The Embroidery Shoppe
- Company typePrivate
- Founded1993
- HeadquartersWestland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Embroidery Shoppe firmographics
Firmographics- Name
- The Embroidery Shoppe
- Legal name
- The Embroidery Shoppe, LLC
- Website
- https://theembroideryshoppe.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Embroidery Shoppe industry classification
Industry- Product category
- Custom Apparel Decoration Services
- NAICS
- Narrow Fabric Mills and Schiffli Machine Embroidery (31322), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
Keywords
Where The Embroidery Shoppe is headquartered
LocationHeadquarters
- HQ city
- Westland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Embroidery Shoppe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Embroidery Services: Core service providing custom embroidery on apparel including shirts, jackets, hats, and uniforms. Standard left chest embroidery (up to 10,000 stitches) included in product prices.
- Screen Printing: Custom screen printing services for bold designs, larger graphics, and certain artwork styles. Custom quoted based on order specifics.
- Heat Transfers: Heat transfer customization for intricate designs, vibrant colors, and photo-realistic prints. Custom quoted per order.
- Branded Apparel Sales: Sale of blank and branded apparel including polos, t-shirts, sweatshirts, outerwear, headwear, and bags. Products carry embroidery included in listed prices.
- Uniform Programs: Recurring uniform program services for businesses seeking consistent branded attire for employees. Long-term partnership approach for ongoing uniform needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard embroidery included with apparel purchase |
| Transaction based/ take rate | Pay-as-you-go | Screen printing orders |
| Transaction based/ take rate | Pay-as-you-go | Heat transfer orders |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Embroidery Shoppe product offering
Product offeringCore offering
The Embroidery Shoppe provides custom embroidery, screen printing, and heat transfer decoration services on brand-name apparel for businesses, schools, teams, and individual customers in Metro Detroit and across the continental United States. It sells blank and pre-decorated apparel across polos, t-shirts, sweatshirts, outerwear, headwear, bags, and healthcare scrubs sourced from 60+ brand partners, with standard left-chest embroidery up to 10,000 stitches included in product pricing. It also operates recurring uniform programs for businesses and organizations seeking coordinated branded attire.
Product overview
The Embroidery Shoppe is a women-owned business founded in 1993 serving the Metro Detroit, Michigan area. The company operates as a custom embroidery and printing service provider offering three core decoration methods: custom embroidery (the primary specialty with up to 10,000 stitches included), screen printing (for bold designs and larger graphics), and heat transfers (for intricate details and photo-realistic prints). The company also offers uniform programs for businesses. Their product portfolio includes blank apparel from over 60+ brand partners (including Gildan, Port Authority, Brooks Brothers, Sport-Tek, Red Kap, and more) available in categories such as polos, t-shirts, sweatshirts, outerwear, headwear, bags/accessories, and healthcare scrubs. Customers can order online or visit the Westland, Michigan location. Production turnaround is typically 10-14 business days with free shipping on orders over $85.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Embroidery Services Custom logo embroidery applied to apparel and accessories for businesses, schools, teams, and individuals. Includes in-house logo digitization and up to 10,000 stitches of standard embroidery in the listed product price.
- Screen Printing Custom screen printing service suitable for bold designs, larger graphics, and certain artwork styles needing vibrant colors and durability. Pricing is custom quoted based on design complexity, colors, quantity, and garment type.
- Heat Transfers Heat transfer customization for intricate details, vibrant colors, and photo-realistic prints, suited to small-scale or one-off customizations. Custom quoted per order.
- Uniform Programs Comprehensive uniform program service for businesses seeking consistent professional image through standardized branded attire. Structured as a long-term partnership approach for ongoing uniform needs across industries including healthcare, hospitality, restaurants, and service.
- Branded Apparel Catalog Catalog of blank and embroidered apparel across polos, t-shirts, sweatshirts, fleece, woven shirts, knits and layering pieces, pants and shorts, outerwear, headwear, bags, and accessories sourced from 60+ brand partners including Gildan, Port Authority, Brooks Brothers, Carhartt, Nike, Under Armour, and more. Standard left-chest embroidery is included in listed prices.
- Scrubs and Healthcare Apparel Dedicated scrub and healthcare apparel line carrying Barco brands, Koi brands, Med Couture, Wink, and Spectrum, suitable for embroidery decoration and serving healthcare professionals and facilities.
Quantifiable outcome
- 10-14 business day typical production turnaround after design approval
- +2 more outcomes
Companies that use The Embroidery Shoppe
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
The Embroidery Shoppe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Embroidery Shoppe partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Livonia Westland ChamberminorMember of the Livonia Westland Chamber of Commerce, providing local business networking and community connection within the Metro Detroit region.
- SellersCommercecoreE-commerce platform provider powering the company's online store and customer ordering system. Provides the technical infrastructure for product catalog, shopping cart, and order management.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Embroidery Shoppe competitors and assessment
Company assessmentDirect peers
- CustomInk: National custom apparel decoration company offering custom embroidery, screen printing, and heat transfers for groups, businesses, and teams. Closest large-scale competitor to The Embroidery Shoppe's core offering, with overlapping product categories and customer segments.
- RushOrderTees: Custom screen printing and embroidery provider serving businesses, schools, teams, and events with no-minimum orders and online design tools. Directly comparable service mix and SMB/school customer overlap with The Embroidery Shoppe.
- Underground Printing: Custom apparel decorator with multiple production facilities offering screen printing, embroidery, and apparel sourcing to businesses, Greek life, schools, and teams. Comparable multi-vertical, multi-decoration service model targeting similar SMB and institutional buyers.
Emerging players
- Printful: Print-on-demand custom apparel and embroidery platform serving creators, SMBs, and small brands with low-minimum orders and integrated online store fulfillment. Competes for the same long-tail SMB and team-apparel demand, particularly online-first buyers.
Broad incumbents
- Lands' End Business Outfitters: Established uniform and corporate apparel program provider offering embroidered logo apparel for enterprises, schools, and healthcare. Overlaps with The Embroidery Shoppe's uniform programs and corporate vertical, but serves a much broader enterprise footprint.
- 4imprint: Large promotional products distributor selling custom apparel and decorated merchandise to businesses and organizations. Comparable end-buyer base and decoration-driven product model, but distributed through a catalog/internet model rather than local walk-in service.
- Vistaprint (Cimpress): Mass-market custom printing and branded merchandise platform offering apparel, signage, and promo products. Competes for SMB custom-decorated apparel orders and brand-style merchandise at price points below typical small decorators.
Others
- Alphabroder (now SanMar-backed Prime Sports): One of the largest wholesale apparel distributors in North America, supplying blank apparel to decorators and resellers. A key upstream supplier that The Embroidery Shoppe likely purchases from, with comparable customer type (the apparel decorator channel).
- SanMar: Major wholesale apparel and accessories supplier carrying many of the same brand catalogs (Port Authority, Gildan, Sport-Tek, Carhartt) featured in The Embroidery Shoppe's storefront. A core upstream supplier to the custom-decorator channel and indirect ecosystem participant.
Regional players
- Quality Logo Products: Promotional products and custom apparel distributor offering embroidered and screen-printed apparel online to U.S. customers. Competes for the same SMB and team-customization demand through an online catalog model rather than a local walk-in model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Embroidery Shoppe social profiles
Digital presenceThe Embroidery Shoppe compliance and trust
Trust signalCompliance1 record
The Embroidery Shoppe financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Embroidery Shoppe leadership team
Management profileNumber of profiles
The Embroidery Shoppe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Embroidery Shoppe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Embroidery Shoppe
What does The Embroidery Shoppe do?
The Embroidery Shoppe provides custom embroidery, screen printing, and heat transfer decoration services on brand-name apparel for businesses, schools, teams, and individual customers in Metro Detroit and across the continental United States. It sells blank and pre-decorated apparel across polos, t-shirts, sweatshirts, outerwear, headwear, bags, and healthcare scrubs sourced from 60+ brand partners, with standard left-chest embroidery up to 10,000 stitches included in product pricing. It also operates recurring uniform programs for businesses and organizations seeking coordinated branded attire.
Is The Embroidery Shoppe a public or private company?
The Embroidery Shoppe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Embroidery Shoppe founded?
The Embroidery Shoppe was founded in 1993. It employs 1 to 10 people.
Where is The Embroidery Shoppe based?
The Embroidery Shoppe is headquartered in Westland, United States, in the North America region.
How does The Embroidery Shoppe make money?
Five revenue lines are on record. Custom Embroidery Services are the primary driver. The others are screen Printing, heat Transfers, branded Apparel Sales and uniform Programs.
Who are The Embroidery Shoppe's main competitors?
Direct peers on record are CustomInk, RushOrderTees and Underground Printing. Printful is listed as an emerging player. Broad incumbents are Lands' End Business Outfitters, 4imprint and Vistaprint (Cimpress). Others are Alphabroder (now SanMar-backed Prime Sports) and SanMar. Quality Logo Products is listed as a regional player.
Does The Embroidery Shoppe have an API?
No public API is recorded for The Embroidery Shoppe.
What industry is The Embroidery Shoppe in?
The Embroidery Shoppe's product category is Custom Apparel Decoration Services. Its primary akta.pro industry code is BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser). Its NAICS code is 31322 and its SIC code is 2300.