CraveFX
- Company typePrivate
- Founded2013
- HeadquartersMidview City, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
CraveFX firmographics
Firmographics- Name
- CraveFX
- Legal name
- CraveFX
- Website
- https://cravefx.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
CraveFX industry classification
Industry- Product category
- Animation and Visual Effects Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)
- akta.pro secondary industries
- Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH)
Keywords
Where CraveFX is headquartered
LocationHeadquarters
- HQ city
- Midview City
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
CraveFX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Project-Based Animation and VFX Production: Custom animation, motion graphics, VFX, AR/VR, and projection mapping projects billed on a per-project basis. Pricing varies based on complexity, animation style, and video length. Each project receives custom quotes based on specific client requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
CraveFX product offering
Product offeringCore offering
CraveFX is a Singapore-based animation and visual effects studio that produces 2D/3D animation, motion graphics, visual effects (VFX), AR/VR experiences, and large-scale projection mapping for brands, government agencies, broadcasters, and cultural institutions. It delivers end-to-end creative production from concept development through to final delivery across digital, broadcast, and live experiential installations.
Product overview
CraveFX is a Singapore-based creative studio offering a comprehensive suite of visual content services, combining animation (2D and 3D), motion graphics, visual effects (VFX), AR/VR experiences, projection mapping, interactive experiences, and show production within a single creative pipeline. The core offering spans broadcast animation, product visualization, educational content, immersive installations, and large-scale stage shows for clients including government agencies, cultural institutions, and international brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Animation and Motion Graphics Services Full-service 2D and 3D animation and motion graphics production for brands, agencies, broadcasters, and digital platforms.
- Visual Effects (VFX) Visual effects production combining live action footage with computer-generated imagery for broadcast, film, and digital campaigns.
- AR/VR Experiences Augmented and virtual reality experiences and installations for immersive brand activations, exhibitions, and interactive environments.
- Projection Mapping Large-scale projection mapping onto buildings, monuments, and unconventional surfaces for events, exhibitions, and shows.
- Interactive Experiences and Installations Interactive web-based games, installations, and gamified educational experiences for museums, exhibitions, and brand activations.
- Show Production Multi-act stage shows and experiential productions incorporating animation, projection mapping, and live performance elements.
- SAFE STEP KIDS / Mission: Nutrition 2D animated educational content series for children, part of a multi-platform public service programme created with Cartoon Network and Warner Bros. Discovery.
- More Than Happy (2D Animated Short Film) Award-winning 2D animated short film produced by CraveFX.
- Kebaya Quest: A Thread through Tradition Educational web-based game designed with the National Heritage Board alongside a UNESCO nomination to teach the cultural significance of the kebaya.
- Xining Panda House Experience Mixed-media and interactive content created with Big 3 China for the opening of Panda House in Xining, including AR photo studio, multi-screen experiences, fluorescent forest, and holographic panda ambassadors.
- Send a Snowglobe Unity-based web application enabling users to create fully animated 3D snowglobes and send them as digital greetings.
- cravatar.me Interactive avatar maker allowing users to build custom avatars with expressions, backgrounds, outfits, and props, released for CraveFX's 6th anniversary.
Quantifiable outcome
- First Singaporean animated short film to screen at Toronto International Film Festival (TIFF) 2025
Companies that use CraveFX
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles4 records
CraveFX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CraveFX partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Big 3 ChinaminorPartnership with Chinese agency Big 3 China for the Xining Panda House project, creating mixed-media and interactive content for the opening of Panda House in China. Included AR photo studio and holographic panda ambassador experiences.
- Yellow OctopusminorAgency partnership for Parentwise community platform project and other collaborations.
- PicominorAgency partner for exhibition experiences including The Heart & Soul Experience for National Library Board.
- Kingsmen SingaporeminorAgency partner for Not Mere Spectators project at National Gallery Singapore.
- Zhao Wei FilmsminorLive-action film production partner for Bicentennial Experience and other projects.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CraveFX competitors and assessment
Company assessmentBroad incumbents
- Framestore: Global award-winning VFX and post-production house behind Hollywood blockbusters and immersive brand experiences. Competes with CraveFX for premium VFX work but at much larger scale, serving as the global benchmark for integrated VFX and immersive content.
- Aardman Animations: Award-winning UK animation studio known for stop-motion and CG content for global entertainment and brand clients. Represents a global benchmark for animation-led studios building IP and brand work.
- Weta FX: New Zealand-based global VFX studio famous for feature film and immersive experience work. Competes for premium VFX mandates and demonstrates the scale and creative credibility CraveFX aspires to in the international market.
- Industrial Light & Magic (ILM): Lucasfilm-owned global VFX and entertainment technology leader. Represents the upper-bound incumbent competing for premium animation/VFX mandates and immersive experience work that CraveFX also targets.
- DNEG (Double Negative): Global VFX and post-production powerhouse serving major film, episodic, and immersive content clients. Represents a large-scale incumbent competing for the same premium VFX and animation work CraveFX targets.
Direct peers
- Lemon Sky Studios: Malaysia-based 3D animation and game art outsourcing studio serving global entertainment, gaming, and brand clients. Comparable as a Southeast Asian creative production studio with similar headcount and project-based model.
- Beachhouse Pictures: Singapore-based creative content studio producing documentaries, branded content, and animation for broadcasters and global streaming platforms. Operates in the same Singapore content ecosystem with overlapping brand and broadcaster clients.
- Vividthree Productions: Singapore-listed animation and VFX studio producing CG content, visual effects, and virtual production for broadcasters, brands, and government clients across Southeast Asia. Directly comparable in scale, geography, and service mix to CraveFX.
- Passion Pictures: London-based independent animation and production studio behind award-winning short films and branded content. Comparable as a boutique creative studio producing both commercial animation and original IP with festival recognition.
Regional players
- Moving Bits: Indonesia-based animation studio producing 2D/3D animated content for international broadcasters and brands. Comparable as a Southeast Asian animation peer targeting similar global brand and broadcaster clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CraveFX social profiles
Digital presenceCraveFX financial estimates
Financial estimateRevenue estimate
Valuation estimate
CraveFX leadership team
Management profileNumber of profiles
Profiles1 record
CraveFX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CraveFX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CraveFX
What does CraveFX do?
CraveFX is a Singapore-based animation and visual effects studio that produces 2D/3D animation, motion graphics, visual effects (VFX), AR/VR experiences, and large-scale projection mapping for brands, government agencies, broadcasters, and cultural institutions. It delivers end-to-end creative production from concept development through to final delivery across digital, broadcast, and live experiential installations.
Is CraveFX a public or private company?
CraveFX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CraveFX founded?
CraveFX was founded in 2013. It employs 11 to 50 people.
Where is CraveFX based?
CraveFX is headquartered in Midview City, Singapore, in the Asia region.
How does CraveFX make money?
One revenue line is on record: project-Based Animation and VFX Production.
Who are CraveFX's main competitors?
Broad incumbents on record are Framestore, Aardman Animations, Weta FX, Industrial Light & Magic (ILM) and DNEG (Double Negative). Direct peers are Lemon Sky Studios, Beachhouse Pictures, Vividthree Productions and Passion Pictures. Moving Bits is listed as a regional player.
Does CraveFX have an API?
No public API is recorded for CraveFX.
What industry is CraveFX in?
CraveFX's product category is Animation and Visual Effects Services. Its primary akta.pro industry code is MPAHABAB, VFX Production & Shot Work (CG Integration, Matte Painting, FX), with a secondary code of MPADAHAF, Animation Services for VFX (Creature/Character, Crowd, Simulation Support). Its NAICS code is 541430 and its SIC code is 7812.