TM Realtors

What TM Realtors does

TM Realtors (legal name Tommy Morgan, Inc. Realtors, dba TM Homes) is a privately held, family-owned real estate brokerage founded in 1974 by Tommy Morgan and headquartered in Tupelo, Mississippi. The firm operates three offices across North Mississippi — Tupelo (headquarters), Oxford, and Starkville — and employs 101-250 staff, including 60+ licensed agents serving residential buyers and sellers, commercial property clients, land and timber investors, and new-construction buyers. The founder's 50-year track record includes developing over 30 residential subdivisions in the region, induction into the Mississippi Realtor Hall of Fame, and the GRI and CRS designations from the National Association of Realtors.

The company's service stack is built around a traditional commission-based brokerage model supplemented by proprietary technology and marketing assets. Core offerings include residential, commercial, and land brokerage services, a TM Realtors mobile app (iOS and Android) for direct agent connectivity, IDX Broker-powered advanced and map-based property search on the company website, virtual tour capabilities for residential listings, and the TM Homes & Living monthly print and digital magazine used as a regional marketing platform. Day-to-day operations run on a sales-led GTM motion with agents transacting across the Tupelo, Oxford, and Starkville metros, supported by a network of mortgage referral partnerships with BancorpSouth, Renasant, Gumtree, Regions, Trustmark, Cadence, and other regional lenders.

TM Realtors earns revenue through transaction commissions on the sale, lease, and listing of properties; commission rates are not publicly disclosed and are negotiated per engagement. The firm holds no disclosed outside investors, has no subsidiaries, has not raised external funding, and reports no M&A activity. It is led by founder/owner Tommy Morgan as Broker/Owner and Jessica Harris as Principal Broker, with a Marketing Director and office- or function-specific coordinators across the three locations. No revenue figures, AI/ML capabilities, certifications, or patents are disclosed in the source material.

Name

TM Realtors

Legal name

Tommy Morgan, Inc. Realtors

Website

https://tmhomes.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

TM Realtors is a privately held, family-owned North Mississippi real estate brokerage founded in 1974, operating from offices in Tupelo, Oxford, and Starkville with 60+ agents serving residential, commercial, and land clients across the region via traditional commission-based brokerage.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Land listings
• Real estate development
• Property management

Headquarters

HQ city

Tupelo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential, commercial, and land property transactions. Agents work on commission basis with company providing office support, marketing tools, and brand infrastructure.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TM Realtors is a full-service real estate brokerage providing buying, selling, and listing services for residential, commercial, land, and industrial properties across North Mississippi, with operations through three offices in Tupelo, Oxford, and Starkville. The firm supplements its brokerage services with property management, closing coordination, new construction sales, and developer expertise drawn from its founder's track record of building over 30 residential subdivisions.

Product overview

TM Realtors is a traditional real estate brokerage operating as a single integrated service with multiple property types and supporting tools. The core offering consists of residential, commercial, and land property brokerage services across North Mississippi, supported by the TM Realtors Mobile App for on-the-go access, Virtual Tours for property viewing, the TM Homes & Living Magazine for marketing, and IDX-powered advanced search functionality. The company has been serving the market since 1974.

Differentiator

Problem solved

Functional benefit

Brands

• TM Homes & Living: Monthly magazine publication featuring property listings and community content, distributed to clients and prospective buyers in North Mississippi.

Products and services

• Residential Property Brokerage Full-service residential real estate brokerage providing buying, selling, and listing support for single-family homes across Tupelo, Oxford, and Starkville for individual consumers, families, first-time buyers, and relocation clients.
• Commercial Property Brokerage Commercial real estate brokerage covering sales and leasing of commercial properties, including commercial investment properties, for businesses, commercial developers, and investors in North Mississippi.
• Land Sales and Listing Services Land sale brokerage for timber land, pasture land, and large tract parcels, serving individual landowners, buyers, and investors across North Mississippi.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• BancorpSouth Mortgage (Leslie Pettey, Mendy Lovern, Stacy White, Ken Williams, Vicki Hill, Amy Hartley, Harris Ward, Jackie Bowman)coreGTM or Marketing PartnerReferral partnership for mortgage lending services. Multiple BancorpSouth mortgage representatives listed to connect home buyers with financing. Partners serve Tupelo, Oxford, and Starkville locations.
• BankPlus Mortgage (Summer Smith)minorGTM or Marketing PartnerReferral partnership for mortgage lending services connecting home buyers with BankPlus financing options.
• BNA Mortgage (Tonya Hensley)minorGTM or Marketing PartnerReferral partnership for mortgage lending services.
• Cadence Bank (Cindy Palmer)minorGTM or Marketing PartnerReferral partnership for mortgage lending services in Starkville.
• Caliber Home Loans (Dave Green, Phillip Hankins)minorGTM or Marketing PartnerReferral partnership for mortgage lending services.
• Community Bank Mortgage (Devani Adams, Zelda Dexter)minorGTM or Marketing PartnerReferral partnership for mortgage lending services.
• Gumtree Mortgage (Ashley Brock, Christina Brown, Eric Cole, Jim Shirley, Kenneth McNeal, Nathan Porter, Neely Turner, Rachael Potts)coreGTM or Marketing PartnerReferral partnership with multiple Gumtree Mortgage representatives providing financing options for home buyers.
• Mechanics Bank Mortgage (Michelle Mason)minorGTM or Marketing PartnerReferral partnership for mortgage lending services.
• NOLA Lending (Garrett McMullin)minorGTM or Marketing PartnerReferral partnership for mortgage lending services.
• Prime Lending (Brandy Schulz)minorGTM or Marketing PartnerReferral partnership for mortgage lending services.
• Regions (Harry McCarley, Layla Wright)minorGTM or Marketing PartnerReferral partnership for mortgage lending services.
• Renasant (Andi White, Bryan Miller, Robin Barnett, Andrea Rutherford, Whitt Wilson)coreGTM or Marketing PartnerReferral partnership with multiple Renasant representatives serving Tupelo and Oxford markets.
• Trustmark (Lenea Waldman)minorGTM or Marketing PartnerReferral partnership for mortgage lending services.
• American Home Lending (Donna Martindale)minorGTM or Marketing PartnerReferral partnership for mortgage lending services.
• IDX BrokercoreTechnology or IntegrationTechnology integration providing advanced property search, map search, and listing display functionality on the company website.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with established offices across Mississippi. Competes directly for agents and listings in the same North Mississippi geography, with brand recognition that can match or exceed TM Realtors' regional reputation.
• Coldwell Banker: One of the oldest and most recognized real estate franchises in the U.S., with affiliated brokerages in Mississippi. Competes for the same residential buyer/seller pool in the Tupelo-Oxford-Starkville corridor under a national brand.
• Keller Williams Realty: Largest real estate franchise in North America by agent count, with a presence in Tupelo, Oxford, and Starkville. Operates an agent-centric model similar to TM Realtors but with national scale, technology investment, and franchise infrastructure that a regional independent cannot match.
• Century 21: Globally recognized residential real estate franchise with affiliated offices serving Mississippi. Provides the same commission-based brokerage services to buyers and sellers as TM Realtors but with national marketing reach and franchisee infrastructure.
• Berkshire Hathaway HomeServices: National residential real estate franchise backed by Berkshire Hathaway, with affiliated brokerages across the Southeast. Competes for the same premium seller/buyer relationships in North Mississippi, leveraging the Warren Buffett parent brand for trust signals.

Direct peers

• Crye-Leike Real Estate Services: Largest privately held regional residential brokerage in the Mid-South, headquartered in Memphis with deep coverage in Tennessee, Mississippi, Arkansas, Alabama, and Georgia. Directly comparable in model (traditional commission-based, family/private ownership, large agent network, residential focus) and would be the most natural competitor for TM Realtors in the North Mississippi market.

Emerging players

• Compass: Technology-forward national brokerage that has been expanding into the Southeast. Represents the most relevant 'modern' brokerage model that TM Realtors must compete against for tech-savvy agents and consumers, particularly in the Oxford and Starkville markets.
• Redfin: Digital-first residential brokerage with a flat-fee, technology-led model. While not yet heavily present in rural North Mississippi, Redfin's consumer-facing platform competes for buyer mindshare across all U.S. markets and pressures traditional commission structures industry-wide.
• eXp Realty: Cloud-based brokerage with rapidly growing agent count across the U.S. Operates with a low-overhead, agent-attractive model (high commission splits, no physical office requirements) that could draw productive agents away from TM Realtors in the North Mississippi market.
• HomeSmart: Fast-growing national brokerage offering high commission splits and technology tools to attract agents. Has been expanding across the Sun Belt and could be a relevant competitor for agent recruitment and retention in Mississippi's smaller metros.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjqymRpEIbSRPRGsiPmnGCg
• Facebookfacebook.com/tmhomes
• Instagraminstagram.com/tmrealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TM Realtors