Willcox Unified School District

What Willcox Unified School District does

Willcox Unified School District is a K-12 public school district and political subdivision of the State of Arizona, operating in the rural high desert town of Willcox in Cochise County. The district serves approximately 1,100 students across three schools: Willcox Elementary School (PreK-4, ~400 students), Willcox Middle School (grades 5-8), and Willcox High School (grades 9-12), along with the tuition-based First Steps Preschool for children ages 3-5. It is governed by an elected five-member Governing Board, with Kevin Davis serving as both Superintendent and Business Manager. Enrollment is conducted directly at school offices with open enrollment also available to out-of-boundary families.

The district's core technology stack consists of vendor-provided platforms rather than proprietary systems: School Webmasters powers the district and school websites, BrightArrow (integrated October 2025) provides parent-school communication including SafeCast emergency alerts, BrightChat secure messaging, and ParentHub, while PowerSchool (wusd13.powerschool.com) handles student information, grades, attendance, and enrollment. Operational supporting platforms include MySchoolBucks for fee payment, Nutrislice for menus, Frontline for HR/employment, FinalForms for athletics registration, Google Drive and Microsoft 365 for productivity, and netTrekker for library resources. The district meets WCAG 2.0 Level AA accessibility standards across all web content.

Revenue is structurally different from a for-profit company: WUSD is funded primarily by state and local tax appropriations for public K-12 education, supplemented by athletic participation fees ($40 per sport, capped at $100 per student annually), preschool tuition, food service receipts (with federally-subsidized free and reduced lunch), and Arizona Tax Credit donations from individuals (up to $200 single / $400 married). Pricing for cafeteria meals is tiered by school level ($2.00-$2.50 elementary, $2.25-$2.85 middle, $3.00-$3.25 high school, $3.50-$4.65 adult). The district's go-to-market is sales-led in the sense that families actively enroll through direct office visits, though enrollment is geographically bounded for in-district residents. The district markets via its website, Facebook pages, BrightArrow, the WMS Cowboy newsletter, and a Let's Talk feedback system; it pursues a strategic partnership with Cochise College to offer dual-credit courses to high school students.

Name

Willcox Unified School District

Legal name

Willcox Unified School District #13

Website

https://wusd13.org

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

101–250 employees

Short description

Willcox Unified School District is a K-12 public school district in southeastern Arizona serving approximately 1,100 students across one elementary, one middle, and one high school, plus a tuition-based preschool program. It is funded primarily by state and local tax appropriations and offers academics, CTE, athletics, and music programs.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Special Education Schools & Programs (EDAJAAAH)

akta.pro secondary industry

District Student Services Administration (Special Ed, Counseling, Health) (EDADABAJ)

Keywords

• Public K-12 education
• Preschool programs
• Food service meals
• Student transportation
• Special education services

Headquarters

HQ city

Willcox

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Public Education Funding: State and local tax-based funding for public education services
2. School Meals Program: Cafeteria services providing breakfast and lunch to students. Free and reduced lunch available for qualifying families. Meals comply with Healthy Hunger-Free Kids Act regulations.
3. First Steps Preschool Tuition: Weekly tuition for preschool program serving children ages 3-5. Half-day and full-day options available.
4. Arizona Tax Credit Donations: Arizona law allows taxpayers to contribute up to $200 (single) or $400 (married) to public schools for extracurricular activities, receiving dollar-for-dollar state tax credit
5. Athletics Fees: Middle school athletics fees of $40 per sport, maximum $100 per student per year

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Willcox Unified School District is a K-12 public school district providing comprehensive educational services across three schools (Elementary PreK-4, Middle 5-8, High 9-12) plus the First Steps Preschool program. Core offerings include standard academic curriculum, special education, gifted education, ESL/SEI programs, career and technical education, athletics, music and fine arts, FFA, food service, student transportation, and library media services to approximately 1,100 students in Willcox, Arizona.

Product overview

Willcox Unified School District operates as a small, rural K-12 public school district serving approximately 1,100 students in southeastern Arizona. The district consists of three schools: Willcox Elementary School (PreK-4), Willcox Middle School (5-8), and Willcox High School (9-12), plus the First Steps Preschool program. The district offers a portfolio of educational programs including special education, gifted education, English Language Learner (SEI) programs, Title I support, career and technical education (agriculture, carpentry, automotive, medical professions), music and fine arts programs, athletics, and FFA. The district integrates BrightArrow Technology for parent-school communication across all schools. Food services, transportation, and library media center serve as supporting operations. The district employs over 80 certified teachers across its facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Willcox Elementary School

Quantifiable outcome

• Many athletic teams compete in state finals
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

One partnership is on record.

• Cochise CollegecoreStrategic or Co-development PartnerDual-credit courses approved between Cochise College and Willcox High School, allowing students to earn college credits while in high school

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WillcoxUSD
• Xx.com/WillcoxUSD

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willcox Unified School District