Synergy Aesthetics

What Synergy Aesthetics does

Synergy Aesthetics is a privately held, Kansas City, Missouri-headquartered commercial partner for medical aesthetics practices in the Midwest United States. Founded in 2018, the company serves more than 1,300 aesthetics practices across 10 states (Kansas, Missouri, Minnesota, Iowa, Wisconsin, Nebraska, Oklahoma, North Dakota, South Dakota, Montana, and Northwest Arkansas) as the exclusive Midwest sales representative for a portfolio of premium aesthetics brands, including Merz Aesthetics (Xeomin, Radiesse, Belotero, Ultherapy, Neocutis), Rohrer Aesthetics (Spectrum, Pico, Phoenix, PiXel8-RF energy-based devices), WiQo US (PRX-T33 skincare), and Resilielle. Rather than acting as a traditional inventory-carrying distributor, Synergy positions itself as a contracted sales and growth team, embedding territory managers alongside brand distribution.

The company monetizes across three layered service modules. Synergy Aesthetics, the core brand, generates revenue from product representation across injectables, skincare, and capital devices. Synergy OS introduces recurring coaching and business-education subscriptions covering strategic planning, operations, financial insight, and clinical education. Synergy Ventures extends the model further into financial and operational advisory, including a structured Growth Readiness Assessment (3-5 week engagement), transaction advisory, growth capital investments, and ongoing operational support targeted at practices generating $1-3 million or more in annual revenue. Pricing is not publicly disclosed and is delivered through quote-based consultation.

The go-to-market is enterprise field sales executed through direct territory managers, reinforced by a content marketing stack comprising the bi-weekly Synergy Circle newsletter, blog content on practice operations and finance, educational events such as the Merz MAX Bootcamp, Rohrer Energy Expo, and PRX certification programs, and organic social presence on Instagram, Facebook, and TikTok. The company is led by co-founder Joshua Schoenbart, CFO Rob Messerli, and a senior territory management team with 12+ years of Midwest field experience, and operates with 11-50 employees.

Name

Synergy Aesthetics

Legal name

Synergy Aesthetics

Website

https://synergyaesthetics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Synergy Aesthetics is a Kansas City-based, exclusive Midwest sales representative for premium aesthetics brands, serving 1,300+ medical spa practices across 10 states with product distribution, business coaching (Synergy OS), and financial advisory services (Synergy Ventures).

Ownership category

akta.pro rank

Product category

Medical Aesthetics Distribution

akta.pro primary industry

Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK)

Keywords

• Medical aesthetics distribution
• Aesthetics practice consulting
• Injectables product distribution
• Medical spa business coaching
• Aesthetics device distribution

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales Representation: Synergy acts as the exclusive Midwest sales representative for brand partners like Merz Aesthetics, Rohrer Aesthetics, WiQo US, and Resilielle. They provide products including injectables, skincare, treatments, and medical devices to aesthetics practices.
2. Synergy OS - Business Coaching: Ongoing coaching and business education to unlock practice's full potential for growth. Helps with strategic planning, operations support, financial insight, and clinical education.
3. Synergy Ventures - Advisory Services: Strategic financial and operational advisory services including Growth Readiness Assessment, transaction advisory, growth capital investments, and operational support for established aesthetics practices generating $1-3M+ annual revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Synergy Aesthetics acts as an outsourced sales and growth team for premium aesthetics brand partners, distributing injectables, skincare, and medical devices to independent aesthetics practices across 10 Midwest states. The company layers product distribution with a business-coaching subscription (Synergy OS) and financial/operational advisory for owners of established practices (Synergy Ventures).

Product overview

Synergy Aesthetics operates as a Midwest medical spa growth partner with a three-pronged service model: the core Synergy Aesthetics brand for injectables, skincare, and medical devices; Synergy OS for ongoing business coaching and operational support; and Synergy Ventures for financial and transactional advisory services. The company also publishes The Synergy Circle, a bi-weekly newsletter. The product portfolio includes partner brands such as Merz Aesthetics products (Xeomin, Radiesse, Belotero, Neocutis), Ulthera (Ultherapy), Rohrer Aesthetics devices, WiQo US/PRX products, and Resilielle skincare.

Differentiator

Problem solved

Functional benefit

Brands

• Synergy Aesthetics: The Midwest's premium aesthetics brand for injectables, skincare, and medical devices.
• Synergy OS
• Synergy Ventures
• The Synergy Circle

Products and services

• Synergy Aesthetics (Core Distribution Service)
• Synergy OS

Quantifiable outcome

• 1,300+ practices served across 10 Midwest states since 2018
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• Merz AestheticscoreChannel Partner/ Reseller/ DistributorMerz Aesthetics is a core brand partner whose products Synergy Aesthetics represents exclusively in the Midwest market. Products include Xeomin (incobotulinumtoxinA), Radiesse, Belotero, and Ultherapy.
• Rohrer AestheticscoreChannel Partner/ Reseller/ DistributorRohrer Aesthetics is a brand partner represented by Synergy Aesthetics in the Midwest. Synergy promotes their energy-based devices including Spectrum, Pico, Phoenix, and PiXel8-RF.
• WiQo UScoreChannel Partner/ Reseller/ DistributorWiQo US is a brand partner whose PRX products Synergy represents. Products include PRX-T33 and associated certification programs through PRX Glow Academy.
• ResiliellecoreChannel Partner/ Reseller/ DistributorResilielle is a skincare brand partner represented by Synergy Aesthetics in the Midwest market, part of the premium aesthetics portfolio.
• Ulthera, Inc.coreChannel Partner/ Reseller/ DistributorULTHERA System is U.S. FDA-cleared for lifting the eyebrow, neck, under chin, and improving lines and wrinkles on décolleté. Synergy promotes this device through Merz Aesthetics partnership.
• NEOCUTISsupportingChannel Partner/ Reseller/ DistributorNEOCUTIS is a registered trademark brand included in Merz Aesthetics portfolio. Synergy offers MAX Bootcamp Series training specifically focused on Neocutis products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MedResults Network: Group purchasing organization and buying network serving medical aesthetics practices with vendor discounts and business education — closely mirrors Synergy's combined distribution-plus-education model targeting the same medspa customer base.
• Skytale Group: M&A advisory firm dedicated to medical aesthetics and wellness practices, providing transaction advisory, growth capital, and operational consulting — directly comparable to Synergy Ventures' advisory service line.

Broad incumbents

• Galderma: One of the largest aesthetics manufacturers (Restylane, Sculptra, Dysport) with a national direct sales force; competes with Synergy's brand partner Merz Aesthetics across the same product categories and medspa customers.
• Allergan Aesthetics (AbbVie): Largest aesthetics manufacturer (Botox, Juvéderm, CoolSculpting, SkinMedica) with national direct sales and loyalty programs like Allē — operates across the same customer base as Synergy with overlapping product categories.
• Evolus: Aesthetics manufacturer of Jeuveau (neuromodulator competing with Xeomin/Botox); competes head-to-head with Synergy's Merz-partnered Xeomin for the same Midwest practice customers.
• Revance Therapeutics: Aesthetics and therapeutics company (Daxxify neuromodulator, RHA dermal fillers) with a growing sales force targeting the same medical aesthetic practices as Synergy's distribution portfolio.
• Ideal Image: National medical spa chain offering injectables, body contouring, and skin treatments across 150+ locations — represents the operator/customer side of the same aesthetics market Synergy serves.
• SkinSpirit: Premium medical spa brand with multiple locations offering injectables, laser treatments, and skincare — operates in the same aesthetics space and is a potential customer for Synergy's distribution and advisory services.

Emerging players

• HintMD: Aesthetic practice technology platform offering practice management, payments, and patient engagement tools — serves the same medical aesthetics customer base with software rather than distribution/advisory services.

Others

• American Med Spa Association (AmSpa): Industry association providing business education, legal resources, and boot camps to medical aesthetics practices — directly comparable to Synergy OS's coaching and education offering, though as a non-profit membership body rather than a paid services firm.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergy Aesthetics