MIPCOM

What MIPCOM does

MIPCOM is the world's largest annual global content and content-business market for the television, streaming, and cross-platform entertainment industries, organized by RX Global (formerly Reed Exhibitions Limited), a UK-based subsidiary of RELX, and physically hosted at the Palais des Festivals in Cannes. The 2026 edition is scheduled for 12–15 October and targets an audience of 10,600+ participants, 3,300+ qualified buyers, and 350+ exhibitors from 100+ countries spanning studios, independent distributors, linear broadcasters, streaming platforms, digital platforms (including YouTube), brands, and AI entertainment companies. The core product is the four-day in-person market, augmented by a year-round digital platform that includes an Online Screening Library (active September–November), a results-driven matchmaking system, and the MIP Blog for industry intelligence.

The event is structured around a flagship conference programme, two newly launched 2026 initiatives (MIP BrandWorks for brand-funded content and the MIP AI Entertainment Forum headlined by UTOPAI Studios), and supporting hubs such as the MIP Creative Hub (international producers and creators) and the MIP Innovation Lab (AI, microdrama, online video monetisation). Technology assets include digital content uploads, trailers, synopses, filtering, lead generation, and matchmaking functionality that extends pre, during, and post-event engagement.

MIPCOM monetizes through exhibitor stand rentals and passes, tiered visitor and buyer pass sales (Classic, Premium, Prestige with Super Early Bird discounts starting at €1,070), headline and core sponsorships (YouTube, UTOPAI Studios), and content-credit transaction fees on the digital library. Revenue, headcount growth, and financial KPIs are not publicly disclosed at the MIPCOM brand level; reporting is consolidated into RX Global, which operates approximately 350 events annually across 42 industry sectors in 25 countries and sits within a portfolio that also includes MIP London, MIPJUNIOR, MIP Cancun, and MIP Africa.

Name

MIPCOM

Legal name

RX Global (formerly Reed Exhibitions Limited)

Website

https://mipcom.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MIPCOM is the world's leading annual global content market, organized by RX Global and held in Cannes, connecting 10,600+ participants, 3,300+ buyers, and 350+ exhibitors from 100+ countries across studios, broadcasters, streamers, brands, and AI entertainment firms.

Ownership category

akta.pro rank

Product category

Entertainment Trade Show / B2B Content Marketplace

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Motion Picture and Video Distribution (512120)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), International TV Program Distribution (Sales/Output Deals) (MPABAMAD)

Keywords

• Global content market
• Entertainment content licensing
• Media trade show
• B2B content marketplace
• Content distribution events

Headquarters

HQ city

Cannes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Passes and Stand Rentals: Companies pay to exhibit at MIPCOM, securing stands and presence at the global content market.
2. Visitor and Buyer Passes: Participants purchase passes (Classic, Premium, Prestige tiers) for access to the market, with Super Early Bird rates available.
3. Sponsorships and Partnerships: Headline partners and sponsors (e.g., YouTube, UTOPAI Studios) partner with MIPCOM for keynotes, panels, and brand visibility.
4. Content Credits: Exhibitors purchase additional content credits to promote programmes in the digital content library.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

MIPCOM CANNES is the world's leading annual global market for entertainment content across all platforms, held 12-15 October 2026 at the Palais des Festivals in Cannes. The market connects 10,600+ participants, 3,300+ qualified buyers, and 350+ exhibitor stands from 100+ countries for content licensing, distribution deals, co-productions, and partnerships across studios, broadcasters, streamers, brands, and AI innovators. Core deliverables include the physical exhibition, the Online Screening Library for content preview, the Networking & Matchmaking Platform, the curated conference programme, and the new MIP BrandWorks and MIP AI Entertainment Forum initiatives.

Product overview

MIPCOM CANNES is a unified platform-plus-modules event and digital marketplace for the global content and media business. The core offering is the annual MIPCOM CANNES market at Palais des Festivals, Cannes (12-15 October 2026), which serves as the gateway to the global content economy with 10,600+ participants, 3,300+ buyers, and 350+ stands from 100+ countries. This core is augmented by digital products including the Online Screening Library (content preview from September), Networking & Matchmaking Platform, and the MIP BLOG for industry insights. Strategic additions include MIP BrandWorks (brand-funded content marketplace), the MIP AI Entertainment Forum (AI innovation hub), MIP Innovation Lab (tech-focused storytelling), and MIP Creative Hub (beachfront creative hub). The portfolio also includes specialized pass tiers (Visitor Classic/Premium/Prestige, Buyer Classic/Premium/Prestige) that tier access to the physical event and premium amenities.

Differentiator

Problem solved

Functional benefit

Brands

• MIP BrandWorks: A new initiative launched at MIPCOM CANNES 2026 connecting brands and agencies with studios, creators, and rights holders to develop brand-funded content and IP.
• MIP AI Entertainment Forum
• MIP Creative Hub
• MIP Innovation Lab

Products and services

• MIPCOM CANNES The world's leading global media and content business market, held 12-15 October 2026 at Palais des Festivals, Cannes, connecting studios, platforms, broadcasters, creators, brands, and AI innovators. Features exhibitions, conferences, networking, and content screenings across 350+ stands for content licensing and partnership formation.
• MIP BrandWorks A curated B2B marketplace launching at MIPCOM CANNES 2026 that connects brands, agencies, creators, AI innovators, and mainstream media to develop, finance, and scale brand-funded storytelling and IP. Features The Brand Showcase, Curated Matchmaking (microdrama, vertical series, scripted, unscripted), Brand x Creator Pitch Fest, and the CXO Summit. Co-produced with Doug Scott (UNXNOWN) and David Freeman (Kynetic Media Ventures).
• MIP AI Entertainment Forum Inaugural forum at MIPCOM CANNES 2026 focused on turning AI innovation in the global media industry into real business opportunities, covering creation, production/workflow, and licensing. Headlined by UTOPAI Studios (Co-Founder/CEO Cecilia Shen).
• MIP Innovation Lab Tech-focused central hub for next-generation storytelling and tech innovation spanning AI, online video monetisation, and microdrama, connecting tech leaders and content creators to drive partnerships and new revenue.
• MIP Creative Hub Beachfront hub at Cannes bringing together international producers and creators to translate creative vision into commercial reality.
• Curated Conference Programme High-impact, future-facing conferences bringing together industry leaders to explore the forces reshaping the global content business, from creation and distribution to new business models and technology.
• Networking & Matchmaking Platform Digital platform providing seamless networking with results-driven matchmaking designed for meaningful connections and commercial growth, available to exhibitors and buyers before, during, and after the market.
• Online Screening Library Digital content library allowing buyers to screen content before, during, and after the market from early September through mid-November, with exhibitor uploads of video trailers, synopses, and detailed programme information for filtering, search, and lead generation.

Quantifiable outcome

• Access to 10,600+ participants from 100+ countries annually
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core, headline, key and parent.

• YouTubecoreStrategic or Co-development Partner · 12 October 2026YouTube returns as a core growth partner for MIPCOM CANNES 2026 with an expanded programme of keynotes, workshops, and panels focused on distribution, monetisation, and digital growth. Pedro Pina, VP YouTube EMEA, and Justin Connolly, VP YouTube Global Head of Media & Sports, will join leading media partners on stage.
• UTOPAI StudiosheadlineStrategic or Co-development Partner · 12 October 2026UTOPAI Studios is the headline partner for the inaugural MIP AI Entertainment Forum at MIPCOM CANNES 2026. Co-Founder and CEO Cecilia Shen will present an opening day keynote on the future of AI-native entertainment, cinematic storytelling, and next-generation studio models.
• Doug Scott (UNXNOWN)keyStrategic or Co-development PartnerDoug Scott, co-founder of UNXNOWN, co-produces MIP BrandWorks with MIPCOM. He is a branded content pioneer who partners with entrepreneurs and global brands on strategy, product development, and brand innovation. Previously held leadership roles at Ogilvy, Endeavor, and Culture Group.
• David Freeman (Kynetic Media Ventures)keyStrategic or Co-development PartnerDavid Freeman, CEO and Founder of Kynetic Media Ventures, co-produces the CXO Summit at MIP BrandWorks. He specializes in building and scaling entertainment ventures, developing content and IP into high-growth business opportunities.
• RX GlobalparentOthersRX Global (formerly Reed Exhibitions) is the global leader in events and exhibitions that organizes MIPCOM CANNES. With presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NATPE: NATPE is a long-running global content market and conference for the TV and streaming industry, hosting buyers, sellers, and distributors in a similar deal-making format to MIPCOM. It is the most direct head-to-head peer in the content licensing marketplace category.
• Series Mania: Series Mania is a major European TV series festival and content market held in Lille, France. It competes directly with MIPCOM for international series buyers, sellers, and co-production deals, particularly in the scripted drama segment.
• Content London: Content London is an annual international content market and conference held in London, focused on drama, formats, and distribution. It directly competes with MIPCOM for European-based buyers, sellers, and producers in the same calendar window.
• European Film Market (EFM / Berlinale): The European Film Market runs alongside the Berlinale film festival in Berlin, serving as a major international film and series content market. It is a direct peer in the business of facilitating content licensing between sellers and international buyers.
• Realscreen Summit: Realscreen Summit is a leading international content market focused on unscripted, factual, and documentary programming. It targets an overlapping buyer/seller audience with MIPCOM's documentary and factual content segments.
• Sunny Side of the Doc: Sunny Side of the Doc is a dedicated documentary and specialist factual content market held annually in France. It overlaps with MIPCOM in attracting international buyers, distributors, and producers of factual content.
• Banff World Media Festival: Banff World Media Festival is a Canadian-hosted international media festival and market with a similar mix of conference programming, networking, and content deal-making, overlapping in target audience with MIPCOM.

Regional players

• Asian Television Awards & Forum (ATF): ATF is the leading Asia-based content market and conference for TV and digital content, serving as the regional counterpart to MIPCOM in the Asian market. It competes with MIPCOM for Asia-Pacific exhibitors and buyers but does not directly overlap in the European core market.

Broad incumbents

• Festival de Cannes: The Cannes Film Festival shares the Palais des Festivals venue with MIPCOM but focuses on theatrical film exhibition, premieres, and awards rather than the B2B content licensing marketplace. It is an adjacent iconic Cannes property that influences MIPCOM's venue economics.
• Cannes Lions International Festival of Creativity: Cannes Lions is a much larger annual festival held at the same Palais des Festivals venue, focused on advertising, marketing, and creative communications. It is a broader incumbent in the Cannes events ecosystem with overlapping sponsorship and brand-attendee audiences relevant to MIP BrandWorks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mipcom2009
• YouTubeyoutube.com/user/mipmarkets
• Facebookfacebook.com/mipmarkets
• LinkedInlinkedin.com/company/hunt-films-inc
• Instagraminstagram.com/mipmarkets
• TikToktiktok.com/@mipmarkets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIPCOM