V.O.S Aps Destination Management

What V.O.S Aps Destination Management does

V.O.S Aps Destination Management is a Copenhagen-based Destination Management Company (DMC) founded in 1998 that specializes in leisure round-trips across Scandinavia, Iceland, and the Baltic states. The company operates a pure B2B model, selling exclusively to tour operators and travel agents rather than directly to consumers, with dedicated language-specialized sales teams covering French, German, Italian, Spanish, Polish, Asian, and International markets. Its service portfolio spans eight core categories (Group Tours, Individual Tours, Winter Tours, City Breaks, Guaranteed Departures, MICE, Luxury Collection, and Tailor-Made programs) plus a catalog of branded tour packages ranging from Aurora Borealis cabin stays in Finnish Lapland to luxury Norwegian fjord cruises and self-drive Iceland Super Jeep expeditions, all supported by ground operations and multilingual guided assistance. Pricing is quote-based in EUR, with a 20% deposit on confirmation and full payment 35 days before departure. The company maintains a network of partnerships with 11 national tourism boards (Visit Norway, Visit Denmark, Visit Finland, Inspired by Iceland, Visit Sweden, Visit Faroe Islands, Greenland Tourism, Lithuania Travel, Visit Estonia, Latvia Travel, and Poland Tourism) for destination content and co-marketing. Operationally, the firm has no proprietary technology platform disclosed, no API or developer integrations, and no AI/ML capabilities evident in the source material; it functions as a relationship-driven service business built on 27 years of local supplier relationships and a 100-person multilingual team representing 30 nationalities.

The company is a wholly-owned subsidiary of Tour Partner Group Limited, a UK-registered private limited company (England and Wales), with founders Ann Kirstina Bret and Jean Marc Bret continuing to lead the entity. It is GDPR and UK GDPR compliant (registered with the UK ICO under ZB853869 and ZB888810) and is pursuing Travelife sustainability certification with a 2025 target. VOS does not publicly disclose revenue, has no disclosed funding rounds, and operates from a single headquarters at Strandvejen 70, Hellerup, in greater Copenhagen, Denmark.

Name

V.O.S Aps Destination Management

Legal name

V.O.S Aps

Website

https://vos.to

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

V.O.S Aps is a Copenhagen-based Destination Management Company (DMC), founded in 1998, that sells B2B tour packages across Scandinavia, Iceland, and the Baltics to tour operators and travel agents worldwide via language-specialized sales teams.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE)

Keywords

• Destination management services
• Scandinavia tour packages
• Nordic leisure travel
• Baltic round trips
• B2b tour operator services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tour Package Sales: Revenue generated from selling comprehensive tour packages to B2B clients (tour operators and travel agents). Packages include transportation, accommodations, guided tours, activities, and cruise components across Scandinavia, Iceland, and Baltic destinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

V.O.S Destination Management is a B2B Destination Management Company that designs and sells leisure round-trip tour packages to Scandinavia, Iceland, Greenland, the Faroe Islands, the Baltics and Poland. Offerings range from standard group tours, winter programs, city breaks and guaranteed departures to tailor-made itineraries, luxury collections and MICE programs, with multilingual guided assistance and ground operations delivered to tour operators and travel agents.

Product overview

V.O.S Destination Management is a tour operator and destination management company founded in 1998, based in Copenhagen, specializing in leisure travel to Scandinavia, Iceland, and the Baltics. The company offers a portfolio of travel products organized into two tiers: core service categories (Group Tours, Individual Tours, Winter Tours, City Breaks, Guaranteed Departures, MICE, Luxury Collection, and Tailor-Made) and a collection of specific branded tour packages. Core products range from standard group round-trips to fully customized itineraries, while branded packages include specialized experiences such as Aurora Borealis viewing tours, luxury fjord cruises, Arctic expeditions with Super Jeep driving, and multi-country capital city tours. All services include guided assistance in multiple languages and professional support throughout the travel experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Tours Standard round-trip group travel programs to Scandinavia, Iceland, and the Baltics, with guided assistance in multiple languages, sold to tour operators and travel agents for resale to their end customers.
• Individual Tours Personalized independent travel itineraries (FIT) including Aurora Borealis experiences, fjord tours, and capital city visits, supplied to tour operators and travel agents.
• Winter Tours Seasonal winter tours featuring snowmobile safaris, husky dog sledding, reindeer farm visits, and Northern Lights viewing in Finnish Lapland and Arctic Norway, sold B2B.
• City Breaks Short-stay programs in Scandinavian and Baltic capital cities with expert travel advice and ground service coordination, supplied to tour operators and travel agents.
• Guaranteed Departures Pre-confirmed tour departures to Norway, Iceland, Poland, and Baltic destinations with guaranteed availability, reducing sales risk for tour operator and travel agent clients.
• MICE Meetings, incentives, conferences, and events services for corporate groups in Nordic and Baltic regions, supplied to tour operators, travel agents and corporate clients.
• Luxury Collection Premium travel experiences including luxury fjord cruises, Aurora Borealis cabin stays, and high-end multi-country Baltic tours, supplied to tour operators and travel agents.
• Tailor-Made Tours Custom-designed travel programs built to client specifications with flexible itineraries and personalized services, supplied to tour operators and travel agents.
• Aurora Borealis & Arctic Flavors 6-day/5-night luxury program in Finnish Lapland featuring husky safaris, snowmobile reindeer farm visits, and 3 nights in Superior Aurora Cabins with glass ceilings for Northern Lights viewing.
• Glacier Camp & Northern Lights 5-day Arctic Truck expedition crossing Iceland's Langjökull glacier, including Golden Circle visits and overnight camping in glacier landscape.
• Authentic Luxury Fjords 8-day/7-night private guide and driver tour through Norway's fjords including Geirangerfjord and Nærøyfjord UNESCO sites.
• The Long Weekend 5-day Iceland self-drive Super Jeep adventure covering the Golden Circle, Hekla volcano area, Landmannalaugar highlands, and South Coast waterfalls.
• Nordic Jewels 13-day/12-night Norway and Denmark tour featuring Oslo, Bergen, a 7-night Le Bellot luxury cruise through Norwegian fjords, and Copenhagen.
• Baltic Luxury 8-day capital cities tour from Stockholm through Riga, Tallinn, and Helsinki with 5-star accommodations and private transportation.
• Arctic Experience (SIC) 6-day Northern Norway winter program covering Tromsø, Narvik, Svolvær, and the Lofoten Islands with reindeer farm visits and Northern Lights chasing.
• Easy Reykjavik (SIC) 5-day winter Iceland tour departing from Reykjavik with Golden Circle, South Coast, and optional Blue Lagoon or whale watching activities.
• Capitals of the Baltics 8-day multi-city tour combining Stockholm, Riga, Tallinn, and Helsinki via cruise with city sightseeing and optional extensions to Copenhagen and Oslo.
• Aurora Borealis & Glass Igloo 5-day Finnish Lapland program featuring Santa Claus Village, husky sledding, Ranua Polar Zoo, and overnight in a glass igloo.
• Capitals of the North (FIT) 7-day independent tour of Copenhagen, Oslo, and Stockholm with DFDS cruise and rail connections.
• Romantic Poland 8-day Polish cultural tour covering Warsaw, Malbork Castle, Gdańsk, Toruń, Poznań, Wrocław, Auschwitz, and Krakow with UNESCO site visits.
• Baltic Adventure Self-drive tour through Estonia, Latvia, and Lithuania visiting Vilnius, Riga, and Tallinn with medieval heritage sites.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Visit Norway (Visitnorway.dk)minorOthersOfficial Norwegian national tourism organization. VOS promotes Norwegian destinations including fjords, Oslo, Bergen, and northern Norway experiences. Partners help provide destination content and official tourism information.
• Visit Denmark (Visitdenmark.dk)minorOthersOfficial Danish national tourism board. VOS uses their destination branding and marketing resources for Danish tourism promotion.
• Visit Finland (Visitfinland.com)minorOthersOfficial Finnish tourism organization. VOS features Finnish Lapland, Helsinki, and Arctic experiences using their destination resources.
• Inspired by Iceland (inspiredbyiceland.com)minorOthersOfficial Icelandic tourism marketing body. VOS promotes Iceland destinations including Reykjavik, Golden Circle, and unique Icelandic experiences.
• Visit Sweden (Visitsweden.dk)minorOthersOfficial Swedish national tourism board. VOS features Stockholm, Swedish Lapland, and other Swedish destinations using their marketing resources.
• Visit Faroe Islands (Visitfaroeislands.com)minorOthersOfficial Faroe Islands tourism organization. VOS offers self-drive tours and experiences in the Faroe Islands archipelago.
• Greenland Tourism (corporate.greenland.com)minorOthersOfficial Greenland tourism marketing entity. VOS includes Greenland as a destination for unique Arctic experiences.
• Lithuania Travel (Lithuania.travel)minorOthersOfficial Lithuanian tourism website. VOS promotes Baltic adventure tours including Lithuanian destinations.
• Visit Estonia (Visitestonia.com)minorOthersOfficial Estonian tourism organization. VOS features Tallinn and Estonian destinations using their destination resources.
• Latvia Travel (Latvia.travel)minorOthersOfficial Latvian tourism marketing body. VOS promotes Riga and Latvian destinations for Baltic tours.
• Poland Tourism (Poland.travel)minorOthersOfficial Polish national tourism organization. VOS offers Romantic Poland tours featuring Warsaw, Krakow, and UNESCO sites.
• Tour Partner GroupcoreOthersParent company (Tour Partner Group Limited), a UK-registered company based in London. VOS is a Tour Partner Group company and part of a larger network of destination management companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kirker Holidays: UK-based tailor-made travel specialist with a strong Scandinavia, Iceland, and Baltic portfolio serving travel agents and direct consumers, with comparable escorted, individual, and luxury offerings to VOS.
• Avantis Travel: Baltic-region DMC offering escorted group tours, city breaks, and tailor-made itineraries across Estonia, Latvia, Lithuania, and Poland - directly competing with VOS's Baltic Adventure, Capitals of the Baltics, and Romantic Poland products.
• Nordic Experience: Denmark-based DMC offering guided tours, fjord cruises, and Northern Lights programs across Scandinavia, Iceland, and Greenland - direct overlap with VOS's leisure round-trip business.
• Discover The World: Canada-originated DMC with deep specialization in Iceland, Scandinavia, and the Arctic, offering group, FIT, and MICE services - comparable business model and destination overlap to VOS.
• 50 Degrees North: Norway-headquartered DMC specializing in Nordic and Arctic luxury and experiential travel including Northern Lights, fjord cruises, and Iceland programs - directly overlapping VOS's luxury collection and winter portfolio.
• Iceland Travel: Iceland-based DMC offering escorted, self-drive, and tailormade Iceland tours including Golden Circle, South Coast, and Northern Lights programs - overlapping with VOS Iceland packages like "Easy Reykjavik" and "Glacier Camp & Northern Lights."
• Nordic Visitor: Iceland- and Nordic-focused DMC offering self-drive, guided, and tailor-made packages to the same destinations (Iceland, Norway, Sweden, Finland, Denmark) as VOS, serving the same B2B tour operator and direct consumer channels.

Broad incumbents

• TUI Musement: Global tours, activities, and experiences platform owned by TUI Group, offering sightseeing and DMC services across Europe including Scandinavia - represents the platform-enabled incumbent threat VOS faces.

Others

• Tour Partner Group: London-based parent company and DMC network that owns VOS and other destination management companies; comparable as the corporate parent and as a multi-region DMC competitor to VOS in adjacent markets.

Emerging players

• Wildfoot Travel: UK specialist in Arctic and expedition cruises including Norway, Iceland, and Greenland itineraries with a luxury/experiential focus that overlaps with VOS's adventure and luxury collections.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VOSDMC
• LinkedInlinkedin.com/company/vos-destination-management
• Instagraminstagram.com/vision_of_scandinavia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V.O.S Aps Destination Management