OTP Mobil
OTP Mobil (operating as SimplePay) is a Budapest-based fintech subsidiary of OTP Group that operates an omnichannel payment acceptance platform for Hungarian merchants, offering online gateway, POS terminals, smartphone-based mobile POS, hospitality tipping terminals, instant bank-to-bank transfers via qvik, and consumer digital wallets.
- Company typePrivate
- Founded2016
- HeadquartersBudapest, Hungary
- Headcount51–100
- GTM typeB2B
- OfferingServices
What OTP Mobil does
OTP Mobil, legally SimplePay Zrt. and operating under the SimplePay brand since July 1, 2025, is a Budapest-based fintech and payment solutions company that develops and operates an omnichannel payment acceptance platform. The company is a wholly-owned subsidiary of OTP Group, Hungary's largest banking and financial services conglomerate, and serves Hungarian merchants across online, in-store, and mobile contexts. Its product portfolio includes Online Fizetés (gateway for webshops covering card, wallet, tokenization, recurring payments, qvik instant transfers, and payment requests), POS-Terminál (physical card terminals), Telefonos POS (smartphone-based card acceptance with no dedicated hardware), and Borravalós POS-Terminál (hospitality-oriented tip terminals integrated with NTAK-compliant waiter systems and accepting WeChat Pay). Sub-brands include HelloPay (hospitality), Simple (consumer-facing digital wallet for micro-payments), qvik (instant bank-to-bank transfer payments), and SimplePush (push notification service launched March 2026).
The underlying technology is a payment gateway platform supplemented by hardware and software POS form factors, with developer-facing APIs and a sandbox for custom integration. Technology differentiators in the source materials include the novel qvik instant transfer architecture (first in Hungary), tokenization for one-click payments, recurring payment integration, smartphone-based POS cost efficiency, and WeChat Pay interoperability for international tourists. Business model revenue derives from three streams: a one-time connection fee (csatlakozási díj) for merchant onboarding, transaction commissions on every processed payment, and recurring monthly fees for POS-terminal and Telefonos POS subscriptions. Pricing is not publicly disclosed, but the company markets a no-loyalty-period policy positioning SimplePay as low-risk to trial.
Go-to-market is sales-led with online self-service registration, dedicated account managers for enterprise and key merchants, 24/7 IT and business customer support, a partner portal for resellers and integrators, and developer/API onboarding for custom e-commerce integration. Customer segments identified in the materials span webshops/e-commerce (primary), hospitality and entertainment (primary), mobile service providers requiring portable acceptance (secondary), and small and medium businesses more broadly (primary). Operations are domestic to Hungary with no disclosed expansion outside the country.
OTP Mobil firmographics
Firmographics- Name
- OTP Mobil
- Legal name
- SimplePay Zrt.
- Website
- https://otpmobil.hu
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OTP Mobil (operating as SimplePay) is a Budapest-based fintech subsidiary of OTP Group that operates an omnichannel payment acceptance platform for Hungarian merchants, offering online gateway, POS terminals, smartphone-based mobile POS, hospitality tipping terminals, instant bank-to-bank transfers via qvik, and consumer digital wallets.
- Ownership category
- akta.pro rank
OTP Mobil industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where OTP Mobil is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
OTP Mobil business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Commission: Merchants pay a transaction fee (tranzakciós jutalék) for each payment processed through the platform.
- Connection Fee: One-time connection fee (csatlakozási díj) for onboarding merchants to the payment platform.
- Monthly POS Fees: Monthly subscription fees for Telefonos POS and POS-terminal solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Online Payment Solution |
| Hybrid | Monthly | POS Terminal Solution |
| Hybrid | Monthly | Telefonos POS Solution |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
OTP Mobil product offering
Product offeringCore offering
OTP Mobil (operating as SimplePay) provides Hungarian merchants with a unified payment acceptance ecosystem spanning online payment gateways for webshops, physical POS terminals, smartphone-based mobile POS, and specialized tip payment systems for hospitality venues. The platform supports card payments, digital wallets, tokenization, recurring payments, qvik instant bank-to-bank transfers, and WeChat Pay, complemented by a consumer-facing Simple digital wallet account for micro-payments.
Product overview
SimplePay operates as a comprehensive payment ecosystem developed by OTP Mobil, offering a platform-plus-modules architecture. The portfolio centers on Online Fizetés (online payment processing for webshops with card, wallet, tokenization, recurring payments, and qvik instant transfers) alongside physical payment solutions including POS-Terminál (hardware card terminals), Telefonos POS (smartphone-based card acceptance), and Borravalós POS-Terminál (specialized tip payment systems for hospitality with NTAK compatibility and WeChat Pay). Consumer-facing services include the Simple fiók digital wallet for micro-payments. Merchant operations are supported through the Admin felület and Partner portál. The ecosystem also includes qvik instant transfer payments and the HelloPay sub-brand for hospitality venues. In July 2025, OTP Mobil rebranded to SimplePay Zrt., consolidating all services under the unified SimplePay brand.
Differentiator
Problem solved
Functional benefit
Brands
- Simple: Simple account service for consumers enabling daily micro-payments and account management
- HelloPay
- qvik
- SimplePush
Products and services
- Online Fizetés (Online Payment Gateway) Card and account-based online payment acceptance solution for webshops, supporting bank card payments, digital wallets, tokenization with one-click payment, recurring payments, qvik instant transfers, and payment requests. Targeted at Hungarian online merchants and e-commerce businesses.
- POS-Terminál (Physical Card Terminal)
Quantifiable outcome
- 1+ million qvik transactions processed
Companies that use OTP Mobil
Customer profileSegments4 records
Ideal customer profiles4 records
OTP Mobil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
OTP Mobil partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- VisacoreStrategic collaboration between SimplePay and Visa to enhance secure online payments in Hungary. The partnership aims to elevate payment security standards for Hungarian merchants and consumers.
- NTAK-Compatible Waiter SystemscoreTechnical integration with Hungarian NTAK (National Tourism Accommodation System) compatible waiter systems for hospitality compliance.
- HelloPaycoreSimplePay's hospitality-focused subsidiary providing specialized payment terminals, QR-based payments, and direct tipping systems for restaurants and entertainment venues.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
OTP Mobil competitors and assessment
Company assessmentBroad incumbents
- Stripe: Global online payment processor with developer-first APIs, broad payment method coverage, and growing presence in CEE. Direct competitor for SimplePay's online webshop gateway, particularly with cross-border Hungarian merchants.
- Nexi: Leading European payment technology group with merchant acquiring, POS, and digital banking services. Indirect competitor through partnerships with CEE banks and merchants.
- PayPal: Global digital wallet and online payment network with established Hungarian consumer base. Competes with SimplePay's online wallet acceptance and Simple consumer wallet offerings.
- Worldline: One of Europe's largest payment processors with strong merchant acquiring and POS terminal offerings. Active across CEE and competes with SimplePay's POS-Terminál and merchant acquiring services.
- Adyen: Global omnichannel payment platform offering unified online, in-store, and mobile acceptance for enterprise merchants. Competes with SimplePay's full omnichannel stack (online + POS + mobile POS) for larger Hungarian merchants.
Direct peers
- Barion: Hungarian-headquartered online payment gateway serving webshops with card acceptance, digital wallets, and recurring payments. Closest direct domestic peer to SimplePay's Online Fizetés product, competing for the same Hungarian e-commerce merchants.
- myPOS: European all-in-one POS and payment acceptance provider targeting SMBs with mobile terminals and merchant accounts. Comparable to SimplePay's POS-Terminál and Telefonos POS for small Hungarian merchants.
- SumUp: European mobile POS specialist serving SMBs and tradespeople with smartphone-based card acceptance. Direct competitor to SimplePay's Telefonos POS in Hungary and across CEE.
- Viva.com: European cloud-based payments provider with mobile POS (SoftPOS) and online acquiring across multiple CEE markets. Directly comparable to SimplePay's Telefonos POS and online gateway offerings.
Regional players
- Borgun: Nordic-origin payment processor owned by Nets/Nexi group with acquiring and POS services that overlap with SimplePay's merchant acquiring and POS-Terminál offerings across European markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OTP Mobil social profiles
Digital presenceOTP Mobil financial estimates
Financial estimateRevenue estimate
Valuation estimate
OTP Mobil leadership team
Management profileNumber of profiles
OTP Mobil subsidiaries and ownership
Company hierarchySubsidiaries1 record
OTP Mobil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OTP Mobil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OTP Mobil
What does OTP Mobil do?
OTP Mobil (operating as SimplePay) provides Hungarian merchants with a unified payment acceptance ecosystem spanning online payment gateways for webshops, physical POS terminals, smartphone-based mobile POS, and specialized tip payment systems for hospitality venues. The platform supports card payments, digital wallets, tokenization, recurring payments, qvik instant bank-to-bank transfers, and WeChat Pay, complemented by a consumer-facing Simple digital wallet account for micro-payments.
Is OTP Mobil a public or private company?
OTP Mobil is a private company. It is classified as corporate owned and is currently operating.
When was OTP Mobil founded?
OTP Mobil was founded in 2016. It employs 51 to 100 people.
Where is OTP Mobil based?
OTP Mobil is headquartered in Budapest, Hungary, in the Europe region.
How does OTP Mobil make money?
Three revenue lines are on record. Transaction Commission is the primary driver. The others are connection Fee and monthly POS Fees.
Who are OTP Mobil's main competitors?
Broad incumbents on record are Stripe, Nexi, PayPal, Worldline and Adyen. Direct peers are Barion, myPOS, SumUp and Viva.com. Borgun is listed as a regional player.
Does OTP Mobil have an API?
Yes. Developer portal providing sandbox environment access for custom webstore integration. The sandbox system enables developers to test and build integrations with the SimplePay payment platform during the development phase. Developer documentation is at simplepay.hu/fejlesztoknek.
What industry is OTP Mobil in?
OTP Mobil's product category is Payment Processing Services. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 52232.