Lettuce

What Lettuce does

Lettuce Digital Limited is a UK private company that operates Lettuce, a mobile portfolio management application designed to consolidate and track investment holdings across multiple asset classes with real-time market data. The product supports pricing for stocks, ETFs, forex, commodities, mutual funds, cryptocurrencies, and digital assets, displayed in the user's home currency, with features for tagging accounts to analyze asset allocation and secure cloud backup/synchronization across devices. The app is distributed exclusively through the iOS App Store and Google Play Store, operates globally, and is built around a privacy-first data architecture that limits personally identifiable information collection. Founded in 2019 and headquartered in Cleckheaton, West Yorkshire, Lettuce runs as a small team (1–10 employees) with personnel distributed across the United Kingdom, Canada, and South Africa, while user data is stored and processed in the UK, Frankfurt, and Canada.

The business model is freemium: a free-forever core tier provides portfolio tracking, with a premium subscription unlocking additional features for power users. Specific subscription pricing is not publicly disclosed and is defined within the app. Go-to-market is product-led, relying on organic app-store discoverability, content marketing via a Medium blog, and community engagement on Twitter. The company has no named enterprise customers, no disclosed patents, no certifications or compliance frameworks, and no recognized AI/ML capabilities. Leadership consists of founder and CEO Simon Dingle and co-founder and CTO Kenny Inggs.

In November 2025, Lettuce raised $28 million in an undisclosed funding round and used part of the proceeds to acquire Besolo, extending the platform's value proposition from retail investors into solo business owners and independent professionals. This positions the company at an early expansion stage with two identified customer segments: individual retail investors with diversified multi-asset portfolios (primary) and solo entrepreneurs needing combined personal-business financial tracking (secondary).

Name

Lettuce

Legal name

Lettuce Digital Limited

Website

https://lettuce.money

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Lettuce is a UK-based company operating a mobile portfolio tracking app that consolidates real-time pricing across stocks, ETFs, crypto, forex, commodities, and mutual funds for individual retail investors and solo business owners worldwide, distributed via app stores on a freemium model.

Ownership category

akta.pro rank

Product category

Personal Investment Portfolio Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Net Worth & Personal Balance Sheet Tracking (FSAGADAF)

akta.pro secondary industry

Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG)

Keywords

• Investment portfolio tracking
• Multi-asset pricing
• Personal finance app
• Cryptocurrency portfolio manager
• Stock portfolio tracking

Headquarters

HQ city

Cleckheaton

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: Lettuce offers a free tier providing core portfolio management features, with a premium subscription unlocking additional features for power users. The subscription fee and included services are defined within the app, with the company reserving the right to change terms with advance notice and explicit user consent for fee increases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Lettuce provides a mobile portfolio tracking application that lets individual investors add, tag, and monitor their entire investment portfolio in a single interface. The app delivers realtime market data across stocks, ETFs, forex, commodities, mutual funds, cryptocurrencies, and other digital assets, supports tagging for asset allocation analysis, and backs up and syncs user data securely across devices. A free tier covers core functionality, with a premium subscription unlocking additional features for power users.

Product overview

Lettuce offers a single unified product called Lettuce Portfolio Manager, a free mobile app with a premium subscription tier for power users. The app enables users to consolidate and track their entire investment portfolio across multiple asset classes including stocks, ETFs, forex, commodities, mutual funds, cryptocurrencies, and other digital assets. Users can add investments, view realtime prices in their own currency, tag accounts for asset allocation analysis, and securely back up and sync their data. The product was recently expanded through the acquisition of Besolo to extend solo business solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Lettuce Portfolio Manager A mobile application for individual retail investors that consolidates and tracks investments across multiple asset classes — including stocks, ETFs, forex, commodities, mutual funds, cryptocurrencies, and other digital assets — with realtime market data, asset tagging for allocation analysis, multi-currency pricing, and secure cloud backup and synchronization across devices.
• Solo Business Solutions (Besolo) A new line of offerings for solo entrepreneurs and independent professionals to consolidate and manage their business investments and finances, derived from the November 2025 acquisition of Besolo and integrated into the Lettuce platform. Targeted at solo business owners who need financial management tools tailored to independent professionals.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BesolocoreStrategic or Co-development Partner · 17 November 2025Lettuce acquired Besolo on November 17, 2025, as part of a strategic expansion of its Solo business solutions. The acquisition is intended to broaden Lettuce's offerings for solo entrepreneurs and independent professionals by integrating Besolo's capabilities into the Lettuce platform. No further details about Besolo's specific product or technology have been disclosed.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• CoinStats: CoinStats focuses primarily on crypto and DeFi portfolio tracking with some stocks coverage, making it an adjacent competitor that overlaps with the crypto leg of Lettuce's multi-asset engine.
• Shares.io: Shares.io is a UK-based investment tracking app that aggregates portfolios across brokers and asset classes, comparable to Lettuce in targeting UK/EU retail investors with mobile-first portfolio tracking.

Direct peers

• Empower (Personal Capital): Empower is the most directly comparable consumer net-worth and investment-tracking platform, offering dashboards that aggregate bank, brokerage, and crypto accounts with real-time pricing and a premium wealth-advisory upsell, much like Lettuce's freemium model.
• Copilot Money: Copilot is a mobile-first portfolio tracker for stocks, ETFs, and crypto with a premium subscription tier, directly overlapping Lettuce's product-led, app-store-distributed approach for tracking retail investments.
• Kubera: Kubera is a net-worth aggregator designed for individuals and households with diverse portfolios including crypto and alternative assets, competing with Lettuce for users who want a single aggregated balance-sheet view across asset classes.
• Delta (Portfolio Tracker): Delta is a multi-asset investment tracker for crypto, stocks, ETFs, and forex widely used by retail investors globally, with freemium and premium tiers, positioning it as a close direct competitor in Lettuce's universal pricing engine category.
• Monarch Money: Monarch Money is a subscription-based personal finance and investment-tracking app that aggregates accounts across institutions and asset classes, offering a similar consolidated portfolio view and freemium/premium monetization as Lettuce.

Broad incumbents

• Rocket Money (Truebill): Rocket Money is a broader personal finance platform with subscription-based tracking and bill negotiation; it overlaps with Lettuce at the PFM/portfolio-tracking surface but is a much larger incumbent with a different go-to-market.
• Yahoo Finance: Yahoo Finance offers free investment portfolio tracking across stocks, ETFs, and some crypto via web and mobile, providing incumbency, scale, and brand that Lettuce must compete against in the consumer tracking category.

Others

• BlockFi / FTX Portfolio (historical): The former Blockfolio/FTX crypto portfolio app set the product benchmark for mobile-first, multi-exchange crypto tracking that Lettuce's universal pricing engine also targets; it is referenced as a category benchmark rather than an active competitor following its collapse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lettuceinvest
• Facebookfacebook.com/lettuceinvest
• LinkedInlinkedin.com/company/lettucedigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lettuce