ProActivity
ProActivity is a Milan-based IT freelancing and team augmentation firm that supplies vetted freelance software, data, and AI professionals to Italian enterprises and system integrators, operating as a core unit of Fortitude Group.
- Company typePrivate
- Founded2021
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ProActivity does
ProActivity is an Italian IT freelancing and team augmentation company headquartered in Milan (Via Tortona, 4) that connects enterprises and system integrators with rigorously vetted freelance IT professionals. The company operates across seven core service lines: Back-End (Java, Spring, .NET, PHP), Front-End (Angular, React, Vue.js), Mobile (Android, iOS, Flutter), UX/UI Design, Data & AI Engineering, Application Maintenance, and Legacy Technology Support including COBOL. Its differentiation rests on a structured vetting process where specialized recruiters and senior technical experts jointly evaluate candidates on hard and soft skills, delivering an average 12-day time-to-contract, and on managed engagement governance that positions the firm as a single point of contact rather than a transactional marketplace.
ProActivity is a core business unit of Fortitude Group, an Italian technology conglomerate that also includes Bitrock (enterprise architecture consulting), Waterstream (IoT data broker), and Radicalbit (LLM/ML lifecycle platform). The parent affiliation enables ProActivity to participate in an integrated "AI-ready Data Ecosystem" offering and to cross-sell into adjacent group capabilities. The company holds TUV SUD ISO 27001 and ISO 9001 certifications, supporting enterprise and regulated-industry procurement requirements.
Revenue is generated through professional services fees on Time & Material, Fixed Price, and Contractor Embedded engagement models, with quote-based pricing determined by project scope, expertise, and duration. Go-to-market is B2B enterprise field sales targeted at large enterprises, system integrators (primary), and SME/PMI accounts (secondary), supplemented by content marketing on a multilingual blog and active LinkedIn presence for both client acquisition and freelance recruitment. Geographic focus is Italy, with Europe as the broader served market.
ProActivity firmographics
Firmographics- Name
- ProActivity
- Legal name
- ProActivity
- Website
- https://proactivity.it
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProActivity is a Milan-based IT freelancing and team augmentation firm that supplies vetted freelance software, data, and AI professionals to Italian enterprises and system integrators, operating as a core unit of Fortitude Group.
- Ownership category
- akta.pro rank
Where ProActivity is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
ProActivity business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- IT Freelance Staffing Services: ProActivity generates revenue by providing vetted freelance IT professionals to client companies on a contract basis. The company acts as an intermediary, managing the recruitment, vetting, and ongoing relationship with freelancers while clients engage them for specific projects, work peaks, or team augmentation needs. Revenue is generated through fees for talent placement and ongoing management of freelance engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom engagement based on project requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
ProActivity product offering
Product offeringCore offering
ProActivity is an IT freelancing company that provides vetted freelance IT professionals to enterprise clients and system integrators across seven core service areas: Back-End Development, Front-End Development, Mobile Application Development, UX/UI Design, Data & AI, Application Maintenance, and Legacy Technology Support. The company acts as a strategic partner managing recruitment, vetting, and ongoing engagement oversight, with an average 12-day time-to-contract for talent placement.
Product overview
ProActivity is an IT freelancing platform that provides companies with access to highly specialized freelance IT professionals. The company operates as a strategic partner offering a pool of vetted freelancers across seven core service areas: Back-End Development, Front-End Development, Mobile Application Development, UX/UI Design, Data & AI, Application Maintenance, and Legacy Technology Support. Rather than a traditional software product, ProActivity functions as a staffing and team augmentation service that matches companies with qualified IT professionals for project-based, temporary, or ongoing work. The company is part of Fortitude Group and emphasizes rapid placement (averaging 12 days from position opening to contract signing) with professionals who have verified expertise and soft skills.
Differentiator
Problem solved
Functional benefit
Products and services
- Back-End Development Services
Companies that use ProActivity
Customer profileNamed customers5 records
Segments3 records
ProActivity technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ProActivity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fortitude GroupcoreProActivity is a core business unit of Fortitude Group, an innovative Tech Group that aggregates state-of-the-art competencies and methodologies addressing digital evolution challenges. Fortitude Group includes sister company Bitrock (high-end consulting and enterprise architecture), Waterstream (IoT data broker), and Radicalbit (LLM/ML lifecycle platform). ProActivity provides human capital services as part of the group's integrated AI-ready Data Ecosystem offering.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ProActivity competitors and assessment
Company assessmentDirect peers
- Toptal: Toptal is an elite, vetted freelance platform for software developers, designers, and finance experts. It is the closest direct peer to ProActivity given its focus on top-tier IT talent matching with rigorous vetting — the same positioning ProActivity uses in the Italian market.
- Malt: Malt is Europe's leading freelance platform for IT, engineering, and consulting talent, headquartered in Paris with strong Southern Europe presence. It is a direct peer given overlapping freelancer-intermediation model and target market of European enterprises needing vetted tech talent.
- Wemanity: Wemanity is a European consulting and agile talent network placing senior IT/Agile professionals into enterprise transformations. It is comparable to ProActivity as a European IT talent intermediary with a managed-engagement model and a similar enterprise buyer profile.
Broad incumbents
- Upwork: Upwork is the largest global freelance marketplace spanning IT, creative, and operations work. It is a broad incumbent that overlaps with ProActivity on IT talent matching but serves a much wider segment and geography.
- Fiverr: Fiverr is a global freelance marketplace with a growing enterprise segment in IT and development. It competes indirectly with ProActivity on IT project sourcing but at a much broader and more transactional scale.
- Freelancer.com: Freelancer.com is a global freelance marketplace covering software development among many other categories. It is a broad incumbent competitor on the same end-customer demand (IT talent procurement) though without ProActivity's regional vetting focus.
Emerging players
- Turing: Turing is a remote developer matching platform with AI-assisted vetting, focused on senior engineers. It overlaps with ProActivity's elite-developer positioning and is particularly relevant for the Data/AI engineering talent segment.
- Arc.dev: Arc.dev is a curated marketplace for senior remote developers with vetting and AI matching. It is comparable to ProActivity on the curated senior-developer thesis and competes for the same enterprise client profiles.
- Andela: Andela connects enterprises with vetted global software engineers, with a strong AI-and-data engineering emphasis. It overlaps with ProActivity's Data/AI and enterprise-targeted services and serves a similar client type.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ProActivity social profiles
Digital presenceProActivity compliance and trust
Trust signalCompliance2 records
ProActivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProActivity leadership team
Management profileNumber of profiles
ProActivity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProActivity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProActivity
What does ProActivity do?
ProActivity is an IT freelancing company that provides vetted freelance IT professionals to enterprise clients and system integrators across seven core service areas: Back-End Development, Front-End Development, Mobile Application Development, UX/UI Design, Data & AI, Application Maintenance, and Legacy Technology Support. The company acts as a strategic partner managing recruitment, vetting, and ongoing engagement oversight, with an average 12-day time-to-contract for talent placement.
Is ProActivity a public or private company?
ProActivity is a private company. It is currently operating.
When was ProActivity founded?
ProActivity was founded in 2021. It employs 11 to 50 people.
Where is ProActivity based?
ProActivity is headquartered in Milan, Italy, in the Europe region.
How does ProActivity make money?
One revenue line is on record: IT Freelance Staffing Services.
Who are ProActivity's main competitors?
Direct peers on record are Toptal, Malt and Wemanity. Broad incumbents are Upwork, Fiverr and Freelancer.com. Emerging players are Turing, Arc.dev and Andela.
Does ProActivity have an API?
No public API is recorded for ProActivity.