China Real Estate Association

What China Real Estate Association does

The Chinese Real Estate Association of America (CREAA) is a non-profit professional association founded in 1977 in San Francisco, dedicated to supporting the Chinese-American real estate community in the Bay Area through education, advocacy, and networking. It serves individual real estate professionals (realtors, brokers, agents), community members seeking homeownership resources, and institutional financial and service providers (banks, mortgage lenders, insurance companies, home service providers) seeking access to that community.

CREAA's products and services center on a tiered membership program (individual 1-/2-/3-year memberships at $75 to $175, plus bundle memberships of $1,000 for 18 seats and $5,000 for 1,000 seats), a six-tier corporate sponsorship stack ranging from Platinum at $1,500 to Imperial at $20,000, and an annual programming calendar of 10+ events including the Installation Gala and Bay Area Real Estate Expo. Supporting offerings include an annual Resource Directory publication and educational/networking mixers. The underlying technology stack is minimal: a Wix-hosted website at creaaus.org, with no proprietary software, mobile apps, APIs, or AI features.

Its business model is community-led and dual-stream: recurring revenue is generated from individual and institutional membership subscriptions and from annual corporate sponsorship commitments (with associated entitlements such as gala seats, VIP passes, expo booths, advertisement placements, and membership allocations). Distribution occurs directly through the website and at events, with no resellers or third-party channels. Governance is volunteer-led by a board of directors and elected officers who are themselves active real estate practitioners at firms including Coldwell Banker, Compass, Keller Williams, EXP Realty, ICBC USA, and others.

Name

China Real Estate Association

Legal name

Chinese Real Estate Association of America

Website

https://creaaus.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Chinese Real Estate Association of America (CREAA) is a 1977-founded, non-profit professional association serving Chinese-American real estate professionals and homeowners in the San Francisco Bay Area through tiered memberships, corporate sponsorships, and an annual calendar of networking, education, and policy events.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual and multi-year memberships generate recurring revenue from individual real estate professionals and related service providers. Membership tiers range from $75 for single membership to $5,000 for large bundle memberships.
2. Sponsorship Programs: Tiered corporate sponsorships from Imperial ($20,000) to Platinum ($1,500) provide significant non-dues revenue from financial institutions, real estate companies, and service providers. Sponsors receive banquet seats, VIP passes, advertisement placements, and membership allocations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

CREAA is a non-profit professional association that delivers tiered individual and bundle memberships plus tiered corporate sponsorships to Chinese-American real estate professionals, financial institutions, and community members. Its substantive offerings center on an annual Resource Directory publication and 10+ recurring community events per year, including the Installation Gala, Bay Area Real Estate Expo, education seminars, and networking mixers that drive professional development and homeownership advocacy.

Product overview

CREAA operates as a professional membership organization rather than a technology product company. Its offerings consist of tiered membership programs (General Membership at $75-$175 annually, Discounted Bundle Memberships for brokerages) and sponsorship packages (Imperial at $20,000 through Platinum at $1,500). Supporting services include an annual Resource Directory publication and over 10 annual networking and educational events including the Installation Gala and Bay Area Real Estate Expo. The organization connects Chinese real estate professionals, homeowners, and community members through advocacy, education, and professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• General Membership (1, 2, or 3-Year) Tiered individual membership subscriptions available in 1, 2, or 3-year durations for Chinese-American real estate professionals. Members receive voting rights, Board of Directors eligibility, event discounts, and vendor discounts.
• Discounted Bundle Memberships Volume-priced bundle memberships sold to brokerage firms. An 18-member bundle extends each existing brokerage member's membership by 12 months for $1,000, and a 1,000-member bundle is priced at $5,000 for enterprise-scale brokerage rollouts.
• Imperial Sponsorship Top-tier corporate sponsorship at $20,000 including 30 memberships, 30 event tickets, 20 installation banquet seats, 2 gala banquet seats with priority placement, 2 full-page advertisements, exclusive co-hosted events, 30 VIP passes, an expo exhibit booth, and logo recognition on marketing materials.
• Jade Sponsorship Sponsorship tier priced at $10,000 that includes 15 memberships, 15 event tickets, 10 installation banquet seats, 1 full-page advertisement, exclusive sponsor events, 15 VIP passes, an expo exhibit booth, and logo recognition.
• Diamond Sponsorship Sponsorship tier at $8,000 that includes 10 memberships, 10 event tickets, 8 installation banquet seats, 10 VIP passes, and logo recognition.
• Ruby Sponsorship Sponsorship tier priced at $6,000 that includes 5 memberships, 5 event tickets, 5 installation banquet seats, 5 VIP passes, and logo recognition.
• Sapphire Sponsorship Entry sponsorship tier priced at $3,000 that includes 5 memberships, 5 event tickets, 3 installation banquet seats, and logo recognition.
• Platinum Sponsorship Smallest sponsorship tier priced at $1,500 that includes 5 memberships, 5 event tickets, 1 installation banquet seat, 1 VIP pass, and logo recognition.
• Resource Directory Annual printed publication that lists member real estate professionals, lenders, and service providers, distributed to the community and made available as a downloadable PDF.
• Networking and Educational Events More than 10 events held annually, including the Installation Gala, Bay Area Real Estate Expo, education seminars, and networking mixers that provide professional development and community connection for members, sponsors, and Chinese-American community members.

Quantifiable outcome

• 10+ events held annually
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• HomeSFcoreStrategic or Co-development PartnerCollaboration on 2026 Affordable Housing Expo; CREAA President and Board Members participated in community event to provide housing education and resources for current and future homeowners
• CAREAcoreStrategic or Co-development PartnerCo-hosted Housing Policy & Market Opportunities Forum with Small Builders Association; collaboration on housing policy advocacy and economic development discussions
• Small Builders Association (SBA)coreStrategic or Co-development PartnerCo-hosted Housing Policy & Market Opportunities Forum with CAREA; joint advocacy for housing policy and market opportunities
• Level Up MediaminorGTM or Marketing PartnerMarketing partner helping promote the 2026 CREAA Bay Area Real Estate Expo through video/multimedia content

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Association of Hispanic Real Estate Professionals (NAHREP): Ethnic-focused real estate professional association serving Hispanic-American realtors and homebuyers; comparable to CREAA in mission, governance, chapter structure, and event programming, with the same emphasis on cultural advocacy and homeownership education.
• Asian Real Estate Association of America (AREAA): National Asian-American real estate trade association with chapters, networking events, and advocacy; operates the same professional-association model as CREAA but at broader pan-Asian scale, directly competing for the same member pool of Asian-American realtors.
• Korean American Real Estate Association (KREA): Bay Area Korean-American real estate professional association with the same ethnic-community membership model as CREAA; competes for the same Asian-American realtor mindshare in Northern California and runs overlapping networking and education events.
• National Association of Real Estate Brokers (NAREB): African-American real estate trade association founded to address discrimination in housing; mirrors CREAA's founding mission of combating discriminatory practices and promoting minority homeownership, with parallel membership, advocacy, and local-chapter models.

Broad incumbents

• National Association of REALTORS (NAR): Largest US real estate trade association serving 1.5M+ members across all ethnicities and specialties; broad incumbent whose comprehensive member benefits, MLS access, and policy influence represent the alternative that CREAA members also belong to.
• California Association of REALTORS (CAR): State-level REALTOR association serving California; comparable as a regional professional body providing networking, advocacy, and member services, but not culturally specialized — a general-purpose alternative that overlaps CREAA's California footprint.

Regional players

• San Francisco Association of REALTORS (SFAR): Local San Francisco REALTOR association where CREAA Honorary Director Mary Jung serves as Director of Government Relations & Community Affairs; directly operates in CREAA's primary geography, providing competing member services.

Others

• Chinese Chamber of Commerce of San Francisco: Long-established Chinese-American business organization in San Francisco; comparable community-association model with membership dues, events, and advocacy, but serves a broader business (not real estate-specific) membership and is a community partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCczOBdYphFkjhOGQr_CSSjA
• Facebookfacebook.com/creaausa
• Instagraminstagram.com/CREAAUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China Real Estate Association