Dirty Robber
Dirty Robber is a privately held, Oscar-, Emmy-, and Gold Lion-winning production studio in Los Angeles and New York that produces documentary series, feature films, and branded content for streaming platforms (Netflix, HBO Max, ESPN+, Showtime, National Geographic, DirecTV) and global brand advertisers (Nike, Microsoft, Urban Outfitters).
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dirty Robber does
Dirty Robber is a privately held, Oscar-, Emmy-, and Gold Lion-winning production studio founded in 2009 and headquartered in Los Angeles with a secondary office in New York. It operates with a small team in the 11-50 employee band and is structured around two service lines: a TV, Film & Digital division producing documentary series, feature films, and digital content for streaming platforms and sports networks (titles include 'Dancing for the Devil' and 'Two Distant Strangers' for Netflix, 'BS HIGH' for HBO Max, 'Kobe Bryant's Muse' and 'Shut Up and Dribble' for Showtime, 'Why We Fight' for ESPN+, 'Breaking2' for National Geographic, 'Religion of Sports' for DirecTV, 'Tom Vs Time' for Facebook Watch, 'Buzkashi Boys' for Vice, and 'Wiz Khalifa: Behind the Cam' for Apple Music), and a Branded Content division producing culturally resonant advertising and entertainment for global brands including Nike, Microsoft, Urban Outfitters, and Yoto, as well as commissions for the International Olympic Committee such as the Emmy-winning 'What Agnes Saw' for Tokyo 2020.
The studio's core competency is documentary and branded storytelling, with notable technical differentiation concentrated in its roster of award-winning creative talent rather than proprietary technology. Leadership includes Matt Roe (Head of Studio / Executive Producer), Martin D. Roe (Writer, Director, Producer; Oscar/Emmy/Gold Lion winner), Travon Free (Oscar, Emmy winner; Director, Writer, Producer), and directors Derek Doneen and Nick Frew. Production is project-based with no disclosed proprietary platform, software stack, or AI tooling; the company self-describes as operating at the intersection of advertising and entertainment rather than as a technology developer.
Dirty Robber earns revenue through one-time license fees on feature film and docuseries commissions from streaming platforms and networks, and through professional services / project fees on branded content engagements with advertisers. Pricing is project-by-project and not publicly disclosed. Customer segments are horizontal across (1) streaming platforms and distributors (Netflix, HBO Max, ESPN+, Showtime, National Geographic, DirecTV, Facebook Watch, Vice, Apple Music), (2) brand advertisers (Nike, Microsoft, Urban Outfitters, Yoto), and (3) sports networks and event organizations (Showtime, National Geographic, DirecTV, IOC). The studio reportedly wins and retains work via direct enterprise relationships, its award-winning brand, and access to high-profile sports and entertainment figures. No funding rounds, institutional investors, parent entities, M&A activity, or revenue figures are disclosed in the source materials.
Dirty Robber firmographics
Firmographics- Name
- Dirty Robber
- Legal name
- Dirty Robber
- Website
- https://dirtyrobber.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dirty Robber is a privately held, Oscar-, Emmy-, and Gold Lion-winning production studio in Los Angeles and New York that produces documentary series, feature films, and branded content for streaming platforms (Netflix, HBO Max, ESPN+, Showtime, National Geographic, DirecTV) and global brand advertisers (Nike, Microsoft, Urban Outfitters).
- Ownership category
- akta.pro rank
Dirty Robber industry classification
Industry- Product category
- Film and Video Production
- NAICS
- Broadcasting and Content Providers (516), Performing Arts, Spectator Sports, and Related Industries (711)
- akta.pro primary industry
- Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)
- akta.pro secondary industry
- Branded Documentary & Purpose-Driven Content (MPADAEAJ)
Keywords
Where Dirty Robber is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dirty Robber business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Feature Film Production: Producing feature-length documentaries and films for theatrical and streaming distribution, including projects about sports icons like Kobe Bryant.
- Docuseries Production: Producing documentary series for streaming platforms such as Netflix and HBO Max, including 'Dancing for the Devil' and 'BS HIGH'.
- Branded Content Advertising: Creating branded entertainment content for advertising clients including Nike, Microsoft, Urban Outfitters, and Yoto. The company operates at the intersection of advertising and entertainment, producing culturally relevant stories for brands across all platforms.
Go-to-market motion1 record
Distribution channels10 records
Marketing channels4 records
Dirty Robber product offering
Product offeringCore offering
Dirty Robber is a production studio that produces feature-length documentaries, docuseries, and digital content distributed across major streaming platforms and sports networks (Netflix, HBO Max, ESPN+, Showtime, National Geographic, DirecTV, Facebook Watch, Vice, Apple Music). It also creates branded entertainment and advertising content for global brands including Nike, Microsoft, Urban Outfitters, and Yoto, operating at the intersection of advertising and entertainment with a portfolio spanning athlete and cultural-figure narratives.
Product overview
Dirty Robber is an Oscar-winning, Emmy and Gold Lion-winning production studio offering two core service lines: TV, Film & Digital productions encompassing documentary series, feature films, and digital content distributed across platforms such as Netflix, HBO Max, ESPN+, Showtime, Facebook Watch, Vice, and DirecTV; and Branded Content creating culturally relevant brand stories and campaigns for advertising clients including Nike, Microsoft, Urban Outfitters, and Apple Music. The studio's work spans from full-length documentary films (e.g., Kobe Bryant's Muse, Two Distant Strangers) and docuseries (e.g., Dancing for the Devil, BS HIGH) to shorter branded content pieces and athlete-focused digital content.
Differentiator
Problem solved
Functional benefit
Products and services
- TV, Film & Digital
Quantifiable outcome
- Oscars, Emmy, and Gold Lion industry recognition for creative excellence
Companies that use Dirty Robber
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Dirty Robber technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dirty Robber partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- NetflixcoreNetflix serves as the primary distribution platform for Dirty Robber's docuseries, including 'Dancing for the Devil' which became a top show on Netflix, and 'Two Distant Strangers' documentary.
- HBO MaxcoreHBO Max distributes Dirty Robber's 'BS HIGH' documentary, a co-production for the streaming platform.
- National GeographiccoreNational Geographic co-produced the 'Breaking2' marathon documentary with Nike and Dirty Robber, a landmark project documenting Eliud Kipchoge's sub-2 hour marathon attempt.
- NikecoreNike is a major advertising client for Dirty Robber, commissioning branded content campaigns including 'Breaking2', 'Unlimited Serena Williams', 'Unlimited Mo Farah', 'Just Do It', and various other branded entertainment projects. The partnership operates at the nexus of advertising and entertainment.
- ShowtimecoreShowtime distributes Dirty Robber's 'Kobe Bryant's Muse' documentary, a feature-length film about the basketball legend.
- DirecTVminorDirecTV distributes the 'Religion of Sports' documentary series, co-produced with sports media company founded by Gotham Chopra, Tom Brady, and Michael Strahan.
- Facebook WatchminorFacebook Watch distributes 'Tom Vs Time', a reality series following Tom Brady produced in partnership with his media company.
- ViceminorVice distributes 'Buzkashi Boys', the Oscar-nominated short film about Afghanistan's national sport.
- ESPN+coreESPN+ distributes Dirty Robber's 'Why We Fight' documentary and other sports content.
- MicrosoftminorMicrosoft is an advertising client for branded content campaigns created by Dirty Robber.
- International Olympic Committee (IOC)coreIOC commissioned 'What Agnes Saw', an Emmy-winning documentary for the Olympic Games Tokyo 2020, produced by Dirty Robber.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Dirty Robber competitors and assessment
Company assessmentDirect peers
- Religion of Sports: Sports-themed documentary and docuseries production company co-founded by Gotham Chopra, Tom Brady, and Michael Strahan; co-produces 'Religion of Sports' with Dirty Robber and is the most directly comparable boutique sports-storytelling studio.
- Campfire Studios: New York-based documentary and branded-content studio producing premium nonfiction for streamers, networks, and brands (e.g., 'The Defiant Ones', 'Challenger: The Final Flight'); directly comparable in scale, format mix, and blue-chip client base.
- Jigsaw Productions: Alex Gibney's documentary production company behind 'The Inventor', 'Going Clear', and 'Enron: The Smartest Guys in the Room'; similar in producing premium, award-caliber documentaries for streamers and networks.
- Imagine Documentaries: Brian Grazer and Ron Howard's documentary division producing premium nonfiction (e.g., 'Rebuilding Paradise', 'Dads') for streamers and theatrical; a more established peer in the same premium-documentary category.
- Pulse Films: Multi-platform production company (London/LA) known for documentary features, docuseries, and high-profile branded content for brands and streamers; comparable in cross-format documentary and brand work.
- Radical Media: Premium production company producing feature documentaries, docuseries, and high-end branded content for Nike, Apple, and major streamers; a larger but closely comparable studio in documentary + branded content.
- Higher Ground Productions: Barack and Michelle Obama's production company producing documentary features, docuseries, and scripted content for Netflix and Spotify; comparable boutique studio with premium platform deals.
- Tool of North America: Boutique production company with strong overlap in branded content and documentary-style advertising for major brands and platforms; directly comparable in the brand/documentary intersection.
Broad incumbents
- Participant Media: Impact-driven media company producing documentary features and docuseries (e.g., 'An Inconvenient Truth', 'American Factory') for streamers and theatrical; broader, more established player in the same premium documentary category.
- VICE Studios: Larger, established documentary and unscripted content producer (and an existing Dirty Robber distribution partner via 'Buzkashi Boys') with broad documentary output for streamers and its own channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dirty Robber social profiles
Digital presenceDirty Robber financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dirty Robber leadership team
Management profileNumber of profiles
Profiles5 records
Dirty Robber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dirty Robber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dirty Robber
What does Dirty Robber do?
Dirty Robber is a production studio that produces feature-length documentaries, docuseries, and digital content distributed across major streaming platforms and sports networks (Netflix, HBO Max, ESPN+, Showtime, National Geographic, DirecTV, Facebook Watch, Vice, Apple Music). It also creates branded entertainment and advertising content for global brands including Nike, Microsoft, Urban Outfitters, and Yoto, operating at the intersection of advertising and entertainment with a portfolio spanning athlete and cultural-figure narratives.
Is Dirty Robber a public or private company?
Dirty Robber is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dirty Robber founded?
Dirty Robber was founded in 2009. It employs 11 to 50 people.
Where is Dirty Robber based?
Dirty Robber is headquartered in Los Angeles, United States, in the North America region.
How does Dirty Robber make money?
Three revenue lines are on record. Feature Film Production is the primary driver. The others are docuseries Production and branded Content Advertising.
Who are Dirty Robber's main competitors?
Direct peers on record are Religion of Sports, Campfire Studios, Jigsaw Productions, Imagine Documentaries, Pulse Films, Radical Media, Higher Ground Productions and Tool of North America. Broad incumbents are Participant Media and VICE Studios.
Does Dirty Robber have an API?
No public API is recorded for Dirty Robber.
What industry is Dirty Robber in?
Dirty Robber's product category is Film and Video Production. Its primary akta.pro industry code is MPADADAB, Docuseries & Episodic Nonfiction (TV/Streaming), with a secondary code of MPADAEAJ, Branded Documentary & Purpose-Driven Content. Its NAICS code is 516.