What Retrotouch Electrical Products does

Retrotouch Electrical Products is a UK-based designer and manufacturer of premium light switches, plug sockets, and wiring accessories, founded in 2008 and operating with a team of 1-10 employees. The portfolio centers on two flagship lines — the Aura range (metal, modular switches and sockets) and the Crystal range (glass-fronted switches and sockets) — supplemented by the Boutique range of hotel key card switches for the hospitality segment. Technical features include smart-home protocol support across Wi-Fi, EnOcean, KNX, and Control4, plus Friends of Hue certification with Philips for integration with the Hue lighting ecosystem. Products carry CE, RoHS, and WEEE certifications, with the Aura range backed by a 10-year warranty. A Bespoke Colour Service enables custom finishes for OEM and developer customers.

The company's go-to-market combines direct-to-consumer e-commerce, trade accounts for installers and interior designers, reseller and wholesaler partnerships, and a physical showroom, primarily serving UK customers with international shipping to the EU, USA, Canada, Australia, and New Zealand. End customers span homeowners, interior designers, architects, electricians, property developers, and OEM partners, with cumulative customer count stated at 12,000+. Pricing is unit-based at a premium tier (approximately £21-£40 per switch), and the company participates in industry tradeshows.

The business is privately held with no disclosed funding rounds, M&A activity, or revenue figures. Amit Ravat serves as Co-Founder and Managing Director. Retrotouch operates as a sister company to Lithe Audio, suggesting shared commercial infrastructure with an adjacent audio-electrical product line. The strategic posture is that of a niche, design-led specialist brand pursuing premium positioning within both consumer and trade channels.

Name

Retrotouch Electrical Products

Legal name

Retrotouch (UK) Ltd

Website

https://retrotouch.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Retrotouch Electrical Products is a UK-based designer and manufacturer of premium light switches, sockets, and wiring accessories, serving residential, trade, and commercial customers via DTC e-commerce, trade accounts, and international distribution.

Ownership category

akta.pro rank

Product category

Designer Electrical Switches and Sockets

NAICS

Wiring Device Manufacturing (33593), Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

akta.pro secondary industries

Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

Keywords

• Designer light switches
• Plug sockets wiring
• Smart home controls
• Touch dimmer switches
• Electrical wiring accessories

Headquarters

HQ city

Crawley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time sale of physical switches, sockets, dimmers, and smart controls. Products sold directly through e-commerce website and through trade accounts for professional installers and wholesalers.
2. Bespoke Colour Service: Custom colour finishing service for projects requiring matched finishes, quoted separately from standard product pricing
3. Trade Account Sales: B2B sales through trade accounts for electricians, architects, interior designers, and wholesalers with trade pricing

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Retrotouch designs, sources, and retails premium designer electrical wiring accessories — including light switches, plug sockets, dimmers, thermostats, and smart-home-compatible controls — across its Crystal, Aura, and Boutique product ranges. The company sells directly to homeowners and to trade professionals (electricians, designers, architects, developers) through its e-commerce site, trade accounts, and a Bespoke Colour custom-finish service.

Product overview

Retrotouch Electrical Products is a designer and manufacturer of premium light switches, plug sockets, and wiring accessories based in Surrey, UK. The company operates three main product lines: the Crystal Range (glass faceplates), the Aura Range (metal/modular design), and the Boutique Range (key card switches for hospitality). Product categories span light switches (rocker, touch, dimmer, smart Wi-Fi, wireless kinetic, Friends of Hue), plug sockets (standard, USB, USB-C, shaver, international), and comprehensive wiring accessories (fused spurs, cooker switches, TV/telephone, AV, HDMI). Key differentiators include extensive finish options (brushed brass, brushed bronze, brushed nickel, matt black, white glass, black glass), smart home integration capabilities (Philips Hue, EnOcean, KNX, Control 4, Wi-Fi), and a bespoke colour matching service for project-specific customization.

Differentiator

Problem solved

Functional benefit

Products and services

• Crystal Range Light Switches and Plug Sockets A premium glass-finish range of designer light switches, plug sockets, dimmers, and wiring accessories in black, white, and colour glass. Targeted at style-conscious residential customers and trade specifiers seeking high-end finishes for kitchens, bathrooms, and living spaces.
• Aura Range Light Switches and Plug Sockets A modular metal-finish range of light switches, plug sockets, and wiring accessories with interchangeable faceplates. Sold to homeowners and trade professionals looking for a premium metal aesthetic with flexible configuration options.
• Boutique Range Key Card Switches A range of hotel key card switches designed to control room power only when a guest's card is inserted, supporting energy saving in hospitality settings. Sold to hotel operators, property developers, and hospitality specifiers.
• Friends of Hue Smart Light Switches Smart light switches certified to work with the Philips Hue smart lighting ecosystem (ZigBee-based) for wireless whole-home lighting control without a separate smart hub. Targeted at residential and trade customers building Hue-based smart homes.
• Wireless Kinetic Light Switches Battery-free wireless light switches that use kinetic energy harvesting (EnOcean) to send control signals, allowing switch placement anywhere without cabling or batteries. Integrates with KNX and other automation systems for retrofit smart-home installations.
• Bespoke Colour Custom Finish Service A custom-finish service that paints Retrotouch faceplates (Crystal and other ranges) in colours specified by the customer to match a particular interior scheme. Used by interior designers, architects, and homeowners needing exact colour matching.

Quantifiable outcome

• 10-year warranty on Aura range products
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Philips HuecoreTechnology or IntegrationFriends of Hue certified partner. Retrotouch produces wireless smart switches that are fully certified and compatible with Philips Hue smart lighting ecosystem, allowing seamless integration with Hue bulbs, strips, and lamps.
• Lithe AudiominorOthersReferenced as sister company on the contact page. Lithe Audio specializes in Bluetooth/WiFi ceiling speakers and motorised TV mounts. Customers are directed to visit the sister company for audio and video mounting solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Forbes & Lomax: UK-based designer of premium light switches and sockets with hand-finished brass, nickel, and bronze plates. Direct competitor to Retrotouch in the designer wiring accessories niche serving interior designers and high-end residential projects.
• Wandsworth Electrical: British heritage manufacturer of premium switches, sockets, and dimmers since 1904, with a strong specification-led presence in hotels, residential, and heritage projects. Closely comparable premium positioning and UK design heritage.
• Hamilton Litestat: UK designer and manufacturer of decorative wiring accessories, dimmers, and smart lighting controls, with broad finishes and a strong specification/trade channel. Comparable in product breadth, finish range, and B2B trade focus.
• Dowsing & Reynolds: UK designer of premium electrical accessories, lighting, and home hardware in distinctive finishes such as concrete and porcelain. Direct competitor in design-led residential and interior design channels.

Broad incumbents

• Lutron Electronics: Global leader in dimming and smart lighting controls with broad residential and commercial portfolios. Overlaps with Retrotouch's dimmer and smart switch proposition as a much larger incumbent with deeper R&D and global distribution.
• Schneider Electric: Global electrical equipment giant with a wide portfolio of wiring devices, smart switches, and home automation products (Wiser, AvatarOn). Operates broadly in the same product categories but at mass-market scale rather than Retrotouch's premium-design niche.
• Legrand: Global electrical and digital building infrastructure major with extensive wiring device and smart home (Netatmo, Arteor, Living Now) ranges. Comparable product lines but operates at vastly larger scale across residential and commercial markets.
• MK Electric (Honeywell): Heritage UK wiring accessories brand with broad residential and trade presence. Comparable product category but mass-market positioning rather than Retrotouch's premium-design focus.

Emerging players

• Lightwave: UK smart home technology company offering smart switches, dimmers, sockets, and heating controls with a focus on retrofit installation. Comparable UK smart lighting/switch proposition with similar installer-led GTM but without Retrotouch's premium finish positioning.

Others

• Lithe Audio: Sister company to Retrotouch, specializing in Bluetooth/Wi-Fi ceiling speakers and motorized TV mounts. Adjacent UK smart home brand operating under shared ownership rather than competing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MYRETROTOUCH
• YouTubeyoutube.com/user/myretrotouch
• Facebookfacebook.com/retrotouch/?locale=en_GB
• LinkedInlinkedin.com/company/retrotouch
• Instagraminstagram.com/retrotouch_uk/?hl=en
• Pinterestuk.pinterest.com/retrotouch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retrotouch Electrical Products