My Kind of Cruise

What My Kind of Cruise does

My Kind of Cruise is a digital cruise-booking platform operating under the trading name of My Kind Ltd, a private company registered in England and Wales (company number 12679699) and headquartered at Devonshire House, 582 Honeypot Lane, Stanmore, UK. It serves retail cruise consumers in the United Kingdom and the United States through a web platform and a native mobile application published on iOS and Android. The product provides a single consumer interface across a wide catalogue of cruise inventory, with direct distribution partnerships covering premium, contemporary, and family cruise operators including P&O, Virgin Voyages, Disney, MSC, Royal Caribbean, Celebrity, Princess, Norwegian, Carnival, Cunard, Holland America, Fred. Olsen, and Ambassador.

The platform monetises through travel-agency commissions earned on bookings routed via Hays Travel Limited, which provides the underlying ABTA membership (P8700) and ATOL-protected financial infrastructure, eliminating the need for My Kind of Cruise to hold its own bonding and regulatory licences. Consumer-facing brand credibility has been reinforced by a 2021 Wave Award, a 2024 Wave Award for Best Technology Innovation, and a 5-Star Trustpilot rating, supported by an active social media presence used as a top-of-funnel acquisition channel.

The business is operated as a small, privately held company with no disclosed funding rounds, management team, or revenue figures. Strategic emphasis to date has been on broadening cruise-line partnerships, extending into the US market, and shipping a native mobile app, with no public evidence of AI/ML feature development, M&A activity, or institutional capital raises.

Name

My Kind of Cruise

Legal name

My Kind Ltd

Website

https://mykindofcruise.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

My Kind of Cruise is a UK-registered digital cruise-booking platform and mobile app that serves retail cruise consumers in the UK and US, earning agency commissions via Hays Travel Limited across a multi-line cruise catalogue.

Ownership category

akta.pro rank

Product category

Online Cruise Travel Agency

NAICS

Tour Operators (561520)

SIC

Water Transportation (4400)

akta.pro primary industry

Cruise Aggregators & Online Cruise Agencies (THAKAAAK)

akta.pro secondary industries

Cruise Booking Platforms (THALAFAG), Retail Cruise-Only Travel Agencies (Leisure) (THAKAKAA), Cruise Planning & Booking (HSACAKAE)

Keywords

• Cruise booking platform
• Online travel agency
• Cruise holiday deals
• Mobile cruise app
• Cruise aggregator

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Travel Agency Commission: My Kind of Cruise operates as a travel agency earning commissions from cruise line bookings. They sell travel services on behalf of Hays Travel Limited and benefit from Hays Travel's membership of ABTA.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

My Kind of Cruise is a direct-to-consumer cruise booking platform delivered through a mobile app (iOS and Android) and website, allowing individual travelers to search, compare, and book cruise holidays across more than 15 major cruise lines including P&O, Virgin Voyages, Disney Cruise Line, MSC, Royal Caribbean, Celebrity, Princess, Norwegian, Carnival, Cunard, and others. The company earns commissions by selling travel services on behalf of Hays Travel Limited, and all bookings carry ATOL and ABTA (P8700) financial protection.

Product overview

My Kind of Cruise is the world's first and only dedicated cruise booking app, providing a comprehensive mobile and web platform for searching, comparing, and booking cruise holidays. The platform aggregates deals and information from multiple cruise lines including P&O Cruises, Virgin Voyages, Disney Cruise Line, Ambassador Cruise Line, MSC Cruises, Princess Cruises, Royal Caribbean, Cunard, Celebrity, and many others, offering detailed itineraries, advanced search filters, and competitive pricing with full financial protection.

Differentiator

Problem solved

Functional benefit

Products and services

• My Kind of Cruise App

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Hays Travel LimitedcoreChannel Partner/ Reseller/ DistributorMy Kind of Cruise sells travel services on behalf of Hays Travel Limited and benefits from Hays Travel's membership of ABTA with membership number P8700. The company operates as a trading name of MY KIND LTD.
• ATOL (Civil Aviation Authority)coreOthersATOL protection holder providing financial protection for flight-inclusive cruise packages. All bookings are 100% protected by ATOL.
• ABTAcoreOthersABTA member with membership number P8700. Provides financial protection and code of conduct standards for the travel agency.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mykindofcruise
• Facebookfacebook.com/mykindofcruise
• LinkedInlinkedin.com/company/my-kind
• Instagraminstagram.com/mykindofcruise
• TikToktiktok.com/@mykindofcruise

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Kind of Cruise