What Blacksip does

BlackSip is a Bogotá, Colombia-based private digital marketing and growth agency founded in 2013 that sells integrated professional services to enterprise and mid-market brands across Latin America. The company operates through four service lines: Brandformance (integrated brand and performance marketing including campaign strategy, media planning, ad networks, CRM and marketing automation, influencer marketing, and audiovisual production), Commerce (end-to-end eCommerce solutions built on VTEX, Shopify, or custom platforms, with UX/UI optimization and data analytics), Leads (inbound lead generation, landing pages, marketing automation, and AI-powered lead scoring), and Education (workshops, specialist coaching, and knowledge transfer for client teams).

The technology stack is anchored on third-party eCommerce platforms (VTEX, Shopify, custom builds) and marketing automation/CRM systems, with AI applied narrowly to lead scoring on structured behavioral, demographic, and firmographic data. Real-time dashboards support continuous optimization, and the company operates a branded five-stage value generation process (Diagnóstico, Data-Driven Creativity, Build & Tech, Growth Ops, Learn & Optimize) that it terms the "Geek Way."

BlackSip generates revenue through B2B professional services engagements (strategy, creative, technology implementation, and ongoing campaign management) priced on a quote basis with custom scope. It employs 102+ digital experts, works with multinational clients including Coca-Cola, adidas, Sony, Levi's, DIAGEO, Honda, and Bancolombia, and self-describes its geographic scope as regional Latin America. No funding rounds, acquisitions, leadership changes, or certifications are disclosed in the available data.

Name

Blacksip

Legal name

BlackSip

Website

https://blacksip.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

BlackSip is a Bogotá-based digital growth agency founded in 2013 that sells integrated marketing, eCommerce, and lead-generation professional services to enterprise brands across Latin America.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• Digital marketing services
• Ecommerce implementation
• Performance marketing
• Lead generation services
• Brand marketing agency

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services (Marketing & Digital Services): BlackSip generates revenue through professional services engagements combining strategy, creative production, technology implementation, and ongoing campaign management. Services span Brandformance (integrated campaigns, ad networks, influencer marketing), Commerce (eCommerce implementation and optimization), Leads (inbound generation, landing pages, automation), and Education (training programs, workshops, specialist coaching).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BlackSip is a digital marketing and growth agency that combines engineering, creative influence, and performance marketing to drive digital growth for enterprise brands across Latin America. The company sells four service lines: Brandformance (integrated brand and performance marketing including campaigns, ad networks, CRM/automation, and influencer marketing), Commerce (end-to-end eCommerce implementation and optimization on VTEX, Shopify, or custom platforms), Leads (qualified inbound lead generation with AI-powered lead scoring and marketing automation), and Education (training, workshops, specialist coaching, and knowledge transfer to build client team capabilities).

Product overview

BlackSip is a digital marketing and growth agency operating under a three-service-line model (Brandformance, Commerce, and Leads), supported by an Education service. Brandformance delivers integrated brand and performance marketing through campaign strategy, ad networks, CRM/automations, and influencer marketing. Commerce provides end-to-end ecommerce solutions using VTEX, Shopify, or custom-built platforms with UX/UI optimization and data analytics. Leads generates qualified prospects through inbound strategies, optimized landing pages, marketing automation, and AI-powered lead scoring. The Education service complements these offerings with training, workshops, and coaching to build client team capabilities. Together, these services form an integrated ecosystem combining engineering, creative influence, and performance marketing to drive digital growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Brandformance Integrated brand and performance marketing service that connects brands with measurable results through campaign strategy, media planning, ad network management, CRM and marketing automation, influencer marketing, and audiovisual production. Designed for enterprise and mid-market brands seeking integrated digital marketing campaigns.
• Commerce End-to-end eCommerce ecosystem service covering pre-sale, sale, and post-sale phases, leveraging VTEX, Shopify, or custom-built platforms with UX/UI optimization and data analytics to scale conversions. Designed for brands seeking to implement or optimize their eCommerce operations.
• Leads Qualified lead generation service using inbound strategies, optimized landing pages, marketing automation, and AI-powered lead scoring for intelligent prospect qualification and conversion optimization. Designed for brands seeking to improve customer acquisition and lead conversion.
• Education Training and capacity-building service for client teams including workshops, specialist coaching, structured training programs, and knowledge transfer to enable sustainable digital growth. Designed for organizations seeking to build internal digital marketing and growth capabilities.

Quantifiable outcome

• Measurable and real results through data-driven strategies and real-time dashboards

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geometry Global: WPP-owned commerce and brand activation agency with deep Latam presence and integrated performance marketing capabilities, directly competing with BlackSip for the same enterprise brand marketing budgets across commerce, brand, and shopper marketing.
• Huge Inc. Digital agency offering end-to-end experience design, commerce implementation, and performance marketing for enterprise brands, closely paralleling BlackSip's integrated Brandformance + Commerce + Leads service stack.
• Dept Agency: Global digital agency combining technology, marketing, and commerce services for enterprise brands; comparable to BlackSip in its integrated full-funnel model combining engineering, creative, and performance marketing.
• Mirum Agency: WPP digital agency network with significant Latam operations offering digital strategy, eCommerce, and brand experience services for enterprise clients; a direct regional competitor to BlackSip in commerce and digital transformation engagements.
• R/GA: IPG-owned digital agency known for combining technology, design, and marketing innovation for enterprise brands; comparable to BlackSip's integrated commerce + brand + performance marketing model with similar consulting-style engagement approach.

Regional players

• Globant: Large Latam-headquartered digital and cognitive services firm with significant commerce, marketing, and AI capabilities serving global brands; a regional scale competitor that increasingly competes for the same enterprise digital transformation budgets BlackSip targets.

Broad incumbents

• Publicis Groupe: Global advertising holding company with significant Latam presence through Publicis Commerce, Digitas, and Leo Burnett; competes for the same enterprise brand marketing and commerce budgets as BlackSip but with much broader geographic and capability footprint.
• WPP: World's largest advertising holding company with extensive Latam operations through GroupM, VMLY&R, Ogilvy, and Wunderman Thompson; competes with BlackSip on enterprise performance marketing and commerce engagements at a global scale.
• Dentsu: Global advertising holding company with Merkle, Dentsu Creative, and Carat brands serving enterprise clients in Latam; competes with BlackSip on integrated brand, commerce, and performance marketing engagements as part of a broader portfolio.

Others

• VTEX: Enterprise eCommerce platform and BlackSip's primary Commerce service partner; indirectly comparable as the ecosystem BlackSip's Commerce service line monetizes, and a potential acquirer or strategic partner given deep technical entanglement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blacksiponline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blacksip