KidsCo, Inc.

What KidsCo, Inc. does

KidsCo, Inc. is a privately-held child care and youth programming company founded in 1998 by Jay Gerson and headquartered in Gaithersburg, Maryland. The company operates before- and after-school child care programs at 19 elementary school campuses across Montgomery County, Maryland, serving over 1,000 families annually with weekday coverage from 6:30am to 6:30pm during the school year. Its summer operations include five day-camp locations (Cashell, ICOG, Little Bennett, Montgomery Knolls, Wyngate), multiple travel-camp brands (Kids On The Run, Teens On The Run, 8th Week Travel Camp), and ancillary youth programs. The portfolio also includes KidsCo Jr., a sister company established in 2006 operating year-round early learning centers for children ages 6 weeks to 5 years in Gaithersburg, Rockville, and Damascus; KidsCo Sports (youth soccer and sports programming); and KidsCo Play, a mobile gaming truck service for private and corporate events.

KidsCo generates revenue primarily through recurring weekly tuition for before/after-school care and summer camp sessions, supplemented by a $60 non-refundable per-camper registration fee, late-pickup charges, event-based KidsCo Play bookings, and third-party voucher payments via Maryland Child Care Scholarship (CCS) and Montgomery County Working Parents Assistance (WPA) programs. Distribution is direct-to-consumer through the kidscoonline.com website, the ezchildtrack.com parent portal for enrollment and check-in/out, organic social media (Facebook, Instagram, YouTube, X), email newsletters, and word-of-mouth referrals. A basic NLP-based AI chatbot is deployed on the website to handle inbound family inquiries.

Technically, the company does not disclose any proprietary platform, proprietary technology stack, patents, or trademarks; operations rely on a third-party parent-portal service (ezchildtrack.com) and Google Forms for employment applications. The business is founder-led (Jay Gerson remains active in day-to-day operations), headquartered in a single US state, accredited at the Maryland state level across multiple sites, and competes in the regulated, labor-intensive before/after-school child care category where school-district access and state accreditation function as the primary barriers to entry.

Name

KidsCo, Inc.

Legal name

KidsCo Inc.

Website

https://kidscoonline.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

KidsCo is a privately-held child care company founded in 1998 that operates before- and after-school programs at 19 elementary schools and summer day/travel camps across Montgomery County, Maryland, serving over 1,000 families annually through recurring weekly tuition.

Ownership category

akta.pro rank

Product category

Child Care Services

NAICS

Child Care Services (62441), Child Care Services (624410), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

akta.pro secondary industry

Toddler-Focused Childcare Centers (EDACAAAG)

Keywords

• After-school child care
• Summer day camps
• Early learning centers
• Youth enrichment programs
• Before-school care

Headquarters

HQ city

Gaithersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Before & After School Care Tuition: Recurring tuition fees for before and after school child care services operating Monday-Friday, 6:30am to school start and school dismissal to 6:30pm. Charges appear to be weekly or per-session based on enrollment.
2. Summer Camp Programs: Week-long day camp sessions during summer break. Includes day camps, travel camps (On-The-Run), and specialty camps. $60 non-refundable registration fee per application. Week 8 is non-refundable once registered.
3. Voucher/Financial Assistance Programs: Accepts Maryland Child Care Scholarship (CCS) and Montgomery County Working Parents Assistance (WPA) vouchers as payment for eligible families.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

KidsCo provides before-school (6:30am to school start) and after-school (school dismissal to 6:30pm) child care programs at 19+ elementary schools in Montgomery County, Maryland. The company also operates week-long summer day camps and travel camps at multiple sites, alongside KidsCo Jr. early learning centers for infants through preschoolers (6 weeks to 5 years), KidsCo Sports youth programs, and the KidsCo Play mobile gaming truck event service. Family registration and payments are handled online through the ezchildtrack.com parent portal.

Product overview

KidsCo, Inc. is a child care and youth programming company established in 1998, operating as a platform of complementary programs. The core offerings include Before & After School Care Programs at 22 Montgomery County elementary schools and Summer Camp Programs with multiple day camp locations and travel camps. The portfolio also includes KidsCo Jr. (infant to preschool early learning centers for children 6 weeks to 5 years), KidsCo Play (mobile gaming truck for events), and KidsCo Sports (youth soccer programs). Financial assistance is available through state/county voucher programs. The programs are integrated through a common parent portal (ezchildtrack.com) and share the KidsCo brand identity, with Jay Gerson remaining active in company leadership.

Differentiator

Problem solved

Functional benefit

Brands

• KidsCo Jr. Year-round Early Learning Centers for children ages 6 weeks to 5 years old, located in Gaithersburg, Rockville, and Damascus.
• KidsCo Sports
• KidsCo Play
• Kids On The Run
• Teens On The Run
• 8th Week Travel Camp

Products and services

• Before & After School Care Programs Before-school (6:30am to school start) and after-school (school dismissal to 6:30pm) child care services at elementary schools in Montgomery County, MD. Includes supervised care, afternoon snacks, enrichment activities, and KidsCo Sports programming for K-5 children.
• Summer Camp Programs Week-long day camps (9:00am-3:30pm with extended care) at Cashell, ICOG, Little Bennett, Montgomery Knolls, and Wyngate, plus travel camps Kids On The Run, Teens On The Run, and the 8th Week Travel Camp. Includes field trips, pool days, sports, and a $60 non-refundable application fee.
• KidsCo Jr. Early Learning Centers Year-round early learning center care for children aged 6 weeks to 5 years. Operates at dedicated sites in Gaithersburg, Rockville, and Damascus with separate registration through the KidsCo Jr. parent portal.
• KidsCo Play Mobile Gaming Truck Bookable mobile gaming truck service for events including birthday parties, bar/bat mitzvahs, corporate events, school functions, graduations, and picnics.
• KidsCo Sports Youth sports programs including soccer leagues and related activities delivered through KidsCo's before/after school and summer camp offerings.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Champions (KinderCare Education): Champions provides before-, after-school, and summer enrichment programs embedded in school sites nationwide. Competes head-to-head with KidsCo for the school-age child care segment in suburban districts.
• YMCA of Metropolitan Washington: YMCA of Metropolitan Washington runs after-school care and summer camp programs across the DC metro area, including Montgomery County. Directly comparable geographic and demographic footprint to KidsCo.
• Right at School: Right at School operates licensed before- and after-school enrichment programs directly in elementary schools across multiple states — the closest comparable to KidsCo's core 22-site model. Both deliver fee-based care during school-day gaps using school facility access.

Broad incumbents

• The Learning Experience: National franchise of child care and preschool centers with before/after school enrichment as an adjacent offering. Relevant broader-incumbent reference point for KidsCo's multi-product family model.
• Primrose Schools: Primrose is a national franchise of private early childhood and after-school programs. Comparable in private-pay positioning but with franchised scale and broader programs versus KidsCo's single-operator model.
• KinderCare Learning Centers: KinderCare is a national for-profit child care operator offering full-day preschool and school-age care. A much larger broad-spectrum incumbent whose before/after-school program could compete for the same Montgomery County families.

Regional players

• JCC of Greater Washington: JCCGW operates before/after care, preschool, and summer camp programs across the DC suburbs including Bethesda and Rockville. Directly overlaps KidsCo's suburban Maryland geography and school-age enrichment segment.
• Baroody Camps: Montgomery County-based summer day camps including travel-camp style programming. Comparable regional competitor specifically in the summer camp offering KidsCo runs through Cashell, Wyngate, and Little Bennett sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kidscoinc
• YouTubeyoutube.com/channel/UCCmp2URcwWkVPI7Q9ojkL2Q
• Facebookfacebook.com/KidsCo
• LinkedInlinkedin.com/company/kidsco-inc.
• Instagraminstagram.com/kidscoinc

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KidsCo, Inc.