Spectrum Automation
Spectrum Automation, founded 1969 and headquartered in Livonia, Michigan, manufactures custom parts feeding and material handling machines—including vibratory feeders, floorbin elevators, conveyors, and dial indexers—for industrial manufacturers across automotive, medical, aerospace, defense, and other sectors in North America.
- Company typePrivate
- Founded1969
- HeadquartersLivonia, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Spectrum Automation does
Spectrum Automation Company is a Michigan corporation founded in 1969 and headquartered in Livonia, Michigan, operating as a subsidiary within the HG Automation family of companies. The company designs, develops, and manufactures custom parts feeding and material handling machines used to move parts and components through industrial manufacturing and assembly environments. Its product portfolio spans vibratory bowl feeders, straightline vibratory orientors, small parts feeders, rod feeders, floorbin elevators (with vibratory, gravity, and conveyor orienting options), custom conveyors, dial indexers, rotary box dumpers, Coinchanger stack-tube feeders, steppers, lazy Susan feeders, large parts feeders, and magnetic feeders. Proprietary technologies include the Straightline Vibratory Orientor with hardened bolt-in quick-change tooling, BRUSHLON directional bristle surfaces, VDL Linear Vibratory Drive Technology, and in-house simulation software used for pre-production design validation.
The company serves a diversified set of industrial verticals including automotive (including electric vehicle motor assembly), medical, aerospace, food and beverage, defense and munitions, farm implement, fastener, and hardware manufacturing. Customers are unnamed enterprise industrial manufacturers; pricing is quotation-based and not publicly disclosed, reflecting the custom-engineered nature of each piece of equipment. The go-to-market is direct enterprise field sales via regional sales engineers supplemented by a North American network of at least eight manufacturers' representatives covering Indiana, Michigan, Maryland, Connecticut, North Carolina, Ohio, Illinois, and Canada (Ontario). Marketing channels include the company website, a YouTube video library, LinkedIn presence, technical case studies, and a blog with feeder selection and comparison content. All design, manufacturing, and shipment originate from the Livonia facility.
The business model is project-based capital equipment sales: each machine is custom-engineered to customer specifications for parts geometry, noise level (targeting compliance with OSHA; enclosures achieving 62 dB(A)), gentle handling, tooling change speed, and bin size. Quantified outcomes cited include tooling changeover under 12 minutes, feed rates of 190-240 inches per minute for live feed applications, and expedited custom conveyor builds in 40-day timelines. The company has been in continuous operation for over 55 years under private ownership with no disclosed venture funding, no M&A activity, no patents or trademarks on record, and no public revenue disclosure.
Spectrum Automation firmographics
Firmographics- Name
- Spectrum Automation
- Legal name
- Spectrum Automation Company
- Website
- https://spectrumautomation.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spectrum Automation, founded 1969 and headquartered in Livonia, Michigan, manufactures custom parts feeding and material handling machines—including vibratory feeders, floorbin elevators, conveyors, and dial indexers—for industrial manufacturers across automotive, medical, aerospace, defense, and other sectors in North America.
- Ownership category
- akta.pro rank
Spectrum Automation industry classification
Industry- Product category
- Industrial Automation Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- General Industrial Machinery & Equipment (3560), General Industrial Machinery & Equipment, Nec (3569)
- akta.pro primary industry
- Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)
- akta.pro secondary industry
- Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)
Keywords
Where Spectrum Automation is headquartered
LocationHeadquarters
- HQ city
- Livonia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spectrum Automation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Parts Feeding Equipment Sales: Spectrum Automation manufactures and sells custom parts feeding and material handling machines including small parts feeders, rod feeders, conveyors, floorbin elevators, dial indexers, and rotary dumpers. Equipment is produced to custom specifications based on customer requirements.
- Custom Conveyance Systems: Design and manufacture of custom conveyor systems for specialized industrial applications including overhead conveyance, bulk storage, and parts handling automation.
- Parts Assembly Units and Orienting Systems: Custom parts assembly units and parts orienting systems designed to meet specific customer requirements for noise level, gentle handling, and tooling change speed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Spectrum Automation product offering
Product offeringCore offering
Spectrum Automation designs, engineers, and manufactures custom parts feeding and material handling machines for industrial manufacturers. The product line includes small parts feeders, rod feeders, vibratory and gravity floorbin elevators, dial indexers, rotary box dumpers, custom conveyors, coinchangers, steppers, and para small parts feeders. Equipment is custom-built to customer specifications for orientation, conveying, storage, and presentation of parts in automated assembly and manufacturing environments.
Product overview
Spectrum Automation manufactures custom parts feeding and material handling machines for moving parts and components through manufacturing and assembly environments. The product portfolio includes Small Parts Feeders, Rod Feeders, Custom Conveyors (belt, tabletop, chain, and specialty configurations), Floorbin Elevator systems with various orientors (vibratory straight-line, static gravity, conveyor types), Dial Indexers, Rotary Box Dumpers, Coinchangers, Steppers, and Para Small Parts feeders. Additional offerings include Lazy Susan feeders, large parts feeders, and magnetic feeders. Products feature standardized components with custom specifications to meet specific customer requirements for noise level, gentle handling, tooling change speed, and bin sizes.
Differentiator
Problem solved
Functional benefit
Brands
- VDL Linear Vibratory: Linear vibratory parts feeding technology with four critical operating principles: isolation, electrical supply, tightness, and rigidity
- Small Parts Feeder
- Floorbin Elevator Vibratory
- Floorbin Elevator Gravity
- Para Small Parts
- Rod Feeders
- Custom Conveyors
- Rotary Box Dumper
- Dial Index
- Coinchanger
- Floorbin Elevator With Docking Cart
- Floorbins Elevator Bulk
- Stepper
Products and services
- Small Parts Feeder
Quantifiable outcome
- Noise levels reduced to 62 dB(A) with appropriate enclosure options
- +3 more outcomes
Companies that use Spectrum Automation
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles2 records
Spectrum Automation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Spectrum Automation partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- HG AutomationcoreSpectrum Automation is part of the HG Automation family of companies. HG Automation is the parent company providing corporate affiliation and shared resources within the automation equipment manufacturing sector.
- ETC, Inc.minorRegional sales representative covering Fort Wayne, Indiana territory. Contact: [email protected], (260) 341-0227.
- J & L Sales, Inc.minorRegional sales representative covering Redford, Michigan territory. Contact: [email protected], (586) 292-5405.
- American Manufacturers Agency Corp.minorRegional sales representative covering Maryland territory. Contact: [email protected], (610) 999-6535.
- Automation NiagaraminorRegional sales representative covering Niagara Falls, Canada territory. Contacts: [email protected], [email protected].
- Production Components IncorporatedminorRegional sales representative covering Wallingford, Connecticut territory. Contact: [email protected].
- Thortsen Magnetics Co.minorRegional sales representative covering Charlotte, North Carolina territory. Contact: [email protected].
- Gull Material Handling CompanyminorRegional sales representative covering Barrington, Illinois territory. Contact: (847) 550-0510, (888) 246-4855.
- In-O-Vate, Inc.minorRegional sales representative covering Cleveland, Ohio territory. Contact: [email protected], (216) 695-7139.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Spectrum Automation competitors and assessment
Company assessmentDirect peers
- Hoosier Feeder Company: Indiana-based custom manufacturer of vibratory feeder systems and parts-feeding equipment. Directly competes with Spectrum in custom- engineered vibratory bowl feeders and orienting systems for North American industrial lines.
- Fortville Feeders, Inc. Indiana-based manufacturer of custom parts feeders including vibratory bowl feeders and inline orientation systems. Closest US geographic and product-line competitor to Spectrum Automation.
- Automation Devices, Inc. (ADI): Manufacturer of vibratory feeders, hoppers, and bulk parts handling systems used in automated assembly. Directly comparable in product offering and target customer base to Spectrum's Small Parts Feeder and Floorbin product lines.
- Performance Feeders: Custom designer and builder of vibratory bowl feeders, centrifugal feeders, and parts orienting systems. Competes head-to-head with Spectrum in custom vibratory feeder quoting and delivery.
- Shibuya Hoppmann: US-based supplier of centrifugal feeders, orientation systems, and conveyor equipment for assembly automation. Comparable product portfolio and customer verticals to Spectrum, with overlapping automotive and medical exposure.
- Afag Holding AG: Swiss manufacturer of feeding and assembly technology including vibratory feeders, conveyor systems, and parts handling. Comparable product breadth to Spectrum but primarily serves European industrial automation customers.
Emerging players
- Asyril SA: Swiss-based specialist in flexible parts feeding using vibration technology combined with vision systems and robotics. Represents the emerging flexible-feeding paradigm that competes with traditional vibratory bowl feeders on high-mix, low-volume applications.
- Newteckno Group: Italian manufacturer of flexible feeding systems and small parts feeders using vibration and vision technologies. Comparable custom parts-feeding focus with an early-mover position in flexible/vision-guided feeding for Industry 4.0 assembly lines.
Regional players
- RNA Automation Ltd. UK-based manufacturer of bowl feeders, linear feeders, and assembly automation cells with comparable custom-engineering capabilities. Operates in the same parts-feeding category as Spectrum but is geographically focused on the UK and European markets.
Broad incumbents
- ATS Corporation: Large-scale industrial automation integrator offering complete manufacturing systems that include parts feeding as one component. Competitor for larger assembly-line bids where Spectrum operates as a feeder sub-supplier; provides scale reference for what consolidation in the space looks like.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spectrum Automation social profiles
Digital presenceSpectrum Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spectrum Automation leadership team
Management profileNumber of profiles
Spectrum Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spectrum Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spectrum Automation
What does Spectrum Automation do?
Spectrum Automation designs, engineers, and manufactures custom parts feeding and material handling machines for industrial manufacturers. The product line includes small parts feeders, rod feeders, vibratory and gravity floorbin elevators, dial indexers, rotary box dumpers, custom conveyors, coinchangers, steppers, and para small parts feeders. Equipment is custom-built to customer specifications for orientation, conveying, storage, and presentation of parts in automated assembly and manufacturing environments.
Is Spectrum Automation a public or private company?
Spectrum Automation is a private company. It is classified as corporate owned and is currently operating.
When was Spectrum Automation founded?
Spectrum Automation was founded in 1969. It employs 11 to 50 people.
Where is Spectrum Automation based?
Spectrum Automation is headquartered in Livonia, United States, in the North America region.
How does Spectrum Automation make money?
Three revenue lines are on record. Custom Parts Feeding Equipment Sales are the primary driver. The others are custom Conveyance Systems and parts Assembly Units and Orienting Systems.
Who are Spectrum Automation's main competitors?
Direct peers on record are Hoosier Feeder Company, Fortville Feeders, Inc., Automation Devices, Inc. (ADI), Performance Feeders, Shibuya Hoppmann and Afag Holding AG. Emerging players are Asyril SA and Newteckno Group. RNA Automation Ltd. is listed as a regional player. ATS Corporation is listed as a broad incumbent.
Does Spectrum Automation have an API?
No public API is recorded for Spectrum Automation.
What industry is Spectrum Automation in?
Spectrum Automation's product category is Industrial Automation Equipment. Its primary akta.pro industry code is IMAHAOAK, Conveying, Feeding & Accumulation Systems (Packaging Lines), with a secondary code of AFAAAJAJ, Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors). Its NAICS code is 333310 and its SIC code is 3560.