TINCTURE London

Natural Home Cleaning Productstincturelondon.com

TINCTURE London is a UK-based DTC brand that designs and sells natural, non-toxic home cleaning and personal care products — including surface, bathroom, washing-up, floor, and yoga-mat cleaners plus hand washes, lotions, and sanitizers — through a concentrate-and-refill subscription model with reusable glass bottles.

Company typePrivate
Founded-
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What TINCTURE London does

TINCTURE London is a UK-based direct-to-consumer manufacturer and retailer of 100% natural, non-toxic home cleaning and personal care products, trading under TINC Holdings Ltd (company number 15719120). The company was built on six years of botanical formulation R&D and sells concentrated cleaning products — surface cleaners, bathroom cleaners, washing-up liquid, floor cleaner, glass/mirror/steel cleaner, and yoga mat cleaner — alongside a personal-care line of WHO-approved hand sanitizers, hand washes, and hand lotions. Its technical differentiation rests on proprietary blends of 30+ pure essential oils per formulation (versus 2-3 typical of natural cleaners), 10X and 5X concentrate formats that mix with water in reusable octagonal "Forever" glass bottles, and air-purity testing conducted by the University of York as part of the INGENIOUS indoor-pollution research consortium. Named fragrance lines (Iona, Fountains Abbey, Netley, Siberia) anchor a monastic-inspired brand identity that has earned editorial features in Vogue, Wallpaper, Telegraph Magazine, and Elle Decoration.

The business sells exclusively through its Shopify-powered e-commerce storefront at tincturelondon.com, shipping from a Hertford registered office and Stonehouse warehouse to UK customers via DHL Next Working Day and to European addresses via calculated international rates. Revenue combines one-time starter-set purchases (£42-£60), ongoing concentrated-refill sales (£8.99-£22 per refill), and a subscription program offering 25% off starter sets and 10% off refills with monthly to every-4-month delivery cadence. Accessories (empty glass bottles, cotton drawstring bags) supplement the catalog. The company reports a 4.9/5 rating across 915+ reviews and serves four customer personas — health-conscious families, allergy and sensitivity sufferers, eco-conscious consumers, and premium/luxury lifestyle consumers — through content-led marketing, earned media, email newsletters, and customer reviews. There is no evidence of external institutional investment, M&A activity, or public listing; the company appears founder-led and operationally small (11-50 employees).

TINCTURE London firmographics

Firmographics

Name: TINCTURE London
Legal name: TINC Holdings Ltd
Website: https://tincturelondon.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: TINCTURE London is a UK-based DTC brand that designs and sells natural, non-toxic home cleaning and personal care products — including surface, bathroom, washing-up, floor, and yoga-mat cleaners plus hand washes, lotions, and sanitizers — through a concentrate-and-refill subscription model with reusable glass bottles.
Ownership category
akta.pro rank

TINCTURE London industry classification

Industry

Product category: Natural Home Cleaning Products
NAICS: Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Toilet Preparation Manufacturing (32562)
SIC: Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
akta.pro industry: PRIMARYCRAJABAJ
Eco-Friendly & Plant-Based Dishwashing Products
Consumer Products & Retail/Household Products & Cleaning Supplies/Dishwashing Products
SECONDARYCRAJABAB
Hand Dishwashing Liquids & Gels
Consumer Products & Retail/Household Products & Cleaning Supplies/Dishwashing Products
SECONDARYCRAJABAG
Dish Soap Refills & Concentrates
Consumer Products & Retail/Household Products & Cleaning Supplies/Dishwashing Products
SECONDARYCRABAEAJ
Hand Sanitizers & Cleansing Sprays
Consumer Products & Retail/Beauty & Personal Care/Bath, Body & Personal Cleansing

Keywords

Natural cleaning products
Non-toxic home cleaners
Botanical cleaning solutions
Eco-friendly cleaning refills
Plant-based cleaning supplies

Where TINCTURE London is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices2 records

Markets served

TINCTURE London business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

Product Sales - Starter Sets: One-time purchase of starter sets containing glass bottles and concentrated refills. Surface Starter Set at £60, Washing Up Starter Set at £42. Includes first-time subscription discount of 25%.
Concentrated Refill System: Ongoing sales of concentrated refill bottles (20ml-500ml) that customers mix with water in reusable glass bottles. Refills priced at £8.99-£22.00. Subscription refills receive 10% discount.
Subscription Service: Recurring subscription model with 25% discount on starter sets and 10% off refills. Flexible delivery frequencies (monthly to every 4 months). Creates predictable recurring revenue and customer retention.
Accessories: Handcrafted ecological cleaning accessories including Bespoke Glass Bottle at £20.00 and Drawstring Bag at £6.99.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Surface Starter Set
One time/ perpetual license	Pay-as-you-go	Washing Up Starter Set
Subscription	Monthly	Refill Products
One time/ perpetual license	Pay-as-you-go	Accessories
Unit Pricing	Pay-as-you-go	Floor Concentrate 5X
Unit Pricing	Pay-as-you-go	Legacy Collection

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

TINCTURE London product offering

Product offering

Core offering

TINCTURE London manufactures and sells 100% natural, non-toxic home cleaning and personal care products formulated with 30+ pure essential oils, organic botanical extracts, and plant-based actives. The company offers starter sets (Surface and Washing Up) with reusable glass bottles paired with concentrated refills, alongside hand sanitisers, hand washes, hand lotions, and yoga mat cleaners. Products are sold direct-to-consumer via their e-commerce website with a recurring subscription model for refill deliveries.

Product overview

TINCTURE London is a UK-based consumer goods company offering a portfolio of 100% natural, non-toxic home cleaning and personal care products. The core product line consists of two starter sets: the Surface Starter Set (All Purpose and Bathroom cleaners in reusable glass bottles with concentrate refills) and the Washing Up Starter Set (dishwashing liquid with pump dispenser). These are supported by concentrated refill products in various strengths (5X, 10X) for dilution at home. The personal care range includes WHO-approved hand sanitisers in multiple sizes, hand washes and lotions in Iona and Netley fragrance collections, and yoga mat cleaners. Accessories include reusable glass bottles and cotton drawstring bags. All products feature botanical formulations with 30+ pure essential oils inspired by monastic traditions, are independently tested by the University of York for air purity, and are designed for subscription-based refilling to reduce plastic waste.

Differentiator

Problem solved

Functional benefit

Products and services

Surface Starter Set

Quantifiable outcome

Kills 99.99% of all bacteria and viruses including enveloped viruses like coronaviruses
+3 more outcomes

Companies that use TINCTURE London

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles4 records

TINCTURE London technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

TINCTURE London partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

University of YorkcoreStrategic or Co-development PartnerFormulations are scientifically tested by researchers at the University of York to ensure they have no negative impact on indoor air quality. Partnership supports INGENIOUS project, a comprehensive study on indoor pollution in UK homes.
INGENIOUS ProjectcoreStrategic or Co-development PartnerUniversity-led R&D mission to understand the sources and effects of indoor air pollution. TINCTURE is an active member, contributing to research on how cleaning products impact indoor air quality. Professor Nicola Carslaw and Professor S Holgate (UK Government Scientific Advisor) are involved.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

TINCTURE London competitors and assessment

Company assessment

Market position

Strengths5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

TINCTURE London financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TINCTURE London leadership team

Management profile

Number of profiles

Profiles1 record

TINCTURE London funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TINCTURE London M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TINCTURE London

What does TINCTURE London do?

Is TINCTURE London a public or private company?

TINCTURE London is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was TINCTURE London founded?

TINCTURE London was founded in -1. It employs 11 to 50 people.

Where is TINCTURE London based?

TINCTURE London is headquartered in London, United Kingdom, in the Europe region.

How does TINCTURE London make money?

Four revenue lines are on record. Product Sales - Starter Sets are the primary driver. The others are concentrated Refill System, subscription Service and accessories.

Does TINCTURE London have an API?

No public API is recorded for TINCTURE London.

What industry is TINCTURE London in?

TINCTURE London's product category is Natural Home Cleaning Products. Its primary akta.pro industry code is CRAJABAJ, Eco-Friendly & Plant-Based Dishwashing Products, with a secondary code of CRAJABAB, Hand Dishwashing Liquids & Gels. Its NAICS code is 3256 and its SIC code is 2840.