What Quomeda does

Quomeda is a MedTech-focused primary research platform operating across 64 markets. The company combines a full-service Agency arm, which runs end-to-end engagements from scoping through recommendation, with five interconnected product modules — Agency, Survey App, CRM, Data Hub, and Knowledge Center — that share a unified data graph so that contacts, survey responses, and coded insights flow between modules without re-entry. Underpinning the platform is an 11-year accumulated asset base: 24,000+ verified healthcare professionals across 28 specialties, a 64-market HCP panel and a 38-market patient panel, 5,400 prior studies, 112,000+ coded documents, 80,000+ indexed hospitals, and 6.8M+ treatment-hospital records. Quomeda also maintains 19 MedTech-native question types and 13 baseline thematic codes refined over the asset's lifetime.

Quomeda serves MedTech manufacturers, hospital systems and healthcare providers, interventional device companies, and pharmaceutical trial sponsors — primarily enterprise clients whose commercial teams require category-specific research on adoption barriers, switching behavior, concept testing, market access, and pricing. The business model blends professional-services revenue from full-service Agency engagements with subscription revenue from standalone platform module access. Panelist compensation is a disclosed cost structure (€40–€350 per study; €1,500–€3,000 per advisory board session) rather than a customer-facing price.

The company is incorporated as Quomeda Health, Inc. in the United States and holds GDPR and HIPAA compliance certifications. It has operated for approximately 11 years as a privately held entity with no disclosed institutional investors or parent company, suggesting a bootstrapped or founder-owned capital structure. Operational signals indicate a modest headcount of 11–50 employees, 14 active sponsor clients per quarter, and 42 active studies per quarter.

Name

Quomeda

Legal name

Quomeda Health, Inc.

Website

https://quomeda.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Quomeda is a MedTech-focused primary research platform combining an Agency service with five integrated modules — Survey App, CRM, Data Hub, and Knowledge Center — backed by an 11-year panel of 24,000+ verified clinicians across 64 markets, serving enterprise MedTech manufacturers, hospital systems, and pharma sponsors.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Agency Research Services: Full-service primary research engagements managed from brief to recommendation. engagements span 10-16 weeks with dedicated analyst teams. Engagements cover concept testing, switching studies, benchmark research, and adoption barrier analysis across multiple markets.
2. Platform Subscriptions: Platform access across Survey App, CRM, Data Hub, and Knowledge Center — available as standalone modules or integrated suite. Single login across all platform components.
3. Panelist Honoraria: Compensation paid to healthcare professionals and patients for participating in studies — ranging from €40 for short surveys to €350 for longer interviews or focus groups.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Quomeda is a MedTech-specific research platform that delivers end-to-end primary market research for medical device manufacturers and healthcare organizations. It combines a full-service research agency with five connected platform modules (Agency, Survey App, CRM, Data Hub, and Knowledge Center), supported by a proprietary panel of 64,000+ verified clinicians across 64 markets and 11 years of accumulated category-specific codes and benchmarks.

Product overview

Quomeda is a MedTech research platform featuring a platform-plus-modules architecture with five interconnected components. The core platform connects: Agency (full-service research arm handling end-to-end studies), Survey App (fieldwork engine with 19 MedTech-native question types), CRM (physician relationship management with unified records), Data Hub (metrics reconciliation against 11-year benchmarks), and Knowledge Center (searchable insight repository). All five modules share a connected data graph where contacts, responses, and coded insights flow between them without re-entry or re-coding.

Differentiator

Problem solved

Functional benefit

Products and services

• Agency Full-service MedTech research offering that manages every stage of a study — design, recruitment, fieldwork, analysis, and delivery — for MedTech manufacturers and healthcare organizations across 64 markets. Engagements are led by senior analysts and operate inside the same platform where the data lives.
• Survey App Fieldwork engine offering 19 MedTech-native question types (Drivers, Barriers, Numeric Cascade, Usage Confirmation, etc.) for conducting quantitative and qualitative research surveys within Quomeda's platform.
• CRM Physician relationship management system that maintains a single record per physician with every interaction captured and queryable, linked to the broader respondent panel.
• Data Hub Metrics reconciliation platform that joins data from multiple sources into consistent metrics and reconciles them against 11 years of accumulated benchmarks with confidence scoring.
• Knowledge Center Centralized insight repository that provides a single search across every insight the organization has captured, with auto-indexed findings, transcripts, and segment analyses.

Quantifiable outcome

• $40M repositioning opportunity identified through 8-market therapy-area perception benchmark
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators19 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Dynata: Dynata is one of the world's largest first-party research data providers, offering healthcare panels and B2B survey infrastructure — comparable platform-level services to Quomeda but across all verticals and at far greater scale.
• Schlesinger Group (now part of InnovateMR): Schlesinger Group / InnovateMR operates a large qualitative and quantitative healthcare research practice with managed panels and fieldwork capabilities — comparable to Quomeda's full-service Agency model but as part of a broader consumer and B2B research portfolio.
• Kantar (Health Division): Kantar's Health division offers global MedTech and pharma market research, brand tracking, and HCP panels — competing for the same enterprise MedTech commercial budget as Quomeda but as part of a much broader research portfolio.
• Toluna: Toluna provides an end-to-end digital market research platform with panel management, survey programming, and insights tools — overlapping with Quomeda's Survey App, CRM, and Data Hub modules but serving all industries, not MedTech-specific.
• IQVIA: IQVIA is the largest healthcare data and research incumbent, offering broad MedTech and pharma market research, real-world evidence, and panel-based insights — overlapping with Quomeda at the top end of the enterprise MedTech research market but at vastly greater scale and broader portfolio.

Direct peers

• Sermo: Sermo runs a global physician community and research platform monetizing HCP insights through surveys and qualitative research — comparable to Quomeda's panel of verified clinicians plus benchmarking-driven engagement loop.
• Research Partnership: Research Partnership is a specialist healthcare market research agency focused on MedTech and pharma, offering qualitative and quantitative research — comparable to Quomeda's full-service Agency offering for MedTech manufacturers.
• InCrowd (Apollo Intelligence): InCrowd (now part of Apollo Intelligence) provides real-time insights from verified healthcare professionals via its proprietary panel and microsurvey methodology, serving MedTech and pharma commercial teams — directly competitive with Quomeda's Survey App and panel-driven research engine.
• ZoomRx: ZoomRx operates a healthcare professional panel and survey platform delivering physician insights to pharma and MedTech companies, with strong focus on specialty and primary care panels — closely comparable to Quomeda's verified-clinician model and MedTech primary research focus.
• M3 Global Research: M3 operates one of the largest physician panels globally (M3's HIRO and other panels), offering online survey fieldwork, qualitative research, and custom panels to MedTech and pharma clients — directly comparable to Quomeda's 64,000+ verified clinician panel and agency research model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Quomeda

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quomeda