BLUE STINGRAY

What BLUE STINGRAY does

Blue Stingray (legally Monocle Inc) is a St. Louis-based, privately held enterprise software services firm founded in 2009 that builds customized Odoo ERP and Magento/Adobe Commerce implementations alongside bespoke cloud, web, and API applications for manufacturing, logistics, wholesale/distribution, finance, and energy/utility clients. Its delivery model is consultant-led: two small development teams (4-7 engineers each) plus Project Communicators conduct on-site discovery, then implement, integrate, migrate data, and support client-specific workflows on open-source platforms, supplemented by a portfolio of proprietary Odoo modules published to the Odoo App Store (work-order management, inventory sequencing, sales/purchase linking, credit-hold and zero-payment utilities, calendar/sales-order integration, color branding). Revenue is generated primarily through professional-services engagements on a quote-based, project-by-project basis, with multi-year support contracts and minor one-time license income from Odoo App Store modules; the firm is a Certified Odoo Partner and Adobe Commerce Silver Partner, and counts Fortune 100 enterprises (Pepsi Logistics, Toyota Group, Transamerica, OneMain Financial, Lohmann & Rauscher, xplor) as well as mid-market and SMB customers among its roster. Distribution is exclusively direct and relationship-based, supported by content marketing, Odoo Experience presentations, and a manufacturing-sector referral partnership with St. Louis Makes, with no self-serve, marketplace, or channel-resale motion. The company is founder-led by Brian Rehg (Founder & CEO), with Dustin Sholtes as COO, is privately held with no disclosed institutional funding, and has no meaningful AI/ML capability or data-asset disclosures in the available materials.

Name

BLUE STINGRAY

Legal name

Monocle Inc

Website

https://bluestingray.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Stingray is a St. Louis-based, privately held IT services firm that delivers customized Odoo ERP and Magento/Adobe Commerce implementations, plus bespoke cloud, web, and API solutions, primarily to manufacturing, logistics, wholesale distribution, and utility clients including Fortune 100 enterprises.

Ownership category

akta.pro rank

Product category

Enterprise Software Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

Keywords

• Enterprise software development
• Odoo ERP implementation
• Magento ecommerce solutions
• Custom cloud applications
• API integration services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development: Bespoke enterprise software solutions built on open-source platforms (Odoo, Magento) tailored to client-specific workflows and business requirements. Projects typically follow a discovery-implementation-support lifecycle.
2. ERP Implementation & Consulting: Odoo ERP implementation services including consultation, configuration, data migration, deployment, training, and ongoing support. Includes certified partner consultation and Success Packages for frequent support needs.
3. E-commerce Solutions: Magento/Adobe Commerce development, customization, and implementation services for enterprise e-commerce platforms including B2B ordering portals and dealer systems.
4. Odoo App Store Modules: Custom Odoo applications sold through the Odoo App Store including Create Purchase Order From Sales Order, Link Sales Orders and Purchase Orders, and other utility modules.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Blue Stingray creates client-specific enterprise software systems built on open-source technologies. The company specializes in Odoo ERP implementations, Magento/Adobe Commerce e-commerce platforms, custom cloud solutions, web applications, and API integrations. Service engagements span consultation, configuration, data migration, deployment, training, and ongoing support, supplemented by proprietary Odoo modules sold through the Odoo App Store.

Differentiator

Problem solved

Functional benefit

Products and services

• Enterprise ERP Solutions Odoo ERP implementation, customization, and consulting services for enterprises covering consultation, configuration, data migration, deployment, training, and ongoing support. Includes Success Packages for frequent support needs. Targeted at manufacturing, logistics, finance, wholesale/distribution, and energy/utility clients.
• Enterprise Ecommerce (Magento/Adobe Commerce) Magento/Adobe Commerce development, customization, and implementation services for enterprise e-commerce platforms including B2B ordering portals and dealer systems. Delivered as a certified Adobe Commerce Silver Partner engagement.
• Custom Cloud Solutions Custom cloud-based application development services including the "Flow" utility billing application and other bespoke web apps delivered on containerized infrastructure (Docker) and Azure DevOps tooling.
• Web Development Website design and development services aimed at improving organic traffic, branding clarity, and overall web presence for business clients.
• API Solutions API integration and development services connecting enterprise systems, third-party platforms, and internal applications for data sharing and workflow automation.
• Odoo App Store Modules Suite of proprietary Odoo extensions sold through the Odoo App Store providing utilities for sales-purchase linking, zero amount payments, credit hold management, automatic inventory sequencing/barcoding/SKUs, color branding, sales-order calendar events, and work order management for manufacturers.

Quantifiable outcome

• Replaced paper-based batch tracking with digital Odoo MRP, eliminating hours of physical paperwork searching for quality assurance audits
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• St. Louis Makes (Marc Bowers)coreStrategic or Co-development Partner · 1 July 2018Strategic partnership with Marc Bowers, Executive Director of St. Louis Makes, focused on manufacturing initiatives. Marc Bowers brings experience from Colgate-Palmolive, The Toro Company, and Purina to help Blue Stingray clients with business development and product management best practices before ERP implementation.
• Adobe (Magento)coreTechnology or IntegrationOfficial Adobe Commerce Silver Partner (formerly Magento). Blue Stingray provides certified Magento/Adobe Commerce implementation, customization, and development services leveraging the platform's B2B and B2C e-commerce capabilities.
• OdoocoreTechnology or IntegrationCertified Odoo Partner providing consultation, implementation, and support services. Blue Stingray has published multiple custom Odoo modules in the Odoo App Store including work order management, inventory sequencing, and sales order integration tools.
• Monocle Inc.minorOthersParent company or affiliated entity. The privacy policy notes that Blue Stingray website is operated by Monocle Inc., with references to bluestingray.com and Blue Stingray being associated entities.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Accenture: Global systems integrator with large-scale SAP, Oracle, Microsoft Dynamics, and emerging Odoo/cloud ERP practices. Competes for the largest enterprise clients on Blue Stingray's roster (Toyota, Pepsi, BHS) and can out-resource on multi-year rollouts.
• Deloitte Digital: Global consulting and systems integration practice with deep ERP (SAP, Oracle, Workday) and e-commerce (Adobe, Salesforce Commerce) capabilities. Represents the high-end incumbent that mid-market firms encounter when deals scale up.
• Slalom: Mid-to-large U.S. consulting firm with a strong regional delivery model and ERP/e-commerce implementation practices. More comparable in regional U.S. footprint and client size to Blue Stingray than the global SIs, but still meaningfully larger.

Direct peers

• Synconics Technologies: Odoo implementation and customization partner with a vertical focus on manufacturing, distribution, and e-commerce. Very comparable business model and target verticals to Blue Stingray.
• Bista Solutions: Certified Odoo and ERP implementation partner with a focus on custom development, integration, and support. Comparable in service mix (Odoo ERP, e-commerce, custom apps) and target segment (SMB/mid-market) to Blue Stingray.
• Brainvire Infotech: Global IT services and consulting firm with a strong Odoo ERP and Magento/Adobe Commerce implementation practice serving mid-market and enterprise clients. Direct competitor in Odoo ERP delivery and Magento e-commerce development, with a similar productized-module approach.
• Magneto (TechMagneto): Magento and Adobe Commerce development agency with comparable e-commerce implementation services, including B2B dealer portal work that overlaps directly with Blue Stingray's wholesaler/distributor practice.
• Wagento: Certified Odoo Gold Partner and Magento agency providing ERP, e-commerce, and custom integration services. Competes head-to-head for the same Odoo implementation and Magento development deals as Blue Stingray.
• Vrahn Dynamics: Odoo implementation partner focused on ERP customization, manufacturing, and integrations. Direct competitor for Odoo MRP and custom module development work.
• Open Source Integrators: Pure-play Odoo and open-source ERP implementation firm with similar professional services delivery model, vertical specializations, and certified partner positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoBlueStingray

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BLUE STINGRAY