Cross Rental Services
Cross Rental Services rents commercial refrigeration, catering, coffee and HVAC equipment under long-term Equipment-as-a-Service contracts across the UK and Ireland, serving enterprise retailers, hospitality, public-sector, manufacturing and events customers from five nationwide depots with a 10,000+ unit fleet.
- Company typePrivate
- Founded2006
- HeadquartersTallaght, Ireland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Cross Rental Services does
Cross Rental Services Group is a privately held commercial equipment rental business operating across the UK and Ireland, structured around two core divisions: Refrigeration & Catering and Temperature Control. The Refrigeration & Catering division rents commercial refrigeration (chill display, grab-and-go, cake and sandwich displays, chilled storage, ice machines, medical fridges, freezers), cooking and catering equipment (ovens, hot food displays, dishwashers) and beverage equipment (coffee machinery from Rex-Royal, Egro, Rancilio) to retailers, hospitality and forecourt operators. The Temperature Control division rents HVAC assets ranging from 22kW–2MW boiler rooms, 5kW–750kW chillers, air conditioning, ventilation, and dehumidification equipment to industrial, commercial, public-sector and events customers. Subsidiaries include All Seasons Hire (boilers/chillers) and Acclimatise (events HVAC), plus the Strive Coffee & Co. office-coffee sub-brand. The fleet is sourced from world-leading OEMs (Tefcold, Hoshizaki, Costan, Retigo, Fri-Jado, Pratica, Atollspeed), with multiple compliance accreditations (Eurovent, Refcom, F-Gas, Safecontractor, CHAS, CSCS, IWFM, EXOR) supporting enterprise and public-sector bid eligibility.
The commercial model is an Equipment-as-a-Service subscription offering: fixed monthly payments for full contract length covering equipment, service, maintenance and parts, with zero upfront capital required from customers. Revenue streams include long-term contracts with major retailers (5,000+ fridge roll-outs cited), short-term hire for refurbishment/peak demand/emergency response, promotional branded refrigeration campaigns (Mash Direct case), event hire with installation and on-site support (Blas na hÉireann, national ploughing events), and ex-rental equipment sales of serviced units at reduced prices. The go-to-market is enterprise field sales with dedicated teams per service line and dedicated account management for major national accounts; supported by an inside-sales callback/web-form funnel. Coverage is delivered through five depots (Andover, Dublin, Kilkenny, Warrington, Stoke), enabling nationwide UK and Ireland reach and same-day emergency delivery.
Cross Rental Services is backed by Lonsdale Capital Partners (with co-investor Literacy Capital) following a 2021 transaction, sits within a 101–250 employee scale, and reports a fleet of 10,000+ units on long-term contracts. Repeated 10+ year partnerships with UK retailers and named enterprise wins (Mash Direct, Blás na hÉireann, discount retailer grocery roll-out, Centra Victoria Cross) anchor demand, while the EaaS contract structure is designed to deliver recurring revenue and budget certainty for customers who would otherwise face capex constraints.
Cross Rental Services firmographics
Firmographics- Name
- Cross Rental Services
- Legal name
- Cross Rental Ltd.
- Website
- https://crossrentalservices.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cross Rental Services rents commercial refrigeration, catering, coffee and HVAC equipment under long-term Equipment-as-a-Service contracts across the UK and Ireland, serving enterprise retailers, hospitality, public-sector, manufacturing and events customers from five nationwide depots with a 10,000+ unit fleet.
- Ownership category
- akta.pro rank
Cross Rental Services industry classification
Industry- Product category
- Commercial Equipment Rental
- NAICS
- General Rental Centers (532310), General Rental Centers (5323)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)
Keywords
Where Cross Rental Services is headquartered
LocationHeadquarters
- HQ city
- Tallaght
- HQ country
- Ireland
- HQ region
- Europe
Offices5 records
Markets served
Cross Rental Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Equipment Rental: Long-term and short-term rental of commercial refrigeration, catering equipment, and HVAC systems. Revenue generated through recurring rental payments with fixed monthly costs for the contract duration.
- Equipment as a Service: All-inclusive rental packages including equipment, service, and maintenance. Provides complete certainty of costs with fixed monthly payment for full contract length.
- Ex-Rental Equipment Sales: Sale of previously rented equipment that has been serviced and tested, offered at reduced prices as cost-effective alternatives to new equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Long-term rental solutions for retail refrigeration with all service included |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Cross Rental Services product offering
Product offeringCore offering
Cross Rental Services provides commercial refrigeration, catering equipment, and HVAC/temperature control equipment on long-term and short-term rental to businesses across the UK and Ireland. Offerings include chill displays, freezers, ovens, beverage machines, boilers, chillers, air conditioning, and dehumidification equipment, delivered with full installation, service, and maintenance under an "Equipment as a Service" model. The company supports large-scale rollouts (e.g., 5,000+ fridges) for major retailers and also serves events, hospitality, manufacturing, and public sector customers.
Product overview
Cross Rental Services is a UK and Ireland-based commercial equipment rental business with two core divisions: Refrigeration & Catering and Temperature Control. The Refrigeration & Catering division offers commercial refrigeration (chill display, grab & go, cake & sandwich displays, chilled storage, ice machines, medical fridges, freezers), cooking & catering equipment (ovens, cooking equipment, catering equipment, hot food displays, dishwashers), and beverage equipment (coffee machines, cold beverage). The Temperature Control division provides HVAC equipment including boiler hire, chillers, air conditioning & ventilation, and dehumidification. Additional offerings include ex-rental equipment sales, Strive Coffee & Co. office coffee service, and service models including long-term hire, short-term hire, promotions, event hire, and emergency equipment hire. The company operates an 'Equipment as a Service' model providing complete solutions with service and maintenance included.
Differentiator
Problem solved
Functional benefit
Brands
- Strive Coffee & Co. Office coffee as a service offering bean-to-cup coffee machines, ethically sourced beans, and complete service packages for workplaces
Products and services
- Refrigeration & Catering Rental Long-term and short-term rental of commercial refrigeration and catering equipment including chillers, display cabinets, freezers, ovens, ice machines, and beverage equipment for retailers, hospitality, and food service operators across UK and Ireland.
- Temperature Control (HVAC) Hire Rental of HVAC equipment including boilers (22kW-2MW), chillers (5kW-750kW), air conditioning and evaporative coolers, dehumidifiers, and ventilation equipment for contractors, facilities management, manufacturing, and public sector customers.
- Commercial Refrigeration Equipment Rental offering of chillers, dairy walls, display cabinets, spiders, and serveover units suitable for retail, hospitality, and forecourt applications.
- Medical Fridges Rental Rental of pharmacy upright and undercounter chillers for vaccine storage, medical equipment, and temperature-sensitive preparations in healthcare facilities.
- Commercial Ovens Rental Rental of commercial ovens including high-speed, combi, bakery, convection, rotisserie, and pizza ovens from manufacturers such as Pratica, Retigo, Atollspeed, and Fri-Jado.
- Coffee Equipment Rental Rental of commercial bean-to-cup machines, barista coffee machines, hot water boilers, coffee grinders, and bar blenders.
- Strive Coffee & Co. Office coffee as a service offering Swiss-made bean-to-cup coffee machines, ethically sourced beans, local roaster partnerships, and full service and maintenance for workplaces.
- Long-Term Hire Long-term asset management solutions for retail refrigeration with all service and maintenance included, providing cost-effective rental packages for energy-efficient equipment on a fixed monthly payment basis.
- Short-Term Hire Flexible rental solutions for emergency, refurbishment, or peak demand requirements with quick delivery across UK and Ireland.
- Branded Promotions Rental Branded refrigeration display solutions for in-store promotional campaigns with nationwide rollout, handling point-of-sale, branding, logistics, and maintenance for food & beverage brands.
- Event & Exhibition Hire Refrigeration and catering equipment hire for events and exhibitions with delivery, installation, collection, and on-site support services, including international event support.
- Emergency Equipment Hire Same-day delivery and installation services for emergency breakdowns, power issues, or urgent equipment replacements, supported 24/7/365 by engineer teams.
- Ex-Rental Equipment Sales Sale of previously rented, serviced and tested quality refrigeration, freezing, and catering equipment at reduced prices as a cost-effective alternative to new equipment.
Quantifiable outcome
- Substantial energy cost savings over time through energy-efficient rental equipment
- +2 more outcomes
Companies that use Cross Rental Services
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Cross Rental Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cross Rental Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- World Leading Refrigeration ManufacturerscoreCross Rental Services works with world-leading manufacturers of refrigeration and catering equipment including Tefcold, Hoshizaki, Costan, Retigo, Fri-Jado, Pratica, Atollspeed, and others to source quality rental equipment.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Cross Rental Services competitors and assessment
Company assessmentDirect peers
- Coolkit: UK-based specialist in refrigerated vehicle and cold-chain equipment rental. Directly competes with Cross Rental's refrigeration rental business for retailers, food producers, and event customers requiring short- and long-term chilled solutions.
- Aggreko: UK-headquartered global leader in temporary temperature control and power rental. Directly overlaps with Cross Rental's Temperature Control division (boilers, chillers, HVAC) and competes for the same industrial, events, and emergency-response contracts across UK/Ireland.
- Dawsongroup: UK-based provider of commercial vehicle, refrigerated truck, and equipment rental. Competitor in commercial refrigeration and temperature-controlled transport rentals for retailers and food logistics customers.
- Carrier Rental Systems: Global HVAC and refrigeration rental arm of Carrier. Overlaps with Cross Rental's commercial refrigeration and HVAC fleet offerings, particularly for retail and large commercial customers requiring temporary or replacement cooling capacity.
- Trane Technologies (Rental/Trane Commercial): Major HVAC manufacturer with a commercial HVAC/cooling rental footprint in Europe. Competes with Cross Rental's Temperature Control division for boilers, chillers, and air conditioning hire across UK/Ireland industrial and commercial customers.
Broad incumbents
- Speedy Hire: UK-listed equipment hire provider offering HVAC and tools hire alongside broader construction and industrial equipment. Competes in adjacent categories (HVAC, generators, site equipment) but is not a specialist in commercial refrigeration like Cross Rental.
- Boels Rental: Major European equipment rental group with HVAC and climate-control offerings. Competes for industrial and commercial HVAC hire contracts across the UK and continental Europe, but operates a broad portfolio rather than Cross Rental's refrigeration/catering specialty.
- Ashtead Group (Sunbelt Rentals): Global equipment rental group with UK and Ireland operations under Sunbelt Rentals. Adjacent competitor for commercial and industrial equipment hire, including climate-control offerings, but portfolio is far broader than Cross Rental's refrigeration/catering focus.
- HSS Hire (HSS Pro Service): UK tool and equipment hire chain serving trade and commercial customers. Overlaps in HVAC and small refrigeration/catering equipment hire for events and trades, though HSS is a generalist tool hire rather than a refrigeration specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cross Rental Services social profiles
Digital presenceCross Rental Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cross Rental Services leadership team
Management profileNumber of profiles
Profiles4 records
Cross Rental Services subsidiaries and ownership
Company hierarchySubsidiaries5 records
Cross Rental Services funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cross Rental Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cross Rental Services
What does Cross Rental Services do?
Cross Rental Services provides commercial refrigeration, catering equipment, and HVAC/temperature control equipment on long-term and short-term rental to businesses across the UK and Ireland. Offerings include chill displays, freezers, ovens, beverage machines, boilers, chillers, air conditioning, and dehumidification equipment, delivered with full installation, service, and maintenance under an "Equipment as a Service" model. The company supports large-scale rollouts (e.g., 5,000+ fridges) for major retailers and also serves events, hospitality, manufacturing, and public sector customers.
Is Cross Rental Services a public or private company?
Cross Rental Services is a private company. It is classified as private equity controlled and is currently operating.
When was Cross Rental Services founded?
Cross Rental Services was founded in 2006. It employs 101 to 250 people.
Where is Cross Rental Services based?
Cross Rental Services is headquartered in Tallaght, Ireland, in the Europe region.
How does Cross Rental Services make money?
Three revenue lines are on record. Commercial Equipment Rental is the primary driver. The others are equipment as a Service and ex-Rental Equipment Sales.
Who are Cross Rental Services's main competitors?
Direct peers on record are Coolkit, Aggreko, Dawsongroup, Carrier Rental Systems and Trane Technologies (Rental/Trane Commercial). Broad incumbents are Speedy Hire, Boels Rental, Ashtead Group (Sunbelt Rentals) and HSS Hire (HSS Pro Service).
Does Cross Rental Services have an API?
No public API is recorded for Cross Rental Services.
What industry is Cross Rental Services in?
Cross Rental Services's product category is Commercial Equipment Rental. Its primary akta.pro industry code is HSACAGAL, Catering Equipment, Rentals & Setup (Non-decor). Its NAICS code is 532310 and its SIC code is 7350.