Haleeb Foods

What Haleeb Foods does

Haleeb Foods Limited is a privately held Pakistani dairy and beverage manufacturer, headquartered at PCL Building, 64 B-1, Gulberg III, Lahore, and incorporated under SECP (registration 0011501). Founded in 1984, the company operates two dairy processing plants in Phool Nagar (Bhai Pheru area) and Rahim Yar Khan, supported by a network of more than 170 milk collection points across the country, producing at a reported scale of approximately 300,000 liters of dairy sales per day under Director Aly Khan.

The product portfolio spans UHT full-cream milk, evaporated milk (positioned as Pakistan's first), butter, cream/table spreads (CremYum), tea whiteners (Tea Max, All Max, Daizy Queen), desi ghee, and fruit beverages (Tropico Chaunsa/Apple, Just Fruit mango). Manufacturing relies on UHT processing and aseptic storage with rigorous lab testing across the milk journey (collection, lab testing, pasteurization, UHT treatment, aseptic storage, packaging, distribution). The company holds multiple certifications: ISO 9001:2008 (quality), ISO 22000:2005 (food safety), ISO 14001 (environment), Halal Foods Management System, and Pakistan Standards Quality Control Authority (PSQCA) licensing.

Commercial operations reach Pakistani consumers through traditional retail stores, a dedicated Daraz.pk e-commerce storefront, and direct distribution tied to the milk collection network. The company markets itself through LinkedIn, Instagram (@haleebofficial), Facebook (Haleeb Pakistan Official), YouTube, and its website, including recipe content and CSR initiatives. Pricing is determined at retail rather than published directly. Sub-brands (Haleeb, Asli, CremYum, Tea Max, All Max, Daizy Queen, Tropico, Just Fruit) are used to address differentiated price-quality tiers across the horizontal mass-market consumer segment.

Name

Haleeb Foods

Legal name

Haleeb Foods Limited

Website

https://haleebfoods.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Haleeb Foods Limited is a privately held Pakistani dairy and beverage manufacturer founded in 1984, operating two processing plants and 170+ milk collection points to deliver UHT milk, evaporated milk, butter, ghee, tea whiteners, and fruit beverages to mass-market consumers across Pakistan through retail and Daraz.pk channels.

Ownership category

akta.pro rank

Product category

Dairy and Beverage Manufacturing

NAICS

Dairy Product Manufacturing (3115), Fluid Milk Manufacturing (311511), Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Cream & Half-and-Half Processing (AFAHAAAG)

akta.pro secondary industries

Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Coffee & Tea Dairy Beverages (Iced Latte/Milk Coffee, Milk Tea, Chai-Based Dairy Drinks) (AFAHAIAF), Sweetened Condensed Milk Manufacturing (AFAHAFAG), Flavored Milk & Dairy Drinkables (Chocolate, Strawberry, RTD) (AFAFAEAB)

Keywords

• Dairy processing
• UHT milk
• Tea whiteners
• Fruit beverages
• Desi ghee

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Dairy Products Sales: Sale of finished dairy products including milk, butter, cream, desi ghee, and tea whiteners through retail and wholesale channels across Pakistan.
2. Beverage Products Sales: Sale of fruit beverages including Tropico (Chaunsa and Apple flavors) and Just Fruit mango-flavored drinks through retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Haleeb Foods manufactures and sells packaged dairy and beverage products across Pakistan, including UHT full cream milk, evaporated milk, butter, cream, tea whiteners, desi ghee, and fruit drinks. It processes milk from a 170+ point collection network through two dairy plants and distributes finished consumer goods via retail and online channels.

Product overview

Haleeb Foods Limited offers a diverse portfolio of dairy and beverage products under multiple brands. The core product lines include milk products (Full Cream Milk, Evaporated Milk, Asli Milk), butter and cream (Haleeb Butter, CremYum), tea whiteners (Tea Max, All Max, Daizy Queen), fruit beverages (Tropico, Just Fruit), and pure ghee (Haleeb Asli Desi Ghee). Established in 1984, the company operates dairy processing plants and maintains an extensive milk collection network, providing wholesome dairy products for everyday nutrition and cooking.

Differentiator

Problem solved

Functional benefit

Brands

• Haleeb Full Cream Milk: Premium 3.5% full cream UHT milk collected from automated dairy farms, fortified with vitamins A&D.
• Asli Milk
• Haleeb Butter
• CremYum
• Tea Max
• All Max
• Daizy Queen
• Tropico
• Just Fruit
• Haleeb Asli Desi Ghee
• Haleeb Evaporated Milk

Products and services

• Haleeb Full Cream Milk Premium 3.5% full cream UHT milk collected from automated dairy farms, fortified with vitamins A&D, for daily household dairy consumption.
• Haleeb Evaporated Milk Pakistan's first-ever evaporated milk with 8% milk fat, offering a rich creamy texture for desserts, tea, coffee, and cooking.
• Asli Milk All-purpose full cream milk positioned for value, providing affordable 100% full cream milk for everyday dairy needs.
• Haleeb Butter Premium butter with creamy texture, naturally sourced healthy fats, added vitamins A&D, and minimum 80% milk fat.
• CremYum Affordable dessert topping with sweet flavor and creamy consistency (30%+ fat) for fruits, desserts and salads.
• Tea Max Tea whitener that enhances tea with aroma and strong color for tea preparation.
• All Max Tea whitener enhancing every cup with rich aroma, bold color, and creamy taste.
• Daizy Queen Tea whitener crafted to elevate tea with aroma, rich color, and smooth creaminess.
• Tropico Premium fruit drink available in Chaunsa and Apple flavors for refreshment.
• Just Fruit Flavored mango drink containing 2% fruit content for refreshment.
• Haleeb Asli Desi Ghee Made with 100% pure butterfat, no artificial ingredients or adulteration, for cooking savory and sweet items.

Quantifiable outcome

• Pakistan's first Evaporated Milk product launched
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arla Foods: Global dairy cooperative offering UHT milk, butter, and dairy-based beverages; comparable to Haleeb through its cooperative-driven supply chain model and emerging market dairy strategy.
• Amul (GCMMF): India's largest dairy cooperative with a comparable product breadth (UHT milk, butter, ghee, tea whitener, evaporated milk) and a parallel South Asian market positioning to Haleeb.
• FrieslandCampina: Global dairy multinational and parent of Haleeb's largest Pakistani competitor (Engro). Comparable through its broad UHT milk, evaporated milk, and dairy beverage portfolio across multiple emerging markets.
• Nestlé S.A. Global packaged food incumbent with Milkpak and EveryDay brands in Pakistan. Comparable as a broad dairy and beverage portfolio operator in emerging markets, including evaporated and condensed milk products.

Direct peers

• Olpers (FrieslandCampina Pakistan): Pakistan's leading UHT milk brand under Engro / FrieslandCampina, the single largest direct competitor to Haleeb Full Cream Milk and Asli Milk in the Pakistani fluid milk category.
• Engro Foods (FrieslandCampina Pakistan): Pakistan's largest UHT milk and dairy producer, owner of the Olpers and Tarang brands. FrieslandCampina-backed, it is Haleeb's most direct domestic competitor across fluid milk, tea whiteners, and flavored dairy beverages.
• Tarang (Engro / FrieslandCampina tea whitener brand): One of the leading tea whitener brands in Pakistan, owned by Engro Foods / FrieslandCampina, directly competing with Haleeb's Tea Max, All Max, and Daizy Queen SKUs.
• Nestlé Pakistan: Operates Milkpak UHT milk and Nestlé EveryDay tea whitener in Pakistan, directly overlapping Haleeb's core fluid milk and tea whitener lines, with the financial firepower of its global parent.
• Nurpur (Punjab Food Authority / Nurpur Dairy): Pakistani dairy processor offering UHT milk, butter, and yogurt with a strong Punjab distribution footprint - directly comparable to Haleeb's product mix and regional presence.

Regional players

• Tnuva: Large Middle Eastern dairy processor with UHT milk, butter, and cream portfolio. Comparable to Haleeb's product mix and dairy processing footprint, though operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HaleebPakistanOfficial
• LinkedInlinkedin.com/company/haleeb-foods-limited
• Instagraminstagram.com/haleebofficial/?hl=en
• Xx.com/haleebfoods

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haleeb Foods