Common Ground Healthcare
Common Ground Health Care Cooperative is a Wisconsin-based nonprofit health insurance cooperative offering individual and family ACA marketplace plans to Wisconsin residents through a member-owned cooperative model.
- Company typePrivate
- Founded2012
- HeadquartersBrookfield, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Common Ground Healthcare does
Common Ground Health Care Cooperative, doing business as Common Ground Healthcare, is a Wisconsin-based nonprofit health insurance cooperative founded in 2012 and headquartered in Brookfield. The cooperative offers individual and family health insurance coverage through the federal Affordable Care Act (ACA) Health Insurance Marketplace, serving Wisconsin residents as its primary customer segment. As a consumer-run cooperative, the entity is member-owned rather than structured around traditional shareholders, and it has positioned itself as a mission-aligned alternative to for-profit ACA marketplace carriers in the state.
The company's product surface is narrow: a single core offering of ACA marketplace plans distributed through the federal marketplace exchange. The underlying technology is described as standard health insurance administration and ACA marketplace operations, with no proprietary technology, patents, trademarks, or disclosed partnerships identified in the source material. Revenue is generated through recurring insurance premiums collected from enrolled members, pooled to cover member healthcare costs under the cooperative model. No specific pricing tiers or premium amounts are publicly disclosed.
In September 2025, the cooperative announced it will exit 11 Wisconsin counties and cease offering coverage on the ACA marketplace, citing rising healthcare costs and unexpected shifts in health service utilization as factors making continued operations unsustainable. The exit affects nearly 7,000 customers in Outagamie and Winnebago counties alone, with affected members required to find new coverage during open enrollment beginning November 1. The company employs 51-100 staff and currently has an operating status reflecting ongoing transition rather than full shutdown.
Common Ground Healthcare firmographics
Firmographics- Name
- Common Ground Healthcare
- Legal name
- Common Ground Health Care Cooperative
- Website
- https://commongroundhealthcare.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Common Ground Health Care Cooperative is a Wisconsin-based nonprofit health insurance cooperative offering individual and family ACA marketplace plans to Wisconsin residents through a member-owned cooperative model.
- Ownership category
- akta.pro rank
Common Ground Healthcare industry classification
Industry- Product category
- Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114)
- akta.pro primary industry
- CO-OP / Nonprofit Individual Market Plans (HLAEABAH)
- akta.pro secondary industry
- ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA)
Keywords
Where Common Ground Healthcare is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Markets served
Common Ground Healthcare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D
Revenue model
- ACA Marketplace Insurance Premiums: Common Ground Health Care Cooperative generates revenue through collecting insurance premiums from individuals enrolled in their Affordable Care Act marketplace health insurance plans in Wisconsin. The cooperative model suggests premiums are pooled to cover member healthcare costs.
Distribution channels1 record
Common Ground Healthcare product offering
Product offeringCore offering
Common Ground Health Care Cooperative is a member-owned, nonprofit health insurance cooperative that provides individual and family health insurance coverage through the Affordable Care Act (ACA) marketplace in Wisconsin. The cooperative collects premiums from members enrolled in its ACA marketplace plans to cover member healthcare costs, operating as a nonprofit alternative to for-profit health insurance carriers.
Product overview
Common Ground Health Care Cooperative is a single health insurance product offering ACA marketplace coverage in Wisconsin. The cooperative has announced it will exit 11 Wisconsin counties, affecting nearly 7,000 customers in Outagamie and Winnebago counties alone, due to rising healthcare costs and unexpected shifts in health service utilization.
Differentiator
Problem solved
Functional benefit
Products and services
- Common Ground ACA Marketplace Health Insurance Plans
Companies that use Common Ground Healthcare
Customer profileSegments1 record
Ideal customer profiles1 record
Common Ground Healthcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Common Ground Healthcare partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights1 record
Common Ground Healthcare competitors and assessment
Company assessmentDirect peers
- Quartz Health Solutions: Wisconsin-licensed health insurer offering individual ACA marketplace plans in overlapping Wisconsin counties. Comparable as a regional carrier competing head-to-head with Common Ground for the same ACA enrollees and provider networks.
- Aspirus Health Plan: Wisconsin-based health plan offering individual ACA marketplace coverage in northern and central Wisconsin counties that overlap with Common Ground's footprint. Comparable as a competing regional individual-market carrier.
- Security Health Plan: Wisconsin-licensed nonprofit health insurer selling individual ACA marketplace plans in overlapping counties. Directly comparable as a regional competitor with similar regulatory exposure and product set.
- Dean Health Plan: Wisconsin-licensed insurer offering ACA marketplace plans in the same regions Common Ground serves. Comparable as a competing individual-market carrier with overlapping provider systems and similar member economics.
- Network Health: Wisconsin-based nonprofit health plan that offers individual ACA marketplace coverage. Directly comparable product, regulatory environment, and customer base to Common Ground's individual market members.
- Group Health Cooperative of South Central Wisconsin: A Madison, Wisconsin-based nonprofit consumer cooperative health plan that sells individual and family coverage, including ACA marketplace plans. Most directly comparable to Common Ground in governance model (member-owned), geography (Wisconsin), and product mix (individual ACA marketplace).
Broad incumbents
- Molina Healthcare: Multistate managed care company offering ACA marketplace plans in Wisconsin. Comparable product overlap but operates at national scale and across Medicaid and Medicare lines, providing diversification Common Ground lacks.
- Anthem Blue Cross and Blue Shield of Wisconsin: Dominant multistate Blue Cross licensee with significant Wisconsin ACA marketplace share. Comparable as a competing ACA marketplace carrier in Wisconsin but with vastly larger scale, broader product portfolio, and stronger provider negotiating leverage.
- CareSource: Large nonprofit managed care plan offering ACA marketplace products across multiple states. Comparable as a mission-driven, nonprofit carrier with ACA marketplace focus, but operates at substantially greater scale and geographic breadth than Common Ground.
Emerging players
- Mountain Health CO-OP: Consumer-oriented nonprofit health insurance cooperative offering individual marketplace plans in a small number of states. Comparable as a fellow ACA-era CO-OP operating under the same regulatory framework, illustrating both the cooperative model Common Ground uses and the structural challenges such plans have faced.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Common Ground Healthcare social profiles
Digital presenceCommon Ground Healthcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Common Ground Healthcare leadership team
Management profileNumber of profiles
Common Ground Healthcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Common Ground Healthcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Common Ground Healthcare
What does Common Ground Healthcare do?
Common Ground Health Care Cooperative is a member-owned, nonprofit health insurance cooperative that provides individual and family health insurance coverage through the Affordable Care Act (ACA) marketplace in Wisconsin. The cooperative collects premiums from members enrolled in its ACA marketplace plans to cover member healthcare costs, operating as a nonprofit alternative to for-profit health insurance carriers.
Is Common Ground Healthcare a public or private company?
Common Ground Healthcare is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Common Ground Healthcare founded?
Common Ground Healthcare was founded in 2012. It employs 51 to 100 people.
Where is Common Ground Healthcare based?
Common Ground Healthcare is headquartered in Brookfield, United States, in the North America region.
How does Common Ground Healthcare make money?
One revenue line is on record: ACA Marketplace Insurance Premiums.
Who are Common Ground Healthcare's main competitors?
Direct peers on record are Quartz Health Solutions, Aspirus Health Plan, Security Health Plan, Dean Health Plan, Network Health and Group Health Cooperative of South Central Wisconsin. Broad incumbents are Molina Healthcare, Anthem Blue Cross and Blue Shield of Wisconsin and CareSource. Mountain Health CO-OP is listed as an emerging player.
Does Common Ground Healthcare have an API?
No public API is recorded for Common Ground Healthcare.
What industry is Common Ground Healthcare in?
Common Ground Healthcare's product category is Health Insurance. Its primary akta.pro industry code is HLAEABAH, CO-OP / Nonprofit Individual Market Plans, with a secondary code of FSAIAEAA, ACA Marketplace (On-Exchange) Individual Plans. Its NAICS code is 524114.