Tiger of Sweden

What Tiger of Sweden does

Tiger of Sweden is a Stockholm-based fashion house founded in 1903 by Marcus Schwarzman and Hjalmar Nordström, operating today as a wholly owned subsidiary of Danish fashion conglomerate IC Group A/S through two legal entities: Tiger of Sweden Aktiebolag (Sweden, registration 556187-7795) and Tiger of Sweden Denmark A/S (Denmark, registration 38753029, which operates the e-commerce platform). The company designs, sources, and distributes premium apparel and accessories for men and women across suits and tailoring, outerwear, knitwear, shirts and blouses, dresses, trousers, jeans, shoes, bags, and accessories, with prices ranging from accessories at $79 USD up to suiting and outerwear at $1,119 USD. Its GTM combines owned DTC e-commerce on tigerofsweden.com (Salesforce Commerce Cloud), physical retail stores, and B2B wholesale via a Virtual Showroom supported by regional sales representatives across nine territories in the Nordics, Western and Central Europe, and Canada, reaching 60+ countries with multi-currency checkout. The business model is fundamentally a one-time-per-purchase apparel retailer, supplemented by a free Tiger of Sweden Society loyalty membership that confers complimentary standard shipping over a minimum order value (and complimentary express shipping over $200 for US members) plus a 10% first-order discount for new customers.

The company's product stack is anchored on heritage Scandinavian tailoring — the brand was first to introduce ready-to-wear tailoring to Sweden — combined with a 26+ year exclusive fabric relationship with Italian mill Marzotto and a heritage linen collaboration with Swedish weaver Klässbols Linnevӓveri. Supply chain and materials programs include Amfori BSCI membership since 2007, Leather Working Group-certified sourcing across all leather, Fur Free Alliance compliance, the Preferred Fibre Standard, Clevercare labeling for consumers, FSC-certified paper labels, and Responsible Wool Standard / Responsible Mohair Standard certifications. Recent product launches include the Fall Winter 2025 Collection (with the inaugural women's Swedish Wool suit developed with Ullkontoret and Klippan), the Fall Winter 2025 Accessories line, the Summer 2026 Collection, and an ongoing wardrobe collaboration with rock band The Hives for their 2025 world tour. Sustainability goals include full responsible sourcing of all fabrics by 2030 and complete supply chain visibility down to raw material suppliers by 2030.

The corporate structure is straightforward: a Stockholm head office (Torsgatan 4, 111 23 Stockholm) employing a core team of 51-100, a Danish operating entity that runs commerce, regional offices in London (UK/Ireland sales), Munich showroom (Germany, Austria, Switzerland), and third-party sales agent relationships in the Netherlands/Belgium/Luxembourg (Lexson Brands) and Canada (Slavin Raphael). No public listing, venture funding, or external ownership disclosures exist; ownership rests entirely within IC Group A/S.

Name

Tiger of Sweden

Legal name

Tiger of Sweden Aktiebolag

Website

https://tigerofsweden.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

51–100 employees

Short description

Tiger of Sweden is a Stockholm-based premium fashion house founded in 1903, designing and distributing men's and women's apparel, tailoring, and accessories via DTC e-commerce (Salesforce Commerce Cloud), retail stores, and B2B wholesale across 60+ countries as a wholly owned subsidiary of IC Group A/S.

Ownership category

akta.pro rank

Product category

Premium Fashion Apparel and Accessories

NAICS

Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (458320), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Designer Leather Goods Manufacturing (IMAOAHAG)

Keywords

• Premium fashion apparel
• Tailored ready-to-wear
• Scandinavian menswear
• Designer leather accessories
• Wardrobe foundations

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: Primary revenue is generated through direct retail sales of apparel and accessories via the company's e-commerce platform (tigerofsweden.com) and physical retail stores. Products are sold at various price points ranging from accessories ($79-$419) to outerwear and suits ($349-$1,119 USD).
2. Wholesale/B2B: Wholesale and retail partnerships through the Virtual Showroom and media bank tools for B2B stock services. Products are sold to wholesale partners and retailers who resell to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tiger of Sweden is a Stockholm-based premium fashion house that designs and sells ready-to-wear clothing (suits, tailoring, outerwear, knitwear, shirts, trousers, denim) and leather accessories (bags, shoes, belts) for men and women. Distribution is via direct e-commerce at tigerofsweden.com, its own retail stores, and B2B wholesale partnerships.

Product overview

Tiger of Sweden is a Stockholm-based fashion house established in 1903 offering apparel and accessories for men and women. The core product portfolio includes men's and women's fashion categories spanning suits & tailoring, outerwear, knitwear, shirts, trousers, jeans, shoes, bags, and accessories. The company operates as a traditional e-commerce fashion retailer with seasonal collections including the Fall Winter 2025 Collection, Holiday Edit, Occasionwear, and Wardrobe Foundations. Notable collaborations include Swedish Craft Klässbols (linen garments), Swedish Wool collections (with Ullkontoret and Klippan), and the Tiger of Sweden x The Hives collaboration for tour wardrobes. The brand emphasizes sustainability through Preferred Fibre Standards, Leather Working Group-certified leather, and care guides to extend product longevity.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Fashion Ready-to-wear clothing and accessories for men, including suiting, tailoring, outerwear, knitwear, shirts, trousers, denim, and shoes, sold through the tigerofsweden.com e-commerce site, owned retail stores, and B2B wholesale accounts.
• Women's Fashion Ready-to-wear clothing and accessories for women, including suiting, tailoring, outerwear, knitwear, shirts, trousers, denim, bags, and shoes, sold through the tigerofsweden.com e-commerce site, owned retail stores, and B2B wholesale accounts.
• Suits and Tailoring Premium tailored suiting and separates (suits, tuxedos, jackets, waistcoats, trousers) for men seeking formal and business-ready looks, sold via the Tiger of Sweden e-commerce site and retail stores.
• Accessories Coordinated accessories including bags, shoes, leather goods, belts, and other complementary items designed to pair with Tiger of Sweden seasonal apparel.
• Fall Winter 2025 Collection Seasonal Fall Winter 2025 ready-to-wear and accessories assortment spanning suiting, knitwear, outerwear, shirts, trousers, denim, and accessories for men and women.
• Swedish Wool Collection Specialty collection of Swedish-grown wool garments designed to showcase locally sourced materials and the brand's Scandinavian heritage.
• Swedish Craft Klässbols Collection Collaboration capsule collection produced with Swedish weaving house Klässbols, featuring textiles from the partner weaver alongside Tiger of Sweden's apparel.
• Occasionwear Curated assortment of suiting and occasionwear pieces designed for weddings, formal events, and similar dressy occasions.
• Wardrobe Foundations Curated assortment of core apparel essentials (knitwear, shirts, trousers, denim, and similar foundational categories) for men and women, providing repeatable wardrobe staples.

Quantifiable outcome

• Goal to achieve complete supply chain visibility including raw material suppliers, material suppliers, and factories by 2030
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• MarzottocoreTechnology or IntegrationOver 26-year partnership with Italian textile mill Marzotto in Valdagno, Italy. Marzotto provides high-quality wool and fabric for Tiger of Sweden suits, jackets, and trousers. The partnership includes exclusive fabric developments and custom qualities. Marzotto holds ISO 14001, SA8000, GOTS certification, and RWS certification, demonstrating commitment to environmental and social standards.
• Klässbols LinnevävericoreStrategic or Co-development PartnerExclusive collaboration with Swedish heritage linen mill dating back to the 1920s, known as supplier for the Swedish Royal Court and Nobel Prize Banquet tablecloths. Created high-quality, long-lasting linen garments for Spring Summer 2022 Collection. Sustainable flax fibre requires few pesticides and fertilizers. Mono-material construction facilitates post-consumer recycling.
• Amfori BSCIcoreStrategic or Co-development PartnerTiger of Sweden has been members of Amfori Business Social Compliance Initiative since 2007. The majority of suppliers are enrolled and audited through the Amfori BSCI programme. Amfori is the leading business association for open and sustainable trade.
• Leather Working GroupcoreTechnology or IntegrationEnvironmental stewardship group for leather brands, manufacturers, traders, and chemical and machinery suppliers. Tiger of Sweden sources all leather from Leather Working Group-certified tanneries, ensuring responsible production and animal welfare.
• STICA (Swedish Textile Initiative for Climate Action)coreStrategic or Co-development PartnerSTICA collaborates with over 50 brands and stakeholders in the apparel and textile industry to reduce greenhouse gas emissions in line with the Paris Agreement and develop climate-friendly solutions for the global fashion industry.
• Sustainable Fashion Academy (SFA)minorStrategic or Co-development PartnerSFA equips apparel professionals with knowledge and tools needed to create meaningful, sustainable products while growing businesses. Tiger of Sweden uses SFA online training to educate team about climate action, sustainable design practices, material choice, textile dyeing and finishing, manufacturing, working conditions.
• ZeroMissionminorStrategic or Co-development PartnerValue-driven company based in Stockholm that helps Tiger of Sweden set up climate strategies and calculate carbon offset emissions.
• Swedish Wool Initiative DalarnacoreStrategic or Co-development PartnerCross-sectoral collaboration contributing to the vision of zero-waste Swedish Wool. Project focuses on scalability and commercialisation, contributing to sustainable and circular textile industry. Developing a regional collection station for collecting and classifying wool in Dalarna.
• UllkontoretcoreStrategic or Co-development PartnerSwedish Wash House working closely with Tiger of Sweden team to maximize properties of Swedish Wool. Partner in the five-year Swedish Wool collaboration for Fall/Winter 2025 collection.
• KlippancoreStrategic or Co-development PartnerPartner in Swedish Wool production for Fall/Winter 2025 collection, working with Ullkontoret to produce finished spun yarns, turning undervalued resources into elevated garments.
• The HivescoreGTM or Marketing PartnerOver 20-year collaboration with internationally acclaimed rock band, evolving from ready-to-wear styling to bespoke creations. Lead singer Pelle Almqvist collaborated on stage wardrobe design for 'The Hives Forever Forever The Hives' world tour.
• Fur Free AlliancecoreStrategic or Co-development PartnerTiger of Sweden is Fur Free Alliance compliant and supports the Five Animal Freedoms Act, ensuring materials of animal origin are produced with respect to animal lives and rights.
• RekotexminorStrategic or Co-development PartnerSwedish reseller that re-sources high-quality fabrics left over after manufacturing, creating opportunity to make use of materials already in the textile loop.
• RepameraminorStrategic or Co-development PartnerOnline tailor based in Sweden that makes repairs and reconstruction of clothing more convenient for consumers, supporting circular fashion.
• Human BridgeminorStrategic or Co-development PartnerHumanitarian organisation that collects and distributes textiles, clothing and shoes to people in need, focusing on material aid for hospitals and healthcare institutions.
• Remake Stockholm by Stockholm StadsmissionminorStrategic or Co-development PartnerNon-profit social enterprise striving for work integration with local production and design using donated and gifted materials.
• ClevercareminorStrategic or Co-development PartnerSet of guidelines put together by Ginetex, the international association for textile care labelling. Clevercare labels give consumers information about reducing climate impact and saving money by caring for fashion in clever ways.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acne Studios: Stockholm-based contemporary fashion house founded 1996, offering premium apparel, accessories, and footwear for men and women with similar Scandinavian design DNA. Comparable mid-premium positioning, DTC + wholesale model, and global retail footprint make it Tiger of Sweden's closest contemporary peer.
• Filippa K: Swedish contemporary fashion brand focused on minimalist, timeless apparel and accessories with strong sustainability positioning. Comparable Scandinavian heritage, premium pricing, and DTC + wholesale distribution channels make it a direct competitor in the modern tailoring and wardrobe essentials segment.
• COS (H&M Group): London-based modern fashion brand owned by H&M Group, offering contemporary apparel and accessories for men, women, and children. Comparable modern tailoring focus, premium-adjacent positioning, and global retail + DTC presence creates direct competition in the contemporary fashion segment.
• J.Lindeberg: Swedish fashion brand combining tailoring with sportswear aesthetics, founded 1996. Comparable Scandinavian heritage, premium positioning, and overlap in men's and women's tailored apparel make it a direct competitor for the modern professional consumer.
• Samsøe Samsøe: Danish contemporary fashion brand offering men's and women's apparel and accessories with Scandinavian design sensibility. Comparable premium positioning, DTC + retail model, and Nordic heritage create direct competition across multiple product categories.
• Ted Baker: British contemporary fashion brand offering apparel and accessories with quirky design sensibility at premium-mid price points. Comparable in tailored menswear and womenswear, mid-premium positioning, and multi-channel distribution including DTC, retail, and wholesale partnerships.
• Sand Copenhagen: Danish contemporary fashion brand offering premium menswear with strong tailoring heritage. Comparable Scandinavian design approach, premium price positioning, and similar focus on modern business attire and wardrobe essentials.

Broad incumbents

• Hugo Boss: German global fashion house specializing in premium tailoring, business attire, and accessories for men and women. Directly comparable in tailored suits and formal wear category, with substantially larger scale, broader product portfolio, and stronger global brand recognition positioning it as an incumbent competitor.
• Paul Smith: British designer fashion house offering premium tailored menswear, womenswear, and accessories globally. Comparable premium tailoring heritage, established European brand positioning, and global DTC + retail presence position it as an established incumbent in Tiger of Sweden's competitive set.

Emerging players

• Closed (fashion brand): German premium denim and contemporary fashion brand with heritage in tailored apparel. Comparable in premium casualwear and denim segments with similar European design heritage, though with smaller scale and narrower product focus than Tiger of Sweden's broader apparel assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tigerofsweden
• Instagraminstagram.com/tigerofsweden
• LinkedInlinkedin.com/company/tiger-of-sweden

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiger of Sweden