Itabus
- Company typePrivate
- Founded-
- HeadquartersRoma, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
Itabus firmographics
Firmographics- Name
- Itabus
- Legal name
- Itabus S.p.A. a socio unico
- Website
- https://itabus.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Itabus industry classification
Industry- Product category
- Intercity Bus Transportation
- NAICS
- Interurban and Rural Bus Transportation (48521), Charter Bus Industry (48551)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Economy/Conventional Scheduled Intercity Bus Services (THAIADAE)
- akta.pro secondary industry
- On-Demand Airport & Event Ride Services (Dedicated Queues/Permits) (THAIAGAK)
Keywords
Where Itabus is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Itabus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Core revenue from selling bus tickets for inter-regional and international routes. Customers can book through website, app, customer service, physical ticket offices, onboard staff, and authorized resellers including Omio, Lottomatica, Mooney Go/MyCicero.
- Ancillary Services: Additional revenue from extra baggage, special luggage, seat selection, and other supplementary services purchased during booking.
- Charter Services: Private bus rental with driver services for groups and organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dynamic pricing with early booking discounts |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Itabus product offering
Product offeringCore offering
Itabus sells scheduled intercity and international bus transportation services across Italy and to France, Switzerland, Spain, Slovenia, and Croatia, including airport shuttle transfers, night routes, and private charter services. Tickets are distributed through the company's own website, mobile app, phone-based customer service, physical ticket offices, onboard staff, and authorized third-party resellers. The core offering is complemented by a loyalty program (Itabus Plus) and onboard amenities such as Wi-Fi 4/5G, USB power outlets, toilets, and vending machines on a fleet powered by Enilive's HVOlution biofuel.
Product overview
Itabus is an Italian intercity and international bus transportation company offering scheduled coach services across Italy and abroad. The core offering consists of ticket booking through the Itabus website and mobile app, with various service tiers (Top, Comfort) and seat options including panoramic seats. Onboard amenities include free WiFi (4/5G), USB charging ports, toilets, and vending machines. The company operates a loyalty program (Itabus Plus), provides real-time bus tracking, airport shuttle transfers, night routes with dual drivers, and private charter services. Tickets start from €1.59 with various promotional offers available.
Differentiator
Problem solved
Functional benefit
Brands
- Itabus Plus: Loyalty program allowing members to accumulate points for every euro spent on Itabus trips or Partner services, redeemable for discount vouchers.
Products and services
- Itabus Scheduled Coach Services Scheduled intercity and international bus transportation services covering over 100 Italian cities plus international routes to France, Switzerland, Spain, Slovenia, and Croatia. Sold via the Itabus website, mobile app, phone, ticket offices, onboard, and authorized resellers.
- Airport Shuttle Transfers (Navette Aeroportuali) Dedicated shuttle bus services connecting major Italian airports (Fiumicino, Ciampino, Orio al Serio) with cities across the Itabus network for individual travelers and groups.
- Night Bus Routes (Viaggi Notturni) Overnight bus services with dual-driver arrangements for safety on extended journeys, enabling travelers to save on accommodation and reach destinations by morning.
- Private Bus Charter with Driver (Noleggio Pullman con Autista) Private bus rental service with professional driver for groups, events, tours, school trips, and corporate travel, with customized itineraries and dedicated transportation capacity.
- Itabus Plus Loyalty Program Free loyalty program allowing members to accumulate points for every euro spent on Itabus trips or partner purchases, redeemable for discount vouchers on future travel bookings.
- International Bus Routes Cross-border scheduled bus services connecting Italy with France (e.g., Paris from €10.99), Switzerland (Zurich from €3.99), Spain (Barcelona from €7.99), Slovenia, and Croatia.
Companies that use Itabus
Customer profileSegments3 records
Ideal customer profiles2 records
Itabus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Itabus partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, major and minor.
- EnilivecoreEnilive is the main partner for Itabus fleet fuel. Itabus buses are powered by HVOlution diesel, a 100% renewable biofuel produced from waste raw materials. Available at over 1,550 Enilive service stations in Italy, contributing to decarbonization of transport.
- Booking.commajorPartnership for holiday package bookings. Itabus customers can book accommodation with Booking.com and receive discounts up to -15% until September 30, 2026. Also offers car rental, attractions, and taxi services.
- Radical StorageminorLuggage storage partner with 480 pickup points in Italy. Offers secure storage at 5 euros per bag per day with up to 3,000 euro insurance guarantee. Itabus customers get 15% discount with code ITABUS15.
- TiqetsminorPartner for booking attractions and experiences at destinations. Offers over 3,000 attractions worldwide starting from 5 euros, with skip-the-line tickets and free cancellation. Itabus customers receive 10% discount.
Recent moves6 records
Expansion highlights5 records
Itabus competitors and assessment
Company assessmentDirect peers
- FlixBus: FlixBus is Europe's largest intercity bus operator with a comparable asset-light model and route network spanning 40+ countries, including extensive Italian coverage. It is the most direct competitor to Itabus on price, network, and digital booking experience.
- MarinoBus: MarinoBus is a long-established Italian intercity bus operator with strong domestic route coverage. It directly competes with Itabus on Italian city-to-city corridors and serves similar price-sensitive traveler segments.
- BusCenter: BusCenter is an Italian bus operator and online booking platform selling tickets for multiple carriers. It competes with Itabus both as an operator on Italian routes and as a ticketing aggregator, making it a dual threat.
- BlaBlaCar Bus (BlaBlaBus): BlaBlaBus (formerly Ouibus) is BlaBlaCar's intercity bus service operating across France and broader Europe. It is a direct competitor on Itabus's international routes to France and shares a similar value-driven, app-based booking model.
- National Express: National Express is a UK-headquartered public transport operator with significant European coach services. It is comparable to Itabus in offering intercity and airport transfers across multiple European markets with similar onboard amenities.
Broad incumbents
- Eurolines / FlixBus (Europe): Eurolines is a heritage European long-distance coach network (now largely integrated with FlixBus). It is comparable to Itabus for international cross-border routes to France, Spain, Switzerland, Slovenia, and Croatia.
- Italo – Nuovo Trasporto Viaggiatori: Italo is Itabus's parent company and Italy's primary private high-speed rail operator. It is the strategic incumbent that provides Itabus with brand backing and potential intermodal synergies, while also being a substitute on major city-to-city corridors.
- Trenitalia: Trenitalia is the Italian state-owned national rail operator and the dominant force on Italian intercity and high-speed routes. It is comparable as the incumbent that defines competitive dynamics on the corridors where Itabus operates.
Regional players
- RegioJet: RegioJet is a Central European private transport operator offering bus and rail services across the Czech Republic and neighboring countries. It is comparable to Itabus as a privately-owned multi-modal mobility operator expanding internationally.
Others
- Omio: Omio (formerly GoEuro) is a multi-modal travel aggregator that both resells Itabus tickets and competes for the same customer attention across bus, rail, and air. It is comparable as a channel partner and indirect competitor for end-traveler booking decisions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Itabus social profiles
Digital presenceItabus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itabus leadership team
Management profileNumber of profiles
Profiles1 record
Itabus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itabus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itabus
What does Itabus do?
Itabus sells scheduled intercity and international bus transportation services across Italy and to France, Switzerland, Spain, Slovenia, and Croatia, including airport shuttle transfers, night routes, and private charter services. Tickets are distributed through the company's own website, mobile app, phone-based customer service, physical ticket offices, onboard staff, and authorized third-party resellers. The core offering is complemented by a loyalty program (Itabus Plus) and onboard amenities such as Wi-Fi 4/5G, USB power outlets, toilets, and vending machines on a fleet powered by Enilive's HVOlution biofuel.
Is Itabus a public or private company?
Itabus is a private company. It is classified as corporate owned and is currently operating.
When was Itabus founded?
Itabus was founded in -1. It employs 11 to 50 people.
Where is Itabus based?
Itabus is headquartered in Roma, Italy, in the Europe region.
How does Itabus make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are ancillary Services and charter Services.
Who are Itabus's main competitors?
Direct peers on record are FlixBus, MarinoBus, BusCenter, BlaBlaCar Bus (BlaBlaBus) and National Express. Broad incumbents are Eurolines / FlixBus (Europe), Italo – Nuovo Trasporto Viaggiatori and Trenitalia. RegioJet is listed as a regional player. Omio is listed as an others.
Does Itabus have an API?
No public API is recorded for Itabus.
What industry is Itabus in?
Itabus's product category is Intercity Bus Transportation. Its primary akta.pro industry code is THAIADAE, Economy/Conventional Scheduled Intercity Bus Services, with a secondary code of THAIAGAK, On-Demand Airport & Event Ride Services (Dedicated Queues/Permits). Its NAICS code is 48521 and its SIC code is 4100.