forestry equipment, and construction machinery. Includes workshop services and repair for agricultural technology, with revenue from parts sales and labor.
5. Professional Services & Consulting: Agricultural consulting services (Agro-In-Form), field event organization, and advisory on sustainability and quality management. May include logistics, crane delivery, and material consulting for construction projects.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Raiffeisen Waren GmbH is a German cooperative trading and services group that supplies agricultural inputs (seeds, fertilizers, crop protection, animal feed, spare parts), building materials for new construction and renovation, and energy products (heating oil, pellets, diesel, electricity, gas) to farmers, contractors, construction firms, municipalities, and private households. It operates three dedicated e-commerce platforms (landwirtschaft.rw.net, baustoffe.rw.net, energie.rw.net), a central Serviceportal, and more than 200 physical branches across Germany and Europe, complemented by field advisory, workshop, logistics, and digital farm management services.

Product overview

Raiffeisen Waren GmbH operates a multi-channel retail and wholesale platform across three core divisions: Agriculture (Agrar), Building Materials (Baustoffe), and Energy. The core products are three separate e-commerce platforms—the Agriculture Online Shop (landwirtschaft.rw.net), Building Materials Online Shop (baustoffe.rw.net), and Energy Online Shop (energie.rw.net)—each serving distinct customer segments (farmers/professionals, builders/craftsmen, homeowners/businesses) with tailored product assortments and delivery models. These are complemented by supplementary digital services including the Serviceportal for centralized account management, the Mobility Card for combined fueling/charging access, Oilfox tank sensors for fill level monitoring, the Wärmekonto for heating cost management, the Ackerschlagkartei for agricultural field record-keeping, and various planning tools (Terrassenplaner, Fördermittelfinder, Handwerkerfinder). The online shops connect e-commerce convenience with regional branch networks for personal consultation and flexible pickup/delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Raiffeisen Energie: Energy division of Raiffeisen Waren offering heating oil, wood pellets, gasoline, diesel, and related energy products and services.
• Raiffeisen Agrar
• Raiffeisen Baustoffe

Products and services

• Raiffeisen Agrar Online Shop (Landwirtschaft)
• Raiffeisen Baustoffe Online Shop
• Raiffeisen Energie Online Shop
• Mobilitätskarte (Mobility Card)
• Oilfox Heating Oil Tank Sensor
• Wärmekonto (Heating Account)
• Ackerschlagkartei (Field Record Book)
• Serviceportal (Customer Portal)
• Raiffeisen Deals
• Terrassenplaner (Terrace Planner)
• Fördermittelfinder (Subsidy Finder)
• Handwerkerfinder (Craftsman Finder)
• Herbizid Resistenztest (Herbicide Resistance Test) Diagnostic service enabling farmers to test weed resistance patterns to inform crop protection product selection.
• Agricultural Machinery Workshop and Spare Parts Services Spare parts sales, repair, and workshop services for tractors, agricultural machinery, vehicles, hydraulics, garden and forestry equipment, and construction machinery, delivered through the regional Raiffeisen Technik subsidiaries.

Quantifiable outcome

• 200+ locations across Germany and Europe serving as local partner presence
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PAMIRA (RIGK GmbH)coreOthersPAMIRA is a take-back system for packaging of plant protection products and liquid fertilizers, operated by RIGK GmbH. Raiffeisen Waren participates at its locations, accepting plastic and metal plant protection canisters, folding cartons, and paper/plastic sacks on specified collection dates. Farmers can return empty packaging free of charge at participating locations.
• ERDE Recycling (Erntekunststoffe Recycling Deutschland)coreOthersERDE Recycling is an initiative for collecting sorted and cleaned agricultural plastics (stretch films, silage films, round bale nets, baler twines) at participating Raiffeisen locations on specified dates. Farmers can return eligible agricultural plastics for recycling through this program.
• Interzero Circular Solutions Germany GmbHminorOthersInterzero collects completely emptied transport packaging as well as commercial sales and secondary packaging from Raiffeisen Waren. Raiffeisen coordinates collection through Interzero's telephone hotline (+49 2203 91471366) using manufacturer number 96819. Supports Raiffeisen's packaging return conditions and compliance with the German Packaging Act (VerpackG).
• Trusty (Trusty AG)coreTechnology or IntegrationTrusty provides the online whistleblower and complaints reporting platform (rw.trusty.report) used by the Raiffeisen Waren Group. The platform enables anonymous and confidential reporting of compliance violations and supply chain concerns, supporting compliance with the German Whistleblower Protection Act (HinSchG) and Supply Chain Due Diligence Act (LkSG). Data is stored on servers in Germany.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• AGRAVIS Raiffeisen AG: AGRAVIS is a major German agricultural cooperative operating in agricultural inputs, machinery, energy, and construction materials with a comparable cooperative structure and similar customer base of farmers, contractors, and rural households.
• Hauptgenossenschaft Nord AG (HGND): HGND is the primary cooperative for agricultural inputs in Northern Germany, comparable to Raiffeisen's Agrar division in operating model and customer base of regional farmers and contractors.
• ATR Landhandel GmbH & Co. KG: ATR Landhandel is a German agricultural inputs wholesaler focused on grain, oilseeds, fertilizers, and crop protection — a focused comparable to Raiffeisen's agricultural inputs and grain purchasing business.
• BayWa AG: BayWa is a large German agricultural cooperative trading group with overlapping divisions in agriculture, building materials, and energy, serving similar German/European rural customers. It is the most direct structural comparable to Raiffeisen Waren's four-division model.
• Eurobaustoff Handelsgesellschaft mbH & Co. KG Holding: Eurobaustoff is a European building materials buying group and wholesaler operating with affiliated specialist retailers — directly comparable to Raiffeisen Baustoffe in product range, customer segments, and distribution model.
• RWZ Raiffeisen Waren-Zentrale Rhein-Main eG: RWZ is another Raiffeisen-affiliated German agricultural cooperative trader covering agricultural inputs, machinery, energy, and home/garden — directly comparable in scope, geography, and target customers to Raiffeisen Waren.
• Hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG: Hagebau is a major German building materials trade group operating through affiliated specialist retailers, serving the same builder, craftsman, and DIY customers as Raiffeisen's Baustoffe division.

Broad incumbents

• Raab Karcher GmbH: Raab Karcher is part of Saint-Gobain Distribution and operates specialist building-materials branches across Germany. It is a larger-incumbent peer overlapping the Baustoffe division in product range and customer base.
• Shell Deutschland GmbH: Shell operates heating oil, fuel, and EV charging in Germany through Shell Energy and Shell V-Power, serving comparable residential and commercial energy customers to Raiffeisen's Energie division.
• TotalEnergies Deutschland GmbH: TotalEnergies operates heating oil, diesel, electricity, and gas supply across Germany — a broad-incumbent peer overlapping Raiffeisen Energie's residential and commercial energy customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RaiffeisenKassel
• Facebookfacebook.com/raiffeisen.waren
• LinkedInde.linkedin.com/company/raiffeisenwarengmbh
• Instagraminstagram.com/raiffeisen.waren.gmbh
• Xx.com/gmbhwaren

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raiffeisen Waren