OTP Mobil

What OTP Mobil does

OTP Mobil, legally SimplePay Zrt. and operating under the SimplePay brand since July 1, 2025, is a Budapest-based fintech and payment solutions company that develops and operates an omnichannel payment acceptance platform. The company is a wholly-owned subsidiary of OTP Group, Hungary's largest banking and financial services conglomerate, and serves Hungarian merchants across online, in-store, and mobile contexts. Its product portfolio includes Online Fizetés (gateway for webshops covering card, wallet, tokenization, recurring payments, qvik instant transfers, and payment requests), POS-Terminál (physical card terminals), Telefonos POS (smartphone-based card acceptance with no dedicated hardware), and Borravalós POS-Terminál (hospitality-oriented tip terminals integrated with NTAK-compliant waiter systems and accepting WeChat Pay). Sub-brands include HelloPay (hospitality), Simple (consumer-facing digital wallet for micro-payments), qvik (instant bank-to-bank transfer payments), and SimplePush (push notification service launched March 2026).

The underlying technology is a payment gateway platform supplemented by hardware and software POS form factors, with developer-facing APIs and a sandbox for custom integration. Technology differentiators in the source materials include the novel qvik instant transfer architecture (first in Hungary), tokenization for one-click payments, recurring payment integration, smartphone-based POS cost efficiency, and WeChat Pay interoperability for international tourists. Business model revenue derives from three streams: a one-time connection fee (csatlakozási díj) for merchant onboarding, transaction commissions on every processed payment, and recurring monthly fees for POS-terminal and Telefonos POS subscriptions. Pricing is not publicly disclosed, but the company markets a no-loyalty-period policy positioning SimplePay as low-risk to trial.

Go-to-market is sales-led with online self-service registration, dedicated account managers for enterprise and key merchants, 24/7 IT and business customer support, a partner portal for resellers and integrators, and developer/API onboarding for custom e-commerce integration. Customer segments identified in the materials span webshops/e-commerce (primary), hospitality and entertainment (primary), mobile service providers requiring portable acceptance (secondary), and small and medium businesses more broadly (primary). Operations are domestic to Hungary with no disclosed expansion outside the country.

Name

OTP Mobil

Legal name

SimplePay Zrt.

Website

https://otpmobil.hu

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

OTP Mobil (operating as SimplePay) is a Budapest-based fintech subsidiary of OTP Group that operates an omnichannel payment acceptance platform for Hungarian merchants, offering online gateway, POS terminals, smartphone-based mobile POS, hospitality tipping terminals, instant bank-to-bank transfers via qvik, and consumer digital wallets.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Payment processing services
• Online payment gateway
• POS terminal solutions
• Merchant payment solutions
• Mobile payment acceptance

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Commission: Merchants pay a transaction fee (tranzakciós jutalék) for each payment processed through the platform.
2. Connection Fee: One-time connection fee (csatlakozási díj) for onboarding merchants to the payment platform.
3. Monthly POS Fees: Monthly subscription fees for Telefonos POS and POS-terminal solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

OTP Mobil (operating as SimplePay) provides Hungarian merchants with a unified payment acceptance ecosystem spanning online payment gateways for webshops, physical POS terminals, smartphone-based mobile POS, and specialized tip payment systems for hospitality venues. The platform supports card payments, digital wallets, tokenization, recurring payments, qvik instant bank-to-bank transfers, and WeChat Pay, complemented by a consumer-facing Simple digital wallet account for micro-payments.

Product overview

SimplePay operates as a comprehensive payment ecosystem developed by OTP Mobil, offering a platform-plus-modules architecture. The portfolio centers on Online Fizetés (online payment processing for webshops with card, wallet, tokenization, recurring payments, and qvik instant transfers) alongside physical payment solutions including POS-Terminál (hardware card terminals), Telefonos POS (smartphone-based card acceptance), and Borravalós POS-Terminál (specialized tip payment systems for hospitality with NTAK compatibility and WeChat Pay). Consumer-facing services include the Simple fiók digital wallet for micro-payments. Merchant operations are supported through the Admin felület and Partner portál. The ecosystem also includes qvik instant transfer payments and the HelloPay sub-brand for hospitality venues. In July 2025, OTP Mobil rebranded to SimplePay Zrt., consolidating all services under the unified SimplePay brand.

Differentiator

Problem solved

Functional benefit

Brands

• Simple: Simple account service for consumers enabling daily micro-payments and account management
• HelloPay
• qvik
• SimplePush

Products and services

• Online Fizetés (Online Payment Gateway) Card and account-based online payment acceptance solution for webshops, supporting bank card payments, digital wallets, tokenization with one-click payment, recurring payments, qvik instant transfers, and payment requests. Targeted at Hungarian online merchants and e-commerce businesses.
• POS-Terminál (Physical Card Terminal)

Quantifiable outcome

• 1+ million qvik transactions processed

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• VisacoreTechnology or Integration · 12 June 2026Strategic collaboration between SimplePay and Visa to enhance secure online payments in Hungary. The partnership aims to elevate payment security standards for Hungarian merchants and consumers.
• NTAK-Compatible Waiter SystemscoreTechnology or IntegrationTechnical integration with Hungarian NTAK (National Tourism Accommodation System) compatible waiter systems for hospitality compliance.
• HelloPaycoreOthersSimplePay's hospitality-focused subsidiary providing specialized payment terminals, QR-based payments, and direct tipping systems for restaurants and entertainment venues.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stripe: Global online payment processor with developer-first APIs, broad payment method coverage, and growing presence in CEE. Direct competitor for SimplePay's online webshop gateway, particularly with cross-border Hungarian merchants.
• Nexi: Leading European payment technology group with merchant acquiring, POS, and digital banking services. Indirect competitor through partnerships with CEE banks and merchants.
• PayPal: Global digital wallet and online payment network with established Hungarian consumer base. Competes with SimplePay's online wallet acceptance and Simple consumer wallet offerings.
• Worldline: One of Europe's largest payment processors with strong merchant acquiring and POS terminal offerings. Active across CEE and competes with SimplePay's POS-Terminál and merchant acquiring services.
• Adyen: Global omnichannel payment platform offering unified online, in-store, and mobile acceptance for enterprise merchants. Competes with SimplePay's full omnichannel stack (online + POS + mobile POS) for larger Hungarian merchants.

Direct peers

• Barion: Hungarian-headquartered online payment gateway serving webshops with card acceptance, digital wallets, and recurring payments. Closest direct domestic peer to SimplePay's Online Fizetés product, competing for the same Hungarian e-commerce merchants.
• myPOS: European all-in-one POS and payment acceptance provider targeting SMBs with mobile terminals and merchant accounts. Comparable to SimplePay's POS-Terminál and Telefonos POS for small Hungarian merchants.
• SumUp: European mobile POS specialist serving SMBs and tradespeople with smartphone-based card acceptance. Direct competitor to SimplePay's Telefonos POS in Hungary and across CEE.
• Viva.com: European cloud-based payments provider with mobile POS (SoftPOS) and online acquiring across multiple CEE markets. Directly comparable to SimplePay's Telefonos POS and online gateway offerings.

Regional players

• Borgun: Nordic-origin payment processor owned by Nets/Nexi group with acquiring and POS services that overlap with SimplePay's merchant acquiring and POS-Terminál offerings across European markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@simplehungary
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/otp-mobile

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTP Mobil