Cricket Lighters
- Company typePrivate
- Founded1961
- HeadquartersAssen, Netherlands
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Cricket Lighters firmographics
Firmographics- Name
- Cricket Lighters
- Legal name
- Swedish Match Lighters B.V.
- Website
- https://cricketlighters.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Cricket Lighters industry classification
Industry- Product category
- Consumer Lighters
- NAICS
- Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)
Keywords
Where Cricket Lighters is headquartered
LocationHeadquarters
- HQ city
- Assen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Cricket Lighters business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Others, Personnel
Revenue model
- Pocket Lighters Sales: Cricket pocket lighters are sold through retail channels including tobacconists, supermarkets, petrol stations, and convenience stores. Available in Flint (Mini, Original, Giant) and Electronic (Mini, Original) variants.
- Utility Lighters Sales: Utility lighters for BBQ, candles, gas stoves, and fire pits sold through convenience stores, supermarkets, DIY stores, and garden centers. Includes Xtend, Mini, Original, Flex, and Turbo variants.
- Deluxe Lighters Sales: Premium metal lighters with metal casting, refillable with butane gas, reflintable, with turbo flame and windproof design. Sold in 6 colors with branded tin carry case and two-year warranty.
- Limited Edition Design Lighters: Quarterly limited edition collections with artist collaborations and design contest winners, sold through retail channels. Includes seasonal themes like Botanist Artist, Summer Posters, World Food Classics, and more.
- Custom/Corporate Lighters: Design Your Own tool for customizing business gifts, corporate branding, giveaways, and events. B2B sales through contact form inquiries for wholesale orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing varies by market and store |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
Cricket Lighters product offering
Product offeringCore offering
Cricket Lighters manufactures and sells disposable and refillable pocket lighters (flint and electronic), utility lighters for grills, candles, and fire pits, premium metal Deluxe lighters, and sustainable Eco lighters made from recycled nylon. The company also offers custom-branded lighter production through an online Design Your Own tool and quarterly limited-edition design collections. Products are sold globally in over 140 countries through retail and wholesale channels.
Product overview
Cricket Lighters is a worldwide premium lighter brand with over 60 years of history, producing reliable, safe, long-lasting, and well-designed lighters. The product portfolio consists of three main categories: Pocket Lighters (Flint and Electronic variants in Mini, Original, and Giant sizes), Utility Lighters (Xtend, Mini, Original, Flex, and Turbo models for grills, candles, and outdoor use), and Deluxe Lighters (luxurious metal lighters). The company also offers Design Editions - limited edition collections released quarterly featuring artistic collaborations and themed designs. Cricket Eco represents the sustainable product line made from fully recycled nylon. All products share key technologies including child-resistant mechanisms, fixed flame systems, self-extinguishing nylon construction, and Nylon 6.6 material. The company operates under Swedish Match/Philip Morris International.
Differentiator
Problem solved
Functional benefit
Brands
- Cricket Eco: Sustainable lighter line made from fully recycled nylon, reducing CO2 emissions by 76%.
- Cricket Xtend
- Cricket Deluxe
Products and services
- Cricket Pocket Lighters Standard disposable pocket lighters in flint and electronic ignition variants, available in Mini, Original, and Giant sizes. Feature child-resistant mechanisms, fixed flame technology, Nylon 6.6 construction, and up to 2000 flames per lighter. Sold for personal use through retail outlets.
- Cricket Utility Lighters Multi-purpose utility lighters with long necks for lighting grills, candles, gas stoves, fire pits, and hard-to-reach places. Available in Xtend, Mini, Original, Flex, and Turbo variants. Refillable with butane gas. Turbo variant features windproof torch flame for outdoor use.
- Cricket Deluxe Lighter Premium metal lighter with casting made of metal, refillable with butane gas, reflintable, with adjustable turbo flame and windproof design. Available in 6 colors including brushed golden, brushed silver, matt black, iridescent, rose gold and brushed red. Comes with branded tin carry case and two-year warranty.
- Cricket Eco World's first lighter body made from fully recycled nylon, part of Cricket's sustainability initiative. Reduces CO2 emissions by 76% compared to standard nylon lighters.
Quantifiable outcome
- Up to 2000 flames per lighter
- +4 more outcomes
Companies that use Cricket Lighters
Customer profileSegments4 records
Ideal customer profiles3 records
Cricket Lighters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Cricket Lighters partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Swedish MatchcoreCricket is owned by Swedish Match Lighters B.V., headquartered in Assen, Netherlands. Swedish Match is a member of Philip Morris International. Cricket operates as a premium lighter brand within the Swedish Match portfolio.
- Oyow (Seoul-based Artist)flagshipArtist collaboration for limited edition Fireworks collection. Oyow is a Seoul-based artist known for heartwarming depictions of relationships through people and plants. The collaboration features Oyow's unique design on Cricket lighters.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Cricket Lighters competitors and assessment
Company assessmentBroad incumbents
- Philip Morris International: PMI is the ultimate parent company of Cricket (via Swedish Match) and a global tobacco giant. PMI provides distribution, capital, and strategic oversight, and is comparable as a fellow large-scale consumer products operator with global retail reach.
- Swedish Match: Swedish Match is Cricket's parent company and a major player in smokeless tobacco and lighters. As the direct corporate parent, Swedish Match defines Cricket's strategic direction and shares brand portfolio synergies.
Direct peers
- Clipper (Flamagas): Clipper is a major European lighter brand owned by Flamagas, with similar refillable and disposable designs, child-safety features, and a heavy emphasis on custom printed designs. It is a direct head-to-head competitor to Cricket across European retail.
- BIC: BIC is the global market leader in disposable lighters (BIC Classic, BIC Maxi) and a direct competitor across Cricket's core product lines. Both companies compete on price, reliability, and global retail distribution in tobacconists, convenience stores, and supermarkets.
- ST Dupont: ST Dupont manufactures luxury lighters (e.g., Ligne 2) and competes with Cricket's Deluxe premium range in the gifting and high-end retail segments. Both brands emphasize design, craftsmanship, and price premium.
- Dunhill (Richemont): Dunhill is a luxury men's brand offering premium lighters (Rollagas) alongside leather goods and accessories. It competes with Cricket's Deluxe line for premium gifting and lifestyle positioning in upscale retail.
- Zippo Manufacturing Company: Zippo is a premium American lighter brand focused on refillable metal lighters and windproof designs, with similar premium positioning to Cricket's Deluxe line. Both compete in the giftable, collectible lighter segment worldwide.
- Ronson (Zippo Manufacturing subsidiary): Ronson is a heritage lighter brand now part of Zippo Manufacturing, offering disposable and specialty lighters. Comparable to Cricket across both mass-market pocket lighters and utility applications.
- Scripto (Calico Brands): Scripto (part of Calico Brands) is a US-based manufacturer of disposable lighters and utility lighters with mass-market retail distribution. Directly comparable as a value-segment competitor to Cricket's core pocket lighter lines.
Regional players
- Tokai Corporation: Tokai is a Japanese manufacturer of disposable and refillable lighters (e.g., 'Pocket Boy') with strong presence across Asia. Comparable in product format and retail distribution to Cricket, though primarily regional.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cricket Lighters social profiles
Digital presenceCricket Lighters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cricket Lighters leadership team
Management profileNumber of profiles
Cricket Lighters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cricket Lighters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cricket Lighters
What does Cricket Lighters do?
Cricket Lighters manufactures and sells disposable and refillable pocket lighters (flint and electronic), utility lighters for grills, candles, and fire pits, premium metal Deluxe lighters, and sustainable Eco lighters made from recycled nylon. The company also offers custom-branded lighter production through an online Design Your Own tool and quarterly limited-edition design collections. Products are sold globally in over 140 countries through retail and wholesale channels.
Is Cricket Lighters a public or private company?
Cricket Lighters is a private company. It is classified as corporate owned and is currently operating.
When was Cricket Lighters founded?
Cricket Lighters was founded in 1961. It employs 501 to 1,000 people.
Where is Cricket Lighters based?
Cricket Lighters is headquartered in Assen, Netherlands, in the Europe region.
How does Cricket Lighters make money?
Five revenue lines are on record. Pocket Lighters Sales are the primary driver. The others are utility Lighters Sales, deluxe Lighters Sales, limited Edition Design Lighters and custom/Corporate Lighters.
Who are Cricket Lighters's main competitors?
Broad incumbents on record are Philip Morris International and Swedish Match. Direct peers are Clipper (Flamagas), BIC, ST Dupont, Dunhill (Richemont), Zippo Manufacturing Company, Ronson (Zippo Manufacturing subsidiary) and Scripto (Calico Brands). Tokai Corporation is listed as a regional player.
Does Cricket Lighters have an API?
No public API is recorded for Cricket Lighters.
What industry is Cricket Lighters in?
Cricket Lighters's product category is Consumer Lighters. Its primary akta.pro industry code is CRAMAAAG, Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail. Its NAICS code is 335139 and its SIC code is 3634.