What MixCom does

MixCom B.V., operating as MixCom Digital & Print Creatives, is a fullservice marketing and communications agency headquartered in Zwolle, Netherlands. Founded in 1986, the firm employs 11-50 staff and serves Dutch B2B clients with an integrated offering across five service lines: Strategy (brand and marketing strategy), Marketing (content, social, SEA, SEO/GEO, email, conversion optimization), Creation (brand identity, graphic design, web design, photography, video/animation), Development (WordPress and Headless WordPress websites, n8n-based automation, custom software, support and maintenance), and AI Services (AI adoption, consultancy, workshops). The technology stack rests on WordPress CMS, Headless WordPress architecture, and the n8n workflow automation platform, layered with third-party generative AI tools (GPT-class LLMs and image models) integrated via n8n for text generation, image creation, chatbots, and process automation.

The firm's client roster spans consumer goods (Colgate, Palmolive, Sanex, Elmex, A.Vogel, Hill's, OldAmsterdam, Henkell-Freixenet), agriculture and insurance (AgriVer, Prosu, Eigen Zaaizaad), professional services (Fiscount, Metafoor Software / BRIXXonline), real estate and public sector (MaatWijs, Vanderkamp, Mac3Park), and healthcare (Tergooi MC, Daiichi Sankyo, CliniClowns). Documented outcomes include 100% year-over-year lead growth for client BRIXXonline.

Revenue mechanics are predominantly project-based professional services billed against scopes for strategy, creative, and development deliverables, augmented by recurring services such as social advertising management, SEA management, support and maintenance retainers, and a subscription product introduced in 2024. That subscription product is the Fiscount Website Platform, a WordPress-based SaaS enabling Dutch accounting firms to publish websites via a five-step process for a fixed monthly fee, representing MixCom's first proprietary recurring-revenue line. Go-to-market is sales-led, anchored by free initial consultations, content marketing, SEO/GEO, paid search, social media, and workshops. MixCom is privately held, with no disclosed venture capital, parent company, or acquisition activity.

Name

MixCom

Legal name

MixCom Digital & Print Creatives

Website

https://mixcom.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

MixCom is a Dutch fullservice marketing and communications agency in Zwolle serving B2B clients with integrated strategy, creative, development, and AI services, plus the Fiscount WordPress-based SaaS platform for accounting firms.

Ownership category

akta.pro rank

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Marketing & Creative: Project-based fees for marketing campaigns, content creation, social media management, SEO/SEA, email marketing, and conversion optimization services.
2. Creative Services: Brand identity, graphic design, web design, photography, video and animation production services.
3. Web Development: Website development, custom software, WordPress solutions, automation, and ongoing support and maintenance services.
4. AI Services: AI adoption, AI consultancy, and AI workshops to help organizations implement and leverage artificial intelligence.
5. Strategy Services: Brand strategy and marketing strategy consulting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MixCom is a fullservice marketing and communications agency that sells integrated strategy, marketing, creative, web development, and AI services to Dutch B2B clients. Engagements span brand strategy and marketing strategy, content and social media marketing, SEA/SEO/GEO and email campaigns, brand identity and graphic/web/video design, custom website and software development, and AI adoption consulting and workshops. The agency also offers one proprietary platform, the Fiscount Website Platform, a WordPress-based website builder sold to accounting firms on a subscription basis.

Product overview

MixCom is a fullservice marketing and communications agency based in Zwolle, Netherlands. Their service portfolio combines five core disciplines: Strategy (brand strategy, marketing strategy), Marketing (content marketing, social media, SEA, SEO/GEO, email marketing, conversion optimization), Creation (brand identity, graphic design, web design, photography, video/animation), Development (websites, automation, Headless WordPress, custom software, support/maintenance), and AI Services (AI adoption, AI consultancy, AI workshops). They have also developed one proprietary platform: the Fiscount Website Platform, a WordPress-based SaaS product for accounting firms. Services are offered as consulting engagements and project-based work rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic brand consulting including market research, competitor analysis, brand positioning, brand personality development, and brand architecture for multiple product lines, sold to B2B clients seeking differentiated brand foundations.
• Marketing Strategy Digital and traditional marketing strategy development including channel selection, campaign planning, and content strategy to reach target audiences effectively, delivered to B2B clients as a consulting engagement.
• Content Marketing Creation and distribution of valuable content including blog posts, articles, and editorial content to attract and engage target audiences, sold to B2B clients as a project or retainer engagement.
• Social Media Marketing Social media strategy and content creation across platforms including LinkedIn, Instagram, Facebook, and TikTok for brand awareness and engagement, delivered to B2B clients.
• Social Advertising Paid social media advertising campaigns on LinkedIn and other platforms targeting specific audiences and generating leads for B2B clients.
• SEA (Search Engine Advertising) Google Ads and Bing Ads campaign management including keyword targeting, ad copy optimization, and conversion tracking for immediate visibility, delivered to B2B clients.
• SEO/GEO Search Engine Optimization and Generative Engine Optimization services to improve organic visibility in Google and AI-powered search results, delivered to B2B clients.
• Email Marketing Email campaign creation, automation, and newsletter management for customer engagement and lead nurturing, sold to B2B clients.
• Conversion Optimization CRO services including A/B testing, multivariate testing, and user experience optimization to increase website conversion rates for B2B clients.
• Brand Identity & House Style Visual identity development including logos, color palettes, typography, and brand guidelines for consistent brand representation, delivered to B2B clients.
• Campaign Concept & Visual Design Creative campaign concept development and visual design for advertising campaigns across multiple channels and formats, sold to B2B clients.
• Graphic Design Print and digital graphic design for marketing materials, presentations, reports, and promotional items, delivered to B2B clients.
• Web Design

Quantifiable outcome

• 100% year-over-year lead growth for BRIXXonline with improved lead quality

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature3 records

Partnerships

One partnership is on record.

• LinkedInminorGTM or Marketing PartnerMixCom runs LinkedIn marketing campaigns for clients and maintains a company page for MixCom Digital & Print Creatives for professional networking and content distribution.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dept Agency: Large Dutch-headquartered digital agency offering strategy, creative, development, and marketing services to enterprise clients. Highly comparable as a Dutch full-service digital/creative peer competing for similar B2B accounts.
• N=5: Independent Dutch creative and digital agency offering integrated strategy, brand, content, and technology services. Comparable in size positioning and full-service delivery model aimed at Dutch enterprise clients.
• Lemz: Amsterdam-based independent creative agency known for brand strategy, design, and integrated campaigns. Closely comparable as a Dutch brand-led agency offering strategy + creative + digital under one roof.
• Achtung!: Dutch creative and digital agency offering brand, campaign, and digital product services. Comparable as a Netherlands-based creative/digital peer with overlapping brand, content, and development capabilities.
• Studio Dumbar: Dutch independent design and brand agency specializing in visual identity, brand strategy, and creative design. Comparable as a Netherlands-based brand/creative peer with strong identity and design capabilities.

Broad incumbents

• TBWA\NEBOKO: Major Dutch advertising agency within the TBWA global network offering brand strategy, advertising, and digital services. Comparable as a Dutch full-service competitor with broader scale and international reach.
• DDB Amsterdam: Amsterdam office of the global DDB network, offering brand strategy, advertising, and digital services to major Dutch and international brands. Comparable as a larger Dutch incumbent competing for the same enterprise client pool.
• Isobar Netherlands (Dentsu Creative): Dutch arm of Dentsu's global creative/digital network, providing digital experience, media, and creative services. Comparable as a full-service network agency offering overlapping capabilities to Dutch enterprise clients.

Emerging players

• Webfluencer: Dutch digital marketing and web development agency offering SEO, SEA, social, and web development services. Comparable as a smaller Dutch peer focused on digital marketing and website development, though narrower in scope than MixCom's full-service offering.
• BrandNewHealth: Dutch creative agency specializing in healthcare and life-sciences brand and digital marketing. Comparable as a vertical-focused Dutch agency demonstrating the niche-specialization route MixCom could take, especially given its pharma/health clients like Daiichi Sankyo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mixcom-digital-en-print-creatives/posts/?feedView=all
• Xx.com/MixComMedia
• Facebookfacebook.com/MixComMediaGroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MixCom