Fixthephoto
FixThePhoto is an online, human-delivered photo retouching service founded in 2003, serving professional, wedding, e-commerce, and real estate photographers in 70+ countries with per-image pricing and a mobile app.
- Company typePrivate
- Founded2003
- HeadquartersTallinn, Estonia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fixthephoto does
Fixthephoto is an online photo retouching service founded in 2003 and headquartered in Tallinn, Estonia, operating remotely across an international photographer customer base with the United States as its primary market and customers in over 70 countries. The company delivers professional editing across nine core service categories — portrait, wedding, body, newborn, product, jewellery, photo manipulation, real estate, and restoration — at per-image unit prices ranging from $0.25 (wedding bulk) to $30 (manipulation and restoration), executed by a team of 90+ specialized retouchers using Adobe Photoshop and Lightroom within a calibrated-monitor workflow.
The technology stack is human-delivered editing on top of commercial creative tooling, complemented by a self-serve ordering platform (web and a 2022-launched iOS/Android app) and a digital goods shop selling Lightroom presets, Photoshop actions, brushes, overlays, textures, LUTs, and marketing templates. The company monetizes via per-photo transaction fees, one-time digital product sales, an affiliate program, and a mobile app with potential subscription/premium features; AI-adjacent services include AI-generated models for clothing and AI training data.
The customer base is horizontal and long-tail, targeting professional photographers, wedding and event photographers, and e-commerce product photographers as primary segments, with secondary reach into real estate, advertising/marketing agencies, beauty/fitness, and family/newborn specialists. All disclosed customers are SMBs or individuals, with no enterprise logos; the company is privately held, bootstrapped with no parent, and has no disclosed funding rounds, M&A activity, patents, certifications, or leadership changes in the source data.
Fixthephoto firmographics
Firmographics- Name
- Fixthephoto
- Legal name
- Fixthephoto
- Website
- https://fixthephoto.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FixThePhoto is an online, human-delivered photo retouching service founded in 2003, serving professional, wedding, e-commerce, and real estate photographers in 70+ countries with per-image pricing and a mobile app.
- Ownership category
- akta.pro rank
Where Fixthephoto is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Fixthephoto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Per-Image Photo Retouching Services: Transaction-based pricing model where customers pay per photo edited. Pricing varies by service type: Portrait ($6), Wedding ($0.25), Body ($6), Newborn ($6), Product ($2.50), Jewellery ($6), Photo Manipulation ($30), Real Estate ($1.50), and Restoration ($30) per photo.
- Digital Products Shop: The company operates a digital shop selling Lightroom presets, Photoshop actions, brushes, overlays, textures, Capture One styles, photography marketing templates, and invitations. Products are available in both free and premium versions.
- Affiliate Program: The company maintains an affiliate program allowing partners to earn commissions for referring customers to FixThePhoto services.
- Mobile Application: Fix The Photo Editor & Retouch app for iOS and Android enables photo editing on mobile devices, potentially with in-app purchases or premium features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Portrait Photo Editing - $6 per photo |
| Unit Pricing | Pay-as-you-go | Wedding Photo Editing - $0.25 per photo |
| Unit Pricing | Pay-as-you-go | Body Photo Editing - $6 per photo |
| Unit Pricing | Pay-as-you-go | Newborn Photo Editing - $6 per photo |
| Unit Pricing | Pay-as-you-go | Product Photo Editing - $2.50 per photo |
| Unit Pricing | Pay-as-you-go | Jewellery Photo Editing - $6 per photo |
| Unit Pricing | Pay-as-you-go | Photo Manipulation - $30 per photo |
| Unit Pricing | Pay-as-you-go | Real Estate Photo Editing - $1.50 per photo |
| Unit Pricing | Pay-as-you-go | Photo Restoration - $30 per photo |
| One time/ perpetual license | Pay-as-you-go | Digital Products (Presets, Actions, etc.) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fixthephoto product offering
Product offeringCore offering
Fixthephoto is an online photo retouching agency that delivers professional, human-performed image editing services (portrait, wedding, body, newborn, product, jewellery, photo manipulation, real estate, restoration) on a per-image basis to photographers and small image-buying businesses globally. The company supplements these core services with a digital products shop (Lightroom presets, Photoshop actions, brushes, overlays, textures, marketing templates) and a proprietary mobile app for on-the-go retouching requests.
Product overview
FixThePhoto is a professional photo editing services company offering a comprehensive portfolio of retouching and post-production services. The core offering consists of nine main photo editing service categories: Portrait Photo Editing ($6/photo), Wedding Photo Editing ($0.25/photo), Body Photo Editing ($6/photo), Newborn Photo Editing ($6/photo), Product Photo Editing ($2.50/photo), Jewellery Photo Editing ($6/photo), Photo Manipulation ($30/photo), Real Estate Photo Editing ($1.50/photo), and Photo Restoration ($30/photo). The company also offers AI-powered services including AI Generated Models for Clothing and AI Training Data. Additionally, FixThePhoto has expanded into a digital products business with downloadable tools including Lightroom Presets, Photoshop Actions, Photoshop Brushes, Photoshop Overlays, Photoshop Textures, LUTs for Video Editing, and various photography marketing templates. In 2022, the company launched a mobile application, Fix The Photo Editor & Retouch, for iOS and Android. The company operates as a platform-plus-products model, combining professional human-powered editing services with digital tools for photographers and businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Portrait Photo Editing Professional portrait retouching service priced at $6 per photo, covering color adjustment, skin smoothing, blemishes and stray hair removal, and make-up correction for portrait photographers and individuals.
- Wedding Photo Editing Wedding photo editing at $0.25 per photo, including stylized color correction, airbrushing, skin texture retouching, smoothing wrinkles on clothing, and fixing lighting issues for wedding and event photographers.
- Body Photo Editing
Quantifiable outcome
- Competitive pricing: $0.25-$30 per photo vs $30-50/hour freelance rates
- +3 more outcomes
Companies that use Fixthephoto
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles5 records
Fixthephoto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Fixthephoto partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Fixthephoto competitors and assessment
Company assessmentDirect peers
- Pixelz: Product photo retouching service for e-commerce brands and marketplaces, providing background removal, ghost mannequin, clipping path, and on-model imagery — directly overlaps with FixThePhoto's product, jewellery, and model-image service lines.
- Retouching Zone: Photoshop-based photo retouching services covering portrait, wedding, fashion, product, and jewellery editing; competes on similar per-image pricing model and service catalog.
- Phxermixer (Phixer): Online professional photo retouching service with per-image pricing for portrait, wedding, real estate, and product work — same core offering as FixThePhoto targeting global photographers.
- Path Edges: Image editing and clipping path service for product photographers and e-commerce sellers, with per-image turnaround — directly comparable transaction model and target vertical.
- Photo Editing Service: Outsourced photo editing services covering real estate, product, wedding, and portrait retouching — competes head-to-head with FixThePhoto's nine service categories.
- Clipping Path India (CPI): Outsource image editing services including clipping path, background removal, retouching, and product photo editing; near-identical transactional B2B/B2C model targeting e-commerce sellers and photographers.
Broad incumbents
- Adobe: Photoshop and Lightroom form the underlying platform FixThePhoto services on; Adobe's generative Firefly and AI-driven retouching features increasingly encroach on FixThePhoto's deliverable as automation improves.
- Canva: Consumer/SMB design platform with expanding photo editing, background removal, and AI design tools; addresses same end-user SMB/base-of-funnel needs as FixThePhoto's lower-priced offerings.
Emerging players
- remove.bg: Automated AI background removal API and service; demonstrates how AI-first players compress lower-complexity retouching tasks (a FixThePhoto service line) into one-click consumer products.
- Luminar Neo (Skylum): AI-driven photo editing software automating portrait retouching, sky replacement, and enhancement tasks — emerging category-level threat to manual retouching services like FixThePhoto.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Fixthephoto social profiles
Digital presenceFixthephoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fixthephoto leadership team
Management profileNumber of profiles
Fixthephoto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fixthephoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fixthephoto
What does Fixthephoto do?
Fixthephoto is an online photo retouching agency that delivers professional, human-performed image editing services (portrait, wedding, body, newborn, product, jewellery, photo manipulation, real estate, restoration) on a per-image basis to photographers and small image-buying businesses globally. The company supplements these core services with a digital products shop (Lightroom presets, Photoshop actions, brushes, overlays, textures, marketing templates) and a proprietary mobile app for on-the-go retouching requests.
Is Fixthephoto a public or private company?
Fixthephoto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fixthephoto founded?
Fixthephoto was founded in 2003. It employs 51 to 100 people.
Where is Fixthephoto based?
Fixthephoto is headquartered in Tallinn, Estonia, in the Europe region.
How does Fixthephoto make money?
Four revenue lines are on record. Per-Image Photo Retouching Services are the primary driver. The others are digital Products Shop, affiliate Program and mobile Application.
Who are Fixthephoto's main competitors?
Direct peers on record are Pixelz, Retouching Zone, Phxermixer (Phixer), Path Edges, Photo Editing Service and Clipping Path India (CPI). Broad incumbents are Adobe and Canva. Emerging players are remove.bg and Luminar Neo (Skylum).
Does Fixthephoto have an API?
No public API is recorded for Fixthephoto.