The Center for Educational Technology (CET)

What The Center for Educational Technology (CET) does

The Center for Educational Technology (CET), also operating under the Hebrew name Matah (מטח), is a Tel Aviv-based educational technology organization founded in 1971 that develops content, digital platforms, and learning solutions primarily for the Israeli K-12 education system. Its portfolio spans four operational pillars: pedagogy development, educational content creation, advanced digital technology platforms, and implementation services in schools. Core products include the Alef-Taf (אלף-תף) multilingual digital literacy system (Hebrew, English, Arabic), the CET Digital Learning Platforms offering synchronous and asynchronous learning environments, the MindCET innovation and ed-tech entrepreneurship accelerator, and computerized matriculation exam systems operated in coordination with the Israeli Ministry of Education.

CET's technology stack centers on adaptive learning engines that personalize educational content using data analytics, hybrid/blended learning environments combining physical and digital spaces, and assessment systems supporting national standardized testing. The organization employs 501-1,000 staff and claims reach into thousands of Israeli schools, tens of thousands of teachers receiving annual professional development, and tens of thousands of diaspora students learning Hebrew globally.

CET's business model is institutional and contract-based, with revenue generated through multi-year contracts with Israeli municipalities, schools, and the Ministry of Education for learning solutions, professional development services, and content licensing, supplemented by subscription-based Hebrew learning products distributed to Jewish diaspora communities. Go-to-market is primarily enterprise/field sales supplemented by direct distribution through municipal partnerships, with strategic content alliances with brands such as National Geographic and Eton. The organization also operates a partnership with the Israeli Teachers Union (Histadrut HaMorim) and cultivates an ed-tech entrepreneurship ecosystem through its wholly-owned MindCET subsidiary.

Name

The Center for Educational Technology (CET)

Legal name

The Center for Educational Technology (CET)

Website

https://home.cet.ac.il

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Center for Educational Technology (CET/Matah) is a Tel Aviv-based EdTech organization founded in 1971 that develops adaptive digital learning platforms, multilingual literacy content, and teacher training programs primarily for the Israeli K-12 education system, municipalities, and the Ministry of Education, with additional reach into global Hebrew-learning diaspora communities.

Ownership category

akta.pro rank

Product category

K-12 Educational Technology

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• K-12 educational technology
• Adaptive learning platforms
• Digital learning content
• Teacher professional development
• Computerized assessment systems

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Educational Institution Contracts: CET generates revenue through contracts with Israeli schools, municipalities, and educational authorities for learning solutions, digital platforms, and professional development services.
2. Learning Materials Sales: Sale of printed and digital textbooks and educational content to schools for core subjects.
3. Professional Development Services: Teacher training programs and professional development courses offered in partnership with the Ministry of Education.
4. Hebrew Language Learning for Diaspora: Advanced tools and content for teaching Hebrew to tens of thousands of students in Jewish communities worldwide.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

CET develops and delivers comprehensive educational technology solutions for Israeli K-12 schools and global Hebrew learners, including adaptive digital learning platforms, printed and digital textbooks aligned with the Israeli curriculum, computerized matriculation assessment systems, and online teacher professional development programs. Its offering combines proprietary content libraries with adaptive learning technology to provide personalized, hybrid (synchronous and asynchronous) learning experiences.

Product overview

CET operates as a comprehensive educational technology organization offering a platform-plus-services model. The portfolio includes Alef-Taf (אלף-תף), a multilingual literacy system for Hebrew, English, and Arabic; MindCET, the innovation and ed-tech entrepreneurship accelerator; and digital learning platforms providing personalized and adaptive learning experiences. Core offerings span four pillars: pedagogy development, content creation, advanced digital technology platforms, and implementation services for schools and learning spaces.

Differentiator

Problem solved

Functional benefit

Brands

• MindCET: MindCET from Matah - an entity that nurtures and accelerates technology entrepreneurship in education.

Products and services

• Alef-Taf (אלף-תף) A multilingual digital literacy and learning system supporting Hebrew, English, and Arabic, providing interactive learning experiences across the Alef-Taf platform for students in Israel and the diaspora.
• CET Digital Learning Platforms Digital learning environments offering synchronous and asynchronous learning experiences accessible anytime, anywhere, with personalized and adaptive learning technologies powered by data analytics. Designed for Israeli K-12 schools and educational institutions.
• Printed and Digital Textbooks (Learning Materials) Curriculum-aligned printed and digital textbooks and educational content for core subjects, sold to thousands of Israeli schools from kindergarten through high school.
• Computerized Matriculation Assessment Systems (בחינות בגרות מתוקשבות) Digital standardized testing systems used to administer computerized matriculation exams for Israeli high school students.
• Teacher Professional Development Programs Online professional development courses and teacher training programs offered in partnership with the Israeli Ministry of Education, serving tens of thousands of teachers annually.
• Hebrew Language Learning for the Diaspora Advanced digital tools and content for teaching Hebrew to tens of thousands of students in Jewish communities worldwide, delivered through diaspora educational institutions to strengthen their connection to Israel.
• MindCET (מיינד-סט) Innovation and Entrepreneurship Hub CET's wholly-owned innovation and entrepreneurship arm that cultivates and accelerates technology entrepreneurship in the education world, operating as an incubator and accelerator for educational technology ventures.

Quantifiable outcome

• Tens of thousands of teachers receive professional development support annually through hundreds of professional development courses.
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, regional and minor.

• Israeli Ministry of EducationcoreStrategic or Co-development PartnerCET collaborates extensively with the Israeli Ministry of Education on teacher professional development programs, offering hundreds of professional development courses annually. The partnership enables national deployment of CET's educational solutions and platforms across Israeli schools.
• Be'er Sheva MunicipalityregionalStrategic or Co-development PartnerPartnership with Be'er Sheva city for implementing innovative learning solutions and platforms for municipal educational institutions, developing future skills for city students.
• Tel Aviv MunicipalityregionalStrategic or Co-development PartnerCollaboration with Tel Aviv municipality for deploying CET's educational technology solutions in city schools and educational programs.
• Yerucham MunicipalityregionalStrategic or Co-development PartnerPartnership with Yerucham municipality for providing innovative learning platforms and solutions to local educational institutions.
• Yoqneam MunicipalityregionalStrategic or Co-development PartnerCollaboration with Yoqneam municipality for implementing educational technology solutions in local schools.
• National GeographicminorStrategic or Co-development PartnerInternational educational brand partnership providing access to quality educational content and resources for Israeli students.
• EtonminorStrategic or Co-development PartnerEducational publishing and content partnership potentially covering supplementary educational materials.
• Teachers Union (Histadrut HaMorim)coreStrategic or Co-development PartnerPartnership with the Israeli Teachers Union supporting professional development for educators and implementation of CET's educational solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Savvas Learning Company: K–12 curriculum and assessment provider offering digital programs (e.g., enVision, Realize). Comparable to CET across curriculum content, adaptive personalization, and district-level deployment.
• Promethean: Provider of interactive classroom displays and accompanying digital teaching/content ecosystem. Comparable to CET in deploying blended physical-digital learning environments at school-system scale.
• Curriculum Associates: U.S.-based developer of i-Ready, an adaptive diagnostic and personalized instruction platform for K–12, and producer of core curriculum materials. Closely mirrors CET's combination of adaptive learning, curriculum content, and assessment.
• Renaissance Learning: K–12 analytics and assessment platform (Star Assessments, Accelerated Reader) widely deployed in schools. Comparable to CET on school-wide assessment, data-driven personalization, and teacher professional development tooling.
• Carnegie Learning: Provides adaptive AI-driven math and literacy software (MATHia, QuickBook) for K–12. Comparable to CET in delivering adaptive, data-driven personalization as a core platform capability.
• DreamBox Learning: Adaptive K–8 math platform using intelligent tutoring and recommendation-style personalization. Comparable to CET's adaptive learning approach within core subject domains.
• IXL Learning: K–12 personalized learning platform combining adaptive practice in math, English, science, and social studies. Closely mirrors CET's personalized, adaptive K–12 SaaS delivery model.

Broad incumbents

• Pearson Education: Global education conglomerate spanning K–12, higher education, and professional testing. Overlaps with CET across curriculum publishing, assessment, and digital learning platforms.
• McGraw-Hill Education: Major global K–12 and higher-education publisher with extensive digital curriculum, assessment, and adaptive learning offerings. Overlaps with CET's content, curriculum, and assessment businesses at a much larger international scale.
• Houghton Mifflin Harcourt: Large U.S. K–12 publisher delivering core curriculum, intervention, and assessment solutions. Comparable to CET's textbooks-plus-digital-platform-plus-assessment model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCl_NiHQwP-X1D0JXGIaLp_Q
• Facebookfacebook.com/cet.ac.il
• LinkedInlinkedin.com/company/the-center-for-educational-technology-cet-
• Instagraminstagram.com/cet_talk
• TikToktiktok.com/@cettalk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Center for Educational Technology (CET)