Ascension Coffee
- Company typePrivate
- Founded2012
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Ascension Coffee firmographics
Firmographics- Name
- Ascension Coffee
- Legal name
- Ascension Coffee Roasters, LLC
- Website
- https://ascension.coffee
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Ascension Coffee industry classification
Industry- Product category
- Specialty Coffee Roastery and Cafe
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
- akta.pro secondary industries
- Coffee Blending & Flavoring (AFAFADAC), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Beverages-to-Go (Coffee, Smoothies, Juices, Fountain/Dispensed) (CRAHAKAI), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)
Keywords
Where Ascension Coffee is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Ascension Coffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Coffee and Food Sales: Direct sales of specialty coffee, food, and beverages at six cafe locations across Dallas-Fort Worth metroplex. Locations offer full-service breakfast and lunch alongside craft coffee and wine.
- E-commerce Coffee Sales: Online sales of roasted coffee bags (12oz and 5lb sizes) shipped directly to consumers with free shipping over $50.
- Coffee Subscriptions: Recurring subscription model with weekly, biweekly, or monthly delivery options. Subscribers save $1 per bag. Coffee ships every Monday for freshness.
- Wholesale Program: B2B sales of wholesale coffee and frac packs to offices and businesses, including barista training and equipment selection support.
- Catering Services: Event catering services for breakfast and lunch at cafe locations, with dedicated catering menu and booking through Triple Seat platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 12oz Coffee Bag |
| Unit Pricing | Pay-as-you-go | 5lb Coffee Bag |
| Subscription | Monthly | Coffee Subscription |
| Other | Pay-as-you-go | Free Shipping Threshold |
| Transaction based/ take rate | Pay-as-you-go | Wholesale Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Ascension Coffee product offering
Product offeringCore offering
Ascension Coffee is a Dallas-Fort Worth specialty coffee roaster and cafe operator that in-house roasts and sells single-origin and blend coffees through six retail cafes, a direct-to-consumer e-commerce store, a recurring subscription service, a B2B wholesale program supplying offices and businesses, and a chef-driven catering service for events. The portfolio centers on transparently sourced coffees (with emphasis on women producers), Q Arabica-graded quality control, and nitrogen-flush packaged bags in 12oz and 5lb formats.
Product overview
Ascension Coffee is a specialty coffee roasting and cafe business based in Dallas-Fort Worth, Texas, operating as a unified specialty coffee brand with multiple channels. Their core offerings include in-house roasted specialty coffee sold through six physical cafe locations across DFW (with a seventh opening soon in Southlake), an online store for retail coffee bags, and a subscription delivery service. The product portfolio centers on their specialty coffee products: house blends (Levitate espresso blend, Central house blend, Big Sky espresso blend, Campfire dark roast), single-origin offerings (Villa Esperanza, Finca Triunfo Verde, Familia Cifuentes, Celebre Las Mujeres, Finca La Granada, Gemechu, Finca Amalieth, Rama Women of Ngozi, La Esmeralda, Cosecha de Mujer), a decaf option (ArcoIris Decaf), a rotating weekly selection (Roast of the Week), and San Isidro. Supporting services include wholesale/B2B programs, catering, order-ahead pickup, and a loyalty program.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialty Roasted Coffee (Retail Bags) In-house roasted specialty coffee sold as 12oz and 5lb bags through the e-commerce store and in cafes, with a focus on transparently sourced beans and women-led producer relationships.
- Coffee Subscription Recurring coffee delivery service with weekly, biweekly, or monthly cadence, saving subscribers $1 per bag and shipping every Monday for freshness.
- Wholesale Program B2B offering that supplies offices and businesses with wholesale coffee and frac packs, plus barista training, equipment selection, and white-label/custom blend options.
- Cafe Locations (Dine-in Service) Six physical cafe locations across the Dallas-Fort Worth metroplex (Design District, Crescent Court, Addison, The Star/Frisco, Fort Worth, White Rock) serving craft coffee, wine, and chef-driven breakfast and lunch menus.
- Catering Services Full-service catering for corporate and private events, providing Ascension's chef-driven food and specialty coffee for breakfast, lunch, and gatherings.
- Levitate (House Espresso Blend) House espresso blend featuring rich chocolate and vibrant cherry notes with butterscotch undertones; served as the house espresso at all cafe locations and sold online.
- Central (House Blend) Core house blend with rich chocolate and honeyed fruit notes, balanced for any brew style and roasted year-round.
- Campfire (Dark Roast) Darkest Ascension roast offering deep, traditional flavors with a bold profile; served as house drip coffee.
- Big Sky (Espresso Blend) Espresso blend with delightful sweetness and rich, deep red fruitiness with a softer finish; sourced year-round from Colombia, Guatemala, and Ethiopia.
- Roast of the Week Weekly rotating single-origin 12oz whole bean coffee showcasing diverse coffee origins and blends at $18 per bag.
- ArcoIris Decaf Decaffeinated coffee sourced from Pioneer Producers in Northern Huila, Colombia, featuring Castillo, Caturra, and Colombia varieties.
- San Isidro (Single-Origin) Colombian Huila single-origin sourced in partnership with the Manos al Grano nonprofit supporting seasonal coffee workers; vibrant, juicy, chocolaty notes.
- Villa Esperanza (Single-Origin) Medium roast single-origin from a multi-generational family farm in Planadas, Tolima, Colombia, featuring regenerative farming and shade-grown practices.
- Finca Triunfo Verde (Single-Origin) Medium roast from the Finca Triunfo Verde cooperative in Chiapas, Mexico, exclusively grown by women in Santuario village within the Triunfo Verde Biosphere Reserve.
- Familia Cifuentes (Single-Origin) Coffee from a family farm in Chiapas, Mexico at 1,676 meters altitude, led by Rosalba Cifuentes Tovia and her extended family with a focus on women-led production.
- Celebre Las Mujeres (Single-Origin) Medium roast exclusively sourced from women-owned farms in Latin America with caramelized sugar, stone fruit, and chocolate notes; $1 per bag donated to Grounds for Health.
- Finca La Granada (Single-Origin Microlot) Microlot from a two-hectare farm in Huila, Colombia, founded by Carmen Motta Piamba and Gabriel Castaño Motta; pioneers in the Pink Bourbon variety.
- Gemechu (Single-Origin) Ethiopian natural process coffee from the Sidamo highlands with grape and purple fruit notes and milk chocolate undertones; 22-day drying process.
- Finca Amalieth (Single-Origin) Specialty coffee from Tablón de El Guarco, Cartago, Costa Rica at 1,800-2,000 meters altitude, founded by the Ramírez Navarro family and sourced through Bean Voyage.
- Rama Women of Ngozi (Single-Origin) Naturally processed Red Bourbon from the RAMA Dufatanemunda Women's Association in Ngozi, Burundi, produced by 120+ women with red grape, orange zest, cacao nibs, and honey notes.
- La Esmeralda (Single-Origin) Coffee from Nicolle Ome's family farm in Acevedo, Huila, Colombia at 1,450-1,700 masl, cultivated by the Calderon Cuellar family since 1984.
- Cosecha de Mujer (Single-Origin) Medium roast from the women's harvest of the Prosperidad de Chirinos cooperative in San Ignacio, Cajamarca, Peru, featuring golden sweetness, light spice, and a crisp finish.
Companies that use Ascension Coffee
Customer profileSegments4 records
Ideal customer profiles4 records
Ascension Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ascension Coffee partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Bean VoyagecoreBean Voyage is an organization dedicated to equipping women producers with skills and resources to thrive. Ascension Coffee partnered with Bean Voyage to source Finca Amalieth, a coffee from the Ramírez Navarro family in Costa Rica, supporting women in coffee production.
- Manos al GranocoreManos al Grano is a nonprofit that helps seasonal coffee workers gain better access to education, health insurance, and economic stability. Ascension sources San Isidro coffee through this partnership, supporting a more sustainable coffee trade.
- Grounds for HealthminorGrounds for Health is a cervical cancer prevention nonprofit. For every bag of Celebre Las Mujeres coffee sold, $1 is donated to Grounds for Health, supporting women's health in coffee farming communities.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Ascension Coffee competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ascension Coffee social profiles
Digital presenceAscension Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ascension Coffee leadership team
Management profileNumber of profiles
Profiles5 records
Ascension Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ascension Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ascension Coffee
What does Ascension Coffee do?
Ascension Coffee is a Dallas-Fort Worth specialty coffee roaster and cafe operator that in-house roasts and sells single-origin and blend coffees through six retail cafes, a direct-to-consumer e-commerce store, a recurring subscription service, a B2B wholesale program supplying offices and businesses, and a chef-driven catering service for events. The portfolio centers on transparently sourced coffees (with emphasis on women producers), Q Arabica-graded quality control, and nitrogen-flush packaged bags in 12oz and 5lb formats.
Is Ascension Coffee a public or private company?
Ascension Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ascension Coffee founded?
Ascension Coffee was founded in 2012. It employs 101 to 250 people.
Where is Ascension Coffee based?
Ascension Coffee is headquartered in Dallas, United States, in the North America region.
How does Ascension Coffee make money?
Five revenue lines are on record. Retail Coffee and Food Sales are the primary driver. The others are E-commerce Coffee Sales, coffee Subscriptions, wholesale Program and catering Services.
Does Ascension Coffee have an API?
No public API is recorded for Ascension Coffee.
What industry is Ascension Coffee in?
Ascension Coffee's product category is Specialty Coffee Roastery and Cafe. Its primary akta.pro industry code is THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave), with a secondary code of AFAFADAC, Coffee Blending & Flavoring. Its NAICS code is 722515 and its SIC code is 5812.