Haleeb Foods
Haleeb Foods Limited is a privately held Pakistani dairy and beverage manufacturer founded in 1984, operating two processing plants and 170+ milk collection points to deliver UHT milk, evaporated milk, butter, ghee, tea whiteners, and fruit beverages to mass-market consumers across Pakistan through retail and Daraz.pk channels.
- Company typePrivate
- Founded1984
- HeadquartersLahore, Pakistan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Haleeb Foods does
Haleeb Foods Limited is a privately held Pakistani dairy and beverage manufacturer, headquartered at PCL Building, 64 B-1, Gulberg III, Lahore, and incorporated under SECP (registration 0011501). Founded in 1984, the company operates two dairy processing plants in Phool Nagar (Bhai Pheru area) and Rahim Yar Khan, supported by a network of more than 170 milk collection points across the country, producing at a reported scale of approximately 300,000 liters of dairy sales per day under Director Aly Khan.
The product portfolio spans UHT full-cream milk, evaporated milk (positioned as Pakistan's first), butter, cream/table spreads (CremYum), tea whiteners (Tea Max, All Max, Daizy Queen), desi ghee, and fruit beverages (Tropico Chaunsa/Apple, Just Fruit mango). Manufacturing relies on UHT processing and aseptic storage with rigorous lab testing across the milk journey (collection, lab testing, pasteurization, UHT treatment, aseptic storage, packaging, distribution). The company holds multiple certifications: ISO 9001:2008 (quality), ISO 22000:2005 (food safety), ISO 14001 (environment), Halal Foods Management System, and Pakistan Standards Quality Control Authority (PSQCA) licensing.
Commercial operations reach Pakistani consumers through traditional retail stores, a dedicated Daraz.pk e-commerce storefront, and direct distribution tied to the milk collection network. The company markets itself through LinkedIn, Instagram (@haleebofficial), Facebook (Haleeb Pakistan Official), YouTube, and its website, including recipe content and CSR initiatives. Pricing is determined at retail rather than published directly. Sub-brands (Haleeb, Asli, CremYum, Tea Max, All Max, Daizy Queen, Tropico, Just Fruit) are used to address differentiated price-quality tiers across the horizontal mass-market consumer segment.
Haleeb Foods firmographics
Firmographics- Name
- Haleeb Foods
- Legal name
- Haleeb Foods Limited
- Website
- https://haleebfoods.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Haleeb Foods Limited is a privately held Pakistani dairy and beverage manufacturer founded in 1984, operating two processing plants and 170+ milk collection points to deliver UHT milk, evaporated milk, butter, ghee, tea whiteners, and fruit beverages to mass-market consumers across Pakistan through retail and Daraz.pk channels.
- Ownership category
- akta.pro rank
Haleeb Foods industry classification
Industry- Product category
- Dairy and Beverage Manufacturing
- NAICS
- Dairy Product Manufacturing (3115), Fluid Milk Manufacturing (311511), Dry, Condensed, and Evaporated Dairy Product Manufacturing (311514)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Cream & Half-and-Half Processing (AFAHAAAG)
- akta.pro secondary industries
- Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Coffee & Tea Dairy Beverages (Iced Latte/Milk Coffee, Milk Tea, Chai-Based Dairy Drinks) (AFAHAIAF), Sweetened Condensed Milk Manufacturing (AFAHAFAG), Flavored Milk & Dairy Drinkables (Chocolate, Strawberry, RTD) (AFAFAEAB)
Keywords
Where Haleeb Foods is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices3 records
Markets served
Haleeb Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Dairy Products Sales: Sale of finished dairy products including milk, butter, cream, desi ghee, and tea whiteners through retail and wholesale channels across Pakistan.
- Beverage Products Sales: Sale of fruit beverages including Tropico (Chaunsa and Apple flavors) and Just Fruit mango-flavored drinks through retail channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Haleeb Foods product offering
Product offeringCore offering
Haleeb Foods manufactures and sells packaged dairy and beverage products across Pakistan, including UHT full cream milk, evaporated milk, butter, cream, tea whiteners, desi ghee, and fruit drinks. It processes milk from a 170+ point collection network through two dairy plants and distributes finished consumer goods via retail and online channels.
Product overview
Haleeb Foods Limited offers a diverse portfolio of dairy and beverage products under multiple brands. The core product lines include milk products (Full Cream Milk, Evaporated Milk, Asli Milk), butter and cream (Haleeb Butter, CremYum), tea whiteners (Tea Max, All Max, Daizy Queen), fruit beverages (Tropico, Just Fruit), and pure ghee (Haleeb Asli Desi Ghee). Established in 1984, the company operates dairy processing plants and maintains an extensive milk collection network, providing wholesome dairy products for everyday nutrition and cooking.
Differentiator
Problem solved
Functional benefit
Brands
- Haleeb Full Cream Milk: Premium 3.5% full cream UHT milk collected from automated dairy farms, fortified with vitamins A&D.
- Asli Milk
- Haleeb Butter
- CremYum
- Tea Max
- All Max
- Daizy Queen
- Tropico
- Just Fruit
- Haleeb Asli Desi Ghee
- Haleeb Evaporated Milk
Products and services
- Haleeb Full Cream Milk Premium 3.5% full cream UHT milk collected from automated dairy farms, fortified with vitamins A&D, for daily household dairy consumption.
- Haleeb Evaporated Milk Pakistan's first-ever evaporated milk with 8% milk fat, offering a rich creamy texture for desserts, tea, coffee, and cooking.
- Asli Milk All-purpose full cream milk positioned for value, providing affordable 100% full cream milk for everyday dairy needs.
- Haleeb Butter Premium butter with creamy texture, naturally sourced healthy fats, added vitamins A&D, and minimum 80% milk fat.
- CremYum Affordable dessert topping with sweet flavor and creamy consistency (30%+ fat) for fruits, desserts and salads.
- Tea Max Tea whitener that enhances tea with aroma and strong color for tea preparation.
- All Max Tea whitener enhancing every cup with rich aroma, bold color, and creamy taste.
- Daizy Queen Tea whitener crafted to elevate tea with aroma, rich color, and smooth creaminess.
- Tropico Premium fruit drink available in Chaunsa and Apple flavors for refreshment.
- Just Fruit Flavored mango drink containing 2% fruit content for refreshment.
- Haleeb Asli Desi Ghee Made with 100% pure butterfat, no artificial ingredients or adulteration, for cooking savory and sweet items.
Quantifiable outcome
- Pakistan's first Evaporated Milk product launched
- +1 more outcomes
Companies that use Haleeb Foods
Customer profileSegments1 record
Ideal customer profiles2 records
Haleeb Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Haleeb Foods partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Haleeb Foods competitors and assessment
Company assessmentBroad incumbents
- Arla Foods: Global dairy cooperative offering UHT milk, butter, and dairy-based beverages; comparable to Haleeb through its cooperative-driven supply chain model and emerging market dairy strategy.
- Amul (GCMMF): India's largest dairy cooperative with a comparable product breadth (UHT milk, butter, ghee, tea whitener, evaporated milk) and a parallel South Asian market positioning to Haleeb.
- FrieslandCampina: Global dairy multinational and parent of Haleeb's largest Pakistani competitor (Engro). Comparable through its broad UHT milk, evaporated milk, and dairy beverage portfolio across multiple emerging markets.
- Nestlé S.A. Global packaged food incumbent with Milkpak and EveryDay brands in Pakistan. Comparable as a broad dairy and beverage portfolio operator in emerging markets, including evaporated and condensed milk products.
Direct peers
- Olpers (FrieslandCampina Pakistan): Pakistan's leading UHT milk brand under Engro / FrieslandCampina, the single largest direct competitor to Haleeb Full Cream Milk and Asli Milk in the Pakistani fluid milk category.
- Engro Foods (FrieslandCampina Pakistan): Pakistan's largest UHT milk and dairy producer, owner of the Olpers and Tarang brands. FrieslandCampina-backed, it is Haleeb's most direct domestic competitor across fluid milk, tea whiteners, and flavored dairy beverages.
- Tarang (Engro / FrieslandCampina tea whitener brand): One of the leading tea whitener brands in Pakistan, owned by Engro Foods / FrieslandCampina, directly competing with Haleeb's Tea Max, All Max, and Daizy Queen SKUs.
- Nestlé Pakistan: Operates Milkpak UHT milk and Nestlé EveryDay tea whitener in Pakistan, directly overlapping Haleeb's core fluid milk and tea whitener lines, with the financial firepower of its global parent.
- Nurpur (Punjab Food Authority / Nurpur Dairy): Pakistani dairy processor offering UHT milk, butter, and yogurt with a strong Punjab distribution footprint - directly comparable to Haleeb's product mix and regional presence.
Regional players
- Tnuva: Large Middle Eastern dairy processor with UHT milk, butter, and cream portfolio. Comparable to Haleeb's product mix and dairy processing footprint, though operating in a different regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Haleeb Foods social profiles
Digital presenceHaleeb Foods compliance and trust
Trust signalCompliance5 records
Haleeb Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haleeb Foods leadership team
Management profileNumber of profiles
Profiles1 record
Haleeb Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haleeb Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haleeb Foods
What does Haleeb Foods do?
Haleeb Foods manufactures and sells packaged dairy and beverage products across Pakistan, including UHT full cream milk, evaporated milk, butter, cream, tea whiteners, desi ghee, and fruit drinks. It processes milk from a 170+ point collection network through two dairy plants and distributes finished consumer goods via retail and online channels.
Is Haleeb Foods a public or private company?
Haleeb Foods is a private company. It is classified as unknown and is currently operating.
When was Haleeb Foods founded?
Haleeb Foods was founded in 1984. It employs 1,001 to 5,000 people.
Where is Haleeb Foods based?
Haleeb Foods is headquartered in Lahore, Pakistan, in the Asia region.
How does Haleeb Foods make money?
Two revenue lines are on record. Dairy Products Sales are the primary driver. The others are beverage Products Sales.
Who are Haleeb Foods's main competitors?
Broad incumbents on record are Arla Foods, Amul (GCMMF), FrieslandCampina and Nestlé S.A.. Direct peers are Olpers (FrieslandCampina Pakistan), Engro Foods (FrieslandCampina Pakistan), Tarang (Engro / FrieslandCampina tea whitener brand), Nestlé Pakistan and Nurpur (Punjab Food Authority / Nurpur Dairy). Tnuva is listed as a regional player.
Does Haleeb Foods have an API?
No public API is recorded for Haleeb Foods.
What industry is Haleeb Foods in?
Haleeb Foods's product category is Dairy and Beverage Manufacturing. Its primary akta.pro industry code is AFAHAAAG, Cream & Half-and-Half Processing, with a secondary code of AFAKAKAL, Dairy Spreads, Dips & Cream Cheese Manufacturing. Its NAICS code is 3115 and its SIC code is 2020.