Elgon Cosmetic

What Elgon Cosmetic does

Elgon Cosmetic is an Italian professional hair care brand operating as the trading name of Pidielle S.p.A., a public limited company founded in 1970 and headquartered in Nerviano, in the Milan metropolitan area of Italy. The company employs 51-100 staff and runs a hybrid go-to-market model that combines direct-to-consumer sales of professional hair care products through its own e-commerce storefront at elgoncosmetic.com with B2B distribution of professional technical products (Haircolor, Decolor, Colorazioni dirette, Colorcare Professional, and Link-D bonding agents) to a network of hair salons and stylists identified through a public Store Locator tool.

The product portfolio spans more than 74 active SKUs organized into specialized sub-brand lines addressing specific hair concerns: Yes Curls (with proprietary Biotech Hydra Oils), Yes Daily (hyper-fermented aloe vera), Yes Hydra, Yes Nourish, Yes Shine, and Yes Smooth for daily care routines; Colorcare and Colorcare Professional for color protection; Suncare for UV and chlorine protection using sustainable packaging; Sublimia for 10-in-1 multi-benefit formulations; Affixx for professional styling; and Primaria, Refibra, Luminoil, Argán, and I | Care for scalp care, repair, oils, and finishing. Products are sold under retail pay-as-you-go pricing at €16-€69 per item with promotional discounts, seasonal kits, and a newsletter welcome offer. Distribution includes DTC e-commerce (global shipping, multiple payment methods), professional salon networks, and bundled gift kits.

The brand maintains international visibility through Instagram, Facebook, and TikTok, an email newsletter, a content blog, an interactive Hair Quiz, and an international Education program including Train-the-Trainer events held in Milan for stylists from multiple countries. Under the broader Pidielle corporate umbrella, Elgon operates alongside sister brands Moodme.store, Link-D, and Extralandia, and holds a co-branding partnership with Elchim for professional flat iron styling tools sold through the Elgon storefront. Elgon positions itself as a 'Made in Italy' professional hair care brand competing on formulation quality, salon-grade technical products, and a comprehensive sub-brand portfolio.

Name

Elgon Cosmetic

Legal name

Pidielle S.p.A.

Website

https://elgoncosmetic.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Elgon Cosmetic is the trading name of Italian Pidielle S.p.A., a Made in Italy professional hair care manufacturer selling across 15+ specialized sub-brand lines via DTC e-commerce to consumers and through a global stylist and salon network.

Ownership category

akta.pro rank

Product category

Professional Hair Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Conditioners & Hair Masks (CRABABAB), Haircare & Hair Color Distribution (CRAOAEAE), Professional/Salon Beauty Distribution (CRAOAEAB)

Keywords

• Professional hair care
• Hair color protection
• Anti-frizz treatment
• Salon hair products
• Made in Italy cosmetics

Headquarters

HQ city

Nerviano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct product sales (B2C): Elgon Cosmetic generates revenue through direct-to-consumer sales of professional hair care products via its e-commerce website. Products are sold at various price points (approximately €16-69 per item), with occasional promotions and discounts (e.g., 15% summer discount). Revenue is one-time transaction-based with no mandatory subscription.
2. Professional salon/stylist distribution (B2B): Products are sold to professional hair stylists and salons, as evidenced by the professional product lines (Haircolor, Decolor, Colorazioni dirette, Link-D) and the Store Locator feature directing customers to physical salons.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Elgon Cosmetic manufactures and sells a comprehensive portfolio of professional hair care products — including shampoos, conditioners, masks, oils, sprays, leave-in treatments, scalp lotions, color-protection products, bleaching and coloring technicals, and styling products — organized into specialized sub-brand lines such as Yes Curls, Yes Daily, Yes Hydra, Yes Nourish, Yes Shine, Yes Smooth, Colorcare, Sublimia, Primaria, Refibra, Luminoil, Argán, Suncare, and Affixx. Products are sold directly to consumers via the Elgon e-commerce site and to professional stylists and salons through a dedicated professional distribution channel.

Product overview

Elgon Cosmetic is an Italian professional haircare brand manufactured by Pidielle SpA, offering a comprehensive portfolio organized around targeted product sub-brands addressing specific hair needs and concerns. The core offering includes several specialized sub-brand lines: Yes Curls (curly hair with Biotech Hydra Oils), Yes Daily (daily gentle cleansing with hyper-fermented aloe vera), Yes Hydra (hydration for dry hair), Yes Nourish (intensive nutrition for very dry hair), Yes Shine (illuminating brightness), Yes Smooth (anti-frizz smoothing), Colorcare and Colorcare Professional (color protection), Suncare (sustainable sun protection for colored hair), Sublimia (10-in-1 multi-benefit products), Primaria (scalp care treatments), Refibra (restructuring for damaged hair), Luminoil (oil-based intensive treatments), Argán (argan oil nourishment), and Affixx (professional styling). Professional product lines include Haircolor, Decolor, Colorazioni dirette (direct colors), and Link-D (bonding agent). The brand also offers targeted treatments for specific concerns like anti-hair loss, dandruff, and scalp issues, along with mini sizes for travel and gift kits. Elgon positions itself as Made in Italy professional haircare distributed through salons.

Differentiator

Problem solved

Functional benefit

Brands

• Affixx: Styling product line for hair styling and finishing
• Colorcare
• Colorcare Professional
• Argán
• Luminoil
• Primaria
• Refibra
• Sublimia
• Suncare
• Yes Curls
• Yes Daily
• Yes Hydra
• Yes Nourish
• Yes Shine
• Yes Smooth
• I | Care

Products and services

• Yes Curls Curly hair care collection formulated with Biotech Hydra Oils to nourish, define, and improve elasticity, delivering softer and more defined curls.
• Yes Daily Daily-use hair care line featuring hyper-fermented aloe vera, designed for frequent washing and long-lasting hydration.
• Yes Hydra Hydrating hair care line for dry hair, providing deep moisture for fine to normal hair types.
• Yes Nourish Nourishing hair care line for extremely dry hair, providing intensive nutrition for normal to thick hair types.
• Yes Shine Illuminating hair care line designed to enhance natural hair brightness, delivering intense shine without weighing hair down.
• Yes Smooth Anti-frizz hair care line for rebellious and frizzy hair, retaining moisture and minimizing frizz for smooth, silky results.
• Colorcare Hair color protection line designed to preserve and protect colored hair, preventing fading and maintaining vibrant color.
• Colorcare Professional Professional-grade hair coloring and color protection line for stylists, including haircolor products, bleaches, and direct colorings.
• Suncare Sun protection hair care line specifically formulated for colored hair, protecting against fading and dehydration caused by chlorine, sand, and salt, with sustainable packaging using recycled materials.
• Sublimia Multi-functional hair care line featuring 10-in-1 products delivering multiple benefits including softness, silkiness, and nourishment.
• Primaria Scalp care and hair treatment line addressing scalp issues such as sensitivity, dandruff, and excessive sebum production, including stimulating and purifying products.
• Refibra Restructuring hair care line for damaged and frayed hair, providing nourishing and reconstructive treatments to restore hair health.
• Luminoil Hair care line featuring oils and intensive treatments for deep nourishment and restoration of damaged hair.
• Argán Argan oil-based hair care line for very dry hair, providing intensive nourishment with premium argan oil ingredients.
• Affixx Styling line offering a complete range of styling solutions including sprays, gels, creams, waxes, mousses, and professional tools for hair shaping and finishing.
• Haircolor Professional hair coloring product line for salon colorists, part of Elgon's professional technical offering.
• Decolor Professional hair bleaching product line for colorists and stylists, providing salon-grade bleaching services.
• Colorazioni dirette Direct coloring products for semi-permanent hair color without the need for developers, used by professional stylists.
• Link-D Professional technical product line including the Link-D bonding agent for use in hair coloring and lightening processes.
• Piastra Elchim per Elgon Professional ergonomic flat iron co-developed with Elchim and sold under the Elgon brand, designed for unique styling results.
• Go Party Feel Beautiful Kit Pre-curated styling kit featuring Affixx products, marketed for perfect party looks and gifting occasions.
• Elgon Summer Gift (Beach Towel with Pochette) Promotional Elgon-branded beach towel with matching pochette, offered as a free gift with orders over €59.
• I | Care Conditioning cream with reflecting properties designed for professional hair care and color maintenance.

Quantifiable outcome

• Products described as leaving hair visibly shinier, softer, and more manageable according to product descriptions

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ElchimcoreStrategic or Co-development PartnerElchim and Elgon have a co-branding partnership for professional hair styling tools. Elchim manufactures professional flat irons specifically designed for Elgon, branded as 'PIASTRA ELCHIM PER ELGON - NEW!' sold through the Elgon e-commerce platform. This represents a product co-development and co-selling relationship where professional heat styling tools are integrated into Elgon's professional product ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Redken: L'Oréal-owned professional haircare brand with salon color, care, and styling products. Comparable in professional salon distribution model and concern-based product lines, though operating at significantly greater scale and global awareness.
• Wella Professionals: Global professional haircare brand (part of Wella Company) with extensive color, care, and styling lines sold through salons. Comparable product categories and target end-users, with substantially larger international distribution and brand investment.
• Schwarzkopf Professional: Henkel-owned global professional haircare brand with salon color, care, and styling ranges. Direct category overlap with Elgon's professional lines and similar salon-channel go-to-market, but operating at a significantly larger global scale.
• L'Oréal Professionnel: Global leader in professional salon haircare within L'Oréal's Professional Products Division. Overlaps directly with Elgon's salon color and styling categories but operates at vastly greater scale, with a wider portfolio, exclusive salon programs, and global marketing budgets.

Emerging players

• Olaplex: Bond-building haircare brand that grew rapidly in professional salons and then expanded into direct-to-consumer retail. Comparable in salon-to-DTC channel strategy and high-margin, science-positioned haircare, but with much stronger global brand recognition.

Direct peers

• Kemon: Italian family-owned professional haircare manufacturer founded in 1959, selling color, care, and styling lines through salons worldwide. Direct competitor in the Italian professional haircare category with similar dual B2B/B2C distribution and concern-based product segmentation.
• Davines: Italian professional haircare brand headquartered in Parma, also positioned as 'Made in Italy' premium professional products sold through salons and direct-to-consumer. Highly comparable in target market (salon professionals and quality-conscious consumers), product breadth, and geographic heritage.
• Goldwell: Professional salon haircare brand (part of Kao) specializing in color and styling for stylists. Comparable in B2B salon channel focus, color/bleach product categories overlapping with Elgon's Haircolor, Decolor, and Link-D lines.
• Alfaparf Milano: Italian professional haircare brand offering color, care, and styling products through salons globally. Comparable in 'Made in Italy' premium positioning, professional salon channel focus, and broad sub-brand portfolio addressing multiple hair concerns.
• Insight Cosmetics: Italian professional haircare brand offering color, care, and styling products through salons. Comparable as an Italian-headquartered mid-market professional player with similar dual salon/DTC strategy and 'Made in Italy' positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elgonofficial
• Instagraminstagram.com/elgonofficial
• TikToktiktok.com/@elgon.official?_t=8rUhMbZ4x30&_r=1
• Xx.com/elgoncosmetic
• LinkedInlinkedin.com/company/elgon-cosmetics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elgon Cosmetic