Breedlove Guitars
Breedlove Guitars is a privately held American manufacturer of handmade acoustic guitars, founded in 1990 and based in Bend, Oregon, selling ROOTS, ARTISAN, and COLLECTOR series ($2,899-$10,999) through DTC e-commerce and Western US dealers to professional musicians and enthusiasts.
- Company typePrivate
- Founded1990
- HeadquartersBend, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Breedlove Guitars does
Breedlove Guitars is a privately held American manufacturer of handmade acoustic guitars, founded in 1990 and headquartered in Bend, Oregon at 61573 American Loop. The company designs and builds its entire product line in a single Bend-based custom shop, marketing a 100% USA-made positioning as a core differentiator. Its portfolio is structured as three price-laddered series: ROOTS (entry-level to mid-range, approximately $2,899-$3,399), ARTISAN (mid-range, approximately $4,299-$4,499), and COLLECTOR (premium, $5,999-$10,999), spanning Dreadnought, Concert, and Parlor body shapes with tonewood pairings including mahogany, rosewood, and Brazilian rosewood in the COLLECTOR line. Construction is hand-voiced in the custom shop, and the company emphasizes playability, comfort, and recognizable tonewood sound as its functional value proposition.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce through breedloveguitars.com with a network of authorized retail dealers accessible via store locator, primarily across the Western United States. Revenue is generated entirely through one-time hardware sales of acoustic guitars, with no subscription or service revenue stream. Customer segments span professional musicians (the primary segment), collectors and enthusiasts, and education initiatives (evidenced by a 75-guitar donation, valued at approximately $65,000, to Bend-La Pine Schools in November 2024). Marketing is content-led through an artist spotlight blog, YouTube, Instagram, Facebook, X, and an email newsletter, with no paid acquisition infrastructure disclosed.
Breedlove is led by owner Pete Mroz and operates with 101-250 employees. It carries no institutional investors, no parent company, and no disclosed funding rounds. There is no AI, software, or digital service component to the product offering; the company is a pure-play physical goods manufacturer competing on craftsmanship, brand heritage, and tonewood quality.
Breedlove Guitars firmographics
Firmographics- Name
- Breedlove Guitars
- Legal name
- Breedlove Guitars
- Website
- https://breedlovemusic.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Breedlove Guitars is a privately held American manufacturer of handmade acoustic guitars, founded in 1990 and based in Bend, Oregon, selling ROOTS, ARTISAN, and COLLECTOR series ($2,899-$10,999) through DTC e-commerce and Western US dealers to professional musicians and enthusiasts.
- Ownership category
- akta.pro rank
Breedlove Guitars industry classification
Industry- Product category
- Acoustic Guitar Manufacturing
- NAICS
- Musical Instrument and Supplies Retailers (459140)
- SIC
- Musical Instruments (3931)
- akta.pro primary industry
- Musical Instruments (Acoustic & Electric) (MPAIAJAA)
- akta.pro secondary industry
- Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)
Keywords
Where Breedlove Guitars is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Breedlove Guitars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Guitar Sales: One-time hardware sales of acoustic guitars at various price points. Products range from entry-level ROOTS series to premium COLLECTOR series, with prices spanning from approximately $2,899 to $10,999 per instrument.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ROOTS Series - Entry-level to mid-range acoustic guitars |
| One time/ perpetual license | Pay-as-you-go | ARTISAN Series - Mid-range to upper-mid range guitars |
| One time/ perpetual license | Pay-as-you-go | COLLECTOR Series - Premium handcrafted instruments |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Breedlove Guitars product offering
Product offeringCore offering
Breedlove Guitars designs, manufactures, and sells handmade acoustic guitars in three product series (ROOTS, ARTISAN, and COLLECTOR) ranging from approximately $2,899 to $10,999 per instrument. Every guitar is hand-voiced and built in the company's Bend, Oregon custom shop, and the entire product line is now 100% made in the USA. The company sells directly to consumers via its own e-commerce store and through an authorized network of retail dealers, primarily across the Western United States.
Product overview
Breedlove Guitars is a handmade acoustic guitar manufacturer offering three distinct product series: ROOTS (entry-level to mid-range), ARTISAN (mid-range premium), and COLLECTOR (high-end premium). All guitars are designed and built in their Bend, Oregon custom shop and are 100% made in the USA. The product lineup spans Dreadnought, Concert, and Parlor body shapes with various tonewood pairings including mahogany, rosewood (including Brazilian rosewood), and sitka spruce. Pricing ranges from approximately $2,899 to $10,999 across the three series.
Differentiator
Problem solved
Functional benefit
Brands
- ROOTS: Product line featuring guitars made with mahogany and rosewood pairings
- ARTISAN
- COLLECTOR
- Breedlove
Products and services
- ROOTS Series Acoustic Guitars
Quantifiable outcome
- 75 guitars donated to Bend-La Pine Schools ($65,000 value) to inspire next generation of musicians
Companies that use Breedlove Guitars
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Breedlove Guitars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Breedlove Guitars partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Breedlove Guitars competitors and assessment
Company assessmentDirect peers
- Taylor Guitars: Taylor is the most direct competitor to Breedlove in premium steel-string acoustic guitars, offering overlapping body styles (Dreadnought, Concert, Grand Concert, Parlor) at comparable price points and a similar dealer-plus-DTC distribution model.
- C.F. Martin & Co. Martin is the heritage competitor in handmade acoustic guitars, with a comparable tiered product portfolio (Standard, Premium, Custom) and similarly strong artist endorsement programs serving professional and collector segments.
- Collings Guitars: Collings is a boutique handmade acoustic and archtop guitar maker based in Austin, Texas, competing in the same premium handmade niche as Breedlove with similar pricing and customer profiles.
- Santa Cruz Guitar Company: Santa Cruz is a small-batch handmade acoustic guitar maker with comparable price points (often $4,000–$10,000+), tonewood-focused builds, and a similar professional and collector customer base.
- Bourgeois Guitars: Bourgeois is a boutique luthier producing premium handmade acoustic guitars in the same price band and customer segment as Breedlove's ARTISAN and COLLECTOR tiers.
- Larrivee Guitars: Larrivee is a handmade acoustic guitar maker with overlapping product line (OM, dreadnought, parlor), comparable craftsmanship positioning, and similar mid-to-premium price points.
Broad incumbents
- Gibson: Gibson is a much larger incumbent offering acoustic guitar lines (J-45, Hummingbird, Dove) that overlap with Breedlove at the premium end, though Gibson competes across a much broader instrument and price portfolio.
- Fender: Fender is a broad musical instrument incumbent whose acoustic line (e.g., American Acoustasonic series) competes in the acoustic category, though Fender's core strength is electric guitars and the acoustics are typically more affordable than Breedlove.
- PRS Guitars: Paul Reed Smith competes with Breedlove in premium acoustic guitars (PRS SE, PRS Private Stock acoustics) while also serving electric guitar players, making it a partially overlapping premium incumbent.
- Yamaha: Yamaha competes across all musical instrument categories including acoustics (e.g., FG, A-series), primarily in lower-to-mid price points, but its brand scale and dealer footprint set the competitive ceiling for category demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Breedlove Guitars social profiles
Digital presenceBreedlove Guitars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breedlove Guitars leadership team
Management profileNumber of profiles
Profiles1 record
Breedlove Guitars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breedlove Guitars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breedlove Guitars
What does Breedlove Guitars do?
Breedlove Guitars designs, manufactures, and sells handmade acoustic guitars in three product series (ROOTS, ARTISAN, and COLLECTOR) ranging from approximately $2,899 to $10,999 per instrument. Every guitar is hand-voiced and built in the company's Bend, Oregon custom shop, and the entire product line is now 100% made in the USA. The company sells directly to consumers via its own e-commerce store and through an authorized network of retail dealers, primarily across the Western United States.
Is Breedlove Guitars a public or private company?
Breedlove Guitars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Breedlove Guitars founded?
Breedlove Guitars was founded in 1990. It employs 101 to 250 people.
Where is Breedlove Guitars based?
Breedlove Guitars is headquartered in Bend, United States, in the North America region.
How does Breedlove Guitars make money?
One revenue line is on record: guitar Sales.
Who are Breedlove Guitars's main competitors?
Direct peers on record are Taylor Guitars, C.F. Martin & Co., Collings Guitars, Santa Cruz Guitar Company, Bourgeois Guitars and Larrivee Guitars. Broad incumbents are Gibson, Fender, PRS Guitars and Yamaha.
Does Breedlove Guitars have an API?
No public API is recorded for Breedlove Guitars.
What industry is Breedlove Guitars in?
Breedlove Guitars's product category is Acoustic Guitar Manufacturing. Its primary akta.pro industry code is MPAIAJAA, Musical Instruments (Acoustic & Electric), with a secondary code of CRALAEAA, Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra). Its NAICS code is 459140 and its SIC code is 3931.