NAFA

What NAFA does

NAFA, the National Association for Fixed Annuities, is a U.S. nonprofit trade association founded in 1998 and headquartered in Washington, D.C., exclusively dedicated to fixed annuities. It serves the full fixed annuity value chain, including carriers/insurance companies, independent agents, advisors and brokers, IMOs, and service providers, through three membership tiers (Premier, Supporting, Affiliate Partner). The association's membership is reported to represent 85% of fixed annuities sold by independent agents, advisors and brokers, making it the dominant institutional voice for the independent fixed annuity distribution channel.

NAFA's core offerings center on three pillars: advocacy, education, and industry convening. Its advocacy work spans federal and state regulatory engagement, including sustained opposition to DOL fiduciary rules (culminating in the 2026 vacatur of the 2024 rule), NAIC Model Regulation #275 advocacy (adopted in 45 states per NAFA's data), and comment letters to bodies such as NY DFS. Education is delivered through agent and consumer materials (including Spanish-language versions), research and insights publications, and webinars, while industry convening occurs via the annual Annuity Distribution Summit (17th edition held in Savannah, GA; 2026 event slated for The Biltmore Coral Gables, Miami), the Annuity Leadership Forum in Washington D.C., and the broader NAFA I&E platform. NAFA also operates the Women's Annuity Network Mentorship Program, the Future Leaders Fellowship, and the Bo Johnson Spirit Award lifetime achievement recognition program.

NAFA's revenue model is dual-stream: recurring annual membership dues across tiered offerings and event registration/professional services revenue from summits, forums, webinars, and certification workshops (notably the 2026 expansion into CAFM recertification via its ACT Expo partnership). Pricing is quote-based and not publicly disclosed. Distribution is delivered through the nafa.com membership portal, direct outreach to carriers and IMOs, and partner alliances with ACLI, NAIFA, Finseca, and IRI. The organization operates with a lean staff (1-10 employees) led by President & CEO Chuck DiVencenzo, who has held the role since January 2019.

Name

NAFA

Legal name

NAFA, the National Association for Fixed Annuities

Website

https://nafa.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

NAFA is a U.S. nonprofit trade association founded in 1998, exclusively dedicated to fixed annuities. It serves carriers, IMOs, independent agents, advisors, and brokers through advocacy, education, events, and tiered membership, representing 85% of independent-channel fixed annuity sales.

Ownership category

akta.pro rank

Product category

Trade Association / Industry Advocacy

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYFSAIACAD

Registered Index-Linked Annuities (RILA)

Financial & Insurance/Insurance — Life & Health/Annuities (Fixed, Variable & Indexed)

Keywords

• Fixed annuity advocacy
• Annuity trade association
• Regulatory advocacy services
• Annuity industry education
• Retirement income products

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: NAFA generates revenue through membership fees from companies and professionals in the fixed annuity industry. Membership provides access to advocacy, education, networking, and industry resources.
2. Event Registration Fees: NAFA hosts major annual events including the Annuity Distribution Summit, Annuity Leadership Forum, and webinars that generate revenue through registration fees.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

NAFA is a nonprofit trade association that provides regulatory advocacy, industry education, and professional networking services exclusively for the fixed annuity industry. It offers paid membership tiers (Premier, Supporting, Affiliate Partner), recurring industry events (Annuity Leadership Forum, Annuity Distribution Summit), agent and consumer education materials, research publications, and programs such as the Women's Annuity Network Mentorship and Future Leaders Fellowship. The association's membership represents 85% of fixed annuities sold by independent agents, advisors, and brokers.

Product overview

NAFA, the National Association for Fixed Annuities, is a trade association exclusively dedicated to fixed annuities, not a technology product company. NAFA's offerings consist primarily of membership services, educational programs, industry events, and advocacy initiatives rather than software products. The organization provides Agent Education and Consumer Education materials (including Spanish language resources), hosts major events including the Annuity Leadership Forum, Annuity Distribution Summit, and NAFA I&E (Institute & Expo), and operates programs such as the Women's Annuity Network Mentorship Program and Future Leaders Fellowship. Research & Insights publications support members, while the Bo Johnson Spirit Award recognizes industry achievement. CAFM recertification opportunities are available in partnership with ACT Expo. The association advocates for fixed annuity products and professionals through regulatory advocacy at federal and state levels.

Differentiator

Problem solved

Functional benefit

Products and services

• NAFA Membership Annual membership across Premier, Supporting, and Affiliate Partner tiers providing annuity producers, carriers, and IMOs access to advocacy representation, educational resources, industry events, and networking opportunities in the fixed annuity marketplace.
• Agent Education Educational materials and resources for annuity salespeople covering product knowledge, regulatory compliance, sales techniques, and industry best practices.
• Consumer Education Consumer-facing materials explaining fixed annuity products and retirement planning benefits, available in both English and Spanish language versions for National Annuity Awareness Month.
• Research & Insights Industry research, market insights, and data publications supporting evidence-based decision making for NAFA members and industry professionals.
• Annuity Leadership Forum Annual industry conference held in Washington D.C. with a Hill Walk advocacy component, bringing together fixed annuity leaders for education sessions, networking, and industry updates.
• Annuity Distribution Summit Annual conference focused on distribution strategies, industry education, and networking for annuity professionals. The 17th annual event was held in Savannah, Georgia, and the 2026 event is planned for The Biltmore Coral Gables in Miami, Florida on October 6–7, 2026.
• Webinars Online educational sessions covering industry topics, regulatory updates, compliance requirements, and professional development for NAFA members.
• National Annuity Awareness Month Annual awareness campaign held each June focused on educating consumers about fixed annuities and retirement planning, involving collaborative efforts with industry partners.
• Future Leaders Fellowship Program designed to develop emerging leaders in the fixed annuity industry and support career advancement for next-generation professionals.
• Women's Annuity Network Mentorship Program Six-month mentorship initiative connecting women at every career stage in the insurance industry, featuring mentor-mentee matching, monthly check-ins, goal-setting, and professional development activities. The 2026 cohort has 30 women committed.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• ACT ExpominorStrategic or Co-development Partner · 1 January 2026ACT Expo and NAFA are expanding their 2026 partnership to deliver credit-eligible education and certification workshops for fleet leaders. The collaboration includes pre-conference workshops at NAFA I&E 2026 focusing on regulatory and financial complexities of fleet decarbonization.
• Coalition for Annuity AwarenesscoreStrategic or Co-development Partner · 1 January 2021NAFA leads the Coalition for Annuity Awareness which aims to strengthen annuity education, awareness and access. Efforts target growing numbers of consumers, annuity professionals and policymakers nationwide.
• American Council of Life Insurers (ACLI)coreStrategic or Co-development PartnerNAFA partners with ACLI on regulatory advocacy efforts including joint statements on the DOL fiduciary rule and retirement security issues. ACLI represents 93% of industry assets in the United States with 90 million American families relying on life insurance industry for financial protection.
• FinsecacoreStrategic or Co-development PartnerNAFA collaborates with Finseca on advocacy for retirement security and financial professional interests. Finseca represents men and women of the financial security profession dedicated to delivering financial security to their clients.
• Insured Retirement Institute (IRI)coreStrategic or Co-development PartnerNAFA works with IRI on retirement security advocacy and education. IRI members account for 90 percent of annuity assets in the U.S. and include the foremost distributors of protected lifetime income solutions.
• NAIFA (National Association of Insurance and Financial Advisors)coreStrategic or Co-development PartnerNAFA partners with NAIFA on regulatory advocacy and consumer protection issues. NAIFA is the oldest, largest and most prestigious association representing financial services professionals from every Congressional district in the United States, founded in 1890.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• National Association of Health Underwriters (NAHU): A professional association for health insurance agents and brokers. Comparable as a peer professional insurance trade association with overlapping advocacy and education models, though focused on health rather than annuity products.

Direct peers

• NAIFA (National Association of Insurance and Financial Advisors): The oldest and largest U.S. association representing financial services professionals across all 435 Congressional districts. NAIFA is a core NAFA partner and a directly comparable professional trade association focused on insurance and financial advisor interests.
• Insured Retirement Institute (IRI): A national trade association whose members account for 90% of U.S. annuity assets and include the foremost distributors of protected lifetime income solutions. IRI is the closest direct peer to NAFA given overlapping focus on annuity products, distribution, and retirement security advocacy.
• Finseca: A professional association representing men and women of the financial security profession. Finseca partners with NAFA on retirement security advocacy and serves an overlapping member base of insurance and annuity professionals.

Broad incumbents

• LIMRA: A major insurance and financial services research and trade organization providing industry data, benchmarking, and conferences. LIMRA is comparable as a peer industry association serving carriers and distributors across annuity and insurance lines.
• American Council of Life Insurers (ACLI): The primary trade association for the U.S. life insurance industry, representing 93% of industry assets. ACLI is a core strategic partner of NAFA on regulatory advocacy (DOL fiduciary rule, retirement security), and is highly comparable as a peer insurance/annuity trade association with broader product scope.
• Insurance Information Institute (Triple-I): A national insurance industry trade association focused on consumer education and public communications. Comparable as a peer insurance trade association with similar advocacy and educational missions, though broader in scope than NAFA's fixed annuity focus.

Others

• American Academy of Actuaries: A professional association representing U.S. actuaries that frequently weighs in on annuity regulation and retirement policy. Comparable as an adjacent financial-services professional association that interacts with the same regulators as NAFA.
• Society of Actuaries (SOA): A professional body for actuaries supporting the life insurance, retirement, and annuity industries. SOA is comparable as an adjacent industry association influencing the same fixed annuity ecosystem through research, education, and credentialing.
• National Association of Insurance Commissioners (NAIC): The U.S. standard-setting and regulatory support organization for state insurance regulators. NAIC is comparable as a peer because NAFA regularly engages with NAIC on Model Regulation #275, but it is a regulator rather than a trade association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nafa-national-association-for-fixed-annuities-
• Xx.com/NAFAUSA
• Facebookfacebook.com/nationalassociationforfixedannuities

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAFA