Volksbank Steiermark

What Volksbank Steiermark does

Volksbank Steiermark AG is an Austrian regional cooperative bank (Aktiengesellschaft) headquartered at Schmiedgasse 31, 8010 Graz, operating as part of the Österreichische Volksbanken cooperative network under the Österreichischer Genossenschaftsverband (ÖGV) and regulated by the Finanzmarktaufsicht and the European Central Bank. The bank serves private individuals, youth and young adults (up to 27), small and medium enterprises (SMEs), and corporate clients across the Styria region of Austria via a hybrid distribution model of physical branches and a digital banking platform (hausbanking) supported by four mobile apps (hausbanking-App, ID-App, Pay-App, Quick-App) and integrated contactless payment acceptance (Apple Pay, Google Pay, Swatch Pay, LAKS PAY, Bluecode).

The product suite spans current accounts (Girokonto variants including KLASSIK, DIREKT, KOMFORT, EXKLUSIV, AKTIV, STUDENTEN), savings and investment products (Fonds, Fondssparen, Vermögensverwaltung, Kombisparen, Investitionssparen, Eigenemissionen, Anleihen), credit offerings (Wohnbaukredit residential mortgage, Konsumentenkredit, Leasing, Factoring, investment and operating credit, Unternehmensnachfolge support), cards (Volksbank Debit Mastercard and Business variant, Business Gold Kreditkarte, KidsCard, TeensCard, StudyCard), payments (Echtzeitüberweisung, EBICS, PSD2, cardTAN), and an account switching service (Kontowechsel-Service). Real estate services are delivered through an embedded partnership with IMMOcontract Immobilien Vermittlung GmbH, insurance products through ERGO Versicherung, and consumer credit through TeamBank ('Der faire Credit').

Revenue mechanics follow a traditional banking model: net interest income on lending (mortgages, consumer, business credit), recurring fees from accounts, cards, and payment services, commissions on insurance and investment distribution, and SME/corporate banking fees. GTM combines a relationship-driven sales-led motion through branches for mortgages, business banking, and wealth advisory with product-led self-service through hausbanking and mobile apps for everyday banking, supported by social media presence (Facebook, Instagram, LinkedIn, TikTok), email/newsletter, and a EUR 75 customer referral program.

Name

Volksbank Steiermark

Legal name

Volksbank Steiermark AG

Website

https://volksbank-stmk.at

Company type

Public

Founded year

1909

Operating status

Operating

Headcount range

251–500 employees

Short description

Volksbank Steiermark AG is an Austrian regional cooperative bank headquartered in Graz, serving private, youth, SME, and corporate clients across the Styria region. It delivers retail and commercial banking products through a hybrid branch and digital (hausbanking) platform with embedded insurance, real estate, and consumer credit partnerships.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

National Commercial Banks (6021), Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Retail banking services
• Cooperative banking
• Consumer lending
• Wealth management
• Business banking

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking revenue from mortgage loans (Wohnbaukredit), consumer loans, business loans, and credit facilities. The 'fair Credit' (Der faire Credit) is offered in partnership with TeamBank.
2. Fee-based Banking Services: Account management fees, transaction fees, card fees (debit and credit cards), and payment services. Multiple account models offered (KLASSIK, DIREKT, KOMFORT, EXKLUSIV, AKTIV, STUDENTEN) with varying fee structures.
3. Insurance Commission: Insurance products offered through partnerships including life insurance, property insurance, accident & health insurance, vehicle insurance, and legal protection. Products include ERGO Versicherung partnerships.
4. Investment Products: Distribution of investment funds, fund savings plans, wealth management services, bonds, and securities. Includes proprietary emissions (Eigenemissionen) of Volksbank Steiermark.
5. Business Banking Services: Business account services, business credit cards (Business Gold Mastercard, Debit Mastercard Business), payment processing (SumUp, Pay One), cash management, SEPA payments, and corporate banking services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Volksbank Steiermark AG is a regional cooperative bank providing retail and commercial banking services in the Styria region of Austria. Its core offerings include current accounts (Girokonto and Geschäftskonto), savings and investment products (Fondssparen, Vermögensverwaltung), mortgage and consumer loans (Wohnbaukredit, Der faire Credit), payment cards (Volksbank Debit Mastercard, Business Gold Kreditkarte), and insurance products distributed in partnership with ERGO. Customers access these services through a regional branch network and the proprietary hausbanking digital banking platform with companion mobile apps.

Product overview

Volksbank Steiermark AG operates as a regional Austrian cooperative bank offering a unified banking platform with multiple integrated modules. The core product suite includes Girokonto (current account) as the central hub, complemented by specialized sub-brands targeting specific customer segments: Aktivkonto/Lehrlingskonto/Studentenkonto for youth, KidsCard/TeensCard/StudyCard for children and students, Geschäftskonto for businesses, and Business Lounge for premium commercial clients. Digital access is delivered through hausbanking (Online Banking) as the primary platform with four companion apps (hausbanking-App, ID-App, Pay-App, Quick-App). Payment products include Volksbank Debit Mastercard (personal and business variants) and Business Gold Kreditkarte. Credit offerings span consumer finance (Der faire Credit via TeamBank partnership), real estate financing (Wohnbaukredit), and investment products (Fonds, Fondssparen, Vermögensverwaltung). The IMMOcontract platform provides real estate services through a strategic partnership, enhanced with AI-powered automation for customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• hausbanking: Online banking platform offered by Volksbank Steiermark
• Volksbank Eigentümerclub
• Business Lounge

Products and services

• Girokonto (Current Account) Current account for daily banking transactions, salary deposits, and payment management, offered in multiple models (KLASSIK, DIREKT, KOMFORT, EXKLUSIV, AKTIV, STUDENTEN) for private customers.
• Geschäftskonto (Business Current Account) Business current account providing commercial banking services, payment processing (SEPA, SumUp, Pay One), and cash management for enterprises.
• Aktivkonto Bank account designed for young adults and job seekers with age-appropriate features.
• Lehrlingskonto Specialized account for apprentices with bonus programs and tailored banking services.
• Studentenkonto Banking account for university students with favorable conditions and benefits.
• Volksbank Debit Mastercard Debit card product enabling cashless payments and ATM withdrawals linked to the current account.
• Volksbank Debit Mastercard Business Business debit card for commercial customers with company account integration.
• Business Gold Kreditkarte Premium credit card offering for business customers with enhanced benefits and spending limits.
• Wohnbaukredit Real estate financing loan for property purchase and home construction.
• Der faire Credit Consumer credit product offered in partnership with TeamBank for personal financing needs.
• Leasing Leasing solutions for private and business customers.
• Fonds (Investment Funds) Investment fund products for wealth building and capital market exposure.
• Fondssparen (Fund Savings Plan) Systematic investment plan using funds for long-term wealth accumulation.
• Vermögensverwaltung (Asset Management) Asset management service for personalized investment strategies and portfolio management.
• KidsCard Savings card for children to encourage saving habits with parental controls.
• TeensCard Banking card for teenagers with educational financial features and controlled spending.
• StudyCard Specialized banking card for students with extended benefits during studies.
• Insurance Products (via ERGO Partnership) Insurance offering including life insurance (Leben), property insurance (Haushalt & Eigenheim), accident and health insurance (Unfall & Gesundheit), vehicle insurance (Kfz), and legal protection (Recht), distributed via partnership with ERGO Versicherung.
• Echtzeitüberweisung (Instant Transfer) Instant transfer service enabling real-time money transfers within seconds.
• Kontowechsel-Service (Account Switching Service) Account switching service helping customers transfer their banking relationship to Volksbank Steiermark.
• Business Lounge Premium business banking portal providing enhanced services and features for commercial customers.
• Eigenemissionen Volksbank Steiermark Proprietary bond issuances (Eigenemissionen) of Volksbank Steiermark available to investors.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IMMOcontract Immobilien Vermittlung GmbHcoreStrategic or Co-development PartnerReal estate partnership providing integrated property services including property search, valuation, financing consultation, and sale/rental services. IMMOcontract operates as the preferred real estate partner of Volksbanken with over 40 years of market experience, 30+ locations in Austria, and digital property services including AI-powered matching.
• ERGO VersicherungcoreChannel Partner/ Reseller/ DistributorInsurance products including life insurance (Leben), property insurance (Haushalt & Eigenheim), accident & health insurance (Unfall & Gesundheit), and vehicle insurance (Kfz) offered through ERGO partnership within Vorsorgen & Versichern product range.
• TeamBank (Der faire Credit)minorChannel Partner/ Reseller/ DistributorConsumer credit product 'Der faire Credit' offered in partnership with TeamBank for personal loans and consumer financing.
• Österreichische Volksbanken AGcoreStrategic or Co-development PartnerParent organization of the Austrian Volksbanken cooperative banking network. Provides group-wide services, brand standards, technology platforms (like hausbanking), and represents the cooperative banking group.
• Österreichischer Genossenschaftsverband (ÖGV)coreStrategic or Co-development PartnerThe Austrian Cooperative Association (Schulze-Delitzsch system) serves as the umbrella and legal audit organization for Austrian cooperative banks including Volksbank Steiermark. Provides regulatory oversight, standards, and ombudsman services.
• LAKS PAYTechnology or IntegrationAcademic payment solution for students enabling mobile payments with student identity integration.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Volksbank Salzburg: Another Austrian Volksbanken regional cooperative serving the Salzburg market on the same hausbanking platform and cooperative governance; near-identical product set and business model, differing only by region.
• Hypo Steiermark (HYPO-Bank Steiermark): State mortgage and retail bank serving the Styria region with home financing, retail deposits, and business banking; competes head-to-head with Volksbank Steiermark in Wohnbaukredit and SME lending.
• Steiermärkische Sparkasse: Regional savings bank (Sparkasse) operating in the same Styria geography as Volksbank Steiermark; offers a directly comparable retail, SME, and mortgage product set through a hybrid branch-plus-digital model — the closest head-to-head competitor in the local market.
• Volksbank Wien: Sister regional Volksbank within the Austrian Volksbanken cooperative network operating the same hausbanking platform and product structure; comparable in governance, tech stack, and product breadth but serves the Vienna market instead of Styria.
• Raiffeisenbanken Steiermark (Raiffeisen Landesbank Steiermark): Austrian cooperative bank operating in the same Styria region with an analogous member-owned structure, retail/SME banking, and digital platform; structurally and geographically the most direct peer to Volksbank Steiermark.

Emerging players

• European Digital Bank (e.g., N26): Austrian-headquartered digital bank (neobank) competing for the same Styria retail and youth customer base with a mobile-first proposition; while not a branch-based competitor, it represents the primary digital-native threat to Volksbank Steiermark's deposit and youth segments.

Others

• IMMOcontract Immobilien Vermittlung GmbH: Strategic real estate partner of the Volksbanken network, operating 30+ Austrian locations; comparable business model only in the sense that it distributes home-financing leads to Volksbank Steiermark — adjacent ecosystem participant rather than a direct competitor.

Broad incumbents

• BAWAG Group: Large listed Austrian retail and SME bank with national branch and digital footprint; competes with Volksbank Steiermark for retail deposits, consumer credit, and SME customers, but at materially larger scale and with a more aggressive digital and product-led strategy.
• Bank Austria (UniCredit): Major Austrian retail and corporate bank with full-service branch and digital offering; overlaps with Volksbank Steiermark in retail deposits, payments, and SME financing across Styria, but operates nationally and internationally.
• Erste Group Bank: One of Austria's largest banking groups with retail, SME, and wealth management operations through subsidiaries (e.g., Erste Bank Oesterreich); competes for the same Styria retail and SME customers as Volksbank Steiermark but at significantly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/volksbanksteiermark
• LinkedInlinkedin.com/company/22302749/admin/dashboard
• Instagraminstagram.com/volksbank_steiermark/#
• TikToktiktok.com/@volksbankat

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volksbank Steiermark