What YellowLite does

YellowLite is a privately held solar photovoltaic installation company founded in 2009 and headquartered in Cleveland, Ohio. The company designs, sells, and installs grid-tied solar PV systems for residential and commercial customers, operating regional offices in Cleveland, Dublin (Columbus), and Cincinnati, and serving neighboring states including Indiana, Michigan, and Pennsylvania through certified installation partners. Its core offerings include residential solar panel systems, commercial and agricultural solar installations (farms, schools, hospitals, hotels, warehouses, government buildings), and complementary energy storage products such as Tesla Powerwall and FranklinWH batteries.

The company's technology stack is built on Tier 1 third-party hardware rather than proprietary technology: Silfab Solar panels, Enphase microinverters, SolarEdge string inverters, and battery storage from Tesla and FranklinWH. YellowLite differentiates operationally through NABCEP-certified installation teams, a live project tracking interface that gives customers visibility into installation progress, and a structured eight-step installation process covering consultation, design, permitting, installation, inspection, and activation. It also offers an in-house portfolio of online calculators for system sizing, energy storage, EV savings, and commercial feasibility assessment.

YellowLite generates revenue through four primary streams: direct solar panel system sales (one-time hardware and installation revenue averaging $25,000–$30,000 per typical 10kW residential system at $2.50–$3.00 per watt), $0-down solar leasing (recurring monthly payments with system ownership retained), solar financing loans (recurring monthly payments leading to customer ownership), and ongoing service and maintenance. The go-to-market motion is sales-led and direct-to-consumer, combining field consultations, phone-based inside sales, online quote requests, and self-serve feasibility tools, targeting Ohio homeowners and businesses as its primary customer base with secondary penetration in surrounding states.

Name

YellowLite

Legal name

YellowLite

Website

https://yellowlite.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

YellowLite is a Cleveland, Ohio-based solar installation company founded in 2009 that designs, sells, and installs residential and commercial photovoltaic systems across Ohio and neighboring states, complemented by battery storage and leasing/financing options.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Roofing Contractors (23816)

SIC

Electrical Work (1731)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Renewable Energy Industrial Facilities Construction (Solar, Wind, Storage) (IMAFADAD)

Keywords

• Solar panel installation
• Residential solar systems
• Commercial solar installation
• Solar energy storage
• Solar financing services

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Solar Panel System Sales: Direct sales of solar panel systems to residential and commercial customers. Revenue generated from equipment costs, installation labor, and project management fees. Customers can purchase systems outright or finance through solar loans.
2. Solar Leasing: $0 down solar leasing where YellowLite retains ownership of the system while customers pay fixed monthly payments. Includes system maintenance covered by YellowLite. Customers benefit from immediate savings on electricity bills.
3. Solar Financing: Financing solutions allowing customers to own their solar energy system with $0 down options. Customers make monthly loan payments while building equity in their system and enjoying increased home value (up to 4%).
4. Service & Maintenance: Ongoing service and maintenance for solar systems including repairs, monitoring, and support. Covers both existing installations and new projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

YellowLite designs, sells, finances, and installs grid-tied solar photovoltaic (PV) systems and battery storage for residential homeowners, commercial businesses, farms, and institutional customers across Ohio, Indiana, Michigan, and Pennsylvania. The company delivers turnkey projects covering custom system design, permitting, utility interconnection, NABCEP-certified installation, performance monitoring, and ongoing service, with hardware supplied via partnerships with Silfab, Enphase, SolarEdge, FranklinWH, and Tesla.

Product overview

YellowLite is a solar installation company offering a comprehensive portfolio of solar energy products and services for residential, commercial, and agricultural customers. The core offerings include solar panel installation (residential, commercial, and farm-specific), energy storage solutions (FranklinWH Batteries and Tesla Powerwall), and financial products (solar leasing and financing options). The company provides end-to-end services from custom system design and permitting to installation and ongoing maintenance. Additional tools include various online calculators for EV savings, system building, energy storage sizing, solar leasing comparison, and commercial feasibility assessment. The company operates across Ohio, Indiana, Michigan, and Pennsylvania.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Panels Custom-designed rooftop solar PV systems for residential homeowners, including custom design, permitting, installation, and optional financing or leasing. Targeted at Ohio and neighboring-state homeowners seeking electricity-bill reduction and energy independence.
• Commercial Solar Panels Solar PV installation services for commercial properties, industrial facilities, and businesses, including feasibility assessments, custom system design, and optional parking canopies. Targeted at business owners and facility operators looking to reduce operating costs and meet sustainability goals.
• Solar Panels For Farms Specialized solar solutions for agricultural operations, including USDA REAP grant assistance to help farmers reduce upfront costs. Targeted at farm owners in Ohio and surrounding states seeking to lower energy costs for irrigation, equipment, and facilities.
• Energy Storage Solutions Battery storage systems from FranklinWH and Tesla Powerwall paired with new or existing solar PV installations for grid resilience, backup power, and energy independence. Targeted at residential and commercial customers seeking outage protection and time-of-use optimization.
• Solar Repair & Maintenance Ongoing maintenance, repair, and performance monitoring services for residential and commercial solar PV installations, covering both new YellowLite projects and existing systems. Targeted at solar asset owners needing repairs, troubleshooting, or routine upkeep.
• Solar Leasing $0-down solar leasing program under which YellowLite retains ownership of the PV system and the customer pays fixed monthly payments, with maintenance included and immediate electricity-bill savings. Targeted at homeowners who want solar without upfront purchase.
• Solar Financing Solar loan and financing options that allow customers to own their energy system with $0 down, building equity in the system and increasing home value by up to 4%. Targeted at homeowners who want to own their solar system outright rather than lease.
• FranklinWH Batteries FranklinWH home battery product line sold and installed as part of YellowLite's energy storage offerings, providing backup power and grid-resilience for residential customers.
• Tesla Powerwall Tesla Powerwall battery storage product; sold and installed by YellowLite as a Tesla Certified Premier Installer, providing residential backup power and energy independence.

Quantifiable outcome

• Electricity bill savings of 60-100% for residential customers
• +6 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Silfab SolarcoreTechnology or IntegrationPrimary panel supplier providing Tier 1 solar panels for residential installations. Silfab panels are featured extensively in customer installations and case studies.
• EnphasecoreTechnology or IntegrationPrimary inverter supplier providing IQ7A, IQ7+, and IQ8 microinverters for solar installations. Featured in customer project specifications.
• SolarEdgecoreTechnology or IntegrationInverter supplier providing SolarEdge string inverters for certain solar installations as an alternative to microinverters.
• FranklinWHcoreTechnology or IntegrationBattery storage partner offering FranklinWH home batteries as part of energy storage solutions for customers seeking grid resilience and energy independence.
• TeslacoreTechnology or IntegrationCertified Premier Installer for Tesla Powerwall battery storage systems, enabling YellowLite to install and service Tesla energy storage products.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunrun: Largest U.S. residential solar installer with national footprint, in-house leasing/financing, and battery storage offerings — competes with YellowLite on multi-state residential leads and is increasingly pushing into the Midwest.
• Blue Raven Solar: Regional-to-national residential solar installer with a blue-similar hybrid sales/self-serve funnel and in-house financing product — directly comparable residential-only business model with expanded geographic scope.
• ADT Solar (formerly Sunpro): National residential solar installer with door-to-door and direct-sales motions and bundled storage products — represents one of the larger scaled sales-led competitors encroaching on Ohio/Midwest geographies.
• Tesla Energy: National installer of Tesla solar roof and Powerwall systems with vertically integrated manufacturing advantage — competes at the premium-storage end of the same residential/commercial solar market YellowLite serves.

Direct peers

• IGS Solar: Ohio-rooted residential and commercial solar installer (part of IGS Energy) serving the same four-state corridor with similar turnkey design-to-install services, financing/leasing, and energy-storage offerings.
• Rhoads Energy / Rhoads Solar: Cincinnati-based full-service solar and energy services company with residential and commercial installation across Ohio, Kentucky, and Indiana — same vertical-agnostic GTM and Tesla Powerwall certification profile as YellowLite.
• Detmer Solar: Dayton, Ohio residential and commercial solar installer offering custom system design, financing, and battery storage — directly comparable service mix and regional footprint within Ohio.
• Optimum Solar Energy Solutions: Ohio-based solar installer providing residential and commercial rooftop PV with Tesla Powerwall and similar financing structure — competes directly with YellowLite in Cleveland, Columbus, and Cincinnati metros.
• Third Sun Solar: Athens, Ohio-based residential and small-commercial solar installer operating in the same Midwest states (OH, IN, KY, WV) with comparable NABCEP-certified in-house crews and end-to-end EPC model — directly overlaps on geography, services, and customer profile.

Others

• EnergySage: Solar comparison marketplace where YellowLite already earns customer reviews; functions as a competing lead-generation channel to the company's own direct sales and SEO funnel and is therefore an ecosystem participant rather than a direct installer competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YellowLite